Startup Weekend Art London

    Friday, October 3 - 5, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Art London

Friday, October 3 - 5, 2014

Friday, October 3 - 5, 2014
Event starts at 6:30 pm

Shropshire House
2-10 Capper Street
London, UK WC1E 6JA

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Ever had an idea for improving how we fund, make, share and enjoy art and culture?

Welcome to Startup Weekend Art London

Here’s your opportunity to turn your ideas into action in 54 exciting hours. Work with other technologists, artists, entrepreneurs, designers, mobile developers and product experts to build real solutions to the art world's most pressing problems, using technology and business models from other industries to innovate and disrupt the arts world - all in just one weekend.

The first European Startup Weekend Art will be held in London, on the 3rd, 4th and 5th October 2014.

Join a diverse group of people passionate about arts, innovation and making a real impact. Come and pitch your idea or join others to form a team.

Whether you start a new company, meet like-minded individuals or develop new skills, register now for what promises to be an exciting and highly productive weekend. 

Art and technology together present a great opportunity to dramatically improve products and services in an industry traditionally low in technological innovation. Take inspiration from technologies and business models that changed adjacent industries forever to create "firsts" in the art industry yourself and develop companies that will go on to become market leaders.
  • Did you know that in the USA, museums attract more than 850 million visits per year, compared with only 483 million for major league sports and theme parks?
  • Two thirds of Europeans aged 15 or above enjoy and pay for art experiences, whether performances, exhibition visits or art tours.
  • The visual arts market is worth a staggering $60.8 billion, yet remains largely untouched by innovation both for consumers and business users.
So, prepare for an epic 54 hours:
  • Imagine the next generation of audio guides for museums and exhibitions by leveraging technology from the gaming industry such as augmented reality; 
  • Create market places to co-curate exhibitions; 
  • Develop mobile tags to identify fake art works and protect artists creations online and offline
  • And much more
Sign up to our newsletter to read about inspiring innovators in the arts sector. Learn how they went from an idea to a business: their approach, business model, success tips and the key trends they are betting on in the future.

We look forward to seeing you at the Startup Weekend Art London in October!

For all sponsorship, collaboration and any other enquiries, please email us at


Friday October 3rd

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

8:00 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday October 4th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday October 5th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

5:00 pm
Final Presentations

7:00 pm

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Bernadine Bröcker
Founder and Managing Director at Vastari

Bernadine is the founder and CEO of Vastari, the Exhibition Connection. Vastari connects private collectors of art with museums curators for exhibitions, using a private and non-partisan interface. Prior to Vastari, she was a founding team member of Trinity House in London, selling Impressionist and Modern paintings. She has a joint Master's degree from the University of Glasgow and Christie's Education and a Bachelor's from Parsons School for Design.

Event Judges

Bernadine Bröcker
Founder and Managing Director at Vastari

Bernadine is the founder and CEO of Vastari, the Exhibition Connection. Vastari connects private collectors of art with museums curators for exhibitions, using a private and non-partisan interface. Prior to Vastari, she was a founding team member of Trinity House in London, selling Impressionist and Modern paintings. She has a joint Master's degree from the University of Glasgow and Christie's Education and a Bachelor's from Parsons School for Design.

Tak Lo
Director at Techstars

Tak Lo is a Director at Techstars. Previously, he spent over 5 years in the London and NYC startup communities, having founded and mentored several startups on both sides of the Atlantic. He’s had an entrepreneurial career – a management consultant at Booz Allen Hamilton, an investment banker at Nomura, and an US Army veteran. Tak did some studying a long time ago at London Business School and the University of Chicago. His writes regularly at

Jonas Almgren
CEO at Artfinder

Jonas Almgren is a Swedish entrepreneur with a passion for art and running. After 15 years in Silicon Valley and 8 years in New York, he is back in Europe, enduring the daily commute between Cambridge and London. In Silicon Valley he helped scale companies such as Vantive and Epiphany through early stages to IPO. He then started and sold an online yellow pages company, before shifting gears and diving head first into the online art market. In 2010, he cofounded the VIP Art Fair in New York, and since late 2012 he served as CEO of London based Artfinder.

