Pre Event: Knowing Your Market

    Saturday, February 2, 2019

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Pre Event: Knowing Your Market

Saturday, February 2, 2019

Saturday, February 2, 2019
Event starts at 5:00 pm

College of Engineering Guindy
Sardar Patel Rd,
Anna University,
Chennai, Tamilnadu 600015

Feasibility? Sustainibility? It's all about the IDEAS.

For those of you who have made resolutions for personal change this 2019 and for those of you worried about the market as budding entrepreneurs, this event is curated just for you!

Having a clear vision of your expected customer base will increase your business’ chances of success. Clearly defining your target audience — whether its senior citizens, busy moms or millennials in Namma Chennai — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your company.

Is the potential market for your product or service large enough? Are there enough customers with relevant interests to create demand?

Do you need to alter your business idea to best appeal to this audience?

Should you tailor your product or service in some way to maximize effectiveness?

How can you best target your marketing efforts to optimize reach with the most promising potential buyers?

Wanna find out the answers to these questions? Come, join us at Turing Hall, Department of Computer Science and Engineering, Anna University on the 2nd of February 2019, where we explore vibrant solutions for cracking today’s fast-paced market.

This programme, which is a pre-event to startupweekend CEG Edition, is aimed at individuals looking to get a taste of the current start-up ecosystem. To kick off your entrepreneurial aspirations, we have a mix of talks and activities facilitated by Yaagneshwaran Ganesh, an inspiring market enthusiast who loves his coffee with mind-boggling conversations.

Yaagneshwaran Ganesh (often called as "Yaag") is among the Top 100 Global Martech Influencers, and is responsible for the growth and product adoption for Freshchat, a customer engagement platform powering live chats and conversational marketing across industries. He is also a TEDx speaker, a member of Forbes Council and author of 5 books, with the latest one titled “Syncfluence”. 
He travels quite frequently, interviewing CMOs and CEOs and exploring global marketing practices. He is an author, a columnist writing for HuffPost, dtNext, TechStory and ManagementNext and is also a blogger.


Who are your customers?
Checking out your competitors.
Creating Your Customer Avatar
A Play by Theatron (The Theatrics Club of CEG)
startupweekend CEG Edition – Why the buzz?  

Advantage in the market goes to those who seek to gain new insights from a dynamic business environment. Come attend the event to take your first step in using the market to your advantage. It’s fun, engaging and informative. Above all it’s free!
What are you waiting for? Register at  

Get the complete experience!

You might also enjoy Startup Weekend Chennai

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5:00 pm
Arrive at the venue and get checked in

5:30 pm
Get set up for the evening and get to know your fellow participants

6:00 pm
Content Starts
Learn something new and take it all in!

6:30 pm
Networking and Goodbyes
Make those last-minute connections before you leave

Organizing Team

Techstars Startup Weekend Chennai is 100% led by volunteer community leaders.
Learn how to get involved here

  • Chibi
  • Mohamed

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