Startup weekend Volos: Delicious apple variety in Zagora
This post originally appeared on blog.up.co
The beginnings of the Agricultural Cooperatives' Union of Zagora Pelion can be found in the last century. It was established in 1916 and is one of the first unions in the country (the law on Cooperative Unions was passed in 1915).
On the 27th of October 1916, 199 Zagorian people formed the Association, under the name "Commercial Cooperative of Agricultural Products of Zagora", which originally cultivated potatoes and hazelnuts.
The rising of the union commenced in the mid 60s with the spread of the Starkin Delicious apple variety in Zagora, whose soil and climate conditions has proved ideal for producing fruits and products of high quality and taste. The beginning was made. Shortly afterwards, in the 80's, the Cooperative made an amazing course which reaches up today, and has managed to collect the 98% of the producers.
In 1985 the Cooperative of Zagora changed form. With the approval of the new statute the cooperative changes its name and becomes the Agricultural Cooperatives' Union of Zagora Pelion, the form it has today, with trade mark and logo of corporate identity.
At the same time, the apples acquire the trade mark "ZΑΓΟΡΙΝ»/«ZAGORIN an internationally registered trademark.
The union also collected various kinds of agricultural products of the region, such as other apple varieties (golden, renedes, fyrikia), pears, kiwi, chestnuts, olives, cherries, etc., all products of excellent quality.
These products also acquire corporate identity, a new packaging with the trade mark is designed, and from now on, the apples carry a sticker with the logo and moving vehicles have the new corporate identity. The Zagorin apples were born!
Today, the Agricultural Cooperative's Union of Zagora Pelion collects, maintains, packs and distributes almost 100% of the apple production of the area (10.000 to 15.000 tonnes per year), as well as other products produced, and is one of the most important economic entities of Magnesia.