Startup Weekend Utrecht 2017

    Friday, November 10 - 12, 2017

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
  7. Blog
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Startup Weekend Utrecht 2017

Friday, November 10 - 12, 2017

Friday, November 10 - 12, 2017
Event starts at 6:30 pm

Social Impact Factory
Vredenburg 40
Utrecht, Utrecht 3511 BD

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No Talk, all action. Launch a startup in 54 hours!

Have a great idea? Ever wondered what it takes to be an entrepreneur? Want to learn more about startups or expand your professional network? Startup Weekend is the place for you!

What is Startup Weekend?

Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs.  Beginning with Friday night pitches and continuing through brainstorming, business plan development, and basic prototype creation, Startup Weekends culminate in Sunday night demos and presentations.  Participants create working startups during the event and are able to collaborate with like-minded individuals outside of their daily networks. All teams hear talks by industry leaders and receive valuable feedback from local entrepreneurials. The weekend is centered around action, innovation, and education.  Whether you are looking for feedback on a idea, a co-founder, specific skill sets, or a team to help you execute, Startup Weekends are the perfect environment in which to test your idea and take the first steps towards launching your own startup.

Why should I join?

Expand your professional network, take your own idea from concept to creation, join / build the team, meet experienced, talented and passionate entrepreneurs, follow the latest startups, learn and practice new skills to take back to your job, find business partners or even clients. And of course have fun!

What do I get?

Full meal plan for the whole weekend, the most inspiring co-working place, life music performances, the best 30 minutes workshop with our pitching guru Davit Beckett, 2200+ bestselling nonfiction e-books by Blinkist, branded Startup Weekend t-shirs, bags and other goodies

Our delegated partners and guests include Accenture, Startupbootcamp, Rockstart, Foodora, Gemeente Utrecht and many more, thereby you have all the chances to expand your network!

Prizes and opportunities after the Weekend!

Thanks to our greatest Accelerators Rockstart and Startupbootcamp, who will take your business into a next level! 3 winning teams will be invited to a Fast Track and Rockstart Answers events straight after the Weekend. Meet potential investors, partners and other entrepreneurs!

Thanks to our host Social Impact Factory, giving free office space to our winners and mentors!

Thanks to PNO Consultants who would like to award a 1st place winner a subsidy worth € 2500! 

>>> Startup Weekend Utrecht, November 10-12th at Social Impact Factory!

Everyone are welcome to the Pre-Event, October 4th, 7pmDrinks and great talks guaranteed. Get your ticket in advance! P.S. All attendees get a 10% off to the main event in November!

Any questions, please email the team at


Friday November 10th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 11th

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 12th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

1:00 pm
Pitch Coach David Beckett will help you to prepare for final presenation in 30 minutes!

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Oscar Kneppers
Founder @Rockstart

Oscar launched, guided, developed and successfully sold a series of media companies (like Emerce and Bright), which eventually led to founding something different from corporates: Rockstart gives the best support for startups in their first 1000 days. Apart from that, Oscar is a licensed Level-1 Kundalini Yoga Teacher and teaches 3 classes a week, also on Thursdays at Rockstart.

Joost Brinkman
Lead Accenture Sustainability Services Benelux

Joost is Director Sustainability Services Benelux at Accenture. Joost has deep experience in Renewables, Innovation and Smart Cities. Before picking up the groundbreaking EU Transform project, Joost was program manager of Amsterdam Smart City. Besides Accenture Joost is in the board of the Green Business Club, a non profit impact organization. Joost graduated at the Delft University of Technology: 1996 (Applied Physics, specialized in Nuclear Reactor Physics).

Inez Teunissen
Director Startup Utrecht

Inez is director of StartupUtrecht. StartupUtrecht aims to bring together founders, angels, universities, venture capitalists, creatives, corporates and banks to build and expand the Utrecht startup ecosystem one giant leap at a time. We help startups with acces to capital, corporates (launching customers) and talent. StartupUtrecht is part of StartupDelta.

Inez has a Masters degree in International Business from the University of Maastricht. Inez has experience in general management, business and product development, corporate venturing and marketing and sales.

Richard Van Tilborg
Partner Innovative Technologies @ Ordina SMART

From his fourth year of age Richard was designing technology concepts to make life better. Making innovative concepts/technology applicable, profitable and scalable is a driving force is his life. He combines this passion with vision for the future and social/business insight. He started, designed and growth several (innovative) departments within Ordina. In which he helped startups, scale ups and corporates from inspiration to experimentation, from pilot to scaled profitable environments.

Besides that, Richard is in the board of advisory for Virtual Reality Netherlands, has founded a growing community of 800+ members for Machine Learning Netherlands and has is own Radio Program Smart technology at New Business Radio, in which several startups and corporates tell their innovative stories.

Gerben Klop
Director of Partnerships/ Innovation Coach

Within his current role, as director of partnerships & innovation coach of Startupbootcamp/Innoleaps, Gerben leads (corporate and start-up) teams to become more consumer driven and more agile to create successful outcomes (quicker).  He gained (international) experiences within the fields of; product, business, team management and innovation, overlapping both the corporate and start-up domains, including starting three companies himself.

