Startup Weekend Cebu 5

    Friday, June 5 - 7, 2015

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Cebu 5

Friday, June 5 - 7, 2015

Friday, June 5 - 7, 2015
Event starts at 6:30 pm

University of the Philippines - Cebu
Gorordo Avenue
Cebu City, Philippines 6000

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Calling all hackers, hipsters, and hustlers for a crazy 54-hour event in Cebu City -- share ideas, form teams, build your product, launch it

Startup Weekend Cebu began at the University of the Philippines Cebu (UP Cebu) in May 2012 and generated over 250 attendees comprised of technopreneurs, mentors and judges. At the end of it all, 3 startup business ideas were declared winners and go into development, testing and market validation of their business ideas. Startup Weekend Cebu then turned into an annual get together for aspiring technopreneurs to present their ideas and look for early stage seed funders for their ideas. So many bright and wonderful business ideas have come out of Startup Weekend.

This year’s Startup Weekend 5 will be this coming June 5 -7 and will be held at UP Cebu, where it all began, timed perfectly after the ICT-BPO conference that kicks of Cebu Business Month.

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Friday June 5th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday June 6th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday June 7th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Kahlil Corazo
Customer Development at, Founder and Chief Orchestrator of Learning at Cebu Customer Acquisition Academy

Kahlil Corazo, who has done hundreds of customer interviews. Previously P&G and HP. Jumped into entrepreneurship in 2011 and owes his survival to talking to customers.

Kahlil believes there is a wide gap between the employment and startup opportunities for specialists of online customer acquisition and the available talent. He founded CCAA ( which is working with Cebu's top tech companies doing online customer acquisition to address this gap. Since 2009, Kahlil has been training students in pay-per-click advertising, web analytics and conversion-driven web design, and some of them were ranked at the top of the Google Online Marketing Challenge, an annual global competition sponsored by Google and participated by more than 12,000 students around the world.

Kahlil will be doing the pre-event workshop on how to do customer interviews on May 14.

Cecille Pantonial

Cecille is a UX designer at Lexmark who has worked on designing experiences for web, embedded and application UI platforms. She believes that UX emphasis is on humanistic values of design and its calling is for humanity at large. A traveler by heart, she is into the study of empathy and learning different cultures.

Cecille along with Chester and Karl hosted our pre-event on UX called Designing for Use.

Chester Cornelio

Chester is a senior UX designer at Lexmark and co-founder of CebUxD, who has worked on designing experiences for web, embedded and application UI platforms. He is passionate about food and travel.

He along with Cecille and Karl did the pre-event #2 on UX: Designing for Use.

Karl Michael

Karl is a Web and Mobile app Graphics Designer for Sweatworks, a startup company developing software for fitness events in North America. Currently self studying User Experience Design (UXD) and Human Centered Design (HCD) with the aim of creating apps to solve social problems.

Karl along with Cecille and Chester spoke our pre-event #2 on UX: Designing for Use.

Event Judges

RJ David
Co-Founder and Managing Director at (

RJ David started with his wife Arianne in September 2006 as a free buy and sell website targeting the Philippines. He launched the website from his bedroom and it has grown to become the most visited local website in the country. Prior to starting, he worked as a self-taught Web Developer and as a Software Test Engineer. RJ holds a Bachelor's Degree in Mechanical Engineering from the University of the Philippines.

In March 2014, was rebranded to and became part of the biggest classifieds brand in the world. RJ is currently the Chairman, President and Managing Director of OLX Philippines.

- Internet / online strategy, business model and monetization
- Product development & user experience
- Lean startup & MVP Execution

Melanie Ng
Executive Vice-President, Ng Khai Dev. Corp. / Managing Director, Premium Concepts Int’l. , Inc.

Entrepreneur and Civic Leader, Melanie Ng is the Vice President for Business Development and Management Services of the Cebu Chamber of Commerce and Industry. She also served as Chairman of Cebu Business Month 2013 for CCCI.
She is the past President and past Chair of the Philippine Retailers Association Cebu Chapter and is a Private Sector Representative to the board of the Mactan Cebu International Airport Authority.  

