Startup Weekend NB - The Silver Economy

    Friday, April 28 - 30, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend NB - The Silver Economy

Friday, April 28 - 30, 2017

Friday, April 28 - 30, 2017
Event starts at 5:30 pm

Venn Centre
735 Main Street
Suite 201
Moncton, NB E1C 1E5

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Bringing together change makers, entrepreneurs, and community leaders to bring solutions to the #SilverEconomy.

Startup Weekend NB believes entrepreneurship is the single greatest force advancing society and human welfare. We also believe empowering others is the best way to identify leaders, build communities, and inspire change.
We welcome designers, developers, entrepreneurs, and experts from all domains to do amazing things. 

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams form around the top ideas (as determined by popular vote) and embark on a three-day frenzy of business model creation, coding, designing, and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback! 

What's the twist?
Startup Weekend NB: The Silver Economy means we will be focusing the ideas we select on creating opportunities in the aging population industry. 16.5% of the New Brunswick population is at least 65 years or older - we are the province that is getting older the fastest. And our aging population affects far more than just our health sector, with opportunities spread across many parts of our communities including systems & policy, financial responsibility, research & innovation, and technology enablement. Which is why we thought Startup Weekend NB was the perfect catalyst for hacking the #SilverEconomy and bring together changemakers, entrepreneurs, and community leaders to develop solutions by exploring and discussing trends, ideas, products, services, businesses or simply new ways of thinking which our multigenerational communities can benefit from.

Whether you are interested in the aging population or not, the ultimate objective of the event is to empower you with a powerful process for taking any idea, age-related or not, from concept to creation!

If you want to put yourself in the shoes of an entrepreneur and contribute to a more sustainable world, be part of Startup Weekend New Brunswick. Startup Weekend is happening in Moncton April 28 - 30 at Venn. 

Step outside of your comfort zone. Be Inspired. Solve a problem. Start something new.
 We take risks. We change the world. We are entrepreneurs. And we invite YOU to join the community @StartupNB!

See what it's all about

Learn More


Friday April 28th

5:30 pm
Arrive at the venue and get checked in

5:45 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

6:00 pm
Welcome & Speakers
Review agenda for the weekend, coaches, and community leaders. SPEAKER: Gerry Pond

6:45 pm
Pitches Start
Optionally line up to give your pitch

7:30 pm
Attendees vote for the top pitches

8:00 pm
Form Teams/Begin Working!
Teams start forming and discussing ideas. Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow.

Saturday April 29th

8:30 am
Arrive, simple breakfast & coffee

9:00 am
Morning Check-In/Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

5:30 pm

6:30 pm
Check-In & Pitch 101 Session
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday April 30th

8:30 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

11:30 am
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

12:00 pm

3:30 pm
Final Pitches!
Get ready to see what the teams have been working on all weekend long!

5:30 pm
Judging & Awards

6:00 pm
Wrap-Up & CLEAN UP


Gerry Pond

Gerry Pond has over 45 years of in-depth experience in the ICT industry. Pond is the Chairman and Co-Founder of Mariner Partners Inc., and has co-founded a number of successful ICT start-ups, including iMagicTV, Q1 Labs, Brovada Technologies, Radian6, Shift Energy and Cirrus9. He is also the Co-Founder of Propel ICT, the Co-Founder of the Pond-Deshpande Centre at the University of New Brunswick, and the Co-Founder of East Valley Ventures. He is a Director of Upside Foundation, NB Business Council and the National Angel Capital Organization. Among many awards and achievements, including the Queen's Golden Jubilee Medal, the Order of New Brunswick, the Business Development Bank of Canada Entrepreneurship Champion, Gerry was recently appointed a Member of the Order of Canada. 

Event Judges

Cindy Donovan
CEO of Loch Lomond Villa

Cindy Donovan, CEO of Loch Lomond Villa, a Saint John nursing home, has devoted much of her professional life to enhancing the lives of older adults and promoting positive aging. A Lieutenant Governor’s award recipient for Excellence in Aging (2016), Donovan has also been awarded the Rotary Vocational Award and the CCHSE Quality of Life Award. Donovan introduced Planetree©, a person-centered care model, into the nursing home and the province, resulting in Loch Lomond Villa being the only site in New Brunswick and the largest continuing care organization in the world to achieve this designation. Donovan was instrumental in bringing nurse practitioners into New Brunswick and in 2016 was appointed to the Council on Aging tasked with writing a 10 year aging strategy for NB. 

Heather Boyd-Kinnie

Heather is the Program Coordinator of the Pond-Deshpande Centre for Innovation and Entrepreneurship and Manager of the Innovation Funding Program. She provides coaching and mentorship for entrepreneurs, is responsible for financial management at the Centre, develops innovative entrepreneurial programs such as the Innovator’s Jump Start, and manages events.  In addition, she provides community outreach,  manages the PDC Internship Program,  facilitates the development of collaborative partnerships, and is a key resource for clients and the public. 

Heather has a background in the legal, business, education and non-profit sectors.  She has had a 30-year career that has spanned the fields of law, professional development, sales & marketing, facilitation, communication, and project and office management. She is skilled in organization, strategic planning, facilitation, consensus and team building, management of research grants and funding, financial and human resources management.

