Startup Weekend Iowa City: Fashion + Tech + Wearables

    Friday, November 18 - 20, 2016

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Startup Weekend Iowa City: Fashion + Tech + Wearables

Friday, November 18 - 20, 2016

Friday, November 18 - 20, 2016
Event starts at 6:00 pm

John Pappajohn Business Building

Iowa City, Iowa 52240

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Launch a Fashion + Tech venture and participate in Global Fashion Battle as well as Global Startup Weekend!

The first ever fashion themed startup weekend is taking place in Iowa City on November 18 - 20!

Participants will be encouraged to look at fashion and design through the prism of the latest technologies and their potential. During the event, mentors will help you to develop business ideas connected with, among others: internet of things, e-commerce and marketplace platforms, wearables, solutions for designers, retailers and stores. 

Why Fashion and Technology?

Technology is changing the world and that includes the fashion industry. FashionTech has opened up new possibilities for individuals creating and launching anywhere. An industry that used to be dominated by the few is now increasingly democratized. 

Q. Is this program a good fit for me?
A.  If you're passionate about innovating within the fashion and retail space, this is for you.  Whether or not you work within the industry, your experience, passion, and perspective can lend towards the development of a successful idea.  Programmers, marketers, strategists, creative professionals, and all around driven people will come together in this weekend of connections and innovation.

Q. I’m a web developer…what do I have to do with fashion?  
A. Anyone can help disrupt an industry, regardless of what their skill set is.  If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy, Piperlime, ASOS, Gilt, etc.).

Q. I’ve got a fashion idea but I have no idea where to start.   
A. We know...this is not a question, but we want to comment on this.  Startup Weekend Fashion +Tech is the perfect opportunity to pitch your idea, gather a team and see if you can turn your idea into a business! We’ll give you the tools to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges. 

So whoever you may be, and whatever dreams and aspirations you may have, come and take part in a weekend that could change your life! 

And even if it doesn't, you can be sure that you will come away from the event with an extremely awesome and memorable experience. 

See what it's all about

Learn More


Friday November 18th

6:00 pm
Welcome Party
Check-in, networking, enjoy complimentary food from OrderUp.

7:45 pm
Startup Weekend Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

8:00 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 19th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 20th

11:00 am
Arrive, get some fuel and get ready for the big day.

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

2:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

3:00 pm
Final Presentations

6:00 pm
Judging & Awards

6:30 pm

Event Judges

Derian Baugh
Founder & CEO

Steve Shriver

Steve Shriver is an entrepreneurial pioneer in the organic and sustainability movement. He has been in the natural and organic skin care business since 1997, founding and selling skin care manufacturer Raining Rose, then founding Eco Lips Organic Lip Balm located in Cedar Rapids, Iowa.  He also co-owns Brewhemia, the busiest locally owned coffee shop in Cedar Rapids.  Steve was named Entrepreneur of the year by the Corridor Business Journal in 2014.  Eco Lips has been consistently awarded fastest growing company by INC Magazine and the Corridor Business Journal.

Emily Carlson
Founder & Creative Director

Coaches and Mentors

Faraz Shah
Interaction Designer

Scott Swenson
Regional Director, Kirkwood SBDC

Sarah Binder

Trace Steffen

Trace is the CEO of the Cedar Falls based startup HowFactory.

In 2014, Kyoger officially became HowFactory and is now a Delaware C-Corp based in Cedar Falls, IA. HowFactory is a subscription based web application for managing standard operating procedures, training and work instructions. 

At, or on our mobile app, we make it fast and easy for your people to share what they do. Your people can quickly capture each step of a process and automatically create a Standard Operating Procedure (SOP) for your entire team, and save your company's critical knowledge.

Josh Krakauer

Samantha Ferm

Talya Miller

Event Sponsors, and Partners

The Startup Weekend Iowa City: Fashion + Tech + Wearables team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.




Organizing Team

Techstars Startup Weekend Iowa City is 100% led by volunteer community leaders.
Learn how to get involved here

  • David
  • Simeon
  • Amanda
  • Trevor
  • Ian


Mark Hadley

Event Blog

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