Startup Weekend FemTech

    Friday, September 8 - 10, 2017

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
  7. Blog
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Startup Weekend FemTech

Friday, September 8 - 10, 2017

Friday, September 8 - 10, 2017
Event starts at 6:00 pm

Regeringsgatan 65
Stockholm, Sweden

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We are happy to present the first Startup Weekend FemTech, powered by Danske Bank and SUP46. We believe that women have great business ideas but still, only a fraction of startup founders are females. And that HAS to change.

Startup Weekend is a global grassroots movement helping entrepreneurs to the basics of founding startups and launching successful ventures. It is a 54 hours event for designers, marketers and technical people.

During September 8-10, we will have the EVENT for WOMEN ONLY to start acting on their ideas, a space with no judgments and no questions too stupid. From the organizers to the judges to the coaches to the food, female entrepreneurs will be highlighted throughout the weekend. We will make every effort to give the participants the best opportunities to start companies, form teams, and continue to be an essential part of Sweden’s & the world’s startup communities.

We want every woman who is passionate about entrepreneurship to help to create this event, by being a participant, a mentor, an organizer or simply encouraging someone to attend as well as driving awareness and change with the movement #IamtheChange


If you would like to support out event, please write here:


Friday September 8th

6:00 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

9:30 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday September 9th

8:30 am
Arrive, simple breakfast & coffee

9:00 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

1:15 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday September 10th

8:30 am
Arrive, simple breakfast & coffee

10:00 am
Status report

12:00 pm

12:30 pm
Coach Meetings
Pitch training

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Berit Behring
Country Manager Danske Bank Sweden

Berit Behring assumed the position as Country Manager of Danske Bank in Sweden on the 1st of April 2017. Since assuming her new position, she is also Head of Business Banking in Sweden. Berit previously held the position of Head of Corporate & Institutional Banking in the Nordic Region; a position which she attained in 2014. Before this, she saw great success as the Head of Danske Markets in Sweden. Furthermore, Berit has extensive competence in the field of banking and finance and has also held specialist positions at both Nordea Markets and ABN Amro Bank.

Aurore Belfrage
Head of Together Stockholm, EQT Ventures’

Aurore Belfrage heads up EQT Ventures’ early stage matchmaking platform Together. EQT Ventures is hybrid between a VC and a startup and invests in technology-driven companies across all industries. Aurore is experienced and slightly obsessive about building tech businesses, either as a cofounder or investor. She’s a news junkie, ex-scrap dealer, speechwriter & aubergine lover. Aurore started her operational career as a scrap dealer in Stena Metall Group where she was managing director for the Czech and Italian scrap yards. 2011 she co-founded the hyped global gift card startup Wrapp with Skype founder Zennström and Linkedin founder Reid Hoffman as early investors. During 2014-2015 she hosted a successful, no-nonsense road show across the Middle East about the power of entrepreneurship - “Saluting the Crazy and Naïve”. Check out her blog

Marie Wall
Deputy Director Startups at Ministry of Enterprise, Startupansvarig Näringsdepartementet

Eva Fors
Google Cloud Leader in The Nordic Region

Eva Fors is leading Google Cloud in the Nordic region targeting the B2B market  and responsible for driving Machine Learning, Big Data and the future workplace to the local market.
Eva has 20 years of experience in leading IT roles and was previously CEO of the startup Yanzi Networks, an Internet of Things company offering solutions for Smart Building. Prior to that, Eva worked at Microsoft, where she among other roles was European Sales Manager for Incubation Technologies and Chief Operating Officer.
Eva is passionate about innovation and entrepreneurship. She is coaching startup companies as mentor and she is also member of the board for several companies with focus on digitization in order to drive transformation and competitive edge. She is a passionate skier and tries to keep her dressage skills on a decent level. 
She has received multiple awards for her leadership - "The Swedish Women in Tech Leadership Award" 2015 and was named "The Top 50 Inspirational Women in European Technology" 2016 by Inspiring Fifty.

Coaches and Mentors

Anna Erman
Head of Marketing & Corporate Communications Danske Bank Sweden

Anna Erman has more than 20 years’ experience in Marketing & Communication from IT, Telecom and Finance. Today, Head of Marketing & Communications for Danske Bank Sweden, with the task of gaining market share by challenging the four major Swedish banks and drive the digital transformation. A role in which willingness to change and interest in exploring new communication routes comes at hand.