Phillip Curley
CEO HotSpot Parking Inc.

Phillip is the Founder and current CEO of HotSpot Merchant Solutions (formerly Hotspot Parking), a Fredericton startup focused on providing businesses location services through applications such as parking payment application.

Coaches and Mentors

Aimée Foreman
Chief Operating Officer @ ALLEIRA LIVING

An optimistic, analytical and results-driven leader, Aimée uses a collaborative management approach to develop and operationalize ALLEIRA LIVING’s strategic objectives. Drawing upon experience across the private, public, and non-profit sectors, Aimée is committed to cultivating both social and economic impact by disrupting the aging industry.
She has developed her skills through a career in property management, management consulting, and facilitation and has benefited from membership with 21inc and the Wallace McCain Institute. She currently holds advisory roles with the New Brunswick Collaborative for Healthy Aging & Care, New Brunswick-Appropriate Use of Antipsychotics (NB-AUA) Collaborative, and the New Maryland Age-Friendly Committee.
Predicated on a business model that develops, builds, and operates senior living communities, TEAM ALLEIRA believes that developing meaningful relationships is at the core of their business and is the key to their growth, innovation and longevity. They are pursuing development across the continuum of care and complimentary business areas rooted in best practices and technological integration.
Aimée is laying the framework for corporate growth by building a team committed to quality and empowerment while changing the conversation to be focused on one thing – quality of life.

Amanda Hachey
Director at NouLAB

Amanda works passionately to help communities, and organizations leave this beautiful world even better than we found it! Amanda grew up in rural New Brunswick. She began her career working in international economic development and gained a global perspective during projects in the US, France, Panama, Vietnam, and Sweden. After returning to New Brunswick, she was driven to make Atlantic Canada realize its potential and worked with co-operatives, businesses, and communities on strategic processes to integrate sustainability. She believes that in order to solve our biggest problems we need to 1) understand them from diverse perspectives – to see the whole system, 2) we need to listen to each other with curiosity and an open mind and 3) we need to experiment. NouLAB is the convenor of the processes to dig into root causes, innovate lasting solutions, and the change the way we tackle big problems. She is a founding member of La Bikery Co-operative and a board member of OMISTA Credit Union both in Moncton, New Brunswick. Amanda has Bachelor of Business Administration from University of New Brunswick Saint John and a Master’s in Strategic Leadership towards Sustainability from Sweden.   

Bruce Jones

Bruce loves Marketing & Sales. But he stumbled into his marketing career however. It started with a ski trip. He had applied for a marketing job but didn't have a clue as to what marketing actually was. While on the chair lift, his MBA buddy told him that marketing was about the 4 P's: Product, Place, Price and Promotion. It's about the consumer his friend said. And that's when he was hooked. Several decades later, Bruce has been a senior marketer in the transportation, energy, retail, gaming, and advertising industries. And in the past 7 years he has founded 3 successful companies, and is co-founding a soon-to-be-launched mental health tech company that will definitely disrupt the mental health industry.

Bruno Battistini

Prior to joining the foundation, Dr. Battistini has had a 9-year career as assistant professor and health research scientist at the Université Laval, Institut universitaire de cardiologie et de pneumologie, Hôpital Laval.  In addition, Dr. Battistini has spent the past 10 years in various senior positions with a number of start-ups, as well as emerging and established biopharmaceutical, nutraceutical and medical device companies. Dr. Battistini graduated from the Université de Sherbrooke with a Bachelor degree in Cell Physiology, a Master degree in Biology and a Ph.D. degree in Pharmacology. He then pursued post-doctoral training in London, UK, at the University of London St. Bartholomew’s Hospital Medical College – The William Harvey Research Institute under the guidance of Sir John R. Vane, Nobel Laureate, then at UBC (Vancouver) Department of Pharmacology and Therapeutics and St.Paul’s Hospital, and the Université de Sherbrooke – Department of Medicine prior to joining Université Laval as a research scholar. Dr. Battistini has co-authored over 100 peer-reviewed publications and patents, over 350 local, national and international presentations, organized local and international conferences, and trained and mentored over 20 young scientists.

Canada Business

Canada Business will be on site to assist in any way possible, here is their bio:
Canada Business Network promotes entrepreneurship and innovation, and provides assistance through an organized network of service centres across Canada. There is a centre in each province and territory working with partners in many communities across their region, providing you with numerous service access points.We strive to:
  • Reduce the complexity of dealing with multiple levels of government
  • Consolidate business information in one convenient service
  • Enable you to make well-informed business decisions in a global economy
  • Contribute to your success through sound business planning, market research and the use of strategic business information

Joanna Nickerson
Social Innovation Manager at Pond Deshpande Centre

With a strong background in both business and non-profit organizations, Joanna is motivated to enable social entrepreneurship in the region.  Her role as Social Innovation Manager achieves this through unique entrepreneurial programs for New Brunswick students who are driven to become agents of change.  Joanna also manages the B4 Change Accelerator – a program which facilitates and nurtures high-impact ventures and is the first social enterprise accelerator in the region. Joanna graduated from the University of New Brunswick with her Master of Business Administration, with a concentration in Entrepreneurship.During her studies, she worked closely with several local startups in developing business plans and acquiring funding.  Joanna is passionate about supporting social change through collaboration and innovation and dedicated to encouraging changemakers around her. Joanna previously worked for Brilliant Labs, where she played an active role in helping to proliferate entrepreneurial skills in the public schools through Brilliant Projects and Makerspaces.Community involvement is important to Joanna, as she currently serves on the board of directors for the Nashwaak Watershed Association, protecting the natural habitat and watershed.

