Northwest Arkansas Startup Weekend
Friday, April 5 - 7, 2019
Friday, April 5 - 7, 2019
Event starts at 5:30 pm
Brewer Family Entrepreneurship Hub
123 W Mountain St.
Your idea in 54 hours
- 6 full (and delicious) meals over the course of the weekend
- Benefits and discounts from our global partners
- One-on-one time with amazing mentors
- A new network of developers, designers, and entrepreneurs eager, like you, to change the world.
- All the internet and coffee you can consume.
Friday April 5th
Saturday April 6th
Sunday April 7th
Coaches and Mentors
Director of Machine Learning, RevUnit
Jeannette Balleza Collins
Consultant, Scribe Marketing & Terrapin Consulting | Cofounder, GRIT Studios
Co-Founder & Product Lead, Engine
Vice President of Technology at Metova, Inc.
Staff Software Engineer & Lead Architect OneStone
Lauren began her journey with Zappos in 2012 and reached a zenith when she spearheaded Zappos’ first pop-up shop. Working with VPs and external technology partners, she designed the layout, flow, and merchandised the sections of the shop. She went on to become the Interim Director of Private Label Clothing at Zappos. In that capacity she redesigned and relaunched seven private label brands, and innovated with social media and customer loyalty programs to increase private label sales.
With this experience, she launched her own brand, Melonhopper, in 2015. Achieving profitability in its first year, Melonhopper quickly built a large and loyal social media following, earning six-figure revenue on one product alone. She moved to China to oversee factory production for Melonhopper, working directly with the factories and overseeing quality control. She designed every detail, from the concept, to the garments, down to the bags, hang tags, instagram posts, PR communication and customer service emails. Taking it to another level, Lauren also launched wholesale partnerships with retailers Dolls Kill and Zappos. Lauren also recently launched a second e-commerce brand, Black 24 Seven, which features a carefully curated selection of all black items.
She is known around the world as a fiery and charismatic entrepreneur with boundless energy and an unlimited supply of imaginative new ideas.
Lauren is a graduate of University of Arkansas at Fayetteville, B.A. in Political Science.
Event Sponsors, and Partners
The Northwest Arkansas Startup Weekend team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.
Techstars Startup Weekend Bentonville is 100% led by volunteer community leaders.
Learn how to get involved here