Glen Mehn
Partner at Bethnal Green Ventures

Glen is a partner at Bethnal Green Ventures leading on the design and delivery of our programme. He has 15 years of operational and technical experience including running the IT for Burning Man and IT and operations departments in Silicon Valley.

Patrick van der Vorst
Founder at Valuemystuff

Patrick van der Vorst was a President and Head of Department at Sotheby's London for over 12 years, when he started value my Stuff in 2009. He got his first investment from Deborah Meaden and Theo Paphitis on Dragon's Den through his enthusiasm for making the art-identifying and valuing process as approachable as possible. Value My Stuff is a young and innovative valuation company with a team of over sixty experienced and renowned fine art, antiques and collectables specialists, who hail from Sotheby's, Christie's, Phillips, and Bonhams. In 2011 Patrick founded St. Georges valuation which confidently conducts important assignments, valuing and cataloguing the entire contents of country estates or individual items, from silver spoons to contemporary art.

Kati Price
Head of Digital Media at the Victoria & Albert Museum

Kati is Head of Digital Media at the Victoria & Albert Museum where she oversees all digital activity, from the museum’s websites, apps and social media to developing new digital products, services and experiences. Kati’s 15 years’ experience in the design industry experience spans both commercial and the public sector. She’s worked for brands such as SCP and Vitsoe and charities such as the Sorrell Foundation and the Design Council. She’s passionate about digital technologies, design and beekeeping.

Stephan von Perger
Associate at WellingtonPartners

Stephan joined Wellington Partners in 2014. He is an Associate with the Digital Media and Software team and his primary role is identifying investment opportunities and building relationships with the great entrepreneurs behind these companies. Stephan started his career at McKinsey in Dubai and London where he spent over 2,5 years working on projects covering the Middle East, Europe and Latin America. While working at the consulting firm his interest was piqued in the UK startup scene and he decided to move to (2012), a fashion e-commerce startup, as their Head of Operations. Before joining Wellington Partners he also set up and ran business operations at (2013), a mobile city navigation app. Stephan holds a BA in Computer Science from the University of Oxford

Coaches and Mentors

Ashley Wong
Head of Programmes and Operations at Sedition

Ashley L. Wong is Head of Programmes at Sedition, the online platform for leading contemporary artists to distribute their work as digital limited editions. At Sedition she oversees the launching of new artists and development of programmes and strategic partnerships that inform new development on the site. She has worked extensively in the arts and creative industries as a digital producer and project manager of exhibitions, events and online programmes. She has worked at Videotage - Media Art Organisation in Hong Kong, Sound and Music - UK's landmark organisation for new music and sound and has worked for a number of creative start-ups. She is also a researcher in the arts and has created documentaries, published articles and presented in conferences internationally on art and the culture industry.

Jonathan Webb
CTO at Tamome

Jonathan Webb is CTO at Tamome Ltd, a start-up mobile advertising & technology company that deliver the right ads to the right people at the right time using real-time techniques. Jonathan has built the product strategy, roadmap, engineering team and platform from a basic idea and no heads to an efficient development organisation that designs, builds and supports the systems that the sales, marketing and operations teams rely upon 24x7. He has 29 years of engineering, architecture, product management, strategy and CTO experience in the software industry and applies a pragmatic mix of agile, lean start-up and numerical techniques to get stuff done.

Annika Erikson
CEO and Founder at Articheck

Annika Erikson is the founder and CEO of Articheck, an innovative new app for condition checking, that will dramatically reduce the time it takes to produce a condition report, while greatly improving the standard of the report. Annika experienced the pain of the manual process by writing thousands of these reports by hand while working at Tate, where she worked on both historic and contemporary art, from Turner to Tracy Emin. Annika has a degree in Organic Conservation with an emphasis in paper from the University of Arts, London, and studied the Renaissance in Tuscany and the Classics in Greece at the Aegean Center for Fine Arts.

