Startup Weekend Fashion & Tech Paris

    Friday, September 26 - 28, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Fashion & Tech Paris

Friday, September 26 - 28, 2014

Friday, September 26 - 28, 2014
Event starts at 6:00 pm

NUMA Paris
39, Rue du Caire
Paris, France 75002

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The first ever Startup Weekend Paris Fashion & Tech edition AND Global Fashion Battle!

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries. All Startup Weekend events follow the same basic model: anyone is encouraged to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing and market validation. The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. 

This Startup Weekend program will take place during Paris Fashion Week in the heart of the Sentier fashion district.  We will be concentrating on building out ideas that lend towards the Fashion and Retail industry.  Fashion Innovations can represent anything truly new, disruptive and high-growth in the fashion vertical.  Often this means employing new materials in new ways, finding a way to automate manual processes, creating methods to aggregate and analyze useful information, or establishing a new product category.  How will you use technology to shake up the fashion market?

Oh wait, the opportunity (and fun) doesn't stop there!  We are coordinating with teams in New York, London, and Milan to host Startup Weekend Fashion Battles during their respective Fashion Weeks.  The winner from each city will compete against one another on October 18th on a global stage!  Welcome to STARTUP WEEKEND'S GLOBAL FASHION BATTLE


Q. Is this program a good fit for me?
A.  If you're passionate about innovating within the fashion and retail space, this is for you.  Whether or not you work within the industry, your experience, passion, and perspective can lend towards the development of a successful idea.  Programmers, marketers, strategists, creative professionals, and all around driven people will come together in this weekend of connections and innovation.

Q. I’m a web developer…what do I have to do with fashion?  
A. Anyone can help disrupt an industry, regardless of what their skill set is.  If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy, Piperlime, ASOS, Gilt, etc.).

Q. I’ve got a fashion idea but I have no idea where to start.   
A. We know...this is not a question, but we want to comment on this.  Startup Weekend Fashion Innovations is the perfect opportunity to pitch your idea, gather a team and see if you can turn your idea into a business! We’ll give you the tools to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges. 


A little bit more about Startup Weekend:

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Fredericksburg to Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies. 

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. 

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!


Friday September 26th

6:00 pm
Arrive at the venue and get checked in

6:30 pm
Pitch Coaching
Get some tips on how to deliver a great pitch!

7:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

8:15 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow (1AM)

Saturday September 27th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

7:30 pm

8:30 pm
After-dinner check-in, status reports, call for help

11:55 pm
Finished for the day. You may stay and work as late as the venue will allow (1AM)

Sunday September 28th

9:00 am
Arrive, simple breakfast & coffee

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm
Afternoon Snacks and refreshments
Jurors arrive, and teams prepare their presentations for the main stage.

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:00 pm
Cocktail celebration

9:00 pm
Go Home!


Kat Borlongan
CoFounder @ Five by Five

Kat Borlongan is a Founding Partner at Five by Five, an innovation consultancy built for an open generation. Some of her other favorite hats: Director of the Open Data Institute Paris, Google Launchpad Mentor and French Tech Ticket Ambassador.

Event Judges

Sebastien Fabre
Founder & CEO, Vestiaire Collective

Steve Hughes
Co-Founder, SVP Design at Zero360

Formerly principal founder and director of PSD Associates, a leading UK multi-disciplinary design agency successfully sold to Cordiant Communications in 2000 – and company director and MD of Inventiv Design, nurturing start-ups and SME’s with design support. Steve’s specialty is in integrating creative design with lateral thinking. These aptitudes for blending innovation with practicality enable him to create and deliver original human-centric experiences that engage, delight and satisfy – balanced with a steadfast focus on achieving creditable business results. He’s provided award-winning solutions for leading brands in Motorola, Swatch, Caran d’Ache, Mitsubishi Trium, Sendo, Herman Miller, Reckitt Benckiser, GENEActiv and Unilever.

