Startup Weekend Brussels Media

    Friday, March 27 - 29, 2015

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
Buy Tickets

Event Alerts and Updates

Get the latest on Techstars Startup Weekend, Brussels, and other local events through Techstars Startup Digest.

Oops! Double-check that email address.

Startup Weekend Brussels Media

Friday, March 27 - 29, 2015

Friday, March 27 - 29, 2015
Event starts at 6:30 pm

RTL House
Avenue Jacques Georgin 2
Schaerbeek (Brussels), Belgium 1030

Buy Tickets

A special edition about Media

Startup Weekend Brussels Media is an event designed for anybody willing to launch a startup related to multimedia, social media, radio, television or printed and online press.
This Startup Weekend will help you brainstorm and develop a business model at the heart of Belgium’s media industry : RTL Belgium. You will be helped and supported by a team composed of traditional and specialized coaches in media who will challenge your ideas. Within one weekend only, you will team-up with other aspiring entrepreneurs and develop your first prototype !

Examples: mobile apps, multimedia, social media, video games, transmedia storytelling, experiential marketing, targeted marketing, messaging, video conference, design media, content production, content aggregator, cross media, ....

What is Startup Weekend?

Startup Weekend is the largest community of passionate entrepreneurs with over 1800 past events in 500 cities around the world.
During 54 hours, developers, designers, marketers, product managers ans startup enthusiasts come together to share ideas, form teams, build products and launch startups!

On Friday evening, participants present their fresh new ideas. Best ideas are selected and teams are formed to start their projects.
Over the activities during the weekend, participants get valuable advices, inspiration, coaching, and new contacts. The goal is to develop a “working prototype” and a “business model” to present on Sunday evening to a jury of experts. Best projects are then awarded and the weekend ends celebrating participants.

Why you should come?
Because Startup Weekend is an opportunity for you to show your talents, your skills, and to share your ideas. It is also a excellent way to collaborate with professionals from different horizons and to meet real entrepreneurs, journalists and investors.

See what it's all about

Learn More


Friday March 27th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday March 28th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday March 29th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Guillaume de Posch
Co-CEO RTL Group

Jean-Jacques Deleeuw
Medialab Director & Corporate Communication at RTL Belgium

Denis Masquelier
General Director IP BELGIUM Division at RTL BELGIUM

Christophe Chatillon
CEO Tapptic

Bruno Wattenbergh
COO @ impulse.brusses, Business Chronicler @ RTL, Professor of Strategy & Academic Director @ Solvay Brussels School

Bruno is the Chief Operational Officer & Founder of the Impulse Brussels as well as the President of the Board & the Credit Committee for the Brussels Guarantee Fund (Fonds Bruxellois de Garantie). He is also an Economic Editorialist at BEL RTL, an MBA Professor at Solvay Business School, and President of the Executive Committee at Microsoft Innovation Center Brussels. Through all his roles Bruno expresses fully his entrepreneurial nature and his enormous enthusiasm for supporting entrepreneurs and entrepreneurship.

Marc Vossen
General Manager at NRJ and Nostalgie Belgium

Noël Magis
Communication & Marketing Expert

Antoine Gounel
Founder & CEO @ OpenGraphy, Facebook Marketing Partner

Coaches and Mentors

Regis Lemmens
Founder at SalesCubes, Sales Strategy & Co-Creation Specialist

Regis graduated with an MBA from Surey University and a PhD in Sales Management from the Robert Gordon University. He is a visiting professor in Sales and Sales Management at Tiasnimbas Business School (Tilburg) and at Cranfield University (UK). In 2010, he launched the research project called “Sales Management 2020” in collaboration Tiasnimbas and Cranfield University.

With his experience, Regis helps startups and entrepreneurs in Sales Management as a Sales Strategy Specialist at Impulse Brussels.

Louis Cornet
Founder & CEO at Movify

Driven by a unique passion of mobile solutions and a strong human focus, Louis has founded Movify 2 years ago. With a background of 10 years in consulting, Louis uses his business knowledge of the energy and financial sector to deliver innovative and differentiating solutions to his clients. Movify now counts 17 people and recently opened an office in London.

Raphaël de Robiano
UX specialist at Ergonline

Raphael is a 10-years experienced UX & Conversion specialist, from Emakina (UX team leader) to (Owner).
As a coach, he will help you to create a better user experience by challenging your flows, interface, design, prototypes, …
He will be available on Saturday afternoon (1pm to 4pm). 

