Startup Weekend E-Retail Lille

    Friday, November 4 - 6, 2016

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend E-Retail Lille

Friday, November 4 - 6, 2016

Friday, November 4 - 6, 2016
Event starts at 6:30 pm

Blanchemaille Euratechnologies
87 rue de Fontenoy
Roubaix, France 59100

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France's First E-Retail Startup Weekend!

Let's be real.  We all have business ideas.  We would all love to create the next Apple or Amazon.  The question is whether or not you truly have the courage, work ethic and passion to actually do it!

Blanchemaille by Euratechnologies is happy to welcome you to France's very first eRetail Startup Weekend! Come and meet your next co-founder and other successful entrepreneurs alike.  

The concept is easy - you have 54 hours to create a company.  On Friday night you can pitch an idea and then people will vote on their favorite business ideas.  After that you will form into teams and work all weekend to bring your company to life.  We've gathered amazing coaches and speakers from the USA and France to inspire and help guide you along the way.  On Sunday afternoon you will pitch your business concept to a panel of judges.  The best company will have a chance to win something super exciting!

The theme is (e)retail. There are no rules, pitch your idea for something to sell - software, logistics, e-commerce, brick and mortar and everything in between that relates to (e)retail.  It's your call. 

We are targeting business people, developers, designers of all ages and backgrounds! 

Come and meet your next cofounder, just like I did back in 2012! 

Matthieu Thiriez 
Cofounder @Nuukik 
Main Organizer @SWeretail 


Friday November 4th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Share ideas, practice pitches, get to know fellow participants

7:20 pm
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Voting - Dinner
Attendees vote for the top pitches

9:30 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

11:00 pm
Finished for the day.

Saturday November 5th

8:00 am
Arrive, breakfast & coffee

9:05 am
Retail Talks
-Michel de Guihermier : Execution -Florent Empis : Machine Learning & Deep Learning - Tom Gauthier : Virtual Reality

10:10 am
Work on your project
Teams formed and setting up workspace for the weekend

12:00 pm

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

11:00 pm
Finished for the day.

Sunday November 6th

8:00 am
Arrive, breakfast & coffee

8:30 am
Work on your project

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm
Cocktail and Networking
Don't forget your business cards!


Michel de Guilhermier
Co-fondateur et Président L’Accélérateur Capital Partners

After starting his career in 1987 as a management consultant at Bain & Company, Michel had executive roles in American multinational food companies (Dole Food, PepsiCo). At 33 years-old in 1996, he then jumped into entrepreneurship, first in acquiring a 40-store retail chain, then in successfully creating Photoways (2000), todayrenamed Photobox, the 2nd largest player worldwide in online photo printing with €400M sales, followed by Inspirational Stores (2007) which pivoted to become the holding company of Groupe Motoblouz, the leading French player in bikers’ equipment, which was successfully sold to Equistone Partners.

Tom Gauthier
CEO & founder V-Cult and Beloola

With over 10 years of experience in tech marketing, project management and product development. Tom has been an early believer in VR since 2009 and is excited to evangelize virtual reality to the masses. He is convinced that the Web browser is the best medium to allow anyone to enjoy VR experiences and that's why with his team they have been betting on WebVR for several years already. 

Talk:  What's virtual reality? How retailers can use VR to enhance their brand storytelling, boost their marketing efficiency and solve their critical business challenges?

Florent Empis
Co-Founder - CTO - R&D at Nuukik

Florent is the cofounder and CTO of Nuukik, a predictive marketing company. He is a specialist in practical data science, machine learning, deep-learning and information security, with more than ten years of experience in software design and large scale data crunching. Prior to launching his company, he has worked with some of the biggest european e-commerce and retail  companies, both as a technical expert leader and a manager.

Event Judges

Marie Stéphanie Daillencourt
User Experience Director - Oney

Samuel Tapin
Business Incubation Manager Euratechnologies

Holding a Master Degree in Direct Marketing and a certificate in innovation and entrepreneurship from Stanford University, Samuel is involved in supporting IT startups for more than 15 years.He has implemented EuraTechnologies’ business incubator and made it evolve with the constant desire to improve the quality of services and content offered to entrepreneurs, in a "Lean Startup" approach. He also established many partnerships enabling incubated to have expertise in business and technology.A few month ago, he launched Start, a new and intense program enabling entrepreneurs to transform their startup idea in a MVP in 80 days.
Passionate of startups and innovation, he regularly take part as a jury member in entrepreneurial trainings as well as events and startups contests. That enables him to discover new talents and new projects.
On the lookout for trends, he participates as often as possible to IT and entrepreneurial events to learn about emerging technologies and services.

Jérôme Gayet
Founder & President BDC - Digital Business Consulting

Jérôme Gayet owns over 20-year experience in Business Development in France and in more than 40 countries in the world (Europe, Brazil, US, China…).After 15 years in Marketing and business development at La Redoute, he has founded B.D.C a consulting company specialized in digital retail based in Lille and London. Through B.D.C. Jérôme advises major retailers in their digital transformation and international expansion as well as fast-growing start-up in their strategy and international deployment. Jérôme is also a Business Angel and a Coach of entrepreneurs from incubation to international development steps.He is a visiting Professor at EDHEC business school and a board member at Immochan France. Jérôme is the author of the book Business Development published in May 2010 at Eyrolles Publishing

Vincent Logerot
Directeur du centre commercial Euralille

Directeur du centre commercial Euralille.
Ex directeur du centre commercial @ So Ouest
Ex Manager des ventes @ Printemps.

