Fort Collins Startup Weekend: Music, Food & Beverage

    Friday, February 21 - 23, 2020

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Organizing Team
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Fort Collins Startup Weekend: Music, Food & Beverage

Friday, February 21 - 23, 2020

Friday, February 21 - 23, 2020
Event starts at 5:30 pm

CSU Nancy Richardson Design Center
522 West Lake Street
Fort Collins, Colorado 80521

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Fort Collins Startup Weekend: Music, Food & Beverage powered by Institute for Entrepreneurship at Colorado State University

Be a part of the Colorado State University & Fort Collins music, food & beverage culture and build a business in 54 hours! 

Fort Collins Startup Weekend: Music, Food & Beverage is a themed event presented by the Institute for Entrepreneurship at the College of Business at Colorado State University, where participants are encouraged to develop business/product ideas related to music, food, and/or beverage innovation. But don’t worry, if your idea does not relate to the theme. Pitching any and all ideas are welcome! 

You! And other like-minded people that are excited by entrepreneurship, problem solving, new solutions, and/or innovation across different industries, experiences, and businesses. 
A Friday night through Sunday late afternoon experience to develop new business ideas and understand their feasibility. 
Participants will pitch ideas upon arriving Friday night, after which team voting occurs.

If your idea doesn’t get picked, don't sweat it! You'll get to vote for another idea and work in that team. Whether it's your idea or someone else's; the process of the weekend is the same!
How can I build a business at Startup Weekend?
  1. Identify a problem 
  2. Pitch a solution 
  3. Build a team
  4. Create a prototype
  5. Validate your business
  6. Receive feedback from industry experts
  7. Win support to continue what you have started!
What does my ticket include?
  • 7 meals over the course of the weekend
  • Benefits & discounts from our global partners
  • One-on-one time with amazing industry mentors
  • Opportunity to network with industry experts & fellow entrepreneurs
  • 24-hour access to the Richardson Design Center for the weekend
  • Bottomless coffee
How do I get started?
  • Special discounted price for CSU Students! Please purchase a ticket to attend the event, you will then receive an email with more details about the weekend. 
  • Show up at the Colorado State University: Nancy Richardson Design Center on Friday, February 21 @ 5pm and plan to spend the weekend with us!

Frequently Asked Questions

Do you have an idea you'd like to pursue or a problem you'd like to solve but don't know where to start or who to start with?

Techstars Startup Weekend is the place to look for a team, create a prototype of your idea, validate your business, and receive feedback from experienced entrepreneurs, all in one weekend.

Can I participate in the event without an idea?
  • Yes! There will be other amazing ideas for you to join a team!
What do you need to bring?
Lots of energy! You'll pitch your own idea or listen to others, then vote on the most interesting ideas and form teams with diverse skill sets. You can come with friends, but you’ll get the full experience if you participate in separate teams. Remember, it’s all about the team.

"I have an idea! How do I pitch it?"
  • Here is an example pitch, taken from a contest winner in Seattle ( who went on to grow the company to $970 million valuation:
  • My name is Greg and, if you’re like me, you have trouble finding the right place for your dog to stay when you’re out of town. We all love our furry friends, but realize kennels are often expensive for us, and unpleasant for the animal. My solution is to make an airbnb style platform for animal care. I have experience in venture capital and computer science, so I am looking for team members passionate about customer experience, and the sharing economy. Web development and marketing skills would be great as well.
  • Tie your idea into our music, food or beverage theme, and you can get help from local industry experts.
Your idea should be something you have not previously worked on. (This means you haven't already tried selling the product, raising money, etc.)
The idea you pitch and the problem you set out to solve can span social, educational, financial, environmental, or other issues. Over the course of the weekend, you and your team will be challenged to create a prototype or demo of your MVP. (Minimum Viable Product) The purpose of the prototype is to get feedback, understand what functionality it needs to have, and if it fits the needs of your target customer. You'll get feedback, iterate, and likely pivot your approach entirely! 

See what Startup Weekend is all about! Visit for more details.

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Friday February 21st

5:30 pm
Participant Check In (5:30-6 pm)
Arrive at the venue and get checked in

6:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants!

