Startup Weekend Media & Gaming Stockholm

    Friday, March 27 - 29, 2015

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
  7. Blog
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Startup Weekend Media & Gaming Stockholm

Friday, March 27 - 29, 2015

Friday, March 27 - 29, 2015
Event starts at 6:30 pm


Stockholm, Sweden

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Setup for Success Before/After Startup Weekend


Friday March 27th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday March 28th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday March 29th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Ashley Lundström
Project Manager at Bonnier Growth Media

Michael Lantz
Founder and CEO of

Johan Persson
VP of Product at MAG Interactive

Philippe Bouzaglou

Coaches and Mentors

Sanna Nilsson
CEO and Founder at Codarica

Codarica aims to teach children technology literacy through games and storytelling. Codarica was founded in Stockholm in 2014 and later moved to LA to participate in the Disney Techstars accelerator. Their first app, CodeQuest, is available on iPads and iPhones and children between the ages 6-9 can learn to build their own website with the characters Holly Hacker and Cody Coder.

Pontus Rundqvist
DreamHack Project Manager

Pontus Rundqvist,  project manager at DreamHack and entrepreneur, knows the gaming industry inside-out. His last passion is DreamHack hackathon, that he has build from scratch. Apart from the famous hacking brand, DreamHack is both the world's largest digital festival and a world leading company in E-sports productions and organizing. During 2014 DreamHack had 104.000 unique visitors and 15 million unique views via streams. Apart form that Pontus has been working with and around hackathons/game jam, game development and software development.

Andy Cars
Founder at Lean Ventures

Andy Cars is the founder of Lean Ventures International AB, an innovation strategy consultancy based in Stockholm. Andy cooperates with the leadership in large companies to strengthen their innovation strategies and core innovation capabilities.  While Andy has developed five of his own companies and sold three, he has also coached more than 200 startups,  contributing to creating entrepreneurially driven enterprises worth several hundred million SEK. 

Henrik Sallander
CTO and co-founder at Gro Play

Henrik Sallander is the CTO and co-founder of the game studio Gro Play. He has 15 years of experience as a developer in everything from sounds in synthesizers to web services backends and games on touch devices. He will be able to help with feedback on concepts as well as technical solutions and planning.

Xue Mei Rhodin
Business adviser, investor and strategist

Xue Mei Rhodin is a business adviser, investor and strategist with 10 years of experience building businesses within the design, tech and IT industries. She owns Cedarwood, the financial strategy firm for IT, Tech and Design companies as well as Startup Cabin, which helps startups grow and find investments,Startup Cabin Meetup and Startup Cabin Podcast, the startup podcast for the european market. 
She will be able to help you with business, strategy, branding, design, growth, team, market, product strategy, price strategy

Marwan Ayache
External Relations Manager and the Stockholm School of Entrepreneurship

Marwan is a theoretical entrepreneur and pitch language militant with a background in English language / linguistics. He's mentored over half a dozen Startup Weekends and over fifty startups in the process. In his free time he enjoys swimming in the deep end of the Stockholm startup scene. His fanaticism for the English language and love for startup culture means he's the perfect person to tell you how to debug your English code and pitch your way to galactic supremacy.

Per Åström
Innovation Manager TV4

Per Åström is Head of Innovation at the broadcast and digital media company TV4. He works with innovation products and processes and is establishing a new department that focuses on data and analysis of uses and content of TV4:s digital products. Prior to TV4 he has been CTO at Aftonbladet Digitala Medier, Svenska Dagbladet Digitala Medier and working with IT strategies at Schibsted. Products, processes, people and technology has been important parts in his various roles and also very interested in the future and whats next.

Annika Lidne
CEO & co-founder @ Dramatify

Annika Lidne is a serial entrepreneur, currently startup CEO and co-founder of Dramatify and senior advisory board member SUP46. She is a popular public speaker. Her specialities are TV, film, health, social media and publishing.

Mikael Ahlström
Owner & CEO of Sprout Park, Britny, DFM and The Park. Part owner of Hyper Island and SUP46

Mikael is a global speaker on digital transformation and also running the digital media group Sprout Park. The group includes the web agency Britny, the film production company DFM and Hyper Island School of Digital Media. He has approximately 16 years of experience from working with internet projects and focusing on business development issues and entrepreneurial possibilities in the industry.

Oskar Sundberg
Founder at Act Normal

Oskar Sundberg is the founder of digital product studio Act Normal, that helps startups and brands create and nurture products. He has been working with digital advertising for 15 years in both technical and creative roles for a range of agencies such as Jung Relations, R/GA and Blast Radius. He spends most of his free time doing digital art, viral internet mischief and talking about games on NeoGAF

Per Stenius
Founder at Act Normal

Per just co-founded the digital product studio Act Normal. He spent the last 15 years in digital advertising working globally with some of the world’s largest brands (Nike, Coca-cola, Nokia, Yahoo!, Starbucks, Absolut Vodka etc). Through his career he has won over 50 International advertising awards and lately his side projects has been getting a lot of attention and been featured in Wired, Mashable, Fast Company, Gizmodo, The Next Web, to name a few.

Fei-Fei Jing
Media Analyst Bonnier Growth Media

Fei-Fei Jing works with R&D and  business development in the Bonnier Growth group. Prior to joining BGM, Fei-Fei worked as a management consultant at PwC Strategy & Operations practices. She has also worked with venture startup and development at Universum Communications in Stockholm and Shanghai.

Robert Holmkvist
Design Director at Essen International AB

Robert is Design Director at Essen International. He has spent the last 10 years designing the most progressive brands in the world. His experience range from Airbnb and WyWallet to soon to be launched, Nextory.

Andrew Hennigan
Lecturer, Speaker Coach, Writer

A Startup Weekend Stockholm mentor since 2015, Andrew Hennigan is based in Stockholm and founded his first consulting company in 2007. He speaks mostly about communicating innovative ideas, influencing skills for entrepreneurs, high-impact speaking for busy people and professional networking for entrepreneurs. Recently he done lectures, seminars and workshops  at the Stockholm School of Entrepreneurship, Impact Invest, Hyper Island,  Karolinska Institutet, Chalmers University, Lund University and many corporate clients. He is a speaker coach at TEDxStockholm since 2015 and has been a pitch coach or mentor at Startup Weekend Stockholm and Create Squared. As a writer he does some freelance journalism and ghost-writes speeches, articles and books for other people. He has also written a book about professional networking and is currently working on two other book projects.

Event Sponsors, and Partners

The Startup Weekend Media & Gaming Stockholm team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Organizing Team

Techstars Startup Weekend Stockholm is 100% led by volunteer community leaders.
Learn how to get involved here

  • Kenneth
  • Laura
  • Mei
  • Ali
  • Fanny
  • Tetiana
  • Andriy
  • Pär
  • Julia
  • Dwight


Tetiana Siianko
Sweden Foodtech Program Manager

überpassionate about making things happen, smart people, music, art, skiing and dance. Working on saving the world via foodtech and bridging the gap between arts & technology. Love doing silly movies in my free time.

Event Blog

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