Maral Kalajian
Head of Marketing and Communications at Watty

Maral, also known as, ‘Maral from Twitter’, ‘Energy pack’ or ‘Curly’ is one of the most familiar faces in the Stockholm tech scene. Maral is the head of marketing and communications at Watty, one of the hottest artificial intelligence startups in Sweden. She is also the co-founder of Peppy Pals and SUP46 FemTech Forum moderator. 
Maral was listed as among the 100 most influential names in the Scandinavian startup scene by tech site The Nordic Web in 2016.

Linda Krondahl
Co-founder & CEO of THINGS, The Innovation Growhouse Sthlm

With the experience from starting her own HW-startup, Linda has been through most ups & downs you will face as an early stage entrepreneur – experiences she brings into her current project; developing and running the HW-focused hub THINGS, currently hosting 40 HW & industry focused startups. Linda has received awards such as Supertalent, WWF Climate Solver and Female Innovator of the Year, is on the Board of Strategic Innovation Program for IOT, and elected into the Swedish Government Smart Industry Innovation Forum.

Gisela Sitbon
Business coach Health-STING

Gisela coaches companies within Health. She has 25 years of experience as CEO and from leadership roles at research-intensive and international life science companies. She has also started and built up a laboratory company which was later acquired by Capio. Gisela has worked for a long time with small and medium-sized development companies in biotech, diagnostics, medicines and medtech, most often with a focus on business development, quality assurance and financing. She has also worked with seed and venture capital investments in early-stages.

Susanne Birgersdotter
Founder of SthlmAppLab, Igotcha and SBDM

Susanne Birgersdotter manages a large growing and independent Start-Up company in Sweden that creates as well as develops, solutions to the mobile application industry. Susanne is the founder of App-company SthlmAppLab and Game studio Igotcha, she is also a keynote speaker and business coach.

Jenny Lindblad
Pitch coach extraordinaire, Advisor and Mentor at ELIZA Communication

Jenny Lindblad has advised more than 200 start-ups from all around the world on how to sharpen their pitch. She is the founder of ELIZA Communication, a specialist agency that focuses on creating powerful communication techniques for high-performance individuals, which will bring them success in game-changing situations. Jenny is also a mentor at the Founders Institute, a Partner at the Keiretsu Forum and a speaking coach for TEDx.

Global Business Strategy and Innovation Advisor

Anna Ljungbergh
Investor and board member at STING and Chairman of the board at Beleco

Anna understands what drives people and business in a fast moving environment. The last ten years she has coached and advised 100+ entrepreneurs and business leaders how to build winning teams, leadership, organization and culture. Anna started her career in Tech holding leading roles in start-ups like Bredbandsbolaget, Framfab and Netscape. As an investor she brings her expertise in people and business development, supporting the teams with her knowledge in what energies business and people.

Anna Berntsson
Senior Chief Legal Advisor at Danske Bank Sweden

Anna Berntsson Weibull is a Senior Chief Legal Advisor at Danske Bank, Sweden branch in Stockholm since 1999. During her years at the bank, she have worked in many different areas such as taxes, insolvency, financing and credit, cards, insurance mediation, complaints, securities, procurement, family law and recently also with Data Protection and fintech. Anna started her career as a court clerk and after that as a lawyer in a life insurance company and she have an Master of Law from Uppsala University.

Martha Winata
CEO at Get Sandwich

Martha Winata moved from Sydney Australia to Stockholm Sweden in 2013. She worked as a product manager conducting workshops globally around the world, in a fast-changing financial trade surveillance firms to detect insider trading. Martha has been a member of Toastmasters, an international public speaking and leadership organisation since 2009 and went to win the 2017 Scandinavian Evaluation Speech Championship. Passionate about public speaking and with encouragement from friends and family, in 2016, she started Get Sandwich, an online public speaking platform designed to get high-quality feedback easily. In her free time, Martha loves playing board games and eating. Grateful for an amazing group of people she gets to meet every day, Martha makes sure that she can help individual to be a better speaker, while pursuing her mission to democratise speaking for everyone.

Karin Nilsdotter
Astropreneur, Future Astronaut and CEO at Spaceport Sweden

Karin Niledotter is the Swedish female future astronaut. According to Karin, the sky is not the limit. As an astropreneur, Karin is the CEO of Spaceport Sweden, her vision is to make Spaceport a world leading spaceport and hub for commercial human spaceflights and cross-industry innovation. Karin is a member of the Advisory Committee for the Center of Excellence for Commercial Space Transportation.

Kirsten Zerbinis
Story finder, strategy maker, CEO at Geddy

Kirsten is a story strategist who helps individuals and small businesses tell the right story, in the right way, to the right people. She teaches people how to identify the customer story *before* they design a product, and engineers Minimum Viable Communications plans designed to get action. She works in, near, and with startups because she can't get enough of watching people invent new ways to do things.