6:20 pm
Welcome & Keynote Speaker
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:00 pm
Pitches start
ALL participants are encouraged to give a pitch for an idea they (and interested team members) would like to work on all weekend.

8:00 pm
Participants will vote for ideas and form teams.

8:15 pm
Form Teams
Teams start forming and discussing ideas

9:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday February 22nd

9:00 am
Breakfast & Mandatory Morning Check In
Grab breakfast and attend check in with Facilitator to address schedule and plan of work for the day

9:30 am
Begin Work - Customer Discovery
Get out of the building and work on customer discovery! Interview potential customers and send surveys to understand the problem/solution your team is working on.

12:00 pm
Lunch Served & Sign Up for mentors
Grab lunch, and sign up for mentoring slots.

12:30 pm
Debrief & Prepare for Mentors (12-2pm)
Teams should debrief internally after customer discovery and prepare for the mentoring session.

2:00 pm
Mentor Meetings (2-5pm)
Coaches help teams one-on-one. They are here to help!

6:00 pm
Dinner & Mandatory Check In
Dinner check in. Facilitator will review the format and information that should be included in the final pitch.

6:30 pm
Prototyping & Team Work Time (6:30-9pm)
Teams should focus this time on making decisions for what they can prototype as their proof of concept for the final pitch. Facilitator will do walk a around for each team and address problems, questions.

9:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday February 23rd

8:45 am
Mandatory Teams Check-In

9:00 am
Brunch 9 am - 10:30 pm
Hectic morning, brunch will be out from 9 - 10:30.

10:30 am
Pitch Coaching Session (10:30-12:30)
Coaches arrive. Final opportunity to ask questions

1:45 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

2:00 pm
Networking & Appetizers
Networking, & Appetizers

2:45 pm
Musical Performance
A short & unique musical performance, followed by a short address and Judge introductions.

3:30 pm
Final Presentations

4:30 pm
Judging & Awards

5:00 pm
Wrap-Up & Go Home


Emily Satterlee
CEO & Cofounder

Emily Satterlee is the CEO and Co-Founder of a Colorado based music production marketplace and startup that transforms how artists and producers collaborate.  A singer-songwriter herself, Emily created ItyDity to empower artists in the production process and to help other songwriters avoid the common pitfalls and hardships that she experienced early on in her career. ItyDity uses proprietary technology and data driven AI to help artists discover their authentic sound, work with talented producers, and identify potential industry opportunities for marketing their music. Named by 303 Magazine as one of the "Top Badass Women In The Colorado Music Industry", previous to ItyDity, Emily spent ten years organizing OC Songwriters, Orange County's largest songwriter and production network as well as attending Orange Coast College studying music business, recording and production. In 2015, Emily helped launch SLC artist collective in Los Angeles, a full service production agency that aimed to help artists develop their sound and produce their music. Now with, Emily is determined to provide a similar fostered support system to DIY artists... at scale. ItyDity is based out of The Music District in Fort Collins and has been featured in various  industry leading publications and podcasts including Nashville's The Business Side of Music.

Josh Shirt
Electronic Musician, Laser Instrument Maker, Mastering Engineer, Voice Over Artist

Josh Shirt is a mastering engineer, professional recording artist and music producer with over 15 years studio experience, working extensively in the realm of voice recording and music production, as well as radio jingle recording and production, club DJing, and live music engineering.Josh is an expert at taking vague ideas and turning them into fully produced and mastered tracks. His in-depth knowledge of audio production means he can help artists focus on where and how to improve their sound.Originally from the UK, Josh has had his music blogged, played on BBC Radio and used on numerous commercials. In 2016 UK supermarket giant ASDA used his music for their summer national advertising campaign. In 2019, Ryanair used his music for their new UK radio commercials.

Event Judges

Mickey Davis
Business of Music Manager

Mickey Davis is the Business of Music Manager at the Music District, where he develops programs to help musicians and music-based businesses in Northern Colorado. A musician by training, Mickey has woven a winding path through a career in the arts, including opening a nonprofit arts space in Des Moines, Iowa; managing cultural exchange and youth music education programs across the globe; and consulting with cities across the U.S. on the power of arts and culture in building sustainable, vibrant communities. He has been to 29 countries and has a year and some change to reach his goal of 30 countries by his 30th birthday.

