Startup Weekend East Bay

    Friday, May 19 - 21, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend East Bay

Friday, May 19 - 21, 2017

Friday, May 19 - 21, 2017
Event starts at 6:30 pm

Cal State East Bay
25800 Carlos Bee Blvd
Hayward, CA 94542

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Startup Weekend . . . What's That?

Startup Weekend East Bay is an intense 54-hour event where local entrepreneurs, developers, designers, marketers, product managers, startup enthusiasts and anyone interested in building a business will come together to share ideas, form teams, and launch a startup. For more information, follow along on Twitter, Facebook, Instagram!

Congratulations Plai, GoRent, The Selio Foundation and ClassZoo for winning TOP 4 at Startup Weekend East Bay 2017!

  • Best Overall Startup: Plai
  • Runner Up: GoRent
  • Best Social Impact Startup: The Selio Foundation
  • Best Educational Startup and Crowd Favorite: ClassZoo


  • DOBE Co-Working Startup Private Office for 3 months
  • DOBE Co-Working Startup Membership for 3 months
  • Startup House Co-Working Startup Space for 1 month
  • Adobe Creative Cloud Account - 1 Year
  • Draper University $3000 Scholarship

Click Here to View SWEB 2017 Teams and Demo Day Pitches!

Pre-Event Workshops:

Design Thinking Workshop

Presented By Professor Ian Pollock

Tuesday, May 16th, 6:30 PM to 8:30 PM in AE-247 (CSU EastBay)

  • Innovative Thinking & Creative Problem Solving
  • Maximize Effectiveness of Design
  • Solutions that Work
  • Expand your Perspective

How to Sell Yourself in 60 Seconds: Elevator Pitch Workshop

Presented By Professor Tim Wat

Wednesday, May 17, 5:00 PM to 7:00 PM in VBT-126 (CSUEB)

  • How to present with clarity
  • How to prioritize key points
  • How to build confidence by knowing the material
  • The most valuable skill you will need in your career

Lean Model Canvas - One Page Business Plan

Presented By Dr. Izzet Darendeli

Wednesday, May 10th, 5:00 PM to 7:00 PM in VBT-126 (CSU EastBay)

  • What's an Entrepreneur?
  • Evidence from Academia: Why testing, failing and re-testing are important
  • What's the Lean Canvas, really? Why do you need it? How do you create it?
  • Interactive Session: Taking you through the journey, Create a Lean Canvas


Friday May 19th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday May 20th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm
Dinner/ GameZone Party

8:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday May 21st

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Sky Nite
Education Developer

Sky jumped into his VR career by writing a book about the industry, then starting a game company and experimenting with VR design, learning the full content pipeline before teaming up with Upload VR to create and teach VR development courses. He now splits his time between educating with Upload and experimenting with his VR studio, 3DIQ.

Event Judges

Brett Noyes
Founder/Managing Director

Brett Noyes is the founder and managing director of UnVentures, INC. UnVentures administrates FinTech & Blockchain early-stage incubation programs called Unbank. Ventures & Unchain.Ventures. The program has successfully incubated 27 companies from 4 countries.  

Rajan Vaish
Postdoctoral Researcher at Stanford University

Rajan is a postdoctoral research fellow at Stanford University, where he works in MS&E and CS departments. His research interests include HCI, crowdsourcing, social computing and education - specially focussing on the aspects of mobilizing the citizen crowd and how we can leverage crowd potential to accomplish worthwhile global goals. In the past he has worked and collaborated with various groups at MSR Redmond, PARC, LANL, IBM Research, MSR India, Accenture Labs, Google SoC, OpenStreetMap and OLPC. Rajan earned his M.S. and Ph.D from UC Santa Cruz and was a recipient of the University of California Regents Fellowship.

Olana Khan

Olana is a certified leadership coach, facilitator, and management consultant who provides strategic planning, executive coaching and leadership training to individual entrepreneurs and teams. The process of change is a necessary part of the healthy evolution of individuals, teams and organizations. Olana helps clients use the transformative power of story and narrative to change their leadership style and achieve measurable and authentic success. Before becoming a leadership coach, Olana’s professional experience includes over 15 years of experience holding executive positions at many technology companies; including Netscape, America Online, Google, and Kiva.

Harsh Goel

Harsh is a product engineer at Pinterest where he incubates new advertising products. His work has led to products such as App Install ads and Video ads. Prior to that, he founded OMG Labs where he created an image search engine for everyday language, which led to Pext, an app that instantly turned messages into memes. Pext got international acclaim and was on the top charts in Brazil and Germany, and was eventually acquired by Pinterest. Previously, he worked at Google on ads and also prototyped new apps for them.

