Crossing the finish line: judging criteria for SWTO

11/22/2014 | By Heather Simmonds

This post originally appeared on

You're heads down and working hard, teams. Creating, validating, making, innovating... and for what? To help keep you on point while you drive your ideas to the finish line, here's a reminder on the judging criteria. Remember, you're competing for a host of rad prizes AND the chance to represent Toronto at Global Startup Battle: can we win a third a year in a row?!

The three key criteria are:


  • did your team get out and talk to customers?
  • are you actually solving a problem?
  • have you identified a specific target market?

Execution and Design

  • do you have an MVP or prototype?
  • how functional is your technical demo?
  • Design matters! How easy is your product to use?

Business Model

  • are you solving a problem? (value proposition)
  • is your idea unique?
  • how do you plan on making this a successful business?

Also, courtesy of our Global sponsor Coca-Cola, our friends at vitaminwater are sponsoring the vitaminwater do-er award! Here's the details: 

Glaceau vitaminwater believes in the creators, the movers, the shakers, & the do-ers who are making things that help people rock their day like nobody’s business.  maybe it’s a breakthrough app that lets you play with your dog remotely while you’re at work and he’s at home (done!) or a chair that allows deaf people to feel sound so intimately they can hear it (happening!) and you - budding entrepreneurs who make the world go ‘round.

that’s why we are here, hydrating you through startup weekend and doing our part to help unleash the power of your idea. we want to acknowledge your hustle, your passion, your spirit by hydrating your team for a whole year and give you access to some of the resources we use that help us do what we do.  think of it as one way we’re trying to pay it forward. we were, after all, a start-up of our very own once.

vitaminwater and UP GLOBAL will be granting the vitaminwater do-er award to the team that best demonstrates their take-no-prisoners, hustle-their-hearts out, work-their-booties-off attitude.  so what if you don’t win startup weekend? we only care about the overall positive pursuit of your idea. 

for complete contest details click here

You've got your marching orders, SWTO teams. Dazzle us!