Jana Sanchez
Executive Director, LaunchNo.CO

Jana specializes in helping people magnify what they’re passionate about and connecting them to resources and people. She is the Executive Director of LaunchNo.CO, a nonprofit organization helping companies form, grow, and stay in Northern Colorado. They work hard to connect entrepreneurs with the right resources at the right time to make a step change in their business as well as monitor and document the entrepreneurial ecosystem.

In her work at Trebuchet Group, she uses her extensive background in organizational management and marketing to help companies get clarity around where they need to go and the confidence to find the right path to get there. She creates and delivers workshops and keynotes on leadership and entrepreneurship, and gets delighted when people realize they need MORE healthy conflict to accomplish great things.

Telling stories in one way or another runs through the veins of her professional life. With previous careers in both nonprofit fundraising and marketing, she's had opportunity to dive deeply into how crafting effective messages, rooted in honest emotion and built around clear action, attract lasting results.

She holds a Master’s degree in Organizational Management and Corporate Culture and a Bachelor's degree in Theatre Management and Production. Lessons from the stage, including how to manage diverse groups of passionate people through rapid product development cycles, are still highly influential in her work with the ever-changing business landscape. Jana is deeply passionate about growing her community, building long-term sustainable companies, and single malt scotch.

Chuck Morris
President-CEO of AEG Presents

A pioneering concert promoter and prolific artist manager, Chuck Morris stands as a pillar of Colorado’s music scene. 

Born in Brooklyn, Morris found his passion for music ignited by a Kingston Trio concert at New York’s Lake Chautauqua in 1957. Morris launched his 50-year career in concert promotion and artist management when he dropped out of a University of Colorado Ph.D. program in 1968 to manage The Sink, an iconic college hangout on Boulder’s University Hill, for friend and owner Herbie Kauvar. Morris started to book local bands — Flash Cadillac, Tommy Bolin, Magic Music — and the rest is history! In 1970, Morris and Kauvar acquired Tulagi, another Boulder venue that had built a national reputation. Morris booked a blend of up-and-comers, including the Eagles, Linda Ronstadt, ZZ Top and Bonnie Raitt, plus a mix of blues, folk and country legends like Muddy Waters, Doc Watson, Earl Scruggs and Leo Kottke. 

Morris moved beyond Boulder in the early 1970s when he began a long partnership with powerhouse Denver concert promoter Barry Fey. Morris, Fey and Fey’s wife, Cindy, launched Ebbets Field, an intimate club named after the fabled Brooklyn Dodgers stadium. Though Ebbets lasted just a few years, it was regularly filled beyond capacity as Morris snagged then-burgeoning music superstars like Lynyrd Skynyrd, Little Feat and Herbie Hancock, plus rising comedians like Richard Pryor and Steve Martin. Morris joined Feyline Presents as Senior VP of booking and promotion and helped facilitate the rise of the juggernaut concert company into one of the biggest in the country, as well as helped turn Red Rocks Amphitheatre into the most popular outdoor venue in the country. In the 1980s, Morris and Fey collaborated on the Rainbow Music Hall, a 1,458- seat space that allowed Morris to lure bigger bands and established performers like AC/DC, Bob Dylan and Metallica, plus new artists U2, Blondie and Pat Benatar. 

As the Front Range music scene grew, Morris turned his talents to artist management. The Nitty Gritty Dirt Band, Big Head Todd & the Monsters, Leftover Salmon and Lyle Lovett are among those who benefited from his guidance. In the late 1980s, Morris began a long and fruitful friendship with entrepreneur Philip Anschutz when Anschutz approached Morris about having The Nitty Gritty Dirt Band perform at the opening of Anschutz’s Western Art collection exhibition in what was then the Soviet Union. 

Ready to strike out on his own, Morris left Feyline Presents (while remaining a consultant for several years) and allied his promotion expertise with the company founded by the legendary Bill Graham. In the late 1990s, they purchased and redeveloped Denver’s Fillmore Auditorium, which shares its name with the storied San Francisco venue that Graham helped make famous. Bill Graham Presents/Chuck Morris Presents was eventually acquired by SFX Entertainment and ultimately became Live Nation, which Morris continued to run. 