Natalie Davison

Natalie Davison is known as a "rainbow-puking unicorn", which she takes as a compliment because her ability to puke rainbows is one of her greatest assets. Natalie is the Director of Sales & Operations, Atlantic, for Kitestring Creative Branding Studio. A self-professed "business therapist", Natalie gets her clients to the heart of who they are and helps them proudly scream it from the rooftops! Fuelled by connection and community, Natalie was inspired to start Project Nice List in November 2016 to share positivity and generosity throughout Greater Moncton and beyond. Natalie spends her spare time hanging with her twin boys, renovating her century home and trying to convince her bulldog to get out of bed. She is currently learning how to play Careless Whisper on the bagpipes.

Phyllis Mockler
Alignment Strategist - Aging Secretariat - Department of Social Development

Phyllis has been working with the Government of New Brunswick for 28 years.  Most of those years were spent in the policy and planning branch of the Department of Social Development.  In 2008 Phyllis developed the long term care strategy for seniors using a consultation approach to hear from citizens what was working with the system and what was needed to improve the system. Phyllis moved to the Executive Council Office in 2010 to become the Director of Stakeholder Engagement following her work as the Project Manager for the development of a poverty reduction plan for New Brunswick which included leading a comprehensive stakeholder engagement process.   In 2012 Phyllis became the Director of Strategic Policy and Planning at the Department of Healthy and Inclusive Communities and was responsible to ensure that there was cross-department coordination and collaboration on policy development and program delivery for persons with a disability, youth, persons living in poverty and seniors.  In December of 2014 she was seconded back to the Executive Council Office to lead the stakeholder engagement process for the Strategic Program Review initiative.  Following this she moved to the Office of Strategy Management and completed her Green Belt training.  In August of 2016 Phyllis came back to the Department of Social Development to work with the Council on Aging to produce an Aging Strategy for New Brunswick.  Now that the Strategy has been presented to government, Phyllis will lead the implementation process in the newly established Aging Secretariat within the Seniors and Long Term Care Division of the Department of Social Development.

Sebastien Aube

Hi! I’m Sebastien Aube. I live in the beautiful and welcoming city of Moncton, New Brunswick, Canada with my wife my newborn son and our two cats (Minemine and Monsieur Moustache). I’ve been working as a software developer since 2000. Previously, I worked as a manager at a Radio Shack. Yep I’m a geek since both are related, a little. I enjoy talking about technology startups and all that is related.What do you do?I’ve been lucky during my career; From the beginning I’ve been involved in some very interesting projects. I’ve built web/windows applications and web services using mostly Microsoft .Net technologies (C#, VB.Net). I’ve also developed using Python, PHP just to keep the brain sharp. With my experience, I have the ability to lead a team of developers towards a successful project. I’m also keen on Agile and Lean software development practices.

Vera Milan
Executive Vice President

Vera is a strategic thinker and concept developer with 20 years communications and marketing experience. In her Client Solutions role at HealthConnect and previously as Director of Client Services for Canada's largest healthcare ad agency, she has worked on hundreds of major campaigns with consumers, patients and HCP's. Vera is an Honorary Lifetime Member of the OPMA and was recently honoured as a YWCA Woman of Distinction.

Event Sponsors, and Partners

The Startup Weekend NB - The Silver Economy team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors

New Brunswick's Financial and Consumer Services Commission (FCNB) Our Vision is to build a confident, dynamic and informed financial and consumer marketplace for New Brunswick.

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Organizing Team

Techstars Startup Weekend New Brunswick is 100% led by volunteer community leaders.
Learn how to get involved here

  • Dominique
  • Jared
  • Fred
  • Sally
  • Till
  • Stephanie
  • Sarah
  • Cearagh
  • Sergio


Sergio Escobar
Montreal Managing Director @ Founder Institute

Sergio directs the Founder Institute's Montreal operations. As such, Sergio contributes to mentor startups in Sharing Economy, Artificial Intelligence, NeuroTech, SportsTech, EdTech, Real Estate Tech, Manufacturing Tech, B2B Enterprise, eCommerce, FinTech. Sergio is a tech entrepreneur himself. He is also involved in Startup Chile, Startup Peru, Startup Bootcamp FinTech London, Msb Tunisia, Kuwait National Fund, Techstars Boston, Techstars Chicago, Flat6Labs in Middle East, and World Bank "Tech Entrepreneurship Program for Innovation in the Caribbean"

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