Startup Weekend NB (Fredericton Edition)

    Friday, November 13 - 15, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend NB (Fredericton Edition)

Friday, November 13 - 15, 2015

Friday, November 13 - 15, 2015
Event starts at 5:30 pm

Planet Hatch
50 Crowther Lane
Fredericton, New Brunswick E3C 0J1

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Join over 45,000 Startup Weekend alumni, all on a mission to change the world @StartupNB!

Startup Weekend is a 54 hour event that brings together New Brunswick designers, developers, entrepreneurs, and experts from all domains to do amazing things.

Startup Weekend NB believes entrepreneurship is the single greatest force advancing society and human welfare. We also believe empowering others is the best way to identify leaders, build communities, and inspire change.

We live life to the fullest. We take risks. We change the world. We are entrepreneurs. And we invite YOU to join the community @StartupNB!

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams form around the top ideas (as determined by popular vote) and embark on a three-day frenzy of business model creation, coding, designing, and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback!

If you want to put yourself in the shoes of an entrepreneur and contribute to a more sustainable world, be part of Startup Weekend New Brunswick. Startup Weekend is happening in Fredericton November 13-15, 2015 at Planet Hatch.

Step outside of your comfort zone. Be Inspired. Solve a problem. Start something new. @StartupNB. Nov 13-15. Register now.


Friday November 13th

5:30 pm
Arrive at the venue and get checked in

6:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

6:45 pm
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:15 pm
Pitches, Voting, Team Forming
Optionally line up to give your pitch; Attendees vote for the top pitches; Teams start forming and discussing ideas

9:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 14th

8:30 am
Breakfast & Speaker
Arrive, simple breakfast & coffee

9:00 am
Begin Work
Let's get started! Teams get to work on their customer and market validation.

10:00 am
Check in
Coaches arrive throughout the day and stay until 6 PM.

12:00 pm

6:30 pm
Dinner & Check in
Teams must have their F6S information submitted by this time.

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 15th

8:30 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive throughout the day and stay until 2 o'clock.

12:00 pm

1:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm
Final Presentations; Judging & Awards
Invite your friends, families, and startup lovers to come watch what you have been working on all weekend.

6:00 pm
Clean up; Wrap-Up & After Party


Phillip Curley
CEO HotSpot Parking Inc.

Phillip is the Founder and current CEO of HotSpot Merchant Solutions (formerly Hotspot Parking), a Fredericton startup focused on providing businesses location services through applications such as parking payment application.

Event Judges

Paul Simmonds
Founder of Robert Simmonds Clothing

Paul Simmonds has been in the retail clothing and footwear business for 35 years, all at the independent level. In 1998, Paul founded his own independent clothing business, Robert Simmonds Clothing, and has since expanded four times in different markets affiliated with the company’s core business. Paul was a past member of the Board of Directors of The Fredericton Community Foundation, which serves the greater Fredericton area. This Foundation has established a fund for emerging youth, to which Robert Simmonds Clothing donates a portion of annual sales. Additionally, Robert Simmonds Clothing is associated with many local charities, from supporting the homeless with an annual coat drive to helping other non-profit organizations.Paul has been a Retail Council of Canada member for twelve years and was previously a ten-year member in his last role as managing partner of an independent clothing store. He is current chair of the Canadian Independent retail committee and a current board member of the Retail Council of Canada.

Kayley Reed

Kayley Reed is the co-founder of Wear Your Label and an enthusiast of social brands & creative marketing. She holds a B. Phil Leadership from the Renaissance College at University of New Brunswick, graduating in 2014. She is mental health advocate & TEDx speaker as well as a blogger, model & actress. In 2014 she won the Lieutenant Governor General's Silver Medal of Distinction and was recognized as a Champion of Mental Wellness by CMHA.

Heather Boyd-Kinnie

Heather is the Program Coordinator of the Pond-Deshpande Centre for Innovation and Entrepreneurship and Manager of the Innovation Funding Program. She provides coaching and mentorship for entrepreneurs, is responsible for financial management at the Centre, develops innovative entrepreneurial programs such as the Innovator’s Jump Start, and manages events.  In addition, she provides community outreach,  manages the PDC Internship Program,  facilitates the development of collaborative partnerships, and is a key resource for clients and the public. 

Heather has a background in the legal, business, education and non-profit sectors.  She has had a 30-year career that has spanned the fields of law, professional development, sales & marketing, facilitation, communication, and project and office management. She is skilled in organization, strategic planning, facilitation, consensus and team building, management of research grants and funding, financial and human resources management.