In 2007 Morris joined Anschutz’s AEG as President-CEO of AEG Presents Rocky Mountains, the largest concert promotion entity in the region. Morris led the renovation of Fiddler’s Green, an outdoor 17,000-seat amphitheatre in south Denver; the revitalization of 1stBank Center, a 6,500-seat facility in Broomfield; and the development of The Mission Ballroom, a 60,000-square-foot space in Denver’s hip RiNo Arts District scheduled to open in 2019. 

Outside of his music-industry interests, Morris has been recognized for his philanthropic work. He is a longtime supporter of the Denver Health Foundation, Make-A-Wish Foundation, Denver Dumb Friends League, American Transplant Foundation and University of Colorado Foundation, among many more organizations. 

In December of 2018, Chuck was inducted into the Colorado Music Hall of Fame. As the founder of the Colorado Music Hall of Fame, Morris has repeatedly recused himself from being inducted, but with the international impact he has had as a promoter and manager, it was only a matter of time. The induction of 97.3 KBCO and legendary concert promoter and artist manager Chuck Morris was accompanied by a cavalcade of musical appearances in which Chuck of course booked. The artists were Amos Lee, Todd Park Mohr (Big Head Todd), Isaac Slade and Ben Wysocki of The Fray, Bill Nershi and members of The String Cheese Incident, Vince Herman and Drew Emmitt from Leftover Salmon, Jeff Hanna and some members of the Nitty Gritty Dirt Band, Leo Kottke along with backing band Chris Daniels & The Kings. 

Coaches and Mentors

Jeff Vanevenhoven
Irvin L. Young Professor of Entrepreneurship, Editor in Chief Journal of Small Business and Enterprise Development

Jeff Vanevenhoven, Ph.D, is the Irvin L Young Professor of Management at the University of Wisconsin-Whitewater. His research includes entrepreneurship education, entrepreneur bricolage, microfinance, organizational turnaround, and environmental uncertainty. His work has appeared in publications such as the Strategic Management Journal, Journal of Small Business Management, International Journal of Management Technology, International Journal of Entrepreneurial Behavior and Research, and others.  His work has been featured in major media outlets including USA Today.Since 2013, Dr. Vanevenhoven has served on the board of directors of the U.S. Association for Small Business and Entrepreneurship (USASBE), the largest professional association in the world dedicated to advancing the discipline of entrepreneurship education through bold teaching, scholarship and practice.  USASBE (2016-2018).  He was recently the competitive papers chair for their 2015 annual conference and will serve as the Entrepreneurship Pedagogy Track chair for the 2017 conference in Philadelphia.Vanevenhoven is co-director of The Entrepreneurship Education Project, a grassroots effort by scholars to investigate, disseminate and advance entrepreneurship education globally. Dr. Vanevenhoven has served as the faculty advisor for a number of student groups and was awarded the Outstanding Teaching Award in 2008-2009. His primary teaching interests are Entrepreneurship, Strategic Management, and Organizational Theory. He was also the Management department nominee for the College research award (four time) as well as a nominee for the university research award in 2013-14, 2014-15 and 2015-15.Jeff holds a doctorate in Organizations and Strategic Management from the University of Wisconsin - Milwaukee, as well as a MS in eBusiness and a bachelor’s degree in Anthropology (Archaeology) from UWM.

Ashley Colpaart
Founder, CEO

Ashley Colpaart is the co-founder and CEO of The Food Corridor, a virtual food hub that connects food entrepreneurs to commercial kitchen space. Their mission is to enable efficiency, growth and innovation in local food. The Food Corridor is the first fully integrated software platform, handling scheduling and booking, compliance management, invoicing, billing, and community development. She is also the founder of the Network for Incubator and Commissary Kitchens, a community of practice that supports the food industry through sharing data, best practices, and technical assistance to build and grow successful shared-use kitchens businesses. 

Ashley has a PhD in in Interdisciplinary Studies in Food Science and Food Safety from Colorado State University and is a Registered Dietitian. She earned a Master of Science in Food Policy and Applied Nutrition from the Friedman School of Nutrition Science and Policy at Tufts University, and was previously the Northern Colorado Food Cluster coordinator in her home of Fort Collins, Colorado. She has a unique system understanding of food and human health in social, economic, and environmental spheres.

