My relatively-unique experience/expertise is creating and evaluating the potential for concepts/content to resonate with large/diverse markets, intuitively recognizing/analyzing MANY factors (the art, science, math, psychology, etc.) that impact virality - and differentiating the average startup/product "idea" from an "IDEA+++" (an idea + Vision + Viability + Virality).
I have many strong opinions about startups and entrepreneurs, mostly stemming from the ambiguity of those terms and this mind-boggling premise: ~99% of startups will fail, yet ~100% of entrepreneurs believe they'll be the ~1% to succeed!? I have many "ReThinkingStartups.com Strategies & Improvement Initiatives" to test via upcoming launches of new "Starter Startups" and "Viral Whatever" - all of which are now "Pitching for (part-time) Partners!" (MVP managers, marketers, designers, everything up to and including co-founders!)