As an entrepreneur, Melanie manages the Premium Concepts and Gems and Designs chain of stores which specializes in unique gift items and semi-precious gems and jewelry items. 
Melanie is the Executive Vice President of Ng Khai Development Corp, a Total IT Solution Provider of computer hardware, gadgets, devices, solution and services.

Melanie graduated Cum Laude with a Bachelor of Science Degree in Biology from the University of San Carlos in the year 1989.  She is the loving wife of Wilson P. Ng and mother of three young gentlemen, Earl, Dale and Myles.

Mark Buenconsejo
Co-Founder, Caresharing

Mark is an entrepreneur and a co-founder of Caresharing - a software company in the global Healthcare market, building a secure online platform for implementing electronic health records of patients.

He is a computer programmer by profession, a mountain biker, a trail runner, and a parent. His interest is in: Software, Technology, Startups, and everything outdoors.

He is passionate about using technology and software in helping solve the world’s biggest problems in healthcare and education.

Wesley Chiongbian
Founder & CEO, Mynimo

Wesley Chiongbian is the CEO and founder of, an award-winning job website based in Cebu. Since the company was founded in 2006, Mynimo has become the country’s most popular and highest ranking homegrown job website, yet his passion for entrepreneurship remains tireless. Wesley is an avid supporter of the emerging tech entrepreneurship scene and is often invited to speak to students about the entrepreneurship path. He was a participant in the first Startup Weekend Cebu, where his team WaitKnowMore won first place for their SMS-based application. has been recognized multiple times as the “Best Website in the Jobs / Employment Category” at the Web Awards. Wesley is also a recipient of the “Emerging Entrepreneur of the Year” award from the Cebu Chamber of Commerce & Industry Inc.

James Cruz
Managing Director - International at Fountainhead Technologies

James has about 14 years of global IT management experience working for Fortune 100 companies, developing and executing strategies into operational deliverables across the areas of IT Governance, Application Delivery, Information Security, IT Outsourcing, Infrastructure management, and Next-Gen Cloud Architecture. He has considerable experience with Cloud architecture and shared services strategies while working in Microsoft, Hewlett-Packard, and Procter&Gamble. He is a project management practitioner with lead experience on international technology projects up to US$50 million spanning the U.S., E.M.E.A., and Asia. 

He was Treasurer and Board Director for ISACA Singapore Chapter for 5 years. As a technical manager in Microsoft, James helped build the shared services team, processes, and infrastructure for Microsoft’s global online services and Cloud computing platforms. James has broad experience working in the U.S., Western Europe, and most of Asia.

Alex Alabiso
Head of Portfolio Development, Kickstart Ventures

Alex is Head of Portfolio Development: in-charge of driving market performance and strengthening business and tech architecture of Kickstart-funded startups.He has deep experience in tech: 18 years in Web Development, IT and Infrastructure; 10 years management experience in technology; and an expert in enterprise application architecture, development and tech processes.

But he’s not just a geek! Alex is an old-hat in bridging the gap between geeks and suits as well as applying tech to real-world business problems. He’s no stranger to developing policies and procedure to streamline existing practices from across multiple industries: banking and finance, medical technology, digital print and publishing, social networking/media, and energy/power generation.

Alex is passionate about helping startups and is an active member of PHP User Group Philippines (PHPUG-PH), R Users Group Philippines, and AWS User Group Philippines. 

Rhett Jones
CEO , Synacy / CEO , Monopond

Rhett Jones is an Australian serial entrepreneur. Since the age 16 he has run various entrepreneurial ventures mostly focused around IT and telecommunications. In the pursuit of opportunity and adventure Rhett has lived in Australia, Singapore, Malaysia, Brazil and since 2012 the Philippines. Through the course of the businesses he runs he has travelled to over 35 countries to visit customers and do business. 

Some of the companies he has founded include: 
Synacy –
UTBox –
Monopond – 

Currently in the Cebu office under the Synacy company there are around 50 people working on projects ranging from creating global platforms for telecommunications right the way through to solving local internet connectivity issues.

Victor Caindec
Head of Sales – South & Member, Country Executive Management Team HILTI PHILIPPINES

Vic Caindec is a veteran business leader, with an extensive commercial management experience across various industries (fast-moving consumer goods, electronics, lighting & energy, business outsourcing & food). He is a graduate of UP Cebu College (BBM '95).

