Startup Weekend MADTech London
Friday, May 13 - 15, 2016
Friday, May 13 - 15, 2016
Event starts at 6:30 pm
Havas Media UK
60 St. Martin's Lane
Lets build the future of marketing and advertising technology!
- Do you seek knowledge and other like-minded people interested in Marketing and Advertising Industry?
- Do you have an idea you want to execute?
- Do you want to get hands on and learn by doing about business design, marketing research and developing a prototype?
- Do you want to get mentoring from insiders from the Marketing, Advertising and Technology Industry?
- Do you want to start building your future in just 54 hours?
What is MADtech?
MadTech is the confluence of Marketing, Advertising and Technology. It's possibly the most important space in business right now because successful deployment of the right tools and strategies can smash your competition and disrupt a whole marketplace.
Read more on this here.
What is Startup Weekend?
Startup Weekend is a 54-hour event providing an immersive experience into entrepreneurship and innovative thinking. Participants are challenged to build functional startups during an intensive program centered on action, innovation, and education. Learn, Network, Startup!
More about Startup Weekend:
All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.
Whether entrepreneurs found companies, find a co-founder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic, but fun, world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!
Setup for Success Before/After Startup Weekend
Latest Blog Updates
Friday May 13th
Saturday May 14th
Sunday May 15th
Forward launched in late 2014 as a new agency in the Havas Media Group, with a presence in 20 countries across Europe and Latin America, and with O2 / Telefonica as a founding client.
Forward embodies the group's vision of a new, integrated agency model. Communications planners, digital specialists, and media buyers are all seated together with content strategists, data analysts, and technology experts to deliver an end-to-end marketing service for clients.
Coaches and Mentors
Specialties: Entrepreneurship, Sales strategy, Growth Hacking, Coding, e-commerce, Outdoor advertising
In my "free" time I currently advise & support the Dutch government, mentor at numerous accelerators, guide some cool startups, teach at the HULT university and am quite often a speaker to warn - sorry… inspire budding new entrepreneurs!
My background is in computer science and design; I found my calling when I discovered I could combine the two into meaningful interactive user journeys.
This led me to found Less Rain in 1998, with the vision to create work that moves, empowers and connects people.
I spent the next 15 years delivering interactive communication, products, services and platforms - as an agency owner, creative strategist, executive creative director and innovation specialist - working for brands like Red Bull, Victorinox, Sony, Oracle, Intel, Burberry, Land Rover, Fox Entertainment, Penguin, Puma and Alfa Romeo. I joined Dare in January 2014 and along a fantastic team of planners, creatives and technologists, we helped transform businesses like EE and Aviva by digitally connecting the customer experience.
I have recently joined Seven Seconds as Creative Partner. I work exclusively with Boots on designing innovative digital products and services that support their omni-channel strategy. It's terribly exciting.
Passionate about strategies that change behaviour.
Passionate about brand creativity.
Passionate about collaboration as a means of producing truly cross-channel solutions.
Commercially and P&L-experienced, I lead my teams with the philosophy that, wherever possible, this business should be enjoyed.
I agree with the view that "design can make everything possible" ..but with a twist:
'User-centred design based on solid UX principles can make everything possible'
I enjoy identifying new ways of doing things and make sure I am always involved in innovative and creative projects.
Event Sponsors, and Partners
The Startup Weekend MADTech London team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.
Startup Weekend London is 100% led by volunteer community leaders.
Learn how to get involved here
From 2014 to 2015, Eric was the Alumni & Partner Specialist for Startupbootcamp where he supported 240 startups in fundraising, connecting them with 20+ of the UK’s top investors. He also managed corporate partnerships with Samsung, Amazon, DT, PayPal, and Google.
In addition, Eric is a Global Facilitator for Startup Weekend where he has organised and/or facilitated events in London, France, Luxembourg, Ukraine, Norway and Malaysia. He has spoken at numerous events including Eon Guardian Roundtable on Digital Innovation (London), Digital Shoreditch (London), GSY Summit (Malaysia), PODIM (Slovenia), Pirates On The Shore (Oslo) and Signal Conference (Northern Ireland). Startup Reykjavik contracted Eric as their Lean Startup Mentor in Residence during their summer 2014 programme.
I am a Certified Online Advertising Professional, with proven PPC Advertising experience in multiple verticals. A digital media enthusiast, self motivated, problem solving and team–player, with proven skills and professional experience.
I am an experienced communication professional with proven skills on managing and coordinating complex projects across multiple TV production teams. During the last years I have delivered resourceful budget and cost planning strategies achieving major communication and financial sponsorships.