Hugh Hicks
Strategic Projects Manager at ACOA

Coaches and Mentors

Marcel LeBrun
Senior Vice President and General MAnager, Saleforce Radian 6

Marcel LeBrun has years of leadership experience with technology startups, and is currently the CEO of Radian6 as well as the Senior Vice President and General Manager of Salesforce Radian6. After earning his BSc.Eng in Electrical and Computer Engineering at the University of New Brunswick, Marcel began his career at NBTel, and eventually co-founded iMagicTV, a startup company that became the worldwide market leader in IPTV video software solutions where he was President and CEO. He also worked as Vice President of Mariner Partners Inc., as well as Vice President of the Fixed Solutions Division of Paris-based Alcatel. Marcel specializes in social media marketing, social media monitoring and analysis and entrepreneurship and business building.

Jake Arsenault
CEO of The Black Arcs

Co-founder of The Black Arcs (TBA), as well as founder and former CEO of Inversa Systems Ltd, Jake has tremendous experience at breathing life into a startup.  Jake has been a self-employed entrepreneur since 2006, and is a member of the Order of the Wallace McCain Institute for Business Leadership.

With a background in mechanical engineering, and a PhD in gamma-ray imaging, Jake understands the challenges that come along with deep research. He also knows the challenges of the transition from research & development to commercialization.  Jake led Inversa Systems to develop the world’s first CAT scan system deployable in the field for the civil infrastructure and oil & gas markets, bringing cross-sectional inspection images to these industries.

In short, Jake understands both the art and science of a disruptive startup: from concept, private and public funding, research, development, commercialization, strategy, marketing, design and sales.  He is also passionate about helping the New Brunswick startup ecosystem thrive, serving as the Entrepreneur In Residence with the Technology Management and Entrepreneurship Program at UNB.

Yan Simard

Yan Simard is the founder and CEO of Zaptap. He is a serial entrepreneur with experience in managing global technology operations and a leader with a strong track record in both sales and operations. Yan is a visionary with a taste for disrupting innovations.His experience in technology spans many industries from consulting, telecommunications, multimedia, video games, e-learning,retail, and in IT Management working for companies such as CGI, Bell Canada, Gameloft, NBCC, Industrial Alliance and Irving Oil. For the past several years Yan has led the program for client Bell Canada. He managed client relationships and supervised a team of 70 developers located in Toronto, Montreal and Bangalore.Yan graduated from Université Laval with an MBA in IT Management and a BAA in Information Systems. He also attended several technology and leadership classes and workshops, including the ‘Effective Leadership’ seminar from McGill. Yan spent most of his childhood in Quebec and now calls Fredericton, NB. home. He is the proud father of 4 children.

Kumaran Thillainadarajah
CEO of Smart Skin Technologies

Kumaran developed the initial concept of Smart Skin. He first developed the technology for use as a prosthetic glove or touch sensor for prosthetics in 2008. Since then, several other commercial markets were also identified, including sports training and industrial packaging. Smart Skin Technologies has won a variety of awards since its inception in 2008, including several business plan and engineering competitions and a Special Award for Social Awareness at the Canadian Engineering Competition in 2009.At the NBIF Breakthru Competition in 2009, SST won four awards: Best Young Entrepreneur, Best Presentation, Best University Venture and the Viewers’ Choice Award. Kumaran himself has been recognized as a promising young entrepreneur and has raised $2 million to fund the research and commercialization of Smart Skin’s novel sensor technology.

Brian Dunphy

Brian is an entrepreneur with over a decade of experience working with and founding technology startups. This includes being a co-founder of Radian6. Brian helped to build the highly successful Social Media Monitoring platform from the ground up which lead to an exit to (for $326M) in 2011. He was also the CEO & Co-founder of OneLobby before its Cvent acquisition, where he is now a Director of Product Development

Trevor Bernard

Trevor Bernard is a veteran technologist with several successful startups under his belt. His most recent successful venture is UserEvents, a company which he co-founded and was the Technology Officer. He attracted and lead a technical team from inception to acquisition. He is an expert at designing and building high performance, distributed software that requires a deep understanding of computer science and engineering.

Taylor Gray
President and Founder of Tacit Elements Inc.

