Startup Weekend MADTech London

    Friday, May 13 - 15, 2016

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
  7. Blog
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Startup Weekend MADTech London

Friday, May 13 - 15, 2016

Friday, May 13 - 15, 2016
Event starts at 6:30 pm

Havas Media UK
60 St. Martin's Lane
London, UK WC2N 4JS

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Lets build the future of marketing and advertising technology!

  • Do you seek knowledge and other like-minded people interested in Marketing and Advertising Industry?
  • Do you have an idea you want to execute?
  • Do you want to get hands on and learn by doing about business design, marketing research and developing a prototype?
  • Do you want to get mentoring from insiders from the Marketing, Advertising and Technology Industry?
  • Do you want to start building your future in just 54 hours?
Then grab your ticket to Startup Weekend MADtech London, 13-15th of May TODAY and join the global Startup Weekend Family for life!

What is MADtech?

MadTech is the confluence of Marketing, Advertising and Technology. It's possibly the most important space in business right now because successful deployment of the right tools and strategies can smash your competition and disrupt a whole marketplace.

Read more on this here.

What is Startup Weekend?

Startup Weekend is a 54-hour event providing an immersive experience into entrepreneurship and innovative thinking. Participants are challenged to build functional startups during an intensive program centered on action, innovation, and education. Learn, Network, Startup!

More about Startup Weekend:

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a co-founder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic, but fun, world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

Related Events

Setup for Success Before/After Startup Weekend


Friday May 13th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday May 14th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday May 15th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Farid Haque
Founder ERLY STAGE STUDIOS & Investment Associate at Lean Investments

ERLY STAGE STUDIOS @ERLYSTAGE Founder. Loves Gaming, Bubble Tea & all things Bollywood. Investment associate @LeanInvest ex Lego! Canadian!

Itxaso del Palacio
Investment Director at Lepepartners

Itxaso del Palacio is Investment Director at Lepe Partners. She is responsible for building the portfolio of Lepe Capital, an active growth stage investment firm. Before Lepe, Itxaso worked at early stage investor EC1 Capital, responsible for deal flow across sectors. Since 2009, Itxaso taught Entrepreneurial Finance at UCL and Imperial College. During this time, she has mentored and helped many entrepreneurs in London building up their startups. Itxaso is also a Kauffman Fellow, connected to the global network of fellow investors. She has two engineering degrees and holds a PhD in Industrial Organization. 

Frank Kelcz
Founder | CEO | Venture Capitalist | Strategist | International Business

I love building and running successful companies. As a successful media executive, investor and advisor, I’ve helped big brands and startups enter into new markets. I've helped companies enter into the US and European markets during growth stage. As a venture investor, I'm always looking for the next big thing. I’m a cutting-edge leader of strategy, marketing, sales, and fundraising.

Ed Cox
UK Managing Director, Forward Media (Havas Media Group)

UK MD of Havas Media Group's newest agency network, Forward Media.

Forward launched in late 2014 as a new agency in the Havas Media Group, with a presence in 20 countries across Europe and Latin America, and with O2 / Telefonica as a founding client.

Forward embodies the group's vision of a new, integrated agency model. Communications planners, digital specialists, and media buyers are all seated together with content strategists, data analysts, and technology experts to deliver an end-to-end marketing service for clients.

Tammy Smulders
Managing Director, Global Executive Director Havas LuxHub

Coaches and Mentors

Rajdeep Gahir
Product & Commercial Strategy at eBay

Tanya Laird
Creative technologist/Franchise strategist/Transmedia storyteller/VR Producer

“Tanya has been on the leading and creative edge spanning games, film, TV, comics, music, immersive theatre, theme parks and Transmedia. As the creator of the the VR Writers Room and the co-organiser for the world’s largest VR & AR meetup group “Augmenting Reality”, Tanya brings together thought leaders and experts to share key findings with the wider VR community, develop methodologies and establish unified terminologies across industries. 

Claire Mitchell

Claire is a software developer and part of last year's FashTech Startup Weekend's winning team, Mode For Me. She's been involved in the startup world for several years but is particularly interested in the tech side of things and loves teaching people to code.

Emem Rita Usanga
Customer & User Acquisition Specialist

A business development specialist with over 14 years experience across multiple media disciplines. Background in consultative led sales and business development to agencies, clients and publishers. Extensive knowledge of media and digital ecosystem as well as social media. 

Claude Schneider
Founder & CEO

Founder of Portfora & SmarterQueue. Lean Startup evangelist, product guy, growth hacker, full stack web developer, UX, UI, social media.

