Startup Weekend Sustainability Nogales

    Friday, December 6 - 8, 2019

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Sustainability Nogales

Friday, December 6 - 8, 2019

Friday, December 6 - 8, 2019
Event starts at 6:30 pm

Museo de Arte de Nogales
Av. Adolfo López Mateos 120, Fundó Legal, Centro
Nogales, Sonora 84000

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A binational (US/MEX) Startup Weekend for Arizona-Sonora Sustainapreneurs, Environmentalist, Storytellers and Wannabe's

BRING YOUR OWN Cups/Bottle, Plates and Utensils

  • 💡 What is Startup Weekend?
    Do you have an idea you'd like to pursue or a problem you'd like to solve but don't know where to start or who to start with? Startup Weekend is the place to look for a team, create a prototype of your idea, validate your business idea and receive feedback from experienced entrepreneurs, all in one weekend.
  • 🙋‍♀️ An event open for all ages, experience levels and backgrounds, of motivated people with ideas or willing to join other teams and improve the sustainability of their communities and the world. If you’re looking for a team, co-founder, mentors or an idea to leave your mark in the world, Startup Weekend is the event for you.
  • 🌳 This edition was inspired in part by Startup Weekend Sustainability Revolution, a global initiative led by volunteers in order to put sustainable development at the forefront of the world stage. 
  • 🌎 Why a Startup Weekend on sustainability ?🌿 Because environmental sustainability is one of the biggest challenges humanity is facing, it’s our duty to help entrepreneurs find the best solutions to overcome it.
  • ✅ The challenges of entrepreneurship in sustainability you can work in during this weekend are diverse:
    • Build eco-conceived products & reverse planned obsolescence
    • Upcycle
    • Substitute the disposable by the sustainable
    • Reduce food waste
    • Foster local production and local distribution
    • Build a sustainable agriculture and a sustainable food industry
    • Build highly energy efficient products and systems
    • Produce sustainable energy
    • (Re)Build sustainable buildings
    • Design resilient, smart and inclusive cities
    • Design Fintech for inclusive sustainable finance and markets
    • Build the future of sustainable transportation
    • Foster education on sustainability
  • 🙆‍♂️ Don’t be shy and join us to experience an exciting weekend full of all the highs and lows of the life as a startup founder. Even if you think you might be lacking some skills, your ideas and motivation are worth more than you think!
  • 🤔 What do you need to bring?   
    ⚡️ Lots of energy! You'll pitch your own idea or listen to others, then vote on the most interesting ideas and form teams with diverse skill sets. You can come with friends, but you’ll get the full experience if you participate in separate teams. Remember, it’s all about the team.
  • 🎈Your idea should be something you have not previously worked on and needs to be related with sustainability. Over the course of the weekend you'll be challenged to create a prototype of your MVP, or minimum viable product, that fits the needs of your target customer. You'll get feedback, iterate, build a viable business model and likely pivot your approach entirely!
  • ☝️Important: You cannot have worked previously on your idea.   

    How to participate ?🎟 Startup Weekend is a full weekend long experience. 
    Your ticket includes:  
    • Hands-on chance to learn the process for going from concept to creation.
    • Opportunity to meet experienced, talented, and passionate entrepreneurs across the Arizona-Sonora region.
    • Two professionals workshops. 
    • Six delicious sustainable meals over the course of the weekend.
    • Benefits and discounts from our global partners.
    • One-on-one time with amazing mentors.
    • Focused time to learn and practice new skills to take back to your job or to take your own idea from concept to creation.
    • A new network of developers, designers, and entrepreneurs eager, like you, to change the world.
    • All the internet and coffee you can consume.
    • Time to present your final pitch to a select panel of judges and investors.
    • A LOT OF FUN! Entertainment included; Como Se Dice! and Nogaleria Giant Canvas Exhibit - Get To Know The Artist
Watch the video below to see what you can expect, and if you’re feeling inspired click on the “Buy Ticket” button now! Scholarships are available; email with your inquiry. 