Greg Kimble

KMGLife Inc., formerly KMG Studios, began as a recording studio in 2010 and was based in Denver, CO. When CEO Greg Kimble founded his company he made a huge splash in the Colorado music scene. With a knowledgeable team, high quality gear, industry sound, comfortable atmosphere, creative vibe and unbeatable prices, KMGLife Inc. attracted a lot of attention from local artists and was originally known as the "studio created by musicians for musicians." Virtually anything an artist would need musically and visually can be accomplished under one roof, including but not limited to production, writing, recording, mixing, mastering, full artist-development, photography, video services, press, promotion, social media management, live shows, graphic design, branding and more.

Rich Piech

Rich currently serves as COO/CRO at Grower's Organic. GO provides the highest quality organic product from local and regional farmers. Rich currently serves as a Mentor for both Techstars and Blackstone Entrepreneurs Network. Rich had a long career at Applied Materials, helping to grow revenue from $230 Million to over $10 Billion.

Lauren Gross
Coordinator - CSU Institute for Entrepreneurship

Lauren currently works as a Coordinator for the Institute for Entrepreneurship at CSU. She has previously served as an organizer for Startup Weekend. Lauren has won the Otterbox Ethics Competition, CSU Business Showcase Best Pitch Award, and run a startup company in Fort Collins. She looks forward to providing feedback to teams! 

Scott Aller
Sr. Director, Client Development NBA/NHL/Arenas at Ticketmaster

Scott Aller is the Sr. Director of NBA, NHL and Arenas at Ticketmaster, where he leads the the growth and strategy around each of his clients' businesses. Prior to Ticketmaster, Scott was the Vice President of Marketing for a data analytics SaaS company that was successfully purchased by a private equity firm in 2017. Scott also has a history as a touring musician and a number of entrepreneurial ventures in the live entertainment industry. 

Organizing Team

Techstars Startup Weekend Fort Collins is 100% led by volunteer community leaders.
Learn how to get involved here

  • Rachel
  • Mark
  • Caroline
  • Daniel


Mark Madic
Manager - Southern Colorado Innovation Link

Mark currenlty serves at Manager of Southern Colorado Innovation Link, an EDA Regional Innovation Strategies Grant Program. He became a Facilitator for Startup Weekend Techstars in February 2018 after helping successfully organize multiple Startup Weekend events in the region. Mark enjoys being a Faciliator for Startup Weekend to serve as the fill in co-founder to entrepreneurs and help map out the process of customer discovery, business model creation, and creatively prototyping early solutions with limited resources. He has also worked for or with numerous spin out startup companies to serve as a link between education, government, and entrepreneurship. 
Mark previously served as a Coordinator and Business Resident for Entrepreneurship at CSU Institute for Entrepreneurship. 
He holds a B.S. in Management, Marketing, and Entrepreneurship from Colorado State University. 

Event Staff

Daniel Powell
CSU GSSE MBA Candidate

Daniel is a Global Social Sustainable Enterprise MBA Candidate in the Colorado State University College of Business.

Caroline Vanevenhoven
CSU LEAP Graduate Student

My B.A. in theater and dance from Centre College in Danville, KY facilitated some early work as a both a student and freelance costume designer for Charlotte’s Web, Julius Caesar, The Mill on the Floss, Miss Julie, and Bonhoeffer, as well as performances in Cabaret and Romeo and Juliet. Reflecting back, I've always had the desire to have known how to have been a more successful designer. My husband's work in the field of entrepreneurship education has also been an inspiration, and so I've spent the last few years contemplating how best to weave the two together. Studying in the Master of Arts Leadership and Cultural Management program at Colorado State University, I've had some of the best exposure to ways in which to best support art and culture. It gets to the heart of what I believe: Art and culture are a vital part of society and must be preserved, promoted, and supported. The best way to do this is to prepare future artists for employability and sustainability.

Scott Shrake

Scott is the new Director of the CSU Institute for Entrepreneurship. He previously worked in a similar capacity at Arizona State University, which was ranked #1 in the nation for Innovation 

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