He was previously the President of Luminance Lighting Inc.,a lighting services company that won the 1stand only public-private partnership project to deliver sustainable street lighting for the City of Tacloban. He also served as Chief Operating Officer of Northern Groupworks Holdings from 2011-2013.

While on his 4th year in UP Cebu College, Vic started a part-time career in advertising at C.A.M.P. Cebu (now Campaigns & Grey). His FMCG stints include regional roles in the Visayas & Mindanao region for Selecta Walls Inc., Masterfoods Philippines (M&M,Snickers)and PHILIPS(Lighting ,Consumer Electronics),takingvarious rolesindistribution,sales management & sales training. In 2008, he was tasked to co-lead the country integration of various divisions into what eventually became the Consumer Lifestyle Sector, assuming the position of Country Commercial Leaderin January 2009. He was the youngest CLS Country Sector Leader within the International Sales Cluster (comprising 37 countries from Apac, Lat-Am, MEA & Central & Eastern Europe), and led the Philippines to become one of the top-performing countries in ISO Cluster (#9/37countries: 2009,2010). Vic left Philips and moved back to Cebu in mid-2011 to pursue his aspirations in developing start-up companies. 

A curious twist in his career was the decision to join government service as Director for Cebu City Traffic (CITOM) in December 2014 where he instituted systemic reforms at the traffic agency resulting to process efficiencies across various aspects of its operations. The adoption of a balanced-scorecard system continues to be a work-in-progress at CITOM, where he continues to represent the Private Sector as Member of the City Traffic Board. 

He is also involved in social work through various organizations(Red Cross, AMRO Cebu) and 1UP, a community movement organized to help in relief efforts for victims of Typhoon Yolanda (Haiyan).

Coaches and Mentors

Vince Loremia
Co-Founder, Kallfly

 A young professional with a unique combination of leadership and technical skills, bringing to the table the ability to combine management with technical applications. Experienced in programming, creating and implementing comprehensive business databases, designing and developing web applications.

Expertise: Mobile Development, Research and Innovation, Strategic / Tactical Planning

Kenn Costales
Regional Assistant Brand Manager, New Brand Launches for Procter & Gamble Singapore

Kenn worked in Brand Management and Commercial Operations in both Procter & Gamble’s Asia Pacific and EMEA Headquarters. His experience covers global brand strategy & planning (Safeguard China / Philippines / Pakistan / Mexico), regional brand strategy & planning (Olay Asia Pacific ex China), and country-cluster operations (P&G South Asian EmergingMarkets - Bangladesh, Sri Lanka, Nepal, Cambodia). He's also an Entrepreneur-in-Residence for JFDI Asia, Southeast Asia's #1 Startup Accelerator. Today, he’s the CMO for miCab, an angel-backed startup based in Cebu. He has helped miCab scale to 2 cities in 4 months.

Keith Lumanog

Keith Levi Lumanog is a web developer for more than 8 years now and is starting a new startup company that do web development, web applications as well as tablet and mobile applications for both iOS and Android devices.

Kenneth Baylosis
CEO, Zoogtech / CTO, miCab

Kenneth is the Founder/CEO of Zoog Technologies, Inc., a software consultancy firm whose core is in engineering wearable tech products. Just recently, Zoog has entered and is proving its worth in the realm of mobile app, and web development using cutting edge technologies. He is also the co-Founder of miCab, a taxi hailing, and advertising service.

Expertise: embedded systems development, electronics, product development

Pia Bernal
Social Impact Investments Manager, Kickstart Ventures

Pia joined Kickstart Ventures in September 2012 as its manager for social enterprise investments.

Before Kickstart, Pia was with Globe Telecom for six years managing corporate social responsibility (CSR) programs in education and social protection services that harnessed telco core competencies (mobile and broadband technologies, m-commerce and VAS solutions) to achieve operational efficiencies and scale.
Her work in the use of information and communications technology in public schools, and in working with local and international non-profit organisations and key government agencies for the delivery of social protection services, have resulted to user behaviour insights and in managing multi-stakeholder expectations, especially in their use of web and mobile applications.She has received recognitions in Globe Telecom and communication skills awards from the International Association of Business Communicators (IABC/Philippines), Public Relations Society of the Philippines, and the American Chamber CSR Excellence Awards.