Laurent Mikolajczak
Founder of & Startup mentor

Laurent Mikolajczak is founder of, a social impact startup that helps governments of low-income countries to better manage their health financing system by delivering web applications and services. Laurent also cofounded or actively participated in several startups, such as, Djengo/Djump, and He is a freelance web starters coach and eMarketing advisor. He also manages web development projects and teams as well as web technical architectures. He likes helping people within projects or organizations to think outside their usual frame of reference. He enjoys focusing on people, team and startups strategic or day-to-day problems, and helping them to find creative solutions. After a master in Business Management and IT, he started his career in the consulting world (IBM & Arthur Andersen) and then worked for several years as a web developer and a web project manager. 

His super power
: Active listening!

Xavier Corman
Entrepreneur, Coach, Financial expert, Director at FINTECH BELGIUM

After gaining a degree in International Relations from Université Catholique de Louvain, Xavier Corman wasted no time setting up his first communication firm. In 2008-2009, he completed an Executive Master’s in Finance at Solvay and, from 2009 to 2013, worked as a freelance CFO supporting businesses in difficulty and high-growth companies. 
His enthusiasm for technology naturally guided him towards web start-ups and, since 2009, he has garnered renowned expertise in the financial management of SMEs and their cash flow problems. 
In 2013, he, along with 3 co-founders, launched - a quick, secure and efficient solution for companies wanting to optimize their working capital and improve their treasury and liquidity management. Edebex gives companies a platform for selling their receivables (invoices) to cash-rich investors looking for investment.
Today, Edebex is active in 5 countries and with 40 persons, has already sold for more than 250 million EUR of invoices.

Jennifer Jacri
Project Manager & Coach at ICHEC-PME

At present, Jennifer Jacri is responsible for managing the Entrepreneurship Division at ICHEC-PME, the entrepreneurship Brussels center which organizes various programs for startups and SME’s. Within the Entrepreneurship Division they work every year very closely with 100 selected entrepreneurs in many sectors such as media, arts, IT, food, finance…

Jennifer has coached startups for 5 years, helping them to define their business model. She is creative and dynamic. What she likes the most is launching new products / services and manage strategic as well as marketing and financial aspects. She focuses on consumers’ need and how it can bring value into the business.

With her experience, Jennifer became a marketing and management expert supporting entrepreneurs wishing to transform their idea into a value project. 
Jennifer teaches “Business modelling and entrepreneurship strategy”, “Market study”, “New product innovation” and “Entrepreneurial way to get the things done” at ICHEC-PME. “I’m looking forward to providing support to entrepreneurs, helping them to set up their future business and finding new ways of doing it!”

Laurent Hermoye
Founder of Imagilys

Laurent Hermoye is a Belgian entrepreneur, CEO of the neurological imaging company Imagilys, which he founded in 2005. Starting from scratch, and against all odds, he led his company to a strategic position in the niche market of advanced brain imaging. Through its software suite, Imagilys helps its customers, worldwide, to improve the diagnosis and to optimize the treatment of the most severe neurological diseases. Laurent's entrepreneurial methods are inspired from the latest American trends, based on agile methods, customer funding, and continuous improvement of soft skills. He has been riding horses for more than 30 years.

Lionel Anciaux
Entrepreneur, Interim Manager, Consultant | President cluster SoftwareInBrussels

Entrepreneur with strong Business Development & Technology skills, mainly focused on high-tech ventures in B2B (mobile, web apps / SaaS, IoT). What he likes most is building bridges between technologies and business needs on one hand, and between culture and countries differences on the other hand.  Lionel is the founder of mobile token (now EMIXIS), also manages the commerce web site (organic cosmetics). He’s the president of the SoftwareInBrussels cluster gathering software companies in Brussels.

Event Sponsors, and Partners

The Startup Weekend Brussels Media team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend Brussels is 100% led by volunteer community leaders.
Learn how to get involved here

  • Julie
  • Marie
  • Jérôme
  • Dimitri
  • Pablo
    Castel Gazier
  • Sarah
  • Michel


Michel Duchateau
Partner at Convidencia

Innovation coach, Partner & Chief Innovation Officer at Convidencia,

Michel supports organisations and entrepreneurs developing cooperation, agility, innovation and a sustainable performance. Actively involved in multiple startup communities, he coaches startups and animates hackathons and conferences. He collaborates with accelerators, incubators, business schools and public institutions in Europe.

Michel is Facilitator at Startup Weekend, author of the Hackathon Canvas and co-author of ParticipAgile.

Event Blog

See Full Blog

We haven't written any posts yet. Stay tuned!