Startup Weekend Helsinki Food

    Friday, January 27 - 29, 2017


  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Helsinki Food

Friday, January 27 - 29, 2017



Friday, January 27 - 29, 2017
Event starts at 4:00 pm

MTK (Maalaisten talo)
Simonkatu 6
Helsinki, Finland 00100

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For startup ideas focusing on food & agrobusiness

What is Startup Weekend?

Startup Weekend is a 54-hour event, where developers, designers, and other startup enthusiasts from non-technical fields come together to form teams, validate their ideas, build new products and launch startups. Teams go from an idea scrawled on a napkin to a working prototype and maybe even paying customers, all within a single weekend. This will be the 8th edition of Startup Weekend in Helsinki held in January of 2017. Event will be conducted in English, Finnish and Swedish. All are welcome.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 2.9k past events in 150+ countries around the world with over 23k teams created with the help of over 193k entrepreneurs.  

How does it work?

Startup Weekend is an event designed to provide superior experimental education for technical and non-technical entrepreneurs. Beginning with Friday night, participants get 60 seconds to pitch their ideas to the crowd (if they want, you don't have to) and try to recruit the best talent in the room. In the end of the Friday, all participants should be part of a team. Continuing through brainstorming, business plan development, and basic prototype creation, the Startup Weekend culminates in Sunday night demos and presentations, where teams present their minimum viable product (MVP) if possbiel or a consept, to a panel of expert judges, fellow participants and other guests. All teams hear talks by industry leaders and receive valuable feedback from local entrepreneurs and mentors. The weekend is centered around action, innovation, and education. 

What do you get out of it? 

- You will get a taste of what it's like in the startup world, and learn first hand about every step of building a startup (at the very least, it'll be a memorable weekend away from your usual daily routine).  

- You might find your perfect co-founder soulmate with whom you'll go on to launch million dollar startup, be it this weekend or down the road. 

- We take care of you during the weekend and all you need to bring is your laptop:
  • Catered food - 7 meals total
  • Unlimited coffee
  • Startup Weekend Helsinki T-shirt
  • Fantastic working space
  • Discounts for some of the best startup tools
  • Access to some of the area's best startup mentors
    Plus, if your team wins, you will get heaps of additional resources. 
Prizes:
-Nordic Law offers legal advisory services worth of 1000e for the winner team.
-Winner team gets a free mentoring package with Sitra's leading specialists (he Finnish Innovation Fund) to help you get your startup off the ground and a meeting with Ashwin Rajan, Behaviour designer, from Fabric 
- Three Winner teams members have a change to take part to Founder Institute aptitude test for free, and 2 of the best ranked participants will win 3 months long premier startup launch program for talented entrepreneurs worh 750e each.
-Coffee from Paulig to keep teams energized for future
-Bonus price: Free year's membership in Ruokaasuomesta.fi site for best the food product

There are also plenty of investors in the crowd, so if your pitches were something special, you might even get funding (it happens!). 

How much do you have to pay?

Thanks to our amazing sponsors (do check them out below) you'll only have to pay 40€ for your ticket (Students, use code for a discount: STUDENT). Without the help of our sponsors this ticket would be over 99€. All participants get heaps of exclusive goodies including free domain names, web services and more. Not to mention free coaching and guidance from some of the best mentors around. All in all, it's probably the best 40€ you'll ever spend.

So join us, and get ready for the ride of your life. #SWHelsinkiFood 

If you want to keep updated with information about the next SWHelsinki be sure to like us on Facebook & follow us on Twitter!

Event is made possible by 
Boosti project, which is funded by EU. (Boosti on Manner-Suomen kehittämisohjelman rahoittama koulutus- ja tiedonvälityshanke).




EVENT SCHEDULE

Friday January 27th


4:00 pm
Registration starts
Arrive at the venue and get checked in between 16-17.00


5:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants


5:45 pm
Welcome & Speakers
Opening speach by Erica Liewendahl, Strategy Development Manager at Paulig. Group Review agenda for the weekend and introduce speakers, coaches, and community leaders


6:30 pm
Pitches Start
Optionally line up to give your pitch


7:45 pm
Voting
Attendees vote for the top pitches


8:00 pm
Form Teams
Teams start forming and discussing ideas


8:30 pm
Confirm teams and begin to work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


9:45 pm
Wrap up
Plan your work and see you tomorrow! The venue closes at 10 pm but you may continue working outside of the venue.