Coaches and Mentors

Martijn Leinweber
Space Business Innovation Centre

Martijn is community manager at ESA’s Business Incubation Centre in Noordwijk. He supports startups who are using space technology for #downtoearth applications. Passion for startups, hospitality and sports. Like to try out new tools, to experiment and love to learn new things.

Ewoud Goorts
Co-founder & Head of Operations @ FlorAccess

Ewoud is Founder and Head of Operations at, an online vertical marketplace for the horticulture industry, founded in 2010. Raised in the Netherlands and Spain. Lives to travel while sharing food with (new) friends. Specialized in platforms and product management.

Wendy Mensink
Co-founder & Chief Design Officer @ Viridian Raven

Wendy is a Dutch independent graphic designer who focuses on translating space missions and complex technical content to the public. Next to that, she’s co-founder and designer at Viridian Raven, an application that provides risk assessment for forest management against insect outbreaks, with the use of satellite data.

Wendy graduated from the art academy in Arnhem in graphic design and attended the Space Studies Program at the International Space University.

Jon Woodroof
Cycling Industry & B2B Sales Consultant

Bikes & Tech Since 09. Founder of @twotoneams. We help startups & cycling brands around the world with sales & PR. Also weekly #earlytobedearlytoshred with @rollcallams & co-organizer of @saleshackerams. Formerly SpringestUK & @SpringestDE and led sales @BigNerdRanch in Europe. 

Vincent Hosman
Country Manager @ Foodora

Vincent Hosman is the Managing Director and Co-Founder of Foodora, an on-demand restaurant delivery service, in The Netherlands. He has led the team responsible for launching and scaling the business in Amsterdam, Rotterdam, Utrecht and The Hague. Prior to joining Foodora, Vincent was a Strategy Consultant at Accenture working across FMCG, Utilities, Technology and Energy industries.
Vincent earned a Bachelor of Science in Economics and a Masters in International Economics from Utrecht University. He also attended the Rady School of Management at the University of California in San Diego.

Melinda Jacobs
Entrepreneur and User Psychology Expert

Melinda S. Jacobs, M.A. is an entrepreneur and user experience expert specializing in changing behaviour through play and games. She started consulting and creating digital experiences for companies in 2011 and based on this passion she founded her own company Subatomic. She frequently gives talks and workshops on product design, gamification, and play around the world. In her free time she is an avid reader, beer brewer, and N7 paragon.

Claartje Aarts

ProtoSpace is an innovationlab for early stage prototyping. With 3D printing/designing , industrial design and embedded software ProtoSpace has the skills and equipment to prototype almost all physical productideas.

Claartje’s main focal points as director are strategy, co-design, partnerships and acquisition. Claartje has a background in commercial product development for innovative products.

Guilherme Luttikhuizen dos Santos

Guilherme is the founder of ExamenOverzicht, a company changing the way Dutch students prepare for their final exams of high school. Prior to that, he was an IT Consultant at KPMG. Specialized in business modelling and leveraging strategic partnerships in order to gain traction. Born in Portugal and raised in the Netherlands.

Robert Keus

Co-founded the creative agency Brthrs Agency B.V. Robert is also responsible for the app Scheduled ( concept creation and overall product development. He has overseen the planning and successful execution of several high profile mobile products. A key example is Live TV, a mobile television app with over 1.000.000 downloads. Other examples are the Eneco Sun Simulator App and the Grwo app.

Lynn Spendel
Innovation Consultant and the owner of Pick a Voice

Lynn Spendel is an Innovation Consultant at Van der Meer & Van Tilburg. She coaches young international entrepreneurs and assist them along their entrepreneurial journey. Beside her job as an Innovation Consultant, she has her own international startup, Pick a Voice. Pick a Voice organizes international matchmaking events between NGO's and corporates to raise awareness for smaller NGO's who have a hard time receiving donations or investments. Lynn is also part as a coach of CREA, an international organisation which organises 'Summer Academies' for young entrepreneurs.

Anouar El
Founder and CEO

Anouar El Haji is the founder and CEO of Veylinx. He developed Veylinx to reveal realistic consumer insights using behavioral economics. Before founding Veylinx he was a researcher and lecturer. He has a PhD in Marketing from the University of Amsterdam.

David Beckett
Chief Pitch Coach, Owner

David Beckett has coached over 500 Startups to pitch, and between them they've won over €125 Million investment. He has also coached over 30 Pitch Competition winners. David is a TEDx speech coach, the author of the book, Three Minute Presentation, and the creator of The Pitch Canvas©.

Event Sponsors, and Partners

The Startup Weekend Utrecht 2017 team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

In Kind


Organizing Team

Techstars Startup Weekend Utrecht is 100% led by volunteer community leaders.
Learn how to get involved here

  • Job
  • Fabian
  • Thijs
  • Igneta


Cindy Spelt
Business Owner

Event Staff

Gunnar Zwart

Gunnar is freelance designer, filmmaker, and content creator, based in Utrecht. 

Nelli Jeloudar
Founder of Bundleboon and Customer Loyalty Manager at Rosefield Watches

Nelli launched her first startup Bundleboon- the first personal shopping service for children. Besides that she is working as the Customer Loyalty Manager for Rosefield Watches in Amsterdam. She is a big fan of startup weekends and have particapated in a few herself in both Amsterdam and Copenhagen.

Event Blog

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