Nicolas Perignon
Communication Director - Boulanger

Communication Manager @Boulanger
Ex Communication Manager @Asos
Ex Redcats

Coaches and Mentors

Martin Toulemonde
President chez Sparkling Partners

Martin Toulemonde is a successful entrepreneur. He led the inspiring Chronodrive success story  and has a well-established presence amongst investors and entrepreneurs. He has always been very active and supportive to numerous innovative and disruptive projects. He founded Sparkling Partners as an inspirative Start-up studio with 20 projects been launched at the end of 2016.

Isabelle Collin-Lachaud
University Marketing Professor

Isabelle holds a PHD in business from the University of Tours, and earned her HDR (French post-doctoral degree allowing to supervise PhD students) from the University of Lille 2. 
Her research interests focus on consumer behavior analysis (the omnichannel customer journey, collaborative consumption, etc.), and retail strategies. Coordinator of the book "Rethinking Retail" released in 2014.

Cédric Poncelet
"Service Development" team leader - IDKIDS

After 10 years of work at Capgemini as a consultant, I became specialized in startup relationships. Since then I've integrated into ÏDKIDS (Okaïdi / Oxybul Eveil et Jeux / Jacadi / Bubble / Rigolo comme la vie). My role is to find partners to develop innovative solutions for kids that will respect our motto to : "Work to make a better world for growing children." 

Mathilde Adriaenssens
Fondatrice et présidente - KEYUZ

Il semblerait que le Design Produits soit sa force, quant à son moteur pour ce Startup Weekend, il s'agit d'être au contact de ceux qui veulent changer le monde ! Son expérience est... riche et variée : 5 ans en Bureau d'études, experte en Design Thinking et intervenante en école de Design et de Communication. Elle est la fondatrice de la startup très remarquée Keyuz, lauréat LMI 2016.

Thibaut Bayart
Chief Connector at ZTP

Curious, connected and passionate about future, I source connect and grow startups working on enhancing customer experience with an ecosystem of privately held retail companies with a team at ZTP

Houria Saoudi
Incubation officer

Houria is an incubation officer at Plaine Images, a cluster of schools, research labs & companies in the field of digital image & creative industries. She is a specialist of startup creation & innovative business models. She has also worked on collaborative projects between startups & large corporations in France & abroad.

Edouard Seynaeve

Wepika co-founder (E-commerce agency), Café Numérique co-founder (Tech discussions between the conference and the bar), Coder, thinker, speaker, runner, optimistic and DIYholic. 
Edouard is a performer with an entrepreneurial spirit that has driven him to develop and drive many web project and community initiatives. He is dynamic, creative and careful to the word of every one. He technically masters his subjects, and is highly attentive to new things connected to the web. Professional, with remarkable communication and networking talents, and a desire to learn from every experience he encounters.

Mickael Soleau
New Online Business Manager - Boulanger

New Online Business Manager @Boulanger
Ex Ecommerce Director @Le Printemps
Ex Redcats

Damien Cavailles
Founder -

I'm a developer and an entrepreneur. I founded to help developers find a company they will love to work at.
"Startup Weekend changed my life. I became a SW Facilitator to help others change theirs" - Nick Stevens said that, and I would love to make it mine 🙂

Rabah Mechetem
E-commerce & Omni-Channel Business Unit Director at ITELIOS

Rabah has created in 2010 a Spin-off of ITELIOS, a company specialised in Connected Commerce, based in France, Brazil and New York. The Spin-off has been integrated in 2015 in the group, and he is now acting as a Business Unit Director.He has been working for more than 10 years,  defining and designing  the best technologic and business approaches to Enable Brands and Retailers to develop their digital commerce strategy and improve synergies between their sales channels. Since 2010 he has been working with major Brands and Retailer : Delhaize Group, Dim, Jules , Bizzbee, Brice, IKKS,…

Nicolas Lengaigne
CEO - My Pop Corner

Co-founder and CEO @ My Pop Corner, ex-LaRedoute.  
Favorite quote : "The best way to predict your future is to create it » A.Lincoln

Pierre-Alain Baly
Responsable des Partenariats et Activités Commissionnées Auchan Retail

Expert en marketplace et en omni-canal, Pierre-Alain est en charge des activités commissionnées pour Auchan Retail France. A l'heure où le commerce doit se réinventer en tenant compte des nouveaux usages digitaux des consommateurs, il insuffle un dynamisme et un enthousiasme permanents au sein de ses équipes. Organisateur de nombreux événements (AppDays, RetMo & Apéro Web), Pierre-Alain est un adepte de l'échange et du partage en toute franchise.

Event Sponsors, and Partners

The Startup Weekend E-Retail Lille team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Organizing Team

Techstars Startup Weekend Lille is 100% led by volunteer community leaders.
Learn how to get involved here

  • Matthieu
  • Jean Philippe
  • Yann
  • Pierre-Yves
  • Justine
  • Marion


Marion Desmazières
International Expansion Lead, Amazon Alexa

Marion is a tech business developer based in Seattle, WA. She manages international expansion of developer programs for Alexa, the voice service powering Amazon's Echo devices. Before joining Amazon about four years ago, Marion coordinated the 2012 Global Startup Battle and managed partner relations for Startup Weekend in Seattle. She holds a Master's in Business Management from EDHEC Business School and an MBA in Technology Commercialization from the University of Alberta. A Startup Weekend veteran, Marion has facilitated 20+ events in France, Canada, the US, Algeria and Morocco.

Event Staff

Remi Sultan

Arthur Jacquier

Adrien Kutak

Event Blog

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