Taranaki Tourism Startup Weekend

    Friday, November 23 - 25, 2018

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Taranaki Tourism Startup Weekend

Friday, November 23 - 25, 2018

Friday, November 23 - 25, 2018
Event starts at 6:00 pm

Manifold Coworking Space
21 Devon Street West
New Plymouth, Taranaki 4310

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Taranaki Tourism Startup Weekend

A picture-perfect mountain, beautiful beaches, rich history and heritage, vibrant art scene, local produce markets, world-famous festivals, a perfect combination of culture and nature. All year round, Taranaki has it all. We know it because we live here, but we want to bring the rest of the world here so they can experience it too. With $400M in international and domestic visitor expenditure last year, Tourism is a fast-growing industry in the region with strong, and very real, opportunities for local businesses to develop products and services around. In this Startup Weekend edition, we encourage you to share your knowledge and skills to build products and launch startup businesses that enhance the way people explore, discover and experience Taranaki.

Startup Weekend is a 54-hour event that every year brings together designers, developers, entrepreneurs, and experts from all fields to share ideas & skills, form teams, build products and launch startup businesses. This year, we are bringing the first-ever Tourism themed Startup Weekend to Taranaki.
Startup Weekend events follow the same format: anyone is welcome to pitch their startup idea for a product or business. Feedback is received from fellow attendees and the top ideas are determined by popular vote. Teams are formed around the ideas attendees want to develop. Each team embarks on a three-day frenzy of business model creation, coding, design and market validation, supported by business and startup mentors. The weekend culminates with presentations by each team in front of a judging panel of local entrepreneur leaders who provide critical feedback and pick a winning startup.

By joining a Startup Weekend, you'll grow your ideas, skills and knowledge, gaining invaluable experience.

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Friday November 23rd

6:00 pm
Arrive at the venue and get checked in

6:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 24th

8:30 am
Open Door

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

11:55 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 25th

8:30 am
Open Door

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:30 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Bryce Barnett
Executive Director at Augusta Capital

Bryce is a Chartered Accountant and a Fellow of the Property Institute of New Zealand. He began his career in the Inland Revenue before becoming the Chief Accountant of the Moller Group of Companies in 1980. From there he joined General Properties Consolidation Limited as the Managing Director involved in property development and investment throughout New Zealand. In 1989 Bryce became the General Manager of MacDow Properties, a subsidiary of the McConnell Dowell Corporate. Bryce was responsible for that company’s development and investment activity throughout New Zealand. In 1993 Bryce established KCL Property. KCL Property was acquired by Augusta Funds Management in April 2014.  
Bryce is Executive Director and a shareholder of the publicly listed company Augusta Capital, Chairman and Trustee of the Taranaki Helicopter Trust, Trustee of the National Military Heritage Charitable Trust and the Chairman of the Puke Ariki Charitable Development Trust. Bryce lives in New Plymouth.

Michelle Jordan
GM Business, Partnerships & Skills at Venture Taranaki

With a background in marketing, business support and project management, Michelle heads up Venture Taranaki’s business services and support team in the role of GM – Business, Partnerships and Skills.  Michelle’s diverse role spans the development and delivery of Venture Taranaki’s business start-up, advisory and growth services through to its research and development support, talent services and its innovation activity.  Michelle gets a ‘kick’ out of connecting, assisting and supporting Taranaki entrepreneurs and businesses in achieving their goals and aspirations, and is looking forward to seeing what Startup Weekend 2018 throws up. 

Philip Macey
Director at Staples Rodway Taranaki

Philip's background was originally based strongly around farming, and being from the Waikato there was a focus towards Bloodstock and Dairy farming. Prior to joining the firm and whilst completing his education in 1995 he previously trained racehorses and managed a restaurant. Philip has managed our business services division for many years but of recent years has headed our human resource department as well as managing a large accounting client base. Philip also established our accounting software team and has strong interest in business development and strategic planning. His numerous outside of work interests, such as classic car racing, farming and horse racing provide him with work life balance and pragmatic approach to business.

Coaches and Mentors

Daimon Stewart
Director at Staples Rodway Taranaki

Daimon is a born and bred New Plymouth local. After graduating with a BBS, Daimon headed to London for the great OE and found a position handling accounts for Michael Flatley of Lord of the Dance fame. Upon his return to New Zealand he worked as a Management Accountant for Hooker Pacific before joining Staples Rodway in 2002. He quickly progressed from Senior Accountant to Associate, and was appointed a Director in January 2013. Having experience as a company accountant as well as public practice, and previously owning a side-line in an importing/distribution business, Daimon has a great deal of commercial experience and an understanding of business processes from both sides of the fence.
Daimon has a passion for working alongside small business owners to create effective business strategies and maximise returns. "Being at the forefront of customer relationships is what I enjoy the most" he explains, "I love helping businesses grow, whether that's by giving tax advice, or being a sounding board for business decisions." Daimon is also an accredited Business Mentor with Business Mentors NZ which has been a great avenue for serving his passion.

