Startup Weekend Women - Singapore!

    Friday, November 10 - 12, 2017

  1. Overview
  2. Schedule
  3. Coaches and Mentors
  4. Sponsors
  5. Organizing Team
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Startup Weekend Women - Singapore!

Friday, November 10 - 12, 2017

Friday, November 10 - 12, 2017
Event starts at 6:30 pm

General Assembly Singapore @ Spacemob
Level 3, 8 Claymore Hill,
Singapore, Singapore 229572

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Inspiring More Women Leaders in Founding Startup Teams

We are thrilled to be bringing Startup Weekend Women back to Singapore in partnership with General Assembly. 

The hardest part of starting up is starting out, Startup Weekend targets exactly this by immersing participants in the ideal environment for startup magic to happen. Our goal is to encourage and inspire more female leaders in startup teams and to connect more women to the vast number of resources and mentors available in our startup community. That's why we want you to be of this weekend and join some of the most passionate, talented and entrepreneurial-minded women across our community.

Are men allowed to attend? YES, MEN ARE INVITED! However, there are a limited number of tickets available to men and we do encourage men to find another female participant to bring along.  


But what is Startup Weekend?
Startup Weekend is your chance to learn how to take any idea from concept to creation within a matter of days! Whether you are looking to...
- get introduced to the world of startups and entrepreneurship,
- meet like-minded women to work with or from the industry, 
- learn the process of going from concept to creation,
- meet experienced, talented, and passionate entrepreneurs and community leaders in Singapore,
- join or build an all-star team,
- or take your own idea from concept to creation.

Startup Weekend Singapore Women is your destination for the weekend of November 10th-12th, 2017! 

Who is Startup Weekend Women For?
It doesn't matter what you do or where you come from, Startup Weekend Women is designed as an event that brings all sorts of women (and men) together, including:
- aspiring & experienced entrepreneurs,
- developers and other tech-related professionals,
- designers of all types,
- anyone with talents/skills in business, sales, finance, legal, health, wellness, mindfulness ... anything really
- students from universities and even high schools,
- professionals looking to switch careers,
- passionate visionaries,
- all time learners.

Your ticket includes:
- Access to the full weekend-long event
- Mentoring by incredible folks from the entrepreneurship community
- Tasty meals all weekend
- Collaboration with awesome people from across the industry
- Awesome judge's panel lead by startup and entrepreneurial leaders
- Welcome bag, from us and our partners
- Membership in the Startup Weekend Community (>200K alumni)
- A process for taking any idea from concept to creation in a matter of days
- An opportunity to make over 60 new awesome friends!

Do I need to come with an idea?
If you have an idea for a startup, then great! We hope you pitch for the weekend. If you don't have an idea, that's alright! Come and spend the weekend, listen to the ideas being pitched, and see if something piques your interest! The weekend is all about learning about the startup ideation process and learning from each other.

If you have more questions, check out the Startup Weekend First Timers FAQ: or 
email us at 

Join us for a very special weekend! Get more info at 

See what it's all about

Learn More


Friday November 10th

6:30 pm
Arrive at the venue and get checked in

6:45 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:30 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

9:30 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

10:00 pm
Wrap Up
Finished for the day.

Saturday November 11th

9:00 am
Breakfast + Work Begins
Arrive, simple breakfast & coffee. Share a team breakfast and set up your workspace for the weekend

10:00 am
Resource + Tools Workshop
Let's get you prepped for the weekend. We'll go through the judging criteria, review some tools you can use for the weekend and go through the weekend's schedule with you again :)

12:00 pm

1:00 pm
Batch #1 of Mentor Arrive
After-lunch check-in + mentor help arrives!

6:00 pm
Batch #2 of Mentor Arrive
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day.

