How to make life insurance and pension services more attractive for younger audience?
This post originally appeared on blog.up.co
For most people and especially for the younger generation, life insurance and pension is simply boring. It is high on complexity and low on interest. Most would actually rather go to the dentist than think about what happens if they get sick, die or what to do when they retire. Many have no positive relations to their pension company. They would be more excited about a new offerings from Google, Amazon or Apple than from their current provider. So the real question is how do we change that?
Nordea wants to change that. Here are some starting points to think about the issues in everyday life that you could tackle during the weekend.
- What do the future of the life insurance and pension industry look like?
- How can we use technology to make life insurance more relevant and easier to relate to?
- How can we make people feel the same interest for securing their own life as securing the latest IPhone?
- How do we disrupt ourselves?
Why should you work on this challenge you ask? Winner of Nordea challenge at Copenhagen Startup Weekend will get an invitation to participate in Nordea intensive startup week. The event will take place in Oslo, Norway in week 34. Invite-only teams with accelerator potential will be invited to participate. Participating team will receive approximately €1,500 in order to cover various expenses. The week will consist of pitch training, developing and validation of the idea and other related workshop to help you grow your startup idea. The week will end up with final pitching in from of panel of experts where Nordea representatives will decide which team will be invited to participate in the accelerator program.
Organizer of the Nordea prize is our CPHSW partner Copenhagen Fintech Innovation and Research - CFIR. For any questions related the Nordea challenge please contact business consultant Annine Nordestgaard Bentzen – firstname.lastname@example.org
Nordea is the largest financial services group in Northern Europe with leading positions within corporate and institutional banking as well as retail banking and private banking. It is also the leading provider of life and pensions products in the Nordic countries.
Nordea has the largest customer base of any financial services group in the Nordic region with approximately 10 million household customers and around 0.5 million corporate customers.
Nordea Liv & Pension is one of the largest life insurance companies in Denmark offering insurance and pensions saving solutions based on the best investment funds in the market. The company serves approximately 300,000 customers on the best ways saving up for retirement and choosing relevant insurances
For any questions related to Copenhagen Startup Weekend event please reach out to email@example.com
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Copenhagen Startup Weekend #CPHSW Team