Emma Fric
Research & Future Insights Director​ at Peclers

The daughter of an interior designer and an art historian whose career touched on luxury, first at Vuitton and then at the Comité Colbert, Emma Fric is an expert in bringing together diverse environments, as her professional career demonstrates. After initial training in law motivated by her interest in the rules that govern society, Emma discovers, when studying at CELSA, communication techniques and semiology, the later becoming her true passion. To apply its principles and better understand what makes societies tick, she moves to Asia and then to London, where, in 1993, she is hired by the branding and design agency Cato Consulting Group, which she heads in 1996 (Nissan, Philip Morris, UDV, Heineken, Warner Bros Studios Stores, Safeway, Asda, British American Tobacco). In 2000, she looks to regain her independence and works as a freelancer for BAT and Diageo. Two years later, back in France, she demonstrates her talents as Strategic Planning Manager at Brand DNA up to 2006 (Agnès b, Comité Colbert, Philip Morris, Rémy Martin, Apsys, the Diamond Trading Company and Escada), when, as a freelance consultant, she works for Omega, BAT and Beauté Prestige International. Emma becomes a member of the PeclersParis team in 2007, first as Development and Client Strategy Manager, then as head of the Department of Research and Future Insight. In charge of the Futur(s) trend book, she recruited a team to identify the emerging signals that will shape tomorrow’s world, and help clients analyze trends and develop distinctive directions, guided by her motto, which is to “rehumanize brands”. A woman of strong convictions, Emma has expertly paired her ability to anticipate and synthesize key evolutions in our society with the PeclersParis methodology, validated and perfected over the past 40 years.

Céline Lippi
co-Founder and Managing Director at Fashion Capital Partners

Céline LIPPI has more than 15 years experience in high tech in multi-cultural environments for emerging and established markets. She has held various senior management roles in marketing for Fortune 500 companies (NCR, Netapp, Philips, NEC). She launched and run the French subsidiary of Philips Business Communications, division which has acquired by NEC Corp. in 2006. Céline has developed a strong experience at defining, developing and implementing strategies and managing effective programs with a strong focus on subsidiaries set-up. Since 2010, as an independent consultant, she has been dedicated to advising companies in their structuring, strategic analysis and directions’ setting, accompanying digital change,... In 2011, she co-founded Fashion & Technology Lab, an incubator dedicated to creative entrepreneurs and fashion start-ups. She also co-founded in 2013 Fashion Capital Partners an investment company specialized in early stage start-ups at the intersection of digital, fashion, retail and luxury sectors (disruptive creative projects, innovative retailing & commerce, big data and advanced analytics, user experience optimization,..) As a Business Angel, Céline focuses primarily on investments in fashion start-ups. She is also member of Paris Business Angels as investor and instructor.

Benoit Feron
Head of Business Development at Modizy

Graduated from ESSEC BBA and a MBA in E-business (Institut Léonard de Vinci). Before co-founding Modizy, he worked for two years at AXA Investment Managers, an asset management company, and also for a french agency, 24h00-Boosket, where he was in charge of the operational aspects of the marketing strategy on their new product, Boosket Shop. In addition to Modizy, he is also an entrepreneurship teacher at the ESSEC BBA for 3 years now.

Jérôme Bergeret
FashionLab Director, Dassault Systèmes

Jérôme Bergeret was appointed Director of FashionLab in September 2011, where he works closely with key influencers in the fashion industry. Together with teams of engineers and designers, he fully contributes to the expansion of Dassault Systèmes solutions and increase of the company’s footprint in this market by developing future and breakthrough technologies dedicated to the whole fashion and luxury community. Bergeret joined Dassault Systèmes in 2007 as Director, Industry Strategy - Consumer Goods. In this role he was responsible for developing the strategies and product solutions for fashion manufacturers and retailers. He was focused on listening to customers in order to further refine Dassault Systèmes’ product strategy and drive an end-to-end 3D PLM solution. Previously, Bergeret worked in senior consulting and business development roles for a variety of software companies to deliver solutions to number of fashion customers.

Régis Pennel
Founder & CEO, L'Exception

Régis Pennel is a graduate from the French Ecole Polytechnique with a master in Information Technologies. He started his career in Finance, working for the French government at the Ministry of Finance, but he realized quickly that this path was not meant for him. He left the French administration for the world of luxury, entering the LVMH group in 2007. In the house of Celine, he took an active part in the successful launch of the new collections of Phoebe Philo at CELINE both in retail and marketing. He launched as well a fashion blog Little Style Box introducing him to the independent Parisian fashion scene. In 2011, he started L’Exception, an online concept store featuring an exclusive selection of French designers. Since then, L'Exception has grown to become the landmark for premium online shopping in France. He successfully closed two rounds of fundraising to sustain the fast development of L'Exception. He also wrote a book about the new French designers in Paris published by Hachette in september 2014.

Coaches and Mentors

Jasonpaul McCarthy
Program Director, BFA Fashion Design Parsons Paris

Jasonpaul McCarthy is the Program Director for Parsons Paris BFA Fashion Design Program. He is also creative director for behno an ethnical garmenting fashion label and oversees all aspects of the design, production and execution of the brands vision. Jasonpaul completed his MA in Fashion Womenswear at the prestigious Royal College of Art (RCA) in London. Since then, he has been teaching at many institutions internationally, while working as an editorial reviewer for Lawrence King, AVA and Bloomsburg Publishing. In parallel as a fashion designer, he has worked throughout Europe, the U.S. and Asia, on menswear and womenswear collections. Teaching at Parsons New York gave him the opportunity to develop projects in collaboration with multiple industry partners such as Kering, LVMH, CFDA, Milk Made studio, as a member of the Parsons External Partnerships Committee. He was also appointed member of the Parsons Festival Committee, BFA Coordinators Committee and EOY Committee, where he curated the SOF 560 7th graduate exhibition and the collections for the Fashion Benefit. Jasonpaul’s approach as an educator and practicing designer embraces and encourages new forms of fashion design processes and explores the questions of proportion and perfection. Jasonpaul’s wide range of skills, experience and expertise has helped him advisor many new fashion start-ups and establishing labels.