Still have questions, follow us at @startupunidos 

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Friday December 6th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Sustainable Eating & Networking
Eat a sustainable meal, share ideas, practice pitches, get to know fellow participants. BYO Cups/Bottle, Plates and Utensils.

7:20 pm
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas. Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

10:30 pm
Como Se Dice? Improv Comedy Show
Laughs included. Improv Comedy Show in Spanglish

11:55 pm
Close - Friday Program
See you Saturday, December 7 at 9AM

Saturday December 7th

9:00 am
Sustainable Meal
Arrive, simple breakfast & coffee. BYO Cups/Bottle, Plates and Utensils.

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

10:00 am
Workshop: Customer Interviewing
Provided by Shane Reiser 30 mins

10:30 am
Workshop: How To Sell Your Idea
Provided by Enrique Duran 30 mins

12:00 pm
Sustainable Meal
Eat a sustainable lunch and drink refreshments. BYO Cups/Bottle, Plates and Utensils.

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

4:00 pm
Live Art: Nogaleria
Artist include Hide, Neffty's, Paz and Plak from Ambos Nogales 4PM - 7PM

6:30 pm
Sustainable Meal
Dinner and refreshments. BYO Cups/Bottle, Plates and Utensils.

7:30 pm
After-dinner check-in, status reports, call for help

10:30 pm
Social: Local Art Exhibition
Get to know the artist behind the exhibition. Local graffiti, hip hop; Nogaleria

11:55 pm
Close - Saturday Program
See you on Sunday, December 8 at 9AM

Sunday December 8th

9:00 am
Breakfast - Sustainable Meal
Arrive, simple breakfast, cereal & coffee. BYO Cups/Bottle, Plates and Utensils.

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm
Sustainable Meal
Lunch and refreshments. BYO Cups/Bottle, Plates and Utensils.

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:30 pm
Final Presentations

6:30 pm
Judging & Awards

7:00 pm
Group Picture and Go Home!
Say cheese...


¿Cómo Se Dice? Bilingual Comedy Show
Improv Group

"¿Cómo se Dice? es el primer equipo de impro en español en Arizona y el único de Tucson! Con solo una sugerencia del público, estos improvisadores crearan todo un mundo nuevo sobre el escenario. Con la participación de  Sara Alcázar Silva, Czarina Nafarrate, Emily Areinoff, Michael, Areinoff, y Vicente Dominguez, te reirás a carcajadas! Buscalos en Tucson Improv Movement."

Priscilla "Nefftys" Rodriguez
Rapper / Artist / Community Organizer

Coming soon... 

Gerardo "Hide" Frias
Graffiti Artist / Activist / Community Organizer

Coming soon... 

Antonio "Plak" Lucero

Coming soon... 

Adrian Paz

Coming soon... 

Event Judges

Liz Pocock
CEO of Startup Tucson

Coming soon...

Alfonso Sicre
Entrepreneur, Architect, Yogi

I studied architecture at the University of Arizona (college of architecture, planning and landscape architecture)
Tucson AZ. 

And at Universidad Politécnica de Madrid (ETSAM: Escuela Técnica Superior de Arquitectura de Madrid (UPM) (Higher Technical School of Architecture of Madrid)

I am the principal architect and owner of Sicrearq Architecture + Design

Director of Yogadance Center Nogales Sonora

Experienced Registered Yoga Teacher Yoga Alliance
• Dharma Yoga 
• Hatha Raja Yoga
• Ashtanga Vinyasa Yoga 

I am also an entrepreneur, commerce, Tianguis San Carlos owner and administrator -

Esteban Martinez O'Daly
Partner in CM Inc and Economax Sa de CV

AgEcon major from University of Arizona

Partner in CM inc and Economax Sa de CV whole sale grocery distribution in Ambos Nogales Sonora-Arizona

Eric Smith
Executive Director, UA Center For Innovation

Coming soon...

