Smart Cities

    Friday, November 14 - 16, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Smart Cities

Friday, November 14 - 16, 2014

Friday, November 14 - 16, 2014
Event starts at 5:30 pm

Hooghiemstraplein 51
Utrecht, Utrecht 3514AX

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Join Startup Weekend to build the Smart City you want to live in

Passionate about products and services that make our cities smarter?

This year Startup Weekend Utrecht is all about Smart Cities and making our cities better for living. The event will run on 14th-16th November at Hooghiemstra.

The theme Smart Cities is about developing products and services that make our cities better places to live. There is particular interest in building out new sharing economies, urban analytics, efficient and innovative transport/energy/utilities solutions, and smarter home or work spaces.

It's wide open to possibilities and we can't wait to see what our participants and teams can produce in 54 hours!

Want to see what it's like at a Startup Weekend? Check out the video below for a recap from last year's event or checkout our guide to Startup Weekend.

This project is made possible by the European Fund for Regional Development, investing in your future.

See also the
FIWARE BOOTCAMP - 13-14 November 2014

Learn from the experts how to adopt FIWare in only 2 days

An action-packed two-day program during which experts teach you to work with the open-source FIWARE technology. Read more and sign up at


Friday November 14th

5:30 pm
Arrive at the venue and get checked in.

6:00 pm
We have delicious traditional wood-over Pizza from Bastacosi!

6:45 pm
Introduction to Startup Weekend
All the details you need to know to get ready to work and interview with former winner Rino Stevens.

7:20 pm
Keynote with Daan Weddepohl
Founder and CEO of @peerby. Alumnus of @techstars, @founding and @rockstartaccel.

8:00 pm
Pitches Start
Those who want to pitch their ideas will be on stage. Best voted ideas get ready for team formation.

9:00 pm
Teams Formed
It's time to team up and gather all the skills needed to take the idea forwards.

9:20 pm
Start working
Action begins!

9:30 pm
Optional Workshop: Lean Validation
What is a lean canvas? What experiments can you run to prove your assumptions?

Saturday November 15th

9:00 am
Energizing breakfast with a morning coffee dose and progress status check-in

11:30 am
Fireside chats with mentors
Discussion topics are suggested by teams and are spread over 2x slots of 30 minutes with 2 different topic tracks in parallel.

1:00 pm
Pitch to mentors your progress and grab a bite.

1:00 pm
Mentor meetings
Mentors can provide deep dive feedback to your current challenges.

7:00 pm
Progress status check-in and Indian or Dutch cuisine catered by Van Rooijen.

8:00 pm
Belgium beers
Special Belgium beers for a hard day of work.

Sunday November 16th

9:00 am
Energizing breakfast with a morning coffee dose and progress status check-in

12:00 pm
Workshop: Story Telling
Teams pitchers giving the final presentations can have a short story telling workshop by Martin van Ooijen.

1:00 pm
Grab a quick bite!

2:30 pm
Presentation feedback
Tips from mentors to fine-tune your final presentation.

5:00 pm
Final Presentations
This is the moment... to rock.

6:45 pm
Keynote with Oscar Kneppers
Oscar Kneppers is founder of Rockstart, Emerce and Bright. Also Startup Yogi.

7:15 pm
Judging & Awards
With... Joost Brinkman (Accenture, Lead Benelux in Sustainability), Marc Wesseling (Startup Bootcamp, Selections at Smart Cities program), Bas Allart (Founder at Utrechtinc and Utrecht VC)

7:30 pm
Bougondish and Italian cuisine catered by Van Rooijen.

8:00 pm
Wrap-Up drinks
Also known as networking.

10:00 pm
To the pub!
For the ones with still some energy left.


Oscar Kneppers
Founder @Rockstart

Oscar launched, guided, developed and successfully sold a series of media companies (like Emerce and Bright), which eventually led to founding something different from corporates: Rockstart gives the best support for startups in their first 1000 days. Apart from that, Oscar is a licensed Level-1 Kundalini Yoga Teacher and teaches 3 classes a week, also on Thursdays at Rockstart.

Daan Weddepohl
Founder & CEO of Peerby

Founder and CEO of @peerby. Alumnus of @techstars@founding and @rockstartaccel.

Event Judges

Bas Allart
Founded @UtrechtVC & @UtrechtInc

Over the past ten years Bas has been one of the driving forces behind the creation of the innovation and startup ecosystem in the Utrecht region. Bas is founder and former managing director of UtrechtInc, was involved in the foundation of Utrecht Science Park and founded a large innovation and entrepreneurship program. Before that he was co-founder of a small pharmaceutical startup. Bas strongly believes in collaboration in open innovation and startup communities as a driver for successful innovation. This year he started AllartInc as independent kickstarter and innovation manager setting up new innovation acceleration programs for companies and public-private partnerships.

Joost Brinkman
Lead Accenture Sustainability Services Benelux

Joost is Director Sustainability Services Benelux at Accenture. Joost has deep experience in Renewables, Innovation and Smart Cities. Before picking up the groundbreaking EU Transform project, Joost was program manager of Amsterdam Smart City. Besides Accenture Joost is in the board of the Green Business Club, a non profit impact organization. Joost graduated at the Delft University of Technology: 1996 (Applied Physics, specialized in Nuclear Reactor Physics).