Sunday November 12th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Coaches and Mentors

Mohan Belani
Co-founder & CEO | e27

Mohan Belani is the Co-founder and CEO of e27, a startup and tech ecosystem platform focused on help startup founders build and grow their companies. He believes that startups can make the world a better place, and in order for Southeast Asia's tech ecosystem to be relevant, it needs to be driven by sustainable and impactful companies solving problems at scale.

He enjoys working with Founders and helping them alleviate the challenges of building great companies specifically around the areas of talent, funding and market access.

Yasmine Khater
Founding Partner |

Yasmine has always had a vision to make the world a better place. She is obsessed with sales and why people hold back from selling and communicating their big ideas to create the impact they desire.

During her studies in psychology and integrated marketing communication at American University of Cairo, she directed the expansion of the world’s largest student organization AIESEC into Egypt and the Middle East. Her contribution made her one of the youngest recipients of AIESEC’s Top 40 Under 40”.

Her career then kicked off coordinating multi-million dollar events, before she moved into helping lay the framework for a Fortune 500 company’s buyout of GE Plastics.

Also passionate about social impact and empowerment, she has helped raise over $50,000 to support women entrepreneurs in East Timor by competing in the world’s toughest mountain bike race and coordinating fundraising efforts.

Yasmine is a renowned TEDx & Keynote Speaker and has been featured in Inc, Under30Ceo, Channel News Asia, Chic Ceo and Huffington Post.

After spending the past decade helping companies scale using relationship-based marketing and sales funnels, she is now works to help visionary companies get more visibility as Founding Partner at

Because in the next 3 years, 80% of internet traffic will be video. Get in touch if you need strategic storytelling to share your vision!

Her past clients include P&G, PWC, Burger King, Essilor, Galderma and more.

In the next 3 years, 80% of internet traffic will be video. Let's strengthen your strategy?

Sang Shin
Director, Digital Innovation | Temasek

Sang co-founded Been, Inc. in 2013 and developed the world’s first and only mobile app that enabled users to monetize and take control of their personal data and privacy, blocking personal data collection and advertising from all mobile websites and mobile apps on iPhones. The disruptive threat caused by the app, called Been Choice, utlimately resulted in the app getting banned from the App Store after it went viral in the United States.

Sang decided to move from Silicon Valley to Singapore to help develop the region's startup ecosystem, bringing his experiences from Been, McKinsey, and Bridgewater Associates with him.

He was the Head of Strategy & Architecture at GIC before moving to Temasek where he is currently the Director of Digital Innovation.

Jessica Chen Riolfi
Head of Asia | TransferWise

Jessica has spent her career building global products and currently accelerates TransferWise’s mission of money without borders throughout Asia. Previously, she led growth at eBay where she focused on reaching new customers in China, Brazil, and Mexico, including launching the eBay store on WeChat. Jessica holds an MBA from Harvard Business School and a BA from Dartmouth College.

Daniela Putz
Head of Client Relations (FMCG) | Google Malaysia

Daniela is a passionate ambassador for the power of Technology and Digital to change the way how companies reach and connect with their customers. She currently heads client relations for FMCG companies with Google Malaysia. Daniela's forte is to help brands craft integrated digital strategies both for driving Awareness as well as Sales.

Daniela holds a Master's Degree in International Culture And Business Studies and over the last 8 years has lead projects in 6 countries.

Florian Cornu
Founder | Future Flow

Florian helps entrepreneurs to run their business, through financial management, data and metrics intelligence. A generalist, he learnt different sides of doing business over time. Having pored over companies’ annual reports and analyzing financial metrics and term sheets while other kids were doing far more "age-appropriate" activities, Florian joined Charles Firmin-Didot’s Talents team at AXA IM to invest in globally listed entrepreneurial companies. AXA IM - Talents invested over Euro 1.3 bn in entrepreneurs.

Florian travelled around the world, deciding on Singapore to launch his next venture - Flocations, a map based travel inspiration startup. Flocations was admitted in the first batch of, Asia’s first startup accelerator, and raised funding from SingTel Innov8 and TNF ventures. Flocations was later acquired by Japanese Venture Republic.