Chris Rivas
Owner at CaVida CBD and CH Rivas

Coming soon...

Coaches and Mentors

Adam Ward
Vice President at Raine Digital

By day I work as VP of Strategic Marketing for Raine Digital. We are a growing Business Development Agency in downtown Phoenix. In this role, I primarily focus on producing comprehensive marketing and branding strategies for our clients. Every business is different, and what works for 1 business might not work for the next, so custom approaches are what I strive to build.

I am also privileged to be an organizer with 1 Million Cups in Downtown Phoenix. Connecting people is my thing, and being able to do so every wednesday, while also helping build a community of connectors is amazing.

When I am not doing that I work with a local Arizona non-profit that specializes in helping small businesses owners of underrepresented groups (Woman, Latinx, Black, Native American) start and succeed in business. I left social work to be able to hone my craft and help small businesses bring money into their communities, and this is my genuine passion.

Tommy Rompel
Co-Founder, VP of Operations at SGNT

Tommy is a co-founding member and patent contributor of SGNT [sig-net], an RFID centered tech-firm based in Tucson, Arizona. He is currently in Operations for SGNT with a focus on business development and product integration into new industries.

SGNT has created the first and only single-platform low-cost solution to successfully prove the authenticity of goods. This patent-pending technology creates a barrier (or wrap) around or within a package, seal, or container which can encompass the entire packaging. This barrier can detect with certainty if it has ever been cut or tampered, and once it has been tampered, it cannot re-assembled. This innovation is an enhancement to industry standard Radio Frequency Identification (RFID) tags, which records and wirelessly reports the event to any authorized parties.

Jorge Heras
Agile Coach

Jorge Heras is a Master Coach and Business Agility Consultant, 

He currently accompanies companies, their teams and leaders in organizational transformation processes to face complexity and uncertainty and grow in a sustainable way. This through the facilitation of training processes, coaching and mentoring. 

He worked as Operations Director at Tiempo Development, where he led an operation of 80 engineers at the Hermosillo and Monterrey development centers to provide outsourcing services to companies in the United States. 

Nidia Cristina Munoz Burgos
Licenciada en Creación y Desarrollo de Empresas

Nacida en Nogales, Sonora, graduada del Tecnológico de Monterrey campus Sonora Norte con la licenciatura de Creación y Desarrollo de Empresas, en donde te proveen de herramientas, habilidades y procesos de selección para poder crear y manejar empresas sin importar el giro empresarial. Además adquiero una especialidad en Elaboración de Planes de Negocios en el prestigioso programa de McGuire Entrepreneurship Program, de Eller College of Management de la Universidad de Arizona. Para continuar con mi preparación profesional adquiero una certificación en el Manejo de Proyectos de la Universidad de Arizona y actualmente me encuentro en el programa de la Universidad de Harvard para el Fortalecimiento del Ecosistema de Innovación Sonorense

Esta preparación me ayudo a desarrollar de manera individual planes de negocios para emprendedores con una idea nueva o empresarios que buscaban innovar e implementar un nuevo producto o servicio en sus empresas. A su vez he servido de guía a un programa de apoyo a mujeres de escasos recursos para que puedan emprender microempresas basados en la elaboración de productos hechos a mano o en el mejoramiento de algún negocio familiar que ya estén emprendiendo, como parte de mi inquietud elaboré un estudio en Australia para poder implementar el trabajo en proyectos durante 24 horas, aprovechando las zonas de horarios, es decir al terminar el horario laboral en Mexico el mismo trabajo puede continuar en Australia y así ser concluido con mayor rapidez. 

Actualmente trabajo en el Consulado General de Mexico en Nogales, Arizona con la Ventanilla de Asesoría Financiera, buscando proteger el patrimonio de nuestros connacionales.    

