Start Up Weekend MADTech Warm Up

    Friday, April 15, 2016

  1. Overview
  2. Schedule
  3. Speakers
  4. Sponsors
  5. Organizing Team
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Start Up Weekend MADTech Warm Up

Friday, April 15, 2016

Friday, April 15, 2016
Event starts at 6:30 pm

Havas Media UK
60 St. Martin's Lane
London, UK WC2N 4JS

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The future of Marketing and Advertising Technology

What would Don Draper do in London 2016? He'd live in Shoreditch, building his startup out of a fancy coworking space most likely!

As we gear up to Startup Weekend MADTech London 13-15/5 we invite you to a series of talks around the future of Marketing and Advertising. Joining us on stage marketing and advertising insiders, investors and entrepreneurs discuss the challenges the industry faces and upcoming technology trends that will impact it the most. Whether you are thinking about participating in the upcoming Startup Weekend MADTech, or simply want to find out more about the future of Marketing and Advertising – come join us for a relaxed after-work social event hosted at Havas Media UK. 

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6:30 pm
Arrive at the venue and get checked in

6:45 pm
Frederic Josue, Director of
Welcome: Frederic will present an overview of the work of 18Hubs within Havas and the startup community as well as share his view on the key emerging trends that will shape the marketing and advertising industry through the global prospective of 18Hubs network.

7:05 pm
Get set up for the evening and get to know your fellow participants

7:50 pm
Howard Kingston, co-founder of Adludio
Howard co-founder of Adludio, Programmatic Sensory Advertising platform, will share their story which started at a Startup Weekend event and continues on with some amazing work with big brands and partners including Havas

8:10 pm
Panel: The MADtech Startup Life
We’ll share views on the MADtech landscape from an investor's and a founder's perspective and discuss the challenges MADtech startups face, as well as the opportunities, that lie ahead, for example the impact VR, smart cities and IoT will have on advertising and marketing and more Itxaso del Palacio, VP at Lepe partners Farid Haque, Founder ERLY STAGE STUDIOS & Investment Associate at Lean Investments Simon Campbell Founder & CEO at The Sandpit Torie Chilcott, CEO of Scoota

8:20 pm
Lu Li, founder of Blooming Founders
Find out more the immersive experience into entrepreneurship and innovative thinking, Startup Weekend is and what the community has achieved so far. What to expect and how to get involved from Startup Weekend MADtech in May!

8:30 pm
Networking and Goodbyes
Make those last-minute connections before you leave


Frederic Josue
Executive Advisor to Havas Media CEO - Director of Innovation - Professor - Scriptwriter

Frederic is specialized in Storytelling and Creative Industries, currently Global Executive Advisor to Dominique Delport -Chairman of Havas Media Global and Board member of Vivendi.

He is director of 18 a collaborative research center based in Los Angeles, Tel Aviv, Seoul/Tokyo
18 aims to have 18 month advance on Media, Creative Insdustries, Technology and Data Science.
18 connects Havas to academics from major universities, start-ups and talents.

Howard Kingston

Howard is Co-founder of Adludio (f-k-a Future Ad Labs), The world's leading Sensory Advertising Platform: mobile advertising that uses touch & haptic sensory feedback technologies to create ads proven to be 10x more memorable.

Lu Li

Lu Li is the founder of Blooming Founders, a company that supports female entrepreneurship and works to get more women into startups. Lu has worked with over 2000 enterprising women and has created a business social network for women in the startup ecosystem. She is also the UK ambassador of Women's Entrepreneurship Day. In her previous corporate career, she worked for McKinsey and Procter & Gamble.

Farid Haque
Founder ERLY STAGE STUDIOS & Investment Associate at Lean Investments

ERLY STAGE STUDIOS @ERLYSTAGE Founder. Loves Gaming, Bubble Tea & all things Bollywood. Investment associate @LeanInvest ex Lego! Canadian!

Itxaso del Palacio
Investment Director at Lepepartners

Itxaso del Palacio is Investment Director at Lepe Partners. She is responsible for building the portfolio of Lepe Capital, an active growth stage investment firm. Before Lepe, Itxaso worked at early stage investor EC1 Capital, responsible for deal flow across sectors. Since 2009, Itxaso taught Entrepreneurial Finance at UCL and Imperial College. During this time, she has mentored and helped many entrepreneurs in London building up their startups. Itxaso is also a Kauffman Fellow, connected to the global network of fellow investors. She has two engineering degrees and holds a PhD in Industrial Organization. 

Simon Campbell
Founder & CEO at The Sandpit

Simon Campbell is CEO & Founder of The Sandpit, a business builder for early stage startups focused on B2B digital marketing. He has founded and built six businesses spanning a range of industries including advertising, publishing, post and technology.

Torie Chilcott

Torie is CEO of Scoota, previously known as Rockabox Studios, a programmatic technology company for rich media and video content, which she co-founded with James Booth. 

Event Sponsors, and Partners

The Start Up Weekend MADTech Warm Up team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors


Organizing Team

Techstars Startup Weekend London is 100% led by volunteer community leaders.
Learn how to get involved here

  • Amalia
  • Lu
  • Zoheb
  • David

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