The Art of the 1 Minute Pitch

04/26/2015 | By Retha Scheepers

This post originally appeared on

The Art of the 1 Minute Pitch

The 1 minute pitch takes place on Friday night at the Sunshine Coast Startup Weekend. While pitching can be stressful, it can also be lots of fun, as demonstrated by Bryn and his team, pitching Duty-Free Mule at our Pre-Event Party at the Post Office, 22 April 2015.

[caption id="attachment_27968" align="alignnone" width="300"]Winning Pitch Winning Pitch[/caption]

Pitching on Friday night is optional. Some participants come with great ideas, others come to take part and turn that idea into a reality. Our experience shows great ideas spark other great ideas, so you want to get ready and ‘sell’ your idea to a potential team.

Do you have a genius idea?

Your purpose to get others excited about your idea, not to educate them. You only have 1 minute to pitch, so every second counts. We suggest you allocate your time as follows:

  • Who you are? (5-10 seconds) Start strong and help people remember your skill set (use a hook) Example: My name is John and I’m a futurist and designer creating the next generation of drone videography tours in the real estate industry.
  • What is the problem? (10 – 20 seconds) Describe the problem in simple terms that the audience can relate to. The audience needs to understand the problem, otherwise they cannot vote for you

    Example: Have you tried to buy or sell a house lately? All the websites and ads look the same. The real estate market presents homes in a boring, predictable way to potential buyers, despite the technology available today. This limits the seller’s chance of getting their home sold and potential buyers’ chances of truly experiencing a home’s real potential.

  • What is your solution? (10-20 seconds) Make your solution plausible and logical. Add your secret sauce, i.e. your special skills set that shows you can make this work.

    Example: I propose to develop a stylized packaged of videos and photos that buyers can use to showcase their homes, recorded and photographed by drones and put together by designers. Quirky name: LightWhisper Design

  • Who do you need? (5-10 seconds) End with an invitation or call to action for specific skill sets. This sets the expectation of what prospective team members can bring to the table.

    Example: I am looking for IT professionals, business, legal and marketing people to turn this dream into a business.

Keep in mind you are inviting people in to be part of your idea, so think about who is listening. Use your 60 seconds to let your personality shine through. Be the best version of you (even though it’s Friday night). No one wants to work with a boring jerk. People want to work on something meaningful, something big that will solve an important worldwide problem.

In our experience, the best pitches are practiced pitches. Take the time to think about your audience and not just your idea. To watch (and calm your nerves) a few pitches, check out the recent Brisbane Health Friday night pitches.

Best of luck!