Marc Wesselink
Managing Partner @Startupbootcamp

Serial Entrepreneur, started 12 companies in FMCG, Home Electronics, Healthcare, E-Commerce, HR and Finance, failed 4 times. Because of this, he has an in depth knowledge on many fields which can help entrepreneurs to maintain a 360 degree view on their business. He is a motivator, business coach, critical optimist. With his skills and experience, he is currently in charge of selecting Startups for the Accelerator programs in Amsterdam and helping the 72 alumni from Startupbootcamp Amsterdam with the execution of their business. In that capacity he sees over 1.000 startups a year and trying to help if possible. Currently trying to set up the biggest Europe Based Startup Seed Investment Fund.

Coaches and Mentors

Kees van Nunen

Passionate about: Innovation ~ Product Development ~ Web & Mobile ~ lean startup

Vincent van Leeuwen
Co-founder at SNTMNT

Co-founder at SNTMNT and former organizer of Startup Weekends (Amsterdam, Groningen, Eindhoven)

Dominik Blattner
Co-founder & CEO @ Cupenya

After working as an enterprise consultant, in 2013 I started Cupenya, where Artificial Intelligence meets Customer Service. My main focus is our vision, go-to-market strategy as well as to transition our business model from an enterprise market with few clients but big contracts and long sales cycles into the SMB SaaS market.

Being a mentor for SWUtrecht since a couple of years, I'm excited to get to know and support this year's teams.

Jon Woodroof
Cycling Industry & B2B Sales Consultant

Bikes & Tech Since 09. Founder of @twotoneams. We help startups & cycling brands around the world with sales & PR. Also weekly #earlytobedearlytoshred with @rollcallams & co-organizer of @saleshackerams. Formerly SpringestUK & @SpringestDE and led sales @BigNerdRanch in Europe. 

Douwe Wester
Lean/innovation Coach

Douwe has been a Lean/innovation Coach for several startups and corporates. He has coached a portfolio of startups and corporate innovation teams on business strategy & lean startup methodology and builds corporate accelerators and help build a sustainable innovation ecosystem. Before founding LeanUp he worked on several startups and spent more then 7 years as a management consultant helping startups and innovation teams to reach their goals. He will help you sort out your puzzle and help you create and organize your next steps. His goal is to accelerate learning, so you can make faster decisions.

Roel Nuyts
Co-founder and Strategist at Aliens Are Among Us and Team51

Knowing only what happened at the edge of a singularity and being able to put something recognisable on canvas, I started as a programmer in the trenches at a financial institution. Around 2000 I escaped by riding the bubble as a freelancer until its’ collapse, after which I did some consulting, managing IT related projects for banks, multinationals and governmental agencies. Everything then changed when the iPad was released in 2010. Already firm believers in user interaction, my business partner and I promptly quit our day jobs and started our own company in a proverbial garage. 4 years later and a hell of a ride further we are proud to be at the helm of Aliens Are Among Us and Team51, both companies filled with talented people making solutions and products for businesses.

João Oliveira
Associate Rockstart Accelerator

Startup Aficionado. Currently Rockstart Accelerator. Previously co-founded Startup Pirates & Startup X

Wienke Giezeman
Co-founder at

Co-founder at

Stef Galle
Co-founder at Nouncy

Co-founder at Nouncy: a new way to announce news. Previously co-founder I eat startups, Amsterdam, muesli, boxing & photo booths.

Cees Vernooij
Founder & managing partner Fairchild and Co-founder at

Martijn Geerlings
Head of Sales @ Optimizely, previously Google

During his studies in Political Science Martijn fell in love with the democratic powers of the web and held different roles at local startups. All of them rather undefined. After graduation he decided that internet is a lot more exciting than the municipality and left Amsterdam to go work for Google where worked on different products in different cities over the course of five years. About a year ago he joined Optimizely when they opened up their EMEA HQ in Amsterdam where he now heads up business development for the BNLX & Nordic markets. Get a hold of Martijn if you want to learn more about search advertising, conversion optimization and how these tools can be used for low-cost testing of ideas & functionalities.

Martin van Ooyen

Experienced Sales with over 20 years knowledge of the IT-markets in Sales-, Partner- and Large Account Management positions.

Event Sponsors, and Partners

The Smart Cities team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend Utrecht is 100% led by volunteer community leaders.
Learn how to get involved here

  • Dwight
  • Hannah Vera
    van Drunen
  • Jean Pierre
  • Paul
  • Bas
    van Ooijen
  • Camille
  • Karin
    van Soest


Stavros Messinis
Startup Weekend Facilitator

Stavros is a sought after Startup Weekend facilitator who enjoys the economic empowerment aspect of the events worldwide.
Founder of The Cube Athens, a startup cluster in Athens, he also works in the maker space by hosting events and mentoring young startups.

Event Blog

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