FUTUREKIT: Brand Storytelling & Presentations: Masterclass and Workshop Day

    Friday, August 4, 2017


  1. Overview
  2. Schedule
  3. Coaches and Mentors
  4. Organizing Team
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FUTUREKIT: Brand Storytelling & Presentations: Masterclass and Workshop Day

Friday, August 4, 2017



Friday, August 4, 2017
Event starts at 8:30 am

Tehran Institute of Technology

Tehran, Iran

Register Now

FUTUREKIT: Brand Storytelling & Presentations: Masterclass and Workshop Day

In a two-part masterclass with interactive workshop elements, we first introduce Brand Storytelling tools as a custom-made way for start-ups to handle their pitches and marketing. Then we show and coach how to build impactful presentations and deliver them perfectly in the live setting. The full day will feature live translation English/Farsi.

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EVENT SCHEDULE

Agenda:


8:30 am
Registration
Arrive at the venue and get checked in


9:00 am
Kick-Off and Hellos


9:20 am
Part 1: Storytelling
We outline why classical marketing approaches aren’t working well for start-ups, and introduce Brand Storytelling as a tool to present start-ups to investors, partners, and users. We show how the Brand Storytelling toolkit works with a real example from a Websummit pitch.


11:30 am
Lunch Break


12:30 pm
Part 2: Presentations
A training and workshop in presentations and presenting to any audience in three parts: Planning: Applying Storytelling and narrative principles to a presentation outline Preparing: Setting visual and text stylistics, working with content Presenting: How to set the space and use your body and voice to deliver a great presentation


4:00 pm
End
Possibility for Q&A, casual conversation and experience exchange



Coaches and Mentors


Rene Fischer
Strategy & Consulting

In marketing communications since age 15, he has always been between creative and strategic roles, uniting the disciplines.Lived and worked in 20+ countries as a Creative Director, Strategist, entrepreneur, as well as consultant. His clients feature any industry imaginable, and stretch from local champions to large multinationals.Rene is a regular lecturer at industry events as well as the Institute of Design in Hamburg, and runs innovation and brand workshops for companies around the globe.


Gediminas Užkuraitis
Strategy & Concepts

A creative with business prowess, or a strategist with creative expertise? He is both, and they go well together:Previously working for classic agencies, brand strategy consultancies and startups as a creative strategist (or a strategic creative?), he reached industry acclaim, including a Golden Euro EFFIE.Gediminas is a graduate of the Stockholm School of Economics in Riga and the international advertising school “The Atomic Garden", where he now lectures in both creative and strategy courses.



Organizing Team

Techstars Startup Weekend Tehran is 100% led by volunteer community leaders.
Learn how to get involved here

  • Amirreza
    Mohammadi
  • Mehdi
    Masoumi
  • Dana
    Mashalahpoor
  • Mahyar
    Viliani

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