Florian now helps entrepreneurs to execute and grow their startups from Seed to Series B with his own venture We are CxO.

Anne Marie
Head of Entrepreneur First (Singapore)

I work at Entrepreneur First, the world’s leading company builder. We bring together extraordinary people to build startups from scratch in London and Singapore. We fund individuals and help build cofounding teams, develop ideas, and accelerate through fundraising from the world's best investors. I set up and run Entrepreneur First in Singapore, together with Alex Crompton. I was part of the early EF team in London, where I created our European talent acquisition strategy. Before EF, I finished degrees at Cambridge and Utrecht, wrote a thesis on thermodynamics in windmills, and ran a travel agency to North Korea.

Jowynne Khor
COO | e27

Su Anne Mi
Co-Founder & COO | The Great Room

Su Anne Mi is a co-founder and COO of The Great Room, a hospitality-inspired co-working space that blends the best from hotels, business clubs, and office space. She spearheads development across Asia Pacific, and manages current and upcoming offices in Singapore, Bangkok, and HK. She enjoys growing teams and small businesses -- previously managing a portfolio of apartments and Airbnbs across the globe, and also making angel investments into the real estate, e-commerce, and F&B sectors. As a mother to a young daughter, she also tries to balance mom-work life, and also spend time with her husband's family in California.

Lennise Ng
Co-Founder & CEO |

Lennise Ng is the CEO & cofounder of Dropee - a B2B platform that bridges the distribution gap between SMEs & key sellers by enabling bulk transactions online. Lennise is passionate about entrepreneurship and has deep knowledge in the B2B industry - particularly in FMCG supply chain. She's excited to help kickstart new ideas, validate startups' first customers, and assist entrepreneurs to navigate around bumps during its early stages.

Jen-Lin Wong
Community Leader

Jen Lin has extensive experience in project management and business operations within the startup ecosystem. Currently, she's driving the setup an online travel platform for a Singapore-based company, coming full circle having built foundation and managed operations for (luxury villa booking portal) 6 years ago as hire #1. While in KL, she was part of the founding team and right hand to the CEO at the Malaysian Global Innovation & Creativity Centre (MaGIC), to help catalyse the Malaysian startup ecosystem. After was acquired by a traditional car rental company, she worked on its integration to ensure the new "kidney" thrived in its environment, bringing a balance to both corporate and startup.

Robin Kwok
ountry Manager for Southeast Asia | AirBnb

Robin Kwok is Airbnb’s Country Manager for Southeast Asia, Hong Kong and Taiwan, which is home to the company's fastest-growing and emerging markets. In her role, she oversees the business and drives market strategy for this part of the APAC region, working cross-functionally with many teams to manage Airbnb’s local operations. Robin has worked across diverse industries, from financial-tech to solar technology, and in all roles, she has enjoyed helping SMBs and entrepreneurs grow their businesses. Robin studied Electrical Engineering at Purdue University and International Business at Columbia University & UC Berkeley (MBA). She is very passionate about women's empowerment & development causes, and has started a women's growth & mentorship program for every company she has worked at.

Event Sponsors, and Partners

The Startup Weekend Women - Singapore! team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Local Partners

Organizing Team

Techstars Startup Weekend Singapore is 100% led by volunteer community leaders.
Learn how to get involved here

  • Lalitha
  • Oko
  • Farah


Lalitha Wemel
Regional Manager, Asia Pacific

Lalitha Wemel is a community architect based in Kuala Lumpur, Malaysia. She is incredibly passionate about fostering entrepreneurship, grassroots leadership, and strong communities. Lalitha has been involved in various startup projects and communities for the better part of the last decade, both in and out of Malaysia. She has a deep love for eloquent minds, adventure, coffee, and travel. She is currently the Regional Manager for Techstars Startup Programs across South East Asia and Oceania, where she works with amazing community leaders to strengthen and empower their local startup ecosystem. 

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