Startup Weekend Smart City & Home London

    Friday, November 10 - 12, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Smart City & Home London

Friday, November 10 - 12, 2017

Friday, November 10 - 12, 2017
Event starts at 6:30 pm

19-23 Featherstone St
London, UK EC1Y 8SL

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Lets build the London city of tomorrow, today!

  • Do you seek knowledge and want to meet other like-minded people interested in the Connected City and Home market?
  • Do you have an idea you want to execute?
  • Do you want to get hands-on and learn about business design, marketing research and developing a prototype?
  • Do you want to get mentoring from experts in their field and industry insiders?
  • Do you want to start building your future in just 54 hours?
Then grab your ticket to Startup Weekend Connected Home London, and join the global Startup Weekend Family! This Startup Weekend is even more special as it is part of Techstars Global Startup Weekend! Techstars Global Startup Weekend (TGSW) connects entrepreneurs, organizing teams, and startup communities around the world. Attendees get access to exclusive resources to help prep for success at Startup Weekend and make connections to mentors and other startup teams. To help continue growth, the winning team of each event receives helpful perks for building their startup as well as a showcase in our global channels.
What are you waiting for? Take a chance and grab your ticket today! 

More about Startup Weekend:
All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.  Whether entrepreneurs found companies, find a co-founder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic, but fun, world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life! 

More about Blue Lab:
Blue Lab, EDF’s innovation accelerator aims to make customers’ lives easier through innovation and brings together people with skills and expertise from across the business, and beyond, to help accelerate innovation.   

More about our signature sponsor EDF Energy Pulse Awards:
The EDF Energy Pulse Awards promotes innovation and contributes to the developments of the future. EDF Energy’s ' goal is to showcase and provide tangible support to start-ups that are helping to shape that future. Make sure to visit the awards website and explore this year's categories.


Find us on Twitter and Facebook to follow the fun!
Twitter: @startuplondon
Facebook: @StartupWeekendLondon

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Friday November 10th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 11th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 12th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Danny Bluestone
Founder & CEO Cyber-Duck

Danny is the founder and CEO of Cyber-Duck, a Hertfordshire and London-based digital agency. Cyber-Duck are experts in the field of user experience (UX), branding and application development. 

Event Judges

Jessica Williamson
Director at Techstars

Having been with Techstars since we first started outside the US, I now focus on building up any of our new accelerators in EMEA + APAC. I am lucky to sleep well on planes and have amazing colleagues!

Americo Lenza
Head of Consumer IoT

Americo leads IoT product & service development at Vodafone group

Coaches and Mentors

Rania Svoronou
Senior Visual Interaction Designer IBM Interactive Experience

Rania is the Global Lead Visual Designer for a major client at IBM UK Interactive Experience in the London Design Studio. She mentors junior designers and at a number of design colleges in London and she focuses on empowering the next generation of women in design. She guest lectures at University of the Arts London and UCL, and she has been a judge and mentor at StartUp Weekend, King’s College London and London Business School. She is also a proud member of Founders of the Future, which is an invite-only private community of the most promising entrepreneurial talent in technology in Europe.

She is highly interested in the relationship between people and technology mainly from a design and user-centered perspective. Her research paper was on Internet of Things and how the practices of interaction design can achieve more humane future products.

Rania has worked across multiple sectors bringing the best design experience in financial services, health, publishing, retail, consumer goods, entertainment, fashion and telecommunications working with clients such as BP, Deutsche Bank, Lloyds Banking Group, Unilever, JD Williams, Boots, AIG, Mars Inc., Nestle, Intel and many more.

Stephanie Georges
Co-Founder | Brand Strategist

Passionate about startups, Stephanie co-founded Almond Creative, a boutique agency based in London. Having worked with over 20 startups in 2 years, we specialise in developing memorable brands through a robust digital strategy and signature content.

Marija Butkovic
Founder and CEO @Women_Wearables | Co-founder @GetKisha I Marketer

Marija Butkovic is digital marketing and business consultant who has worked across a
range of projects in different industry sectors, including legal, journalism, tech, IoT,
wearable tech and fashion tech.
She is a founder and CEO of Women of Wearables - UK’s and Europe’s first
organisation aiming to support, connect and mentor women in wearable tech, fashion
tech, IoT and VR/AR, and a co-founder of Kisha Smart Umbrella - a wearable tech
startup behind the world's smartest fashion tech umbrella.
She regularly writes and blogs on topics of wearable tech, diversity and
She has been featured in major tech and business publications such as TechCrunch,
The Next Web, Management Today and Huffington Post and regularly appears as a
public speaker and panelist on conferences, meetups and corporate events.
Marija was selected as one of the Most Influential Women in UK tech: The 2017 longlist
by Computer Weekly.
Marija is member of Tech London Advocates - an organisation aiming to support
technology startups in finding new investment, new talent and achieving high growth
and Women Techmakers - Google’s global program providing visibility, community and
resources for women in technology.
She currently collaborates with startup accelerators and incubators in London and
worldwide on delivering help as a startup mentor and advisor. She is also a STEM
Prior to working in the tech industry, Marija was a corporate lawyer and consultant for
legal trade journals. She holds a Master of Laws degree from Faculty of Law, University
of Rijeka, Croatia, and was also awarded a diploma from the Startup Institute in London.

Lu Li

Lu Li is the founder of Blooming Founders, a company that supports female entrepreneurship and works to get more women into startups. Lu has worked with over 2000 enterprising women and has created a business social network for women in the startup ecosystem. She is also the UK ambassador of Women's Entrepreneurship Day. In her previous corporate career, she worked for McKinsey and Procter & Gamble.

Andrew Leask
Business Transformation at Jaguar Land Rover

Andrew spent 10 years founding and leading a digital business in Australia, along with years of mentoring and coaching startups there and back in the UK before being seduced back into corporate life where he is responsible for delivering real transformation throughout the UK's biggest carmaker. Just as happy writing code as decoding a balance sheet, he also has a deep interest in making cities more livable, and homes more sustainable.

Chris Thompson
Head of Innovation

Chris is Head of Innovation at FreshMinds. He works with clients all over the world to help them take products from insight to prototype.  

Event Sponsors, and Partners

The Startup Weekend Smart City & Home London team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors

The EDF Energy Pulse Awards promotes innovation and contributes to the developments of the future. Our goal is to showcase and provide tangible support to start-ups that are helping to shape that future.

Visit Website



Organizing Team

Techstars Startup Weekend London is 100% led by volunteer community leaders.
Learn how to get involved here

  • Amalia
  • Zoheb
  • Filippos
  • Honorata
  • Chris


Filippos Protogeridis
Product Designer

Filippos is an impact driven product designer working with leading tech companies in both Europe and the US, transforming ideas into engaging experiences. He has extensive experience in working with both consumer as well as business facing companies across multiple industries, from mobile marketing to food, travel, retail and localization automation. 

Filippos' work has been featured on AWWWARDS, Abduzeedo, SiteInspire and Behance. He speaks regularly in conferences and seminars about the role and impact of design in innovation driven companies. He is also a global facilitator at Startup Weekend by Techstars.

Zoheb Iqbal

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