Letitia Stevenson
Co-Founder at Yonder

Letitia is a Taranaki local who has traveled extensively and then come home to the naki to start her own business. She has personal experience in startups and sales, specifically in the tourism sector. She has a background in teaching, mediation and facilitation of social/ health care policies for local government. Letitia has a BA in Social Anthropology and Geography from Massey University and a Graduate Diploma in Secondary Teaching. She is currently involved in the development and sales of tourism technology involving Artificial Intelligence and messenger apps. She is passionate about the tourism sector, making it sustainable and accessible for future generations and works closely with businesses to achieve this. As a previous participant of start up Taranaki she knows what’s involved, not just in the weekend, but taking that idea and turning it into a business.

Ian Frame
Professional Director and Business Adviser

Ian has extensive experience in management and governance across a wide range of business sectors in NZ and the Asia Pacific region. He initially graduated in engineering and business studies, and after 40 years of managing corporate enterprises he is now semi-retired, while still working with a number of small to medium sized enterprises to help them grow as successful businesses. He is currently a director of four of these enterprises and advisor to four others. His last full-time role was as CEO of Wellington-based private equity investor Rangatira Ltd from 2003 until 2014. Ian is now resident in Taranaki.

Rob McEwan
Director, Business Computing Services, Staples Rodway Taranaki

Rob has over 30 years of computer and commercial experience from companies in the United Kingdom and New Zealand. He also has extensive experience working in the petrochemical industry with responsibility for IT engineering and service delivery to the Asia Pacific region. Recently Rob has focused much of his time on assisting clients to develop and implement cloud computing strategies and as Director of the Business Computer Services division, his internal roles include team leadership and project management with a proven record of accomplishment working with diverse teams to deliver projects.

Steve Hanrahan
Advocacy Manager at Tourism Industry Aotearoa (TIA)

As Advocacy Manager for TIA Steve’s role involves working to resolve issues impacting on employers and different sectors of the tourism industry, and ensuring TIA takes a leadership role on a range of different issues.  Much of the advocacy involves working with local and central government.  Recent work includes addressing visiting driver issues, responding to freedom camping concerns, promoting domestic tourism, and developing initiatives to attract NZers to work in the tourism industry.

Ian Balme
Founder at Forgotten World Adventures

Ian's love for the outdoors, the people of New Zealand and preservation of its history that fueled his inspiration to launch what is today known as Forgotten World Adventures.
Being a farmer and dedicated entrepreneur, this former Waikato Regional Councillor saw the scenery before him and it was a raw and untouched beauty. Inspired by the Otago Rail Trail, Ian understood the sense of adventure traveling down a railway line creates. His ideal was to find a safe and easy operation that offered the journey of a scenic train ride into the majestic Forgotten World.
Following a comprehensive process of investigation, innovation and design from expert engineers the Forgotten World rail carts were created. With the lease secured from Kiwi Rail, Forgotten World Adventures was launched giving visitors the exciting opportunity to self-drive along the 142 kms of heritage rail tracks immersing themselves into the rich historic past of a remote New Zealand landscape.
Since its inception, Forgotten World Adventures has grown from strength to strength and now offers rail cart journeys, jet boat and helicopter tours and has opened a motel to encourage visitors to stay longer in the Taumarunui area.
This year, Forgotten World Adventures won the New Zealand Tourism People's Choice Award and was selected as finalist in the Westpac Business Excellence Award - Less than $6m Annual Turnover and Ian was a finalist in the PATA New Zealand Trust Emerging Tourism Leader Award.

Steve Wilson
Senior Lecturer Tourism and Innovation at PIHMS

Holding a Masters in Tourism Management, senior lecturer at PIHMS, Steve Wilson has extensive experience in the tourism sector, from the development of marketing and software solutions to key roles at strategic levels. Being actively involved in the innovation space, it is very exciting to be involved in the Taranaki Tourism StartUp weekend as a mentor.