Building upon a distinctly interdisciplinary background, Taylor Gray launched Tacit Elements Inc. in 2013 to share the simple yet consequential understanding that the economic and the social spheres of modern life are truly inseparable. This reality creates a dynamic landscape of market opportunities, risks, and realities through which Taylor has helped steer a wide variety of early-stage ventures and established publicly-traded corporations.

Taylor completed a Ph.D. in economic geography at the University of Oxford, U.K., as a Clarendon Scholar and holds a B.Sc. (Hon.) (Bishop's University) and a M.Sc. (Dist.) (University of Oxford). His research and practice continue to focus on the evolving forms and functions of businesses in a globalized economic setting and the resultant interactions and relationships between these and society and the environment. Touching on areas of corporate governance, financial globalization, and social and environmental accountability, Taylor's research has been presented throughout a variety of leading peer-reviewed journals, op-ed pieces, television interviews, international conferences, and speaking engagements.

Andrew Bedford
Founder and Chief Experience Officer at Ginger Designs

A self taught entrepreneur, graphic/web designer, and formally trained digital/classical animator, Andrew has been active in the digital arts for more than 15 years.Involved with web design and the online world from its infancy, through to its present incarnation,  Andrew has developed an intuition for what is coming over the horizon. Andrew prides himself on staying ahead of the curve and considers it one of his strong suits.Combining a unique perspective, a philosophical edge, original style, and knack for standing out in a crowd, Andrew comes at each task abounding with energy and creative spirit.

Meaghan Seagrave
Executive Director at BioNB

Meaghan is a business operations specialist with a passion for business development and effective corporate communications. 

She has extensive experience working for technology and biotech SMEs in a variety of capacities including financing and funding support, sales, project management, and product development.

Specialties:Project management, funding proposals, corporate communications, sales, customer relations and corporate reporting.

Karen Murdock

Karen Murdock is the Director of the International Business & Entrepreneurship Centre at the University of New Brunswick.  Her leadership has contributed to the development of the now internationally recognized Apex Business Plan Competition and NB Exporter-U (formerly the Export Partnering Program).  She has also developed new programs such as the Visiting Scholar series and the multi-award winning Activator and continues to raise the profile of her Centre through these and other initiatives through her regular participation on boards and in community events.  In her role as Director, Karen has been successful at raising government and private sector funding for her Centre. A constant promoter and advocate of young entrepreneurs and small business owners, Karen has developed a strong network of government, university and most importantly, private sector partners.  
Karen is a proud New Brunswicker and a long time resident of Fredericton.  

David Brown
CTO at Mycodev Group Inc.

David Brown is the founder and CTO of Mycodev Group, a biotechnology company based in Fredericton. Mycodev was named the most innovative startup of 2013 at the Innov8 awards, and is a leader in the production of pharmaceutical chitosan which serves medical device, diagnostics, and therapeutics industries. David has a background in synthetic biology and microbiology, having won the International Genetically Engineered Machine E competition at MIT in 2012.

Wes Ward
Owner of the Capital Complex and Gray Stone Brewing

Born and raised in Fredericton NB, Wes Ward is the owner/operator of The Capital Complex and Gray Stone Brewing. Wes has been in the hospitality industry for over 18 years, 10 of which he has owned The Capital Complex. Gray Stone Brewing, his newest venture is scheduled to open in downtown Fredericton spring of 2016. 
Wes has a Bachelor of arts degree from Saint Thomas University with a major in economics and a minor in business. He lives in Fredericton with his wife, Ashely, and young daughter, Hunter.

Mark MacKenzie
Director of Sales & Marketing at Green Imaging Technologies

Over the last 15 years, Mark has built a reputation for helping start ups find a solid client base and helping more established companies launch new products into a known or new market. Focusing on strong relationship based sales techniques and innovative partnership marketing, Mark has led Green Imaging Technologies from small start up with 5 customers to an established global expert with every major oil and gas company as customers. Leveraging  close to 20 years experience in national and international sales and marketing roles, Mark brings a wealth of experience from varying market sectors to every project and makes sure partners and customers get the best possible return on investment.

Chanchal Varma

Gobinda Saha

Event Sponsors, and Partners

The Startup Weekend NB (Fredericton Edition) team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Organizing Team

Techstars Startup Weekend New Brunswick is 100% led by volunteer community leaders.
Learn how to get involved here

  • Nicola
  • Devansh
  • Christy
  • Jason
  • Natasha
  • Ries
    Van Beek
  • Dan
  • Joel
  • Sally


Joel Richard
Operations Manager for Smart Skin Technologies

Event Blog

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