Startup Weekend New Brunswick

    Friday, April 24 - 26, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend New Brunswick

Friday, April 24 - 26, 2015

Friday, April 24 - 26, 2015
Event starts at 6:30 pm

Planet Hatch
50 Crowther Lane
Fredericton, New Brunswick E3C 0J1

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Think you can be an entrepreneur? Don't tell us... show us!

If old man winter is giving you brain-freeze, don't let it get you down.  Join us at Startup New Brunswick this spring in Fredericton on April 24th.  Don't leave your big idea on ice! Thaw it out and grow it with a team of like-minded thinkers, 54 hours of non-stop startup action, some of New Brunswick's freshest entrepreneurial leaders as your personal mentors.


Friday April 24th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants. Dinner will be Panago Pizza.

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Guest Speaker
Sean Dunbar, owner of Northampton Brewing Company, best known for locally beloved Picaroon's Traditional Ales.

7:45 pm
Pitches Start
Optionally line up to give your pitch

8:45 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas. Before you dig deeply into the work, take some time to get to know one another. Don't forget to exchange contact info!

9:45 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend.

11:00 pm
Doors Close
The venue will close, but you can keep working from your homes and hotel rooms if you'd like.

Saturday April 25th

8:30 am
Doors Open
Doors Open! Coffee awaits! Grab n' go breakfast: yoghurt, granola, apples, cider.

8:45 am
Begin Work
Teams formed and setting up workspace for the weekend

9:00 am
Mentor Time
Mentors will be available to help you get off on the right foot. These mentors are around until 12-noon.

12:00 pm
Serve your own sushi and beef & broccoli by Lunch Cafe.

12:00 pm
Mentor Time
Mentor will be available for you to bounce ideas off of and get some feedback from someone who’s been there! These mentors are with us until 3:00pm

1:00 pm
Send someone from your team to give an after-lunch status report. Call for help if you need it.

3:00 pm
Mentor Time
Mentors help teams one-on-one. They are here to help! These mentors are with us until 6:00pm.

6:30 pm
Dinner, Check In, Pitch101, All about SW
Lots of Subway subs to keep you going. Send someone from your team to give an after-dinner status report. This is your chance to ask for help.

10:00 pm
Doors Close
The venue will close until tomorrow. You can continue to work from your homes or hotel rooms.

Sunday April 26th

8:30 am
Doors Open & Breakfast
Doors are open!

9:00 am
Mentor Time
Mentors arrive! They are available for one-on-one help to get you on the right track for your final pitch. These mentors are here until 12-noon.

9:00 am
Booster juice smoothies and breakfast wraps

9:30 am
Send a member of your team to check-in with the organizers to see where you’re at. The focus now should be on getting your final pitch together!

12:00 pm
Presentation to Mentors & Tech Check
Practice presentations to organizers and mentors. This is also your chance to work out technical kinks with laptops and projectors. Keep an eye out for your team’s presentation time.

12:00 pm
Pitas by Pita Fresco

3:00 pm
Final Presentations
Buckle up! It's time to start our final pitches to a panel of judges! Keep an eye out for your team's pitch time.

4:30 pm
While the judges deliberate, let's all head over to Relish Burgers for the Awards Banquet

5:00 pm
Awards Banquet
Relish Burgers (just across the street) will host us all for celebratory burgers while we announce the winners for the weekend. Mingle and be merry!


Sean Dunbar
Owner of Northampton Brewing Company

Northampton Brewing Co. Ltd., located in Fredericton, is an award winning microbrewery, brewing specialty beers under the brand name Picaroons Traditional Ales.

The company won two gold medals and one silver medal at the 2005 Canadian Brewing Awards. Picaroons founder and brew-master, Sean Dunbar, is a true craftsman. He tests and finely adjusts his recipes and watches each batch carefully.Picaroons Brewery is one of only two microbreweries in Canada to use the traditional technique of open fermentation.

Sales of Picaroons beer are throughout New Brunswick in bars, restaurants and liquor stores; and is one the region's most beloved beverages.

Event Judges

Sally Ng
CEO, The Triple Effect & DigiLearn

Linda Bulmer
Management Consultant

Ms. Linda Bulmer served as Vice President of Fujitsu Consulting. She has extensive experience in change management, strategic consulting service development, portfolio management, emerging technology evaluations and business transformation. She served as a Senior Business Architect at US West Advanced Technologies, where she co-developed IEEE Computing User Interface standards that became sector guidelines and best practices. Her key skills are IT management, strategic business consulting IP development and service launch, executive coaching, and customer relationship management. She served as Chaired the Technology Management and Entrepreneurship in the University of New Brunswick's Faculty of Engineering.

She is currently in Management Consulting and Motivational Speaking with Strategic Ventures Corporation. Ms. Bulmer co-authored and internationally launched The Relationship-Based Enterprise, Powering Business Success Through Customer Relationship Management.

George Tahan
MBA I Relationship Manager at TD Commercial Banking

George is a Relationship Manager for TD Commercial Banking in Fredericton NB.  In this role George manages business banking needs for over 65 Borrowing and 35 Deposit clients from Fredericton west to the NB /QC border. He is mainly responsible for business development and Commercial lending in the $1MM to $25MM space.George joined TD Bank Group in 2014 from Scotiabank Commercial Banking in Toronto where he had worked for four years as an analyst, risk manager, and a relationship manger. George spent most of his career in the Toronto working in various business development roles at Bell Canada, and Canada Post Corporation before starting his career in Banking in 2010 after completing his MBA at the University of Toronto.  George is originally from Fredericton, studied business/finance at the University of New Brunswick and was a member of the 2005 Student Investment Fund. 

