How to nail your One-Minute Pitch
This post originally appeared on blog.up.co
On the first evening of the Startup Weekend Women Vienna we will have the one-minute pitch. While pitching on Friday is optional, each participant will have the chance to share their idea and inspire other participants to join her team.
So what is a Pitch, anyway?
A pitch is the presentation of a business idea to potential investors/ customers/ partners etc in a short predefined amount of time.
While there are different pitch formats, which we will learn about in a dedicated workshop during the Startup Weekend Women Vienna, for now we will focus on the One Minute Pitch.
Many people think pitching is scary but as an experienced pitcher I can tell you that it could be great fun.
Don’t we pitch ourselves, our ideas or our products every day? What difference does a microphone make?
This time, the purpose of your pitch is to get the other participants so excited about your idea that they want to join your team immediately.
“You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn't matter” Steve Jobs
[caption id="attachment_90505" align="aligncenter" width="600"] Copyright: Berlin Partner/photothek.net[/caption]
Divide your pitch in 4 parts:
Keep in mind that you only have one minute to pitch, so use every second well. Don’t talk about your university degrees, your previous jobs, your family life or the countries you have lived in. There is no time for this.
I recommend you to distribute your time as follows:
1. I am …. (5-10 seconds)
Try to use a hook so people will remember you and your skill set.
Example: My name is Melody, I’m a fashion designer and I also love coding. I have launched three collections so far and programmed two apps.
2.The problem I have noticed is …. (10-20 seconds)
Try to explain the problem in a simple way so that the audience can relate to it.
Example: How many of you ask yourselves before buying clothes or shoes: Is it produced in a sustainable way? There are hundreds of brands out there but you would like to choose an ethical one and you don’t know what to choose. You could go to website of the companies and check their promises but still there is no way of verifying them. And all this is very time-consuming.
3.My solution is…. (10-20 seconds)
Explain your solution in a credible and logical way. And of course add your secret sauce.
Example: I propose to develop a platform and app that brings transparency on the Corporate Social Responsibility of the fashion industry, that is built on blockchain.
4.I am looking for …. (5-10 seconds)
Finish your pitch with a call for action – What people with what skill sets you are looking for.
Example: I am looking for developers and marketing people that would love to join me and together build a startup that will help to make our world a better place.
Finally go there and shine! Pitching is always show business!
People love to join forces with someone who is passionate, motivated and skillful, and of course they want to work on meaningful ideas.
Every sentence should be short, clear and meaningful!
Important!!!! Do NOT read your pitch – it must be memorized.
Finally practice, practice, practice!
Then practice some more with high energy and by putting more emotion in the pitch!
Now go out there and shine! I am sure You will rock it!
I will be there if you need any last advice.
If you don’t have a ticket yet, get your ticket here for the Startup Weekend Women Vienna 2019.