Jekaterina Rukaite

Ian Pollock
Assistant Professor at CSU East Bay

Ian Pollock holds a Master of Fine Art from the University of California, Berkeley, is an Assistant Professor of Art and the Director of the Graduate Multimedia Program at the California State University, East Bay. His creative work with communications technologies is featured in several anthologies of digital media art. In addition to the generation of fruitful collaborations in Guerrilla Grafting, his recent work includes mapping prejudice and developing an after-school program in neuroscience and game making.

Coaches and Mentors

Chris Riley

Chris Riley is the founder of Fixate IO, a platform which enables SaaS providers to execute on influencer marketing strategies. He holds BS degrees in Computer Science, Mathematics, and Business Administration from Regis University in Colorado. In college, he specialized in a data mining technology called genetic algorithms, which ended up being the basis of his first startup. Chris started his career as a software developer with an aptitude for explaining technology to the masses. His technical background has allowed him to participate in tech-speak, and grow deeply technical concepts into profitable businesses. Prior to Fixate, Chris worked as VP of Marketing, and Product Marketing Manager for several VC funded startups in the valley. His passion is in transforming great technology into successful money making business models. Fixate is Chris’s 5th startup, he has lived through failure, and the struggles, and successes that come from building a business. He is a father of two little girls, and his hobbies include psychology, physics, geology, and LEGO.

Shaun Tai

Shaun Tai is the Executive Director of Oakland Digital, which he co-founded in 2009. He dedicates himself to enhancing tech literacy and opportunity among entrepreneurs and multimedia students. Shaun also leads the direction and product strategy for BRIDGEGOOD, a web application that connects early stage Creatives to professional opportunities. The platform is supported by, Golden State Warriors Community Foundation, and Walter & Elise Haas Fund. Shaun received an MA in Architectural & Urban Design (Interdisciplinary Studies, 4.0 GPA) and a BS in Advertising (Magna Cum Laude, 3.8 GPA) from San Jose State University. Prior to SJSU, he graduated with honors from Cal State East Bay with a BA in Digital Arts and was honored as “Distinguished Young Alumnus” of the academic year 2014-15. In September 2016, Diablo Magazine ranked Shaun #6 in their prestigious 40 Under 40 campaign. In March 2017, SF Business Times named Shaun 40 Under 40 alongside the Bay Area’s brightest CEO’s and Directors. In April, Cal State East Bay recognized Shaun as a 40 Under 40 “Civic Service & Activism” Recipient, Class of 2017.

Jessica Ching

Jessica is a Silicon Valley based product innovator and strategist forging new ground in digital and consumer health. She led the creation of the Qualcomm Tricorder XPRIZE for mobile diagnostics and continues to advise on Life Science programs at XPRIZE. Jessica brings together a background in medical devices, computers, and consumer electronics to revolutionize health. She led two teams that commercialized early continuous glucose monitoring devices, leading to a new standard of care. She embraces forums for breakthrough thinking, especially at the grass roots level, and is a promoter of citizen science, the Quantified Self, and consumer health movements. Jessica is currently Principal of Gateway mHealth, a health tech consultancy that advises clients on new product development, market access, and communication strategies. Jessica brings both an entrepreneurial spirit and a healthy dose of pragmatism to her work. She has held senior leadership and advisory positions at Abbott Labs, Dexcom, Bosch Telehealth, BodyMedia/Jawbone, Samsung, and Toshiba.

Paul Campillo
Senior Copywriter

Paul is the senior copywriter at Typeform (not your daddy’s forms). He specializes in storytelling, coaching people to be their best, and making ideas better. Paul has led innovation efforts in nonprofits and startups, and has been featured in the Seattle Times, Seattle PI, and Entrepreneur magazine. In 2011, Paul participated in his first Startup Weekend in Seattle and has since completed one in Davis, and another at Cal State East Bay.

Fadi Castronovo

Roger Doering
Asst Professor at Cal State East Bay


david silva
Señor Developer | Facilitator Latinx in Tech Philadelphia

David is a Software developer at a medical company, that is working to address the lack of easy access to medical care. Very passionate about startups, and helping others be a part of the startup world.