Coaches and Mentors

Jake Arsenault
CEO of The Black Arcs

Co-founder of The Black Arcs (TBA), as well as founder and former CEO of Inversa Systems Ltd, Jake has tremendous experience at breathing life into a startup.  Jake has been a self-employed entrepreneur since 2006, and is a member of the Order of the Wallace McCain Institute for Business Leadership.

With a background in mechanical engineering, and a PhD in gamma-ray imaging, Jake understands the challenges that come along with deep research. He also knows the challenges of the transition from research & development to commercialization.  Jake led Inversa Systems to develop the world’s first CAT scan system deployable in the field for the civil infrastructure and oil & gas markets, bringing cross-sectional inspection images to these industries.

In short, Jake understands both the art and science of a disruptive startup: from concept, private and public funding, research, development, commercialization, strategy, marketing, design and sales.  He is also passionate about helping the New Brunswick startup ecosystem thrive, serving as the Entrepreneur In Residence with the Technology Management and Entrepreneurship Program at UNB.

Paul Simmonds
Founder of Robert Simmonds Clothing

Paul Simmonds has been in the retail clothing and footwear business for 35 years, all at the independent level. In 1998, Paul founded his own independent clothing business, Robert Simmonds Clothing, and has since expanded four times in different markets affiliated with the company’s core business. Paul was a past member of the Board of Directors of The Fredericton Community Foundation, which serves the greater Fredericton area. This Foundation has established a fund for emerging youth, to which Robert Simmonds Clothing donates a portion of annual sales. Additionally, Robert Simmonds Clothing is associated with many local charities, from supporting the homeless with an annual coat drive to helping other non-profit organizations.Paul has been a Retail Council of Canada member for twelve years and was previously a ten-year member in his last role as managing partner of an independent clothing store. He is current chair of the Canadian Independent retail committee and a current board member of the Retail Council of Canada.

Karina Leblanc
Executive Director at Pond-Deshpande Centre

Karina is the Executive Director at the Pond-Deshpande Centre. She earned her MBA from York University and has over 20 years of experience in senior management roles in both Fortune 500 and startup companies. These include including Mathis Instruments, AutismPro, and YMCA Fredericton, where she secured funding from three levels of government for the construction of a new YMCA in Fredericton, and developed partnerships with many institutions to improve the delivery of health and wellness services. She specializes in higher education, technology, social innovation and entrepreneurship, and is skilled in organizational design and management, strategic planning and change management. Currently she is working with the Saint John Community Loan Fund to provide a space for developing creative and entrepreneurial strategies for poverty reduction.

Kumaran Thillainadarajah
CEO of Smart Skin Technologies

Kumaran developed the initial concept of Smart Skin. He first developed the technology for use as a prosthetic glove or touch sensor for prosthetics in 2008. Since then, several other commercial markets were also identified, including sports training and industrial packaging. Smart Skin Technologies has won a variety of awards since its inception in 2008, including several business plan and engineering competitions and a Special Award for Social Awareness at the Canadian Engineering Competition in 2009.At the NBIF Breakthru Competition in 2009, SST won four awards: Best Young Entrepreneur, Best Presentation, Best University Venture and the Viewers’ Choice Award. Kumaran himself has been recognized as a promising young entrepreneur and has raised $2 million to fund the research and commercialization of Smart Skin’s novel sensor technology.

Janice MacPherson
Owner of Pomodori and Program Manager for the Wallace McCain Institute

Janice MacPherson is a serial entrepreneur as well as the Program Manager with the Wallace McCain Institute for Business Leadership at UNB.

At the age of 24 Janice co-founded Net Idea Telecommunications Inc. In Nelson, BC which turned out to be one of the longest running independent ISP`s in Canada. For more than 14 years Janice was responsible for the overall operations of Net Idea including market development, human resource management and financial cost controls.

In 2008 Janice entered the food service industry when she and two partners opened a quick-service wood fired pizzeria in Rothesay, New Brunswick called Pomodori. A year after opening Pomodori was ranked 8th best in the world when they competed at the World Pizza championships in Italy. With a focus on natural and local ingredients, Pomodori is doing its part to create change in the quick service business by delivering delicious, healthy dishes in a fast food environment.

Chosen as one of the top 15 Entrepreneurial Leaders in New Brunswick on 2008, Janice is now part of a strong network of fellow entrepreneurs and also helps new entrepreneurs with their business challenges through her role at the Wallace McCain institute. She also hosts a radio segment on CBC Radio 1 featuring entrepreneurs from around the province promoting all the innovative products and services being generated by our home grown talent.

Joel Richard
Operations Manager for Smart Skin Technologies

Event Sponsors, and Partners

The Startup Weekend New Brunswick team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors



Organizing Team

Techstars Startup Weekend New Brunswick is 100% led by volunteer community leaders.
Learn how to get involved here

  • Joel
  • Mahsa
  • Bobby
  • Dan
  • Saquib


Sergio Escobar
Montreal Managing Director @ Founder Institute

Sergio directs the Founder Institute's Montreal operations. As such, Sergio contributes to mentor startups in Sharing Economy, Artificial Intelligence, NeuroTech, SportsTech, EdTech, Real Estate Tech, Manufacturing Tech, B2B Enterprise, eCommerce, FinTech. Sergio is a tech entrepreneur himself. He is also involved in Startup Chile, Startup Peru, Startup Bootcamp FinTech London, Msb Tunisia, Kuwait National Fund, Techstars Boston, Techstars Chicago, Flat6Labs in Middle East, and World Bank "Tech Entrepreneurship Program for Innovation in the Caribbean"

Joel Richard
Operations Manager for Smart Skin Technologies

Sally Ng
CEO, The Triple Effect & DigiLearn

Event Blog

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