Santos Yescas
Program Manager at Nogales Community Development

When Santos Yescas moved to Nogales in 1994 with his wife and children, he didn’t speak any English. Within a year he had become proficient in English. At the literacy center where he learned to read and write he quickly became a volunteer and began to teach Spanish and English taking technical skills he had picked up in his professional education. In a short time he went from student to teacher and moved on to being a board member of Literacy Volunteers. That experience, served Santos as the foundation for his future work with various community-building organizations in Nogales, Arizona, including his current position as Program Manager at Nogales Community Development (NCD), where he helps oversee the nonprofit’s financials, coordinates business trainings, helps run the Volunteer Income Tax Assistance (VITA) program and organizes the Nogales Mercado Farmer’s Market every Friday afternoons.

He studied business administration at the Instituto Technologico de Nogales and later worked at a technical school, where he taught accounting, economics and business. At NCD Yescas aims to create long-term economic growth in Nogales by providing help to entrepreneurs, small-business owners and job seekers.

Elizabeth Araux

Bachelor in Geology and MSc in Geology at the University of Sonora where she developed a career as a professor in the School of Mines.
Besides teaching, investigation and book writing activities, she has  designed and operated about 12 years  an educative and diffusion project in the area of rocks, minerals and mining.

German Urrego
Founder / CEO at Unividoc

As an entrepreneur and purpose-driven community builder, German Urrego is out to change the way people experience the health care system in Spanish. German is a proud (DREAMER) who knows the meaning of hard work (REAL HARD WORK). He is passionate about everything (LATINO) and admires everyone that leaves everything behind in search of the (AMERICAN DREAM).

Lastly, He is one of the founders lead SEO at Moja SEO, chief executive hustler at Hustle Everyday and CEO of Unividoc... The first global Telehealth marketplace allowing Hispanics to see doctor all over the world and get a prescription if needed.

Peter Mantas
Mentor | Advisor | Problem Solver | Tech Evangelist | CEO

Peter Mantas is a Mentor in Residence at University of Arizona’s McGuire Center for Entrepreneurship and a member of the New Venture Development teaching team.

Peter is a serial entrepreneur from Silicon Valley with diverse technology company background. He is experienced in leading organizations from early stage start-ups through large high-tech public companies. He is an electrical engineer with an MBA and has held positions such as senior electrical design engineer, product manager, EVP sales and marketing, business unit head and CEO. His career highlights include the creation of a disruptive strategic business unit, which he grew to more than $52 million in annual revenue within five years of inception.

He has mentored and or led SaaS, sensing, IoT, safety, VoIP, biofuels, hydrogen fuel cells, integrated circuit, industrial automation, process controls and numerous other technology and services companies.
He has mentored and advised over two thousand teams at incubators and accelerators at University of California Berkeley, University of Arizona and the MIT Enterprise Forum. He is focused on developing strong entrepreneurs and not just the formation of viable startups. His international mentees came to him from more than 10 countries. Peter challenges teams to be self-reliant, to think out of the box and to assess opportunities from the perspective of customers, partners and other stakeholders.

He subscribes to, advocates and teaches such concepts as lean canvas, agile business and development practices, customer discovery interviews, minimum viable product, and pivoting vs just creating elaborate business plans. He’s helped companies build out their teams, tell a compelling story, identify and protect IP, connect with industry experts, get MVP into customers’ hands, reach product market fit, pitch to investors and acquire funding.

Pedro Lasso

Fundador de la firma  BLDR especializada en el diseño y construcciones de espacios funcionales, el lema del despacho es: "La arquitectura debe estar al servicio de la sociedad, siempre por encima de los intereses personales".  Ha diseñado y construido casas totalmente autosuficientes, produciendo su energía y desalando agua. Entre sus últimos proyectos se encuentra la creación de casa habitación y espacios comerciales utilizando contenedores  donde el reciclaje sea eje rector, buscando reducir el impacto humano en la naturaleza.

Dra. Cecilia Encinas

She has a bachelor's and master's degree in public administration from Universidad de Sonora (UNISON) a doctorate in education and a second doctorate in Management and Marketing from Universidad Popular Autónoma del Estado de Puebla (UPAEP).