Dawn Z Bournand
Founder, Fabulously Successful & Paris Women of Success

After a multi award winning career in sales management working for Revlon and Fujitsu in the United States, Dawn took her talents overseas to Paris, France. Since moving to Europe she has worked with the world’s top Executive MBA programs as Editor of the QS TopExecutive Guide and has spoken on the subjects of Women in Leadership and Entrepreneurship across the globe. After working for over a decade with highly successful international women executives, Dawn realized she was seeing far too many high flying women who were extremely successful on the outside, but on the inside they were yearning for more and seeking true fulfillment. In response, she created her business and life coaching company, Fabulously Successful, and founded the Paris Women of Success, a community and a support system for entrepreneurial women.

Yulin Lee
Personal Finance Coach

With a Computer Science degree and a MBA, Yulin spent 12 years in the hi-tech world in the Silicon Valley, working for companies like Adobe and Microsoft, as a software engineer and subsequently product marketing manager. She then decided to follow her own passion for real estate investment, and made a career change. She spent the next 10 years building her own business as a mortgage banker and eventually expanded into wealth management. She knows a thing or two about building a business from the ground up. With both of her technical and financial background and a natural gift in connecting with and understanding people, Yulin is now a Personal Finance Coach, helping and empowering women to take control of their finances. Her goal is to break the silence and taboo around the topic of money, help women build confidence and establish healthy relationship with money, and create a financial life plan towards financial freedom.

Eric Tordjeman
Technology Transfer Officer, INRIA

Eric Tordjeman, as Technology Transfer Officer at INRIA, french national research institute in computer and mathematical sciences, is responsible for developing technologies transfer strategies through industrial partnerships or spin-offs activities. Prior to INRIA, Eric Tordjeman has evolved in various innovative environments. He spent first 5 years of project management in Societe Generale and KPMG Peat Marwick to develop e- banking services. The following 5 years were dedicated to interactive TV contents business development inside Canal + group. He took part afterward to the launching of 2 start-up in 3D services and mobile gaming, before dedicating his experience to the development of new businesses gathering TV, video-games and music industries. Eric Tordjeman is graduate from ESSEC in 2006, UMIST-Manchester and Centrale Lille in 1990. He has followed in 2013 the HEC Challenge+ program dedicated to entrepreneurship in innovative environments.

Augustin Marty
CEO, Smyle

CEO of Smyle, a startup merging catalogs and computer vision technologies to disrupt the shopping experience, Augustin is a born entrepreneur. Previously, he worked in the biomass energy sector in India and for investment banking in Africa. He founded his first startup in 2011. He belongs to the UC Berkley and Ponts et Chaussées Alumni

Alexis Botaya
Content Strategist & Co-Founder, Soon Soon Soon

Alexis Botaya is co-founder of the trend agency Soon Soon Soon. Previously, Alexis ran a think-tank on the evolution of consumption patterns, and worked as an editorial consultant with major agencies, as well as a journalist for various magazines in France (National Geographic, INfluencia, WeDemain, etc.) and abroad (LaPresse, Montreal). He is now in charge of the content architecture on Soon Soon Soon, the first crowdsourced innovation agency that relies on a community of more than 1,000 spotters spread around the world, and that examines the changing lifestyles to imagine what our lives will look like in the near and distant future.

Alois Brunel
Co-Founder & CPO, Smyle

Alois is the co-founder and CPO at Smyle, a startup dedicated to completely change the way fashion shoppers browse online catalogues, discover and find products using advanced technologies. ‘I'm passionate about UX design, programming, lean startup. I can't wait to hear about all the great startup ideas that will take off at Startup Weekend!’

Vincent Delaître
Co-Founder & CTO, Smyle

Vincent is the co-founder and CTO of Smyle, a start-up bringing some fresh air to the navigation in fashion catalogs thanks to a computer vision technology. Passionate about artificial intelligence and machine learning, he holds a PhD in computer vision from the Ecole Normale Supérieure.