Pia holds a Bachelor of Arts in Development Studies from the University of the Philippines in Manila.

Clarisa Briones
Founder and CEO of Pinoy Great Deals

Clarisa founded and runs Pinoy Great Deals, one of Cebu’s premiere e-commerce website who was recently partnered with on their hotel deals. Ms. Briones is an expert in e-commerce, sales and marketing and has worked for more than 10 years in the industry. Over the years, she has spoken for various events like Geeks on a Beach, University Days, Google Business Group functions and has mentored 3 start-up workshops. She is also the Managing Director of iPower Branding, a leading digital marketing and lead generation consultancy here in Cebu. Clients use Clarisa’s passion and dedication to inspire and motivate their marketing and sales team. Ms. Briones holds a Bachelor of Science degree in Tourism from the University of the Philippines, Diliman.

 E-commerce, digital and traditional marketing, building a business

David Dante
Entrepreneur | Online Retail Pioneer | eBay Expert | Public Speaker | Start-up Advisor | Business Mentor

David Dante is an entrepreneur from Sydney, Australia who has over 15 years experience as an Online Retailer and is also sought after as a Speaker, Start-up Advisor and Business Mentor.

Something of a late bloomer, David created his first start-up at the age of 18 with colleague Michael Rosenbaum. Their company eBeach offered web services as well as becoming one of the first retailers on the newly launched eBay Australia marketplace.

At the ripe old age of 19, having realised the potential of E-commerce as a business model, David and Michael joined forces with consummate salesman Paul Greenberg and numbers whiz Alan Ashberg to create Auction Alliance (DealsDirect Pty Limited), a company which became one of the most successful Australian start-ups of all time and is now listed on the Australian Stock Exchange (ASX).

After selling his shareholding to focus on the usual interests of somebody aged in their early twenties, David embarked on a career as a DJ. Somehow gaining residency in several Sydney clubs, David quickly achieved a reputation as somebody who probably should have stuck with business. In 2005, having ticked that off his bucket-list, David returned to online retail (much to the relief of the listening public).

Looking for a quick and easy launchpad and realising the future of e-tail was moving away from all-in-one stores, David again focused his attention on eBay but this time concentrated on niche products - a move that paid off almost immediately. For the second time he came to dominate, becoming the number one retailer in his categories with millions in sales.

In addition to still being a Top Rated Seller on eBay and operating several standalone websites, David has sought additional challenges in life by becoming a Speaker, Start-up Advisor and Business Mentor. 

David relishes the opportunity to share his unique expertise and experiences with others, and most are happy to listen - provided he doesn't ever try to DJ again.

Michael Raymond Martinez
Software Developer | Entrepreneur | Tech Geek | Golf Nut

Michael brings over 10 years of business leadership and technical acumen in the Information Technology sector to the table. With more than 5 + years as a Lead Software Developer with Microsoft, Michael has developed his software development and business analysis skills to help propel 3AG Systems Inc. as a Microsoft Vendor and Partner and 3AG Business Solutions Inc. as a key player in Enterprise Software Solutions for the Commercial Fishing Industry.  His nature as a perfectionist and his passion to help organizations better manage their business through process optimization and technology sparks customer confidence and excitement.

With the experience in building world class enterprise software for Microsoft, Research In Motion, and Sodexo, Michael brings that wealth of knowledge when developing customized enterprise software solutions in the Philippines.

Michael is active in the Startup community and Philippine Software Industry.  He often mentors during startup events or speaks at Philippine software conferences.  In the local startup scene in the Philippines, he remains accessible and always eager to help mentor startups.

Michael is also very active in the Technology community.  He is a member of several technology communities.  He often provides FREE technology training at his co-working space, Hub88, in General Santos City.  He is passionate on teaching software development especially to the people that are driven and has the love of developing software.  He also offers technical training and software development workshops in Cebu, at their 3AG Business Solutions Inc. office.

