Kickstart your Startup idea with SWZurich and 99designs!
This post originally appeared on blog.up.co
Kickstart your Startup idea
Turning an idea into a successful business is one of the core learnings of the Startup Weekend. To kickstart your business idea and pitch it with passion to the crowd, there are a couple things you need to know.
Define your story
Storytelling is the key to successful branding. Big brands define themselves through stories. It’s like when you were a kid and just loved those bed-time fairy tales. Tell your teammates, prospects and investors a great old-school story that made you set up your business. You will much likely get their attention and hit them right back in their childhood emotions. There is no way they’re not going to remember you after that forever.
Find out who your competitors are, what they are doing and what they look like. And then: Do the exact opposite! You don’t want to look like a copy-cat or always having to answer the same question: “Oh so you are just like competitor XXX, right?” . NO! Do your own thing, and use your story to define your brand and communication strategy.
Use the power of design
Your idea is supposed to become a brand at some point. Your brand components will help you attract and retain customers. A memorable logo design is the key to reach that goal. Designing a logo is just the beginning of building a brand that people will love and it will help you lay the foundations for all your collaterals.
Your brand identity should be consistent on all channels. It is therefore very important to look professional from your letterheads to your twitter background. At 99designs, we help entrepreneurs to kick off their business with a Brand Identity Pack that includes:
- Logo Design
- Business cards
- Social Media
Offering affordable Brand Identity solutions to Startups. Go to the 99designs blog to find inspiration! Good luck on kickstarting your startup idea!
99designs supports Startup weekend with vouchers to all participants and .... amazing prizes for the awarded team!!