She has worked in the public sector in decentralized agencies of the state government in areas associated with human capital management. Likewise, in the institutions of higher education where she worked, she has held administrative positions. She is currently the Coordinator of the Degree in “Organizational Communication” at the University of Sonora Campus Nogales where she is a full-time teacher.
Her research has been related to management and marketing issues in customer citizenship behavior, organizational cynicism, organizational learning among others.
She is a member of the National System of Researchers (SIN), has a Desirable Profile (PRODEP) is a member of the Mexican Network of Researchers in Organizational Studies (REMINEO), Mexican Association of Researchers and Professionals in Organizational Communication (AMIPCO). She is part of the editorial committee of the INVURNUS Magazine, reviewer of several national and international journals indexed in ELSEVIER, dictator of various publications and academic events in Mexico and Colombia.

Dr. Javier Esquer Peralta
UNISON Professor

Dr. Javier Esquer has a B.Sc. in Industrial and Systems Engineering at the University of Sonora (UNISON) and holds a Doctor of Science degree in Cleaner Production by the University of Massachusetts-Lowell (UMass-Lowell), as well as a Sustainable Development Certificate also by UNISON. He is currently working as a full-time professor in the Department of Industrial Engineering and in the Sustainability Graduate Program at UNISON, in the city of Hermosillo, Sonora, Mexico.
Dr. Esquer has been an enthusiastic promoter of sustainable development in his community and has participated in several initiatives on environmental awareness. Additionally, he has also authored and co-authored articles in scientific/academic publications with international recognition, as well has been speaker and lecturer in international events.

Doctora María Elisa Martínez Barbosa
Profesora Investigadora UNISON

Profesora Investigadora del Departamento de Investigación en Polímeros y Materiales de la Universidad de Sonora. Ingeniera Química con especialidad en Procesos por la Universidad de Sonora, se doctoró en la Universidad de París XI con la tesis “Síntesis de derivados del Poli-glutamato de bencilo (PBLG). Preparación y caracterización de nanopartículas multifuncionales”. Ha participado como ponente en conferencias nacionales e internacionales, ha publicado en los journals más importantes de su disciplina. Ha dirigido tesis tanto de licenciatura como de maestría y doctorado. Su papel como desarrolladora de talento ha sido fundamental para el fortalecimiento del posgrado en Ciencia de Materiales, y licenciaturas en las que ha impartido clases. Actualmente es Nivel 1 del Sistema Nacional de Investigadores (SNI). Sus líneas de investigación son enfocadas a la síntesis y caracterización de polímeros (bio)degradables, preparación y caracterización de nanomateriales e hydrogeles, cultivo celular, nanopartículas poliméricas para nanoacarreadores de fármacos para la liberación controlada de medicamentos, nano-microemulsiones para aplicación en agricultura, entre otras.  Es capaz de trabajar en equipos pluridisciplinarios con ingenieros, físicos, médicos, químicos, biólogos, farmacéuticos, entre otros".

Asesores de Negocios Universidades Nogales .

Grupo de Asesores Universitarios del área de Negocios.

Event Sponsors, and Partners

The Startup Weekend Sustainability Nogales team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors


Organizing Team

Techstars Startup Weekend Nogales is 100% led by volunteer community leaders.
Learn how to get involved here

  • Stephanie
  • Omar
  • Javier
  • Mauricio
  • Zachary
    Brooks, PhD


Shane Reiser

Former COO of Startup Weekend. Doing about 2/year now. Maybe yours?

Event Staff

Alberto Poblete
Data Research Analyst Intern at Startup Unidos

Coming soon

Sergio Astorga
Lead at Startup Unidos Youth

Lead at VozFrontera, Startup Unidos Youth, Waste Not Stories

Alma Peralta
Startup Unidos Collaborator

Coming soon...

Dre Voelkel
Deliberation Master also Director of Events and Programming at Startup Tucson TENWEST

Coming soon...

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