Sebastiaan Heijne
Co-Founder at Signkick

Signkick Co-founder Sebastiaan Heijne is a London-based Dutch entrepreneur with 15 years of e-commerce experience and a lifetime of passion for technology.

Specialties: Entrepreneurship, Sales strategy, Growth Hacking, Coding, e-commerce, Outdoor advertising

In my "free" time I currently advise & support the Dutch government, mentor at numerous accelerators, guide some cool startups, teach at the HULT university and am quite often a speaker to warn - sorry… inspire budding new entrepreneurs!

Vassilios Alexiou
Creative Partner @ Boots Betalab

I work at the convergence of product & service design, creative tech and storytelling.

My background is in computer science and design; I found my calling when I discovered I could combine the two into meaningful interactive user journeys.

This led me to found Less Rain in 1998, with the vision to create work that moves, empowers and connects people.

I spent the next 15 years delivering interactive communication, products, services and platforms - as an agency owner, creative strategist, executive creative director and innovation specialist - working for brands like Red Bull, Victorinox, Sony, Oracle, Intel, Burberry, Land Rover, Fox Entertainment, Penguin, Puma and Alfa Romeo. I joined Dare in January 2014 and along a fantastic team of planners, creatives and technologists, we helped transform businesses like EE and Aviva by digitally connecting the customer experience.

I have recently joined Seven Seconds as Creative Partner. I work exclusively with Boots on designing innovative digital products and services that support their omni-channel strategy. It's terribly exciting.

Archie Campbell
Co Founder at Vidsy

Multi-disciplinary creative currently working on London based start-up Vidsy. 

Experienced in Video production. 

Alexandra Connerty
Community Manager at Collider

Over 4 years' experience in entrepreneurship, from a journalist and product perspective. Spent time in University milling about the local co-working space and tinkering with new tech and business models. Spent a year in Amsterdam researching innovation and writing about the tech community.Currently in London creating the MadTech community.

Dan Gibson
Managing Partner at Havas helia

A leader of businesses both big & boutique, corporate & start-up. 

Passionate about strategies that change behaviour.
Passionate about brand creativity.
Passionate about collaboration as a means of producing truly cross-channel solutions.

Commercially and P&L-experienced, I lead my teams with the philosophy that, wherever possible, this business should be enjoyed.

Tania Pasia
UX Designer

With a genuine interest in UX, User Research, Marketing, Community building and passion about all things digital, I believe that in a busy, fast paced world simplicity is elegance. 

I agree with the view that "design can make everything possible" ..but with a twist:
'User-centred design based on solid UX principles can make everything possible'

I enjoy identifying new ways of doing things and make sure I am always involved in innovative and creative projects.

Lewis Jones
Social Strategist

Social Strategist for a business builder of tech startups. Experienced in social media, web & brand development, internal & external communications and public relations, with a particular expertise in the healthcare and recruitment sectors.

Event Sponsors, and Partners

The Startup Weekend MADTech London team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors


Organizing Team

Techstars Startup Weekend London is 100% led by volunteer community leaders.
Learn how to get involved here

  • Amalia
  • David
  • Lu


Eric Brotto
Co-Founder and Principal, Creative Bytes

Eric is currently the International Program Specialist at Rockstart Accelerator in Amsterdam, The Netherlands. 

From 2014 to 2015, Eric was the Alumni & Partner Specialist for Startupbootcamp where he supported 240 startups in fundraising, connecting them with 20+ of the UK’s top investors. He also managed corporate partnerships with Samsung, Amazon, DT, PayPal, and Google. 

In addition, Eric is a Global Facilitator for Startup Weekend where he has organised and/or facilitated events in London, France, Luxembourg, Ukraine, Norway and Malaysia. He has spoken at numerous events including Eon Guardian Roundtable on Digital Innovation (London), Digital Shoreditch (London), GSY Summit (Malaysia), PODIM (Slovenia), Pirates On The Shore (Oslo) and Signal Conference (Northern Ireland). Startup Reykjavik contracted Eric as their Lean Startup Mentor in Residence during their summer 2014 programme.

Event Staff

Honorata Janas

Pinelopi Christopoulou
Search Analyst at Havas Media Group

Communication in Digital Media 
I am a Certified Online Advertising Professional, with proven PPC Advertising experience in multiple verticals. A digital media enthusiast, self motivated, problem solving and team–player, with proven skills and professional experience. 

Traditional Media
I am an experienced communication professional with proven skills on managing and coordinating complex projects across multiple TV production teams. During the last years I have delivered resourceful budget and cost planning strategies achieving major communication and financial sponsorships.

Ali Andani

Event Blog

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