How to make the perfect pitch

09/14/2015 | By Mette-Marie Rathmann Erenskjold

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Pitching is a brief presentation where you sell your idea to others – kind of like the elevator speech. It is important that the users of your idea are the center of attention and that the presentation is based on their needs and wishes or ambitions and dreams. A good tool to highlight the value proposition is the NABC method:

N for Need. What is the most important need for the users of your idea, how important is it and who are the users?

A for Approach. What is your idea, how does is fill the needs of the users and what is unique about your idea? It is a good idea to mention how you plan to distribute your product.

B for Benefit. What is the effect of your idea? How does the users, the investors and the collaborators benefit from it?

C for Competition.  What is the benefits of your idea compared to any other similar ideas, what are the risks, what are the alternatives of the idea, who are the main competitors and what prevents them from doing the same as you do?


Sussi Bianco, one of the instigators of Startup Weekend Aarhus, gave 3 of her expert tips on how to pitch an idea at Startup Weekend.

  1. The first tip is ensuring that you make your pitch memorable. One of the ways to do that is to make clear the skills and background that you have to work with your idea. You can also choose to include a funny or unusual instance that highlights the problem you intend to solve.
  2. Sussi´s second tip is about the problem itself. In short, make sure it is clear, precise and understandable. This also means that a pitch in the Startup Weekend sense is not always about the solution but about what pain or problem you aim to solve together with other people.
  3. The last tip highlights the importance of needing a team to fulfill an idea. The important part of making a team is in ensuring that you find people with competencies that are totally different from your own. And part of your pitch should be stating exacly the kind of skills you need to make it happen.

One of the aspects of pitching many participants struggle with is time. Because there is usually a high number of people pitching their ideas at Startup Weekend, there is a practical reason in limiting them to 60 seconds. However, as Sussi states, this is a limit to embrace rather than dread.

Startup Weekend is about turning ideas into business in just 54 hours. But it also more than that. It is about what you take home and about the new skills and experiences that affect all aspects of your life. Learning to convey an idea simply is exactly of the skills that can only prove itself useful after getting the chance to practice in a safe and energetic environment like Startup Weekend Aarhus.

We look forward to hearing your pitch!