Julia Ord
Customer Experience and Insights Manager at TSB

Julia is a Customer Experience and Insights professional and her passion is all about being customer centric and she believes that customer insight needs to be championed throughout a business to ensure success. Customer insights is not just about the analysis of data but about telling a story and being able to influence key business decisions.   Julia has 20 years of international experience working with a diverse number of companies ranging from automotive to food to tourism. She has worked on numerous projects that have helped businesses develop customer strategies or assisted with launching new products and services. She is currently the Customer Experience and Insights Manager at TSB and worked closely with the teams to understand customer expectations and develop customer focussed strategies in the ever changing world of banking.   Julia moved to Taranaki 10 years ago and lives in Hawera with her partner and two daughters. She is also currently in the process of setting her own Customer Experience and Insights consultancy business.

Eve Kawana-Brown
Business Development Manager at Massey University

As Massey University’s Business Development Manager for Taranaki, and working in partnership with Venture Taranaki, Eve has the privilege of working with a broad range of entrepreneurs and developers as they journey from pre-innovation to commercialisation across diverse industry sectors.  Her work involves her in the process of commercialising IP that is generated from within the university, from the private sector and other organisations, and from joint ventures involving both researchers and industry.  She’s also had the privilege of mentoring Young Enterprise students and seen some of the traps for these very young entrepreneurs.Prior to this role Eve has worked for 18 years at the interface between industry and tertiary education and research within a range of contexts including oil and gas, trades, hospitality and tourism, sport and recreation, and business disciplines. She has worked in management and advisory roles that have included strategy and business planning, change management, quality systems development, curriculum and delivery design and good doses of human resource management, coaching and performance management.

Jo Allum
Co-Founder at Venture Centre Tauranga

Jo Allum is Co-founder, Investor and Director of Venture Centre the Bay of Plenty’s entrepreneurial and digital capability development centre which launched in 2014. 
She moved to New Zealand in 2007 with her partner who is Tauranga Moana tangata whenua and their two tamariki. For five years she has simultaneously worked on Venture Centre and strategic communications for the Angel Association of New Zealand to support growth in angel investor and angel group numbers and investor education. Prior to that Jo spent 15 years in Australia having moved from her home in London where she began work as a typographer/graphic designer in the print industry. 
While in Australia Jo co-created and launched mass-market publications for Murdoch owned Pacific Publications, worked with startups ranging from in-flight interactive content development, ecommerce, music, entertainment and news, which included personal experiences with both early-stage investment and acquisitions.
Jo has excelled in roles in publishing, communications, marketing and digital platform development building communities of interest online and off as diverse as Parents/Children with Parenting Australia, and Investors/Private Equity with Professional Investor.
Jo is passionate about the development of a community enabled learning network. The Venture Centre team has prototyped a system so that the expertise, skills and experience which is held amongst the people of a geographic area is identified and shared through learn-by-doing events, projects and early stage startup development. The goal of this innovative social enterprise is to increase the economic and social value created for and by the people in the community to improve equality of economic opportunity.

Event Sponsors, and Partners

The Taranaki Tourism Startup Weekend team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors



Organizing Team

Techstars Startup Weekend Taranaki is 100% led by volunteer community leaders.
Learn how to get involved here

  • Frank
  • Graham
  • Adarsh
  • John
  • Michelle
  • Simeon


Pascale Hyboud Peron
Co-founder & Director | Venture Centre | Tauranga NZ

Hi I am Pascale Hyboud-Peron, I am a learning facilitator, using tech to take learning where it has not been before.  My experience is with the provision of technologies and frameworks to enable open knowledge sharing and community building. I have re-booted my teaching skills to walk the learn-by-doing talk and fell in a magic potion: entrepreneurship.  I have been involved with Startup Weekend as a participant, an organiser and a facilitator since 2014. I live the ‘SW vibe” daily as a co-founder of Venture Centre, a social enterprise focused on building the capability of the entrepreneurial community from the ground up.  I get to combine my passion for methodologies and tech and apply them to the real world, in real time. I work with grassroot teams, lighting the path from idea to scale, introducing new skills and connections through workshops and events. My kick? Witnessing the mindset shift and working with people where the learning is mutual.

Lenz Gschwendtner
geek, mentor, punk

Lenz is founder of Springtimesoft Consulting, a Wellington New Zealand based consulting agency and co-founder of iwantmyname, a global player in the domain name industry. Prior to moving to New Zealand Lenz was part of fast growing startups in Germany and did his fair share in corporate IT management.Lenz has been managing teams for most of his adult life and is known to run highly effective and motivated teams that deliver exceptional results without compromises in happiness. Lenz is a mentor for startups at any stage of development and helps drive many industry activities that help grow a better startup community in New Zealand and world wide. Pay him coffee/beer and he will happily give you feedback on your current project or open up his network to find the person you need.

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