Luc Falempin
Head of Marketing at Modizy

Graduated from HEC Montreal, a Master Certificate in Web Analytics from San Francisco University, and a MBA in E-business (Institut Léonard de Vinci). Before co-founding Modizy, he worked for several internet agencies in Canada and France, where he was doing community management, and also managing ads accounts of big companies on Google Adwords and Facebook Ads

Florian Poullin
CTO at Modizy

Graduated from INSA Lyon, specialized in telecommunications. He is an expert in web development and artificial intelligence technologies. Before co-founding Modizy, he worked in the department of research and development of Orange Labs in Beijing, and for Mattel in Vancouver.

Roee Bigger
Design manager and Entrepreneur.

Roee is the co-founder of a new startup providing an extraordinary entrepreneurship experience for product entrepreneurs in the crowd funding space. With proven track records in product management Roee served as the head of development and innovation at 'Source', an international outdoor brand which designs, produces and markets high end outdoor gear worldwide. He was leading innovative projects from concept to commercial success, through the whole process of design research, product development, manufacturing and marketing strategy with a strong user-centered approach. Roee is also a lecturer at the Design Management masters program at 'Bezalel - Design & Art Academy Jerusalem', in the fields of Design-entrepreneurship and Innovation-process-management and mentoring students at their graduation project.

Maxime Coupez
Project Director chez FABERNOVEL

Maxime joined FABERNOVEL in 2009 to conduct R&D projects aimed at experimenting new business models for the media industry. He then evolved toward executing client missions and is now a Project Director. He specializes in coordinating large innovation projects in complex technical environments. He currently covers subjects like data-driven marketing, programmatic advertising, connected objects, and new business models in the digital era - in various industries: culture and entertainment, retail and consumer goods, luxury, utilities and transportation. Among others, he has led projects such as reinventing the production process for a leader of the optics industry, testing and implementing revolutionary marketing and CRM tools for a luxury and cosmetics company, redesigning the Rmn-Grand Palais's whole digital ecosystem, or helping a software company define a relevant market positioning for one of its new products. He was also one of the main authors of FABERNOVEL's 2012 that was the most viewed presentation on SlideShare on that same year. Prior to joining FABERNOVEL, Maxime worked for Sotheby's and was involved in the launch of FID, an innovative contemporary art fair. He graduated with a Master's degree in Engineering.

Audrey Bartis
Branding Consultant

Trained as a Semiotician, Audrey brings 15 years of expertise of the image and identity strategy promoting well known and highly respected brands around the world (like L'Oréal Luxury, LVMH, Kraft Foods, Danone, etc ...) After graduating from the Sorbonne in linguistics and semiotics of the image and body, she pursued her studies in fashion management and textiles at the Institut Français de la Mode (IFM, French Institute of Fashion) and decided to specialize in strategic consulting for management and identity development for fashion and luxury. She is currently an independent strategic planner for various advertising and digital agencies in Paris, France. Alongside her consulting branding activities, she enjoys teaching semiotics and branding in prestigious schools and institutions both in France and internationally (IFM, Istituto Marangoni, Museo Textil de Barcelona, ...). She is also working on her first book on the role of body image for the identity of the luxury brands.

Martin De Bie

Born in Paris, France, Martin De Bie graduated in 2008 from ESADSE design school in Saint Etienne with a Masters in Design. Then he joined the research department of the Ecole Nationale Supérieure des Arts Décoratifs in Paris (EnsadLab) in 2009 to teach courses on physical computing and interaction design while pursuing his researches on hybrid materials - intertwining traditional techniques with high-tech processes. In parallel, Martin is involve in the french office of Graffiti Research Lab where he developed a sensitive and experimental approach to design, combining interaction technologies to avant-garde urban socio-cultural practices. Martin lives and work in Paris, his latest works can be viewed at

Vincent Richard
VP Business & Operations @Madinventors

Vincent has a wide experience in the IT and telecom sectors. He held different positions in Telco companies, Investment fund and strategy consulting. He is passionate about new technologies. He enjoys transmitting his knowledge to others that is the reason he has been mentoring several startups in addition to his entrepreneurial activities. He is an engineer from ISEN and has an MBA from IE Business School

Event Sponsors, and Partners

The Startup Weekend Fashion & Tech Paris team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors



Media Partner

Organizing Team

Techstars Startup Weekend Paris is 100% led by volunteer community leaders.
Learn how to get involved here

  • Lee
  • Maxime
  • benjamin
  • isabelle


Maxime Grandjean
Business Operating Manager, Vestiaire Collective

Maxime is the Business Operating Manager at Vestiaire Collective. Previously, he founded @_kojoa, a ride sharing company. He has been a Startup Weekend volunteer since 2010 and now Global facilitator & activist. He is an alumnus of @HECParis & @CentraleLille. He codes every day in php/sql.

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