Game changers at the Startup Weekend Zurich

05/11/2015 | By Mouna Mahouachi

This post originally appeared on


"Demographics". This is the key word we can take away from this edition of Startup Weekend Zurich 2015 Spring Edition. After 3 days of intense work of startup building, TALINX convinced our jury and won the overall best price and the Creative Hub coaching award.

With their idea of reversing the recruitment process by enabling people to shape their own jobs with an online tool and connect them to recruiters, Talinx is the team that captured and touched a very sensitive nerve: the demographic shift and its impact on the recruitment system.

Only about 12% of the Swiss and the German population are aged between 15 and 24 years old. In the next 5-10 years, the baby boomer generation will leave the labor market.

”The economy will lose more workforce than ever in history. The demographics are stark”,

noted Dr. Barbara Lang, CEO of joba-consulting AG in Hergiswil and member of the jury.

“The labor force in Switzerland is aging and declining dramatically in the next 5-10 years, yet very few HR departments have a strategic HR program in place to face that demographic tsunami. The baby-boomer generation is in charge.”

These people have grown their careers in a market where people needed to adapt to the job-description. Many people competed for desirable job. That era has come to an end. Now, and even more so in the next 5-10 years, many open positions are available to a very limited pool of talent. While the baby-boomers were used to “fit a round shape into a square hole” simply to get the job, that era is over.

As Dr. Barbara Lang mentions,

“Generation Y doesn’t have to bend over backwards to get a job – and they know it. The demographics show that a wide choice of open positions is available to a small pool of talent. The logic of the hiring process is changing, “Führungskräftemangel” is already the word of the day among HR professionals.”

People will be able to define their desired job and their requirements. Companies may have no choice but to adapt, and to adapt fast – especially smaller companies in order to attract the talent they need.

TALINX captured this paradigm shift – and therefore deservedly won the first prize.

Congratulations TALINX!

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