Sara Resvik
Investment Manager at Industrifonden

As an investor in tech start-ups for venture capital firm Industrifonden, Sara is passionate about how technology can change how we live our lives.
Sara wants to help digital startups grow through knowledge and capital. She sees technology as an enabler – it can be used to build products that make life better for people. Her focus is primarily on tech companies active in digital marketplaces, media, and entertainment.
Sara started at Industrifonden in 2015. Most recently, she comes from Schibsted Media Group, where she worked with investments for Schibsted Growth in Paris and business development and innovation for Blocket (a marketplace for online classified ads) and Aftonbladet (a newspaper).
Sara says, “The best thing about working for Industrifonden is that I get to work with a dedicated team at one of the Nordics’ most experienced investment firms. I’m constantly getting to meet passionate entrepreneurs and be involved in shaping the world of tomorrow!”

Mala Chakraborti
Ericsson Garage Senior Advisor at Ericsson

Mala Chakraborti is  currently the Senior Advisor to the Ericsson Garage, the in-house technology incubator for internal and external startups. Prior to joining Ericsson, Mala was the Vice President Corporate Responsibility at Atlas Copco with responsibility for the global sustainability strategy. She has a business and science background, and has entrepreneurial experience from working with (and in) startups, as well as building her own. Mala ranked #3 in the Future Female Leaders list in 2017, and has also been featured as one of the 101 Super Talents in Veckan’s Äffarer , as well as the Stockholm Institute’s Global Swede award for entrepreneurs in 2012.

Neda Nordin
Founder of Nord Inno - a boutique innovation counseling service

Neda is a tech-sustainability guru. With the triple background in innovation management, environmental science, and international development, she helps companies - fast and slow - to hack growth and sustainability.  By combining customer centric approaches with exponential technologies’ and innovation governance, she enables organizations to reimagine their future and truly get there. During hackathons use her best advice in finding real customer problems before jumping into solutions, in tuning your business model and making your product/service a part of a bigger good. She will help you to feel proud! 

Ishtar Touailat
Head Of Innovation Incubation at Tieto Data-Driven Business

Ishtar Touailat is is a well-known and awarded profile on the Swedish startup scene and was named “IT woman of the year” in Sweden in 2016, for her work and commitment to increase the percentage of female entrepreneurs and number of startups driven by women. In 2015, Ishtar was named one of Sweden’s Innovation talents and Business Angels, and this year she was also recognized as one of Sweden's super talents and top influencers 2017 by the business magazine Veckans Affärer. She often talks about the power of female role models and believes that when you are successful you should pay it forward by helping and sharing your story and knowledge. By supporting and sharing networks and knowledge so that ALL have the same prerequisites for success. Her heart question is to include everyone to the startup scene and she is not afraid to challenge the big giants so that everyone engages in the movement she drives. Today she is Head of Innovation at the Nordic region's largest IT consulting company, Tieto. She is within the Data-driven businesses unit and drive the company's innovation and change initiatives related to areas such as AI, machine learning, deep learning, FinTech and digital health. She also runs an AI & Data Combinator where ideas within AI, big data, IoT, Augmented reality, VR evolve into innovations and then pushed into the global market. Companies that impact on the market and the rest of society are the focus of Ishtar's pursuit of changing the world of technologies and, together with her team, have world-leading skills in those subjects and work globally to continue to create an impact. We are all impressed by her series of entrepreneurial success like her successful projects to support women, previous role as Chief Innovation Officer and Business Coach at Stockholm University's Innovation Office, where she has trained and coached thousands of current and future entrepreneurs and all the other companies she founded and developed.

Event Sponsors, and Partners

The Startup Weekend FemTech team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors

Danske Bank is a Nordic universal bank with strong regional roots and bridges to the rest of the world. We serve more than 3.5 million personal, business and institutional customers.

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Organizing Team

Techstars Startup Weekend Stockholm is 100% led by volunteer community leaders.
Learn how to get involved here

  • Laura
  • Tetiana
  • Elena
  • Sarah
  • Erika
  • Klara


Tina Yazdi

Tina Yazdi’s experience ranges from B2C new market launches to B2B product analytics strategy. She started in advertising as a strategist for multinational omnichannel marketing campaigns in EMEA, before becoming an early joiner at Careem (ride hailing company) as a market launcher. Since then, she’s joined Amplitude focused on new market growth. She can support on new market launches, product analytics and B2B SaaS go to market strategy.

Event Blog

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