Dutch Startup Founder about international growth: “Are your customers willing to pay?”
This post originally appeared on blog.up.co
A lot of Startup entrepreneurs dream about conquering the world with their product. But competition is everywere - so what should you do in order to grow? What challenges will you face? I think it's a good idea to ask Jorrit Baerends, Startup Founder of Adpiler, serial entrepreneur and member of the Launchlab community.
#1 What is Adpiler?
Adpiler is the world's first platform that not only shows banners to customers, but also manages the feedback processs. Banner designers and creative agences use Adpiler to display ads in a professional way to their customers. They present banners within the context of real websites - such as New York Times. Within this context, customers can give direct feedback. This prevents a lot of email messages between designers and customers. So Adpiler users save a lot of time, on average 3 hours per banner set.
#2 Why did you start with Adpiler?
Via Adcrowd, a self-service retargeting platform I founded years ago, I am connected to a lot of online marketing agencies. I noticed how much time designer spend to agree with customers about a set of online ads. Both designers and accountmanagers spend a lot of time collecting customer feedback. I was very surprised there wasn't any tool to improve this process. So I came up with the idea to create one myself and therefore I developed a new platform. With Adpiler, the design process is more streamlined and a lot shorter.
#3 What challenges did you face?
My biggest challenge in development was usability for all kind of online banners. Customer are using different advertentising networks - such as Doubleclick or Sizmek. Every network has its own features for banners. I was a real challenge to make Adpiler suitable for all these different banners, regardless which network they're made for. I'm very happy we found a solution for this problem.
Biggest challenge in marketing and sales is reaching the right audience. Customer who found us, are very satisfied and enthusiastic. However it's pretty hard to get in touch with banner designers and creative directors. After testing different marketing strategies, we choose Google Adwords, Facebook Ads and Content Marketing to fuel growth.
#4 What should Startup Founders do to grow their business?
My best advice would be: think global, act global. If you have a true startup, your business is scalable. So it makes no sence to limit your scope just to The Netherlands or just to Europe. Take a close look at countries were your customers come from. Try to understand what customers are willing to pay for your product. At Adpiler, we focus on Western countries, because we know they are more willing to pay for using our platform.
This interview was first published in Dutch at Launchlab - The Techstart Community