Lisa Kalenkiewicz
Customer Development Lead at engageSPARK

Lisa started her career in enterprise technology, heading all stages of implementation for customized HR software at a rapidly growing young company: WorkForce Software (WFS). WFS is now a leading global provider of time and attendance solutions. A lifelong social activist, she moved to the Philippines in 2013 to volunteer for a year at an international human rights NGO: International Justice Mission, which combats human trafficking. There she met the founders of engageSPARK, a Cebu-based tech startup focused on using technology to alleviate poverty. She joined them and now combines her love of technology with her passion for social justice. As Customer Development lead at engageSPARK, she handles "all things customer facing": marketing, social media, sales calls, customer on-boarding and project support.In addition to startups, tech, and social justice, Lisa is passionate about riding horses, scuba diving, sustainability, healthy living, gender equality, all kinds of ideas, books, and Cebu.

Client Acquisition/Traction
Project Implementation/Support

Kenneth Ruelan
Senior Designer at Arcanys

Kenneth has various interests, probably more than is healthy.

Right now, Kenneth works in user interface and user experience design. Like design in general. He retains his love for architecture, a course of study and didn't pursue when his love for graphic design made him decide to work for an ad agency. 10+ years later, He is still in the design game, solving problems, working with great people, and constantly learning (and re-learning).

Mark Anthony Lapuz
Co-founder, Kallfly

Mark is a result-driven, innovative and visionary person that loves technology -- a Technopreneur in the truest sense.

Mark is has deep experience in VOIP & Telephony development, web applications development, system development and system engineering. With the 6 years experience in call center industry, and having been a call center system developer since 2009, these all contributed to what he needed to found his startup, Kallfly, an on-demand virtual contact center marketplace.

Mark's vision is to start and lead a company that would change the world one innovation at a time.

Expertise: Business Model Innovation, Startup Strategic Planning, Call Center System Development and Telephony Solutions

Neilson Navarrete
Lead Industrial Designer, Lexmark R&D Cebu

Neilson is the lead industrial designer of Lexmark R&D Cebu, working in a multi-discipline, team oriented environment that develops hardware, software and services. 

Since 2004, he has been responsible for leading the Lexmark design team in Cebu by combining great technical and aesthetic design with strong human centered values.

Neilson’s philosophy in work: don't wait for the green light. Just do it.

A devoted husband to Joji, and an adoring father to Nathan and Noreen. 

He has been joining local races and triathlons as his way of spending his me time.

Areas of Expertise: Hardware Development, Industrial Design/Product Design, Branding

Fleire Castro

Fleire started her career in the field of information technology with a  fascination for social media – blogging, social networks, forums.
Communicating through these channels with other people across the world using the internet is very powerful way to convey ideas and information itself.

When she left her corporate work back in 2008, she found the calling in helping brands and businesses find value from these channels for their own communities.
  • Principal Consultant and Owner of Third Team Media – a startup social media and digital agency based in Cebu
  • PHP coder turned digital marketer. I have a passion for technology, social, and business.
  • Graduated Cum Laude in 2005 for BS Information Technology in MSU-IIT . I came from Iligan City but now living in Cebu since 2006.
  • Blogging since 2004
  • Worked as a PHP coder/developer from 2005 until 2008.
  • Focused in offering digital marketing services since 2008 until present.
  • Certified ScrumMaster (CSM) from Scrum Alliance
  • Certified Blog Entrepreneur (CBEP) from DigitalFilipino and Ateneo de Manila
  • Inbound Certified Marketing Professional  from Hubspot Academy
  • Google Adwords Qualified Professional

Event Sponsors, and Partners

The Startup Weekend Cebu 5 team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Venue Sponsor


Organizational Partner

Media Partner


Organizing Team

Techstars Startup Weekend Cebu is 100% led by volunteer community leaders.
Learn how to get involved here

  • Timmy
    de Jesus
  • Eddie
  • Ashley
  • Rachel
  • Monica
  • Val
  • Regil
  • Christie
  • Isan
    de Jesus
  • Frances
  • Nina


Dulce Rose Lada

Dulce Rose Lada is an Associate at Womena, an Angel Investment Network in the Middle East. She oversees entrepreneur sourcing, administration, project management and digital marketing. Having graduated with a Bachelor’s Degree in Computer Science in Mindanao State University – Iligan Institute of Technology, she worked on various roles in the startup ecosystem, from being a startup founder and community builder and now in the investments.

Rachel Eilbott

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