Saturday January 28th


8:00 am
Venue open
Teams setting up workspace for the weekend and starting hard work!


9:00 am
Simple breakfast & coffee. Begin Work
Teams formed and setting up workspace for the weekend


12:30 pm
Lunch


1:00 pm
Speach: Tino Singh from Two Dads
Tino Singh is the Founding father of TwoDads Ltd. TwoDads is a kids’ food company started by two dads who want to enable our kids to grow up to be healthy, happy and smart by making wholesome and natural food for growing and developing children, that you can trust.


1:30 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!


6:00 pm
Dinner


7:30 pm
Midway Pitches
Pitch what you've got so far!


9:45 pm
Wrap-Up
Finished for the day.

Sunday January 29th


8:00 am
Venue open


9:00 am
Breakfast
simple breakfast & coffee. Start working!


10:00 am
Check-In
Coaches arrive. Final opportunity to ask questions


12:30 pm
Lunch


1:00 pm
Speach: Your best pitch ever
Things you want to achieve with your pitch: Vital tips for successful presentation by Janne Saarikko


1:15 pm
Coach Meetings
ASK QUESTIONS


4:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place


4:30 pm
Final Presentations
Now is the moment! Pitch your final idea to the panel of judges


6:00 pm
Dinner
Charge yourself up with some food while judges are making the final decision!


7:00 pm
Judging & Awards


8:00 pm
Wrap-Up
Last moments to mingle!


9:00 pm
Goodbye!



Speakers


Erica Liewendahl
Manager, Group Strategy Development at Paulig Group

Erica has worked with Finance, Business development and M&A over 15 years in various industries in Finland, Sweden and Germany. During the past three years she has been leading Paulig Group Strategy Development and has been involved in all acquisition and divestments in the Group – where the acquisition of Gold & Green is the latest one. She has been involved with setting a clear Strategy and Vision for the Group as well as creating supporting processes to enable implementation. As her passion is innovation for future growth and she likes to get her hands dirty, she has also been leading radical projects like Paulig Muki.


Janne Saarikko
Creator of Firsts

www.jannesaarikko.com , Director, Founder Institute Finland , CMO Mentor, Gorilla Ventures.
Janne Saarikko is a multipotentialite with 40 years of passion for food. He combines the knowledge of branding and marketing, food business and startup life into something else. Currently Janne advises several food-related startups with their business, branding and strategies.


Tino Singh
Founding father

Tino Singh is the Founding father of TwoDads Ltd.   TwoDads is a kids’ food company started by two dads who want to enable our  kids to grow up to be healthy, happy and smart by making wholesome and natural food for growing and developing children, that you can trust.  
TwoDads® – Naturally we care

Event Judges


Erica Liewendahl
Manager, Group Strategy Development at Paulig Group

Erica has worked with Finance, Business development and M&A over 15 years in various industries in Finland, Sweden and Germany. During the past three years she has been leading Paulig Group Strategy Development and has been involved in all acquisition and divestments in the Group – where the acquisition of Gold & Green is the latest one. She has been involved with setting a clear Strategy and Vision for the Group as well as creating supporting processes to enable implementation. As her passion is innovation for future growth and she likes to get her hands dirty, she has also been leading radical projects like Paulig Muki.


Matti Copeland
Executive Director, EY

Matti Copeland is a Growth Accelerator and a curious leader. He has worked over 30 years in helping companies and teams grow and especially alligning their stories to match with investor demands.


Anni-Mari Syväniemi
Ombudsman for FoodCulture, MTK

Experienced in:
Promotion of Finnish Food and Food Culture SMEs in foodsector Short Food Supply Chains/Local Food Origin of Food, Quality Systems of Food Chain Food Education


Jon Hautamäki
Partner, Nordic Law Attorneys-at-Law

Jon is a partner at Nordic Law, which is a Helsinki-based law firm focusing on early- and growth-stage startups. Emphasizing the fact that Nordic Law is a startup-orientated law firm, also Jon has a keen passion for startups and the legal aspects of startup entrepreneurship. Whenever Jon hears the words “lean” or “agile”, you can rest assured that you got his attention.