Ezra Konvitz
co-Founder at ArtStack

Ezra Konvitz is the Co-Founder of ArtStack, the art social media platform. ArtStack makes it easy to discover, curate and share art and is the largest user generated database of art in the world, hosting over 500,000 artworks from antiquity to today. It is used by museums, galleries, artists and art lovers globally. Ezra previously led on strategy at the Serpentine Gallery, London, and focused on media and technology clients as a strategy consultant at Bain & Company. He holds an MA from the Courtauld Institute of Art, an MPhil and a BA (Hons) from Cambridge University

Harry McCarney
Founder and Managing Director of Hack and Craft

Harry is the founder and Managing Director of Hack and Craft GmbH. Hack and Craft has built a wide range of innovative products for startups and aspirational corporates. As an engineer he has built algorithms for investment banks, anti fraud systems for dating companies and payment platforms for crowd funding companies. He has also founded and invested in several startups including the first EU community crowd funding site and Harry has a masters degree in Philosophy and is interested in the cross over between technology and the arts.

Theodora Clarke
Founder and editor of Russian Art and Culture

Founder and editor of Russian Art and Culture, Europe's leading website in the field. Theodora also set up Russian Art Week in London and publishes a bi-annual guide to the event. Her company started life as a student blog she set up, whilst studying for her PhD, which has grown to encompass two websites, a print magazine and an art fair. After becoming an accidental entrepreneur Theodora left her studies to run the business full time. She previously worked at Christie’s and the Museum of Modern Art in New York. Theodora has written articles for many publications and is a popular blogger and commentator on Russian culture. She is also an accredited lecturer and runs cultural tours to Russia. Her most recent book and exhibition is of Russian contemporary art. Theodora obtained a First Class BA Honours degree in History of Art at Newcastle University and her MA at the Courtauld Institute in Art.

Cristian Civera
co-Founder and CTO at ArtGuru

Cristian Civera is cofounder and CTO at ArtGuru, the revolutionary audio guide system for museums. He is very passionate on computer technology and he has been working on IT for the last 14 years. He is specialized on Microsoft technology, but his knowledge covers Apple and Google platforms too, since in the last years, his experience was on iOS and Android development. He wrote more than ten books in Italian and he is a professional speaker in the most important Italian conferences.

Marcos Steverlynck
co-Founder and CTO at Rise Art

Marcos Steverlyck co-founded Rise Art (, the online platform that provides an expertly hand-picked selection of contemporary art from emerging artists and established galleries, to buy or rent, risk-free. Marcos previously worked at Google, where he most recently managed European partnerships for Google's Android operating system, and before that worked for a VC fund and Siebel Systems. Marcos is originally from Argentina, and is the mastermind behind Rise Art's website, products and technology. He has a passion for technology, enjoys visiting gallery openings, is an aspiring art collector and plays drums in his spare time. He holds an MSc in Engineering and an MBA from London Business School.

Marzia Niccolai
Technical Program Manager at Google Cultural Institute

Marzia has worked at Google for 8 years, most recently as Technical Program Manager looking after cultural digitization efforts for Google's Cultural Institute. Before working on the Google Art Project and the Cultural Institute, she worked on App Engine, part of Google's scalable cloud computing solution. Originally from California, she attended Carnegie Mellon University and Columbia University.

Event Sponsors, and Partners

The Startup Weekend Art London team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Bronze Sponsorship

Organizing Team

Techstars Startup Weekend London is 100% led by volunteer community leaders.
Learn how to get involved here

  • Elisa
  • Elise
  • Luba
  • Tom
  • Attia


Samantha Deakin Hill
Founding Partner @ Campus Capital

Samantha is Founding Partner at Campus Capital, an early-stage venture capital firm investing in high growth potential startups. She is also a mentor in residence at a coworking space for student and graduate startups at The University of Sheffield.

Samantha is ingrained in the northern tech startup community. She is a Techstars Community Leader and Global Facilitator, and in 2016 she co-organised the largest Lean Startup conference in Europe.

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