Usha Kizhakekara

I am Usha Kizhakekara the founder of Wanteet. Wanteet is a platform for creating on demand marketplaces on the fly. We provide the technology for startups and companies to get started right away with an exchange or marketplace, saving companies time, labor and energy by becoming the technology arm. and are marketplaces created using We look forward to sharing our platform with you on 19th May. Wanteet plans to become the intel using on demand marketplaces. I have a passion for technology and  innovation. We have created over 25 marketplaces using wanteet. My hobbies include outdoor adventures, baking and yoga. I have a masters in Computer Science and an MBA from St Marys.

Massimo Aliberti

Founder @ Arkelya srl. Electronic engineer and PhD researcher in the field of Internet of Things and Big Data.
Lean Startup expert and teacher at University of Bologna as well as top 10 international school Imperial College London Business School.
Frequent mentor and speaker at Startup Weekends including in Silicon Valley (May 2017). Mentor and teacher at startup accelerators (Unibo Launchpad), as well as freelance advisor to risk capital investors and equity crowdfunding platforms (NextEquity, Italy).
Launched the not for profit initiative "Sugar for charity" to help small businesses struck by the Italian earthquake in 2016.

Sameer Bhasin
Marketing & Branding Strategist

Sameer helps companies build "Value Proposition" and address the audience question “WIIFM?” (What’s In It For Me?). His passion is in Brand Strategy, Key Messaging, Social Media Marketing in the Social Impact industry. With a background in hospitality and food business, his approach is very customer centric. He has diverse experience working in Asia, Europe and Americas and helps put an international perspective in providing solutions. In his first Hackathon, he was able to build a solution with his team that won the Best Design Award. He is currently involved with Impact Hub Oakland as Director of Marketing and also working with other projects in the social impact sector.

Lee Hopcraft

Lloyed Lobo
Head of Growth,

Lloyed Lobo is the cofounder of Boast Capital which helps businesses recover their R&D/ dev costs from the government. He is also the cofounder of Traction Conf, a top rated conference by Inc, Forbes and Huffington Post that helps businesses drive customer and revenue growth. Previously, Lloyed led sales, marketing and product for several venture-backed companies. Lloyed holds a B.Eng. in Software Engineering.

Ravi Mulugu
Investment Principal

Ravi is an Investment Principal at Next47 (formerly Siemens Venture Capital) based in Palo Alto, California. He focuses on venture and growth capital investments related to Energy Management, Industrial Internet of Things and Machine Learning/Artificial Intelligence. Ravi’s professional experience includes working in both the solar and wind energy industries in various technical and managerial roles. Before joining Siemens Venture Capital, Ravi worked at SunPower Corp. as a Product manager responsible for utility scale solar inverters and plant control software. Prior to that, Ravi was a consultant at Siemens Power Systems Consulting Group where he conducted techno-economic studies for electric utilities and renewable project developers. Earlier in his career Ravi worked at GE Wind Energy where he was responsible for various electrical subsystems within the 1.5 MW wind turbine. Ravi received a Masters degree in Electrical Engineering from the University of Texas at Arlington and an MBA from the UCLA Anderson School of Management.

Marianne Berkovich

Marianne Berkovich has over 12 years experience as a qualitative user researcher at Google and Adobe, helping teams build products that users love. She has worked with and mentored dozens of smaller companies and early stage entrepreneurs to gain the know-how to do their own user research. Marianne teaches classes at the Nasdaq Entrepreneurial Center as well as tailored workshops for intact teams. She holds a Masters in Human Computer Interaction from Carnegie Mellon University.

Semih Yilmaz

Semih Yilmaz completed his doctoral degree at University of Florida, and in September, started working at CSU East Bay Hospitality, Recreation and Tourism Department as an assistant professor. He has previous work experience in tourism governance, sustainable tourism development and tourism training; as well as projects funded by European Union, United Nations World Tourism Organization, U.S. Foreign Missions. His research focuses on consumer behavior and psychology, with an emphasis on sustainable consumption. He enjoys heritage travel, international cinema, swimming and dinner parties.

Event Sponsors, and Partners

The Startup Weekend East Bay team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend East Bay is 100% led by volunteer community leaders.
Learn how to get involved here

  • Jessica
  • Lindsey
  • Manisha
  • Michael
  • Ken
  • Revathi
  • Rita
  • Aaron
  • Margarita
    Orozco Martell
  • Sonali
  • Navpreet
  • Daniel
  • Katrina
  • Sandra
  • Aasif
  • Jeromie
  • Jerry


Derek Koch
CEO and Founder, Independent Software

Event Staff

Jocelyn Kibby

Event Blog

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