Janne Peljo
Leading Specialist, Resource-wise and Carbon-neutral Society, Sitra

Janne Peljo is a Leading Specialist at Sitra, the Finnish Innovation Fund. He has specialized in analyzing megatrends and their impacts on Finnish companies, investors and the society at large, and leverages on his finance and corporate strategy experience in helping corporate and policy decision makers to create successful strategies for the future. Prior to joining Sitra he has been working in FMCG strategy, management consulting and banking sectors both in Finland and abroad. Janne holds a Master’s degree in Finance from Aalto University School of Economics and a CEMS Master’s in International Management from HEC Paris.


Coaches and Mentors


Anita Laxen
VP, Communications and Sustainability at Paulig Group

 Anita has worked with food for almost 20 years when she has been working with some of the strongest corporate food brands in Finland and the Northern Europe, such as Paulig. Santa Maria and Fazer. Building brands and strengthening corporate reputation is her passion as well as creating internal and external engagement for visionary goals. She and her team have also set the foundation for Paulig Group’s sustainability agenda. At Paulig her special task has been to aligning the corporate brand with the culture and the strategy.    


Anders Rothkirch
Finance Director, Coffee Division Coffee division of Paulig Group

Anders has worked five years for Paulig Group, currently as the Finance Director for the Coffee division. He has a background in management consulting and a degree in industrial management. As part of the Coffee Division Management Team he is responsible for the division’s strategy as well as key investments. He is foodie with a strong passion for coffee. 


Jon Hautamäki
Partner, Nordic Law Attorneys-at-Law

Jon is a partner at Nordic Law, which is a Helsinki-based law firm focusing on early- and growth-stage startups. Emphasizing the fact that Nordic Law is a startup-orientated law firm, also Jon has a keen passion for startups and the legal aspects of startup entrepreneurship. Whenever Jon hears the words “lean” or “agile”, you can rest assured that you got his attention.


Alexander Sundström
Chief Financial Officer at Nordic Law Attorneys-at-Law



Steven Balliano
Director @ Startup Grind Helsinki

Steven is an entrepreneur obsessed with validation. Along with his startup projects, you can find him running the local Startup Grind fireside chat with Finland’s top entrepreneurs, and validation workshops.


Anni-Mari Syväniemi
Ombudsman for FoodCulture, MTK

Experienced in:
Promotion of Finnish Food and Food Culture SMEs in foodsector Short Food Supply Chains/Local Food Origin of Food, Quality Systems of Food Chain Food Education


Matti Copeland
Executive Director, EY

Matti Copeland is a Growth Accelerator and a curious leader. He has worked over 30 years in helping companies and teams grow and especially alligning their stories to match with investor demands.


Kristiina Kiviharju
SVP Product Development at Valio Ltd



Anu Kaukovirta-Norja
Senior Vice President, Research and Technology, Valio



Janne Saarikko
Creator of Firsts

www.jannesaarikko.com , Director, Founder Institute Finland , CMO Mentor, Gorilla Ventures.
Janne Saarikko is a multipotentialite with 40 years of passion for food. He combines the knowledge of branding and marketing, food business and startup life into something else. Currently Janne advises several food-related startups with their business, branding and strategies.


Ashwin Rajan
Behaviour Designer, founder of Fabric

Ashwin is the founder of Fabric, a consultancy innovating in the emerging area of Behaviour Design. Ashwin has worked with startups, enterprises, public, non-profit and academic organisations for over 15 years as an interaction, service, experience and business designer. His former employers include Fjord and Deloitte, and his past clients include Microsoft, Nokia, Sony, Paypal, Volvo and several others. Today, he combines his background and knowledge of the behavioural and social sciences with design-driven innovation methods to help clients create technology for behaviour change.  


Ilkka Alarotu
SVP, S Group Retail Business



Soile Käkönen
Health and nutrition manager at HKScan Finland Oy

I'm a nutrition professional with strong experience in food industry, communication and food legislation. I'm unable to babble, compact and clear messages both written and spoken are my strenghts. I get excited from my work, and I show it. I have knowledge and experience based opinions and I'm glad to share them.


Eero Kananen
CEO at LähiPro Oy

 CEO of ICT startup and a organic farmer. Knows something about startups, E-commerce, agriculture and forestry. During the last three years I have gone trough the path of starting a company, building the team, making the MVP-product, getting an investment and launching the product.


Esko Lantto
Director, Digital projects and services at Apetit Oyj



Eljas Jokinen
Director Of Soilfood, bioenergy solutions



Saara Kankaanrinta
Co-Founder, Board member at Soilfood Oy

CEO and Co-Founder of Soilfood Oy, Board member, Co-Founder of Qvidja Kraft Ab, of BSAG Foundation, of Carbon to Soil Oy



Janne Peljo
Leading Specialist, Resource-wise and Carbon-neutral Society, Sitra

Janne Peljo is a Leading Specialist at Sitra, the Finnish Innovation Fund. He has specialized in analyzing megatrends and their impacts on Finnish companies, investors and the society at large, and leverages on his finance and corporate strategy experience in helping corporate and policy decision makers to create successful strategies for the future. Prior to joining Sitra he has been working in FMCG strategy, management consulting and banking sectors both in Finland and abroad. Janne holds a Master’s degree in Finance from Aalto University School of Economics and a CEMS Master’s in International Management from HEC Paris.


Reidar Wasenius
a Director of the Founder Institute

Reidar Wasenius is  ​a Director ​of the Founder Institute  (FI.co) ​ -  the world's largest startup acceleration program  ​-  ​in  Helsinki. ​ ​ ​ He is also an entrepreneur. As  the Personal Brainer at BRIIM  ​Center  (briim.com) ​,​  the world's first Brain Fitness Center in Helsinki ​, h​e helps employees of client companies  ​do well and feel well with brain training. People develop  their  ​abilities  e.g. to focus, ​make  decision s  and ​ motivat e themselves​​Reidar  is a popular  ​public ​ speaker and he is  ​interviewed  as an expert ​ ​ on communications and personal development ​  ​ in  ​national  media  weekly .​ Reidar's past employers include Samsung, Nokia, TeliaSonera, Digital Equipment Corporation and T​ekes. His employers in the media industry include the Finnish National Broadcasting Company, a number of commercial radio stations and Arcada university of applied sciences, where he was the founder and first Director of the four-year B.A. program in Media and Communications. Reidar has studied Computer Technology at the Helsinki University of Technology (now: Aalto University) majoring in Interactive Digital Media and minoring in Mass Media and Journalism, which he studied at the University of Helsinki. Reidar is a regular guest in national media as an expert on personal development plus social media, mass communications and how digital technology affects our lives. His latest book, Personal Brainer, was published by WSOY in March 2016. You often hear Reidar's voice in your telephone and whenever you travel by train in Finland.


Event Sponsors, and Partners

The Startup Weekend Helsinki Food team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Signature Sponsors

Paulig Group's portfolio includes strong brands such as Paulig, Santa Maria and Risenta. Pulled oats is the sensational food innovation from Finland. In 2016, Paulig acquired the majority ownership stake (51%) of the manufacturer, Gold&Green Foods.

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Organizing Team

Techstars Startup Weekend Helsinki is 100% led by volunteer community leaders.
Learn how to get involved here

  • Leena
    Saari
  • Annika
    Ohberg
  • Lien
    Cao

Facilitators


Jernej Dekleva

Jernej is originally from Slovenia and has been living in Copenhagen, Denmark for his last 5 years. He is a Co-Founder of Norvai - Nordic Venture and Innovation, where together with corporates are bringing new startup projects, services and experiences to the market. He attended his first Startup Weekend in 2012 and he is an organizer of Startup Weekend Copenhagen since 2014. 

Event Staff


Susanna Palkkimäki
Service designer and trainer, MTK



Maria Kämäri



Jernej Dekleva

Jernej is originally from Slovenia and has been living in Copenhagen, Denmark for his last 5 years. He is a Co-Founder of Norvai - Nordic Venture and Innovation, where together with corporates are bringing new startup projects, services and experiences to the market. He attended his first Startup Weekend in 2012 and he is an organizer of Startup Weekend Copenhagen since 2014. 


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