Startup Weekend Las Cruces

    Friday, October 24 - 26, 2014


  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Las Cruces

Friday, October 24 - 26, 2014



Friday, October 24 - 26, 2014
Event starts at 5:30 pm

Arrowhead Park
4605 Research Park Circle
Las Cruces, NM 88001

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No Talk, All Action. Launch a Startup in 54 hours.

Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

Why attend Startup Weekend Las Cruces?

Call us biased, but we think that there are dozens of reasons why you should come to our Startup Weekend! Since we know your time is valuable, we’ll only list the top seven:

  1. Startup Weekends are all about learning through the act of creating. Don’t just listen to theory, build your own strategy and test it as you go.
  2. This isn’t just a happy-hour. Startup Weekend attracts your community’s best makers and do-ers. By spending a weekend working to build scalable companies that solve real-world problems, you will build long-lasting relationships and possibly walk away with a job or even an investor.
  3. We all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually launch a startup with.
  4. Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different.Over 36% of Startup Weekend startups are still going strong after 3 months. Roughly 80% of participants plan on continuing working with their team or startup after the weekend.
  5. Local tech and startup leaders participate in Startup Weekends as coaches and judges. Get some one-on-one time with the movers and shakers in your community.
  6. Startup Weekends typically cost between $75 and $150 (less for students). Your ticket covers seven meals, snack, access to exclusive resources from our sponsors, and of course, all the coffee you can drink.
  7. Join over 45,000 Startup Weekend alumni, all on a mission to change the world.




EVENT SCHEDULE

Friday October 24th


5:30 pm
Registration
Arrive at the venue and get checked in


6:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants


7:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders


7:15 pm
Pitches Start
Optionally line up to give your pitch


9:00 pm
Voting
Attendees vote for the top pitches


9:15 pm
Form Teams
Teams start forming and discussing ideas


10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday October 25th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


9:30 am
Begin Work
Teams formed and setting up workspace for the weekend


12:00 pm
Lunch


1:00 pm
Check-In
After-lunch check-in, status reports, call for help


2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!


6:30 pm
Dinner


7:30 pm
Check-In
After-dinner check-in, status reports, call for help


10:00 pm
Wrap-Up
Finished for the day. You may stay and work as late as the venue will allow

Sunday October 26th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


10:00 am
Check-In
Coaches arrive. Final opportunity to ask questions


12:00 pm
Lunch


12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS


3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place


4:00 pm
Final Presentations


5:00 pm
Dinner


6:00 pm
Judging & Awards


7:00 pm
Wrap-Up


7:30 pm
Go Home!



Speakers


Jared Tarbell
Etsy Co-Founder

Jared Tarbell is one part Magical Mystery Tour (Lennon/McCartney), one part Brandenburg Concerto (J.S. Bach), and one part Somnium (Robert Rich). Born in 1973 to William and Suzon Davis Tarbell in the high altitude desert city of Albuquerque, New Mexico, he was first introduced to personal computers in 1987. Jared's interest in computation has grown in direct relation to the processing power of these machines. Jared holds a Bachelor of Science degree in Computer Science from New Mexico State University. In July 2005, Jared co-founded Etsy, an online marketplace to buy and sell handmade goods. When not engaged in programming, Jared nearly always tries to find himself outside, exploring the mysterious wilderness areas of New Mexico.

Event Judges


Jared Tarbell
Etsy Co-Founder

Jared Tarbell is one part Magical Mystery Tour (Lennon/McCartney), one part Brandenburg Concerto (J.S. Bach), and one part Somnium (Robert Rich). Born in 1973 to William and Suzon Davis Tarbell in the high altitude desert city of Albuquerque, New Mexico, he was first introduced to personal computers in 1987. Jared's interest in computation has grown in direct relation to the processing power of these machines. Jared holds a Bachelor of Science degree in Computer Science from New Mexico State University. In July 2005, Jared co-founded Etsy, an online marketplace to buy and sell handmade goods. When not engaged in programming, Jared nearly always tries to find himself outside, exploring the mysterious wilderness areas of New Mexico.


Travis Kellerman
Co-Founder

Travis builds and scales organizations in the New Economy.  He is an advisor to the fast-growing Descartes Labs and an assortment of early-stage startups. His writing and futurism calls on a decade of experience as a tech founder and executive to create adaptive philosophy and strategy.  Past and present industries include payments, geospatial and sensor data platforms, travel, and AI. Roles in operations, business development, and tech evangelism have involved him in new product and category launches, Fortune 100 partnership deals, and executing 4000% annual revenue growth. Before technology, he crafted inclusive policy as a political operative. His roles included campaign management at the local and state level, active representation of national candidates, and service as a liaison between the New Mexico House and Senate.


Dan Brooks

Dan Brooks is an analyst at Sun Mountain Capital. Dan joined Sun Mountain after working for the New Mexico Department of Finance and Administration. Dan holds a Bachelor of Business Administration and a Bachelor of Arts in Economics with a Magna Cum Laude designation from the University of New Mexico.


Patricia Knighten
Manager of the Office of Science and Technology, NMEDD

Patricia Knighten recently joined the New Mexico Economic Development Department as Manager of the Office of Science and Technology after 28 years working in strategy, management and business development for engineering and emerging technology companies. She has extensive experience in technology transfer and commercialization and a record of winning large contracts on complex, technical projects in highly regulated aerospace, energy, and defense environments. Ms. Knighten built her career working for such industry giants as Rolls Royce, Inc., Sandia National Laboratories, McDonnell Douglas and Rockwell International, and held executive positions in several startups and small, growing businesses. In her new role, which encourages the start-up, relocation, and growth of technology/energy industries in New Mexico, Ms. Knighten is working to build a vibrant technology-based industry network across the state.


Beto Pallares
AdVenture Capitalist

He brings extensive domestic and international start-up experience as an entrepreneur and executive. His professional experience spans working for top-tier strategy consulting firms, start-ups, international business development, nonprofit management, venture capital and military service. In the summer of 2009, he co-founded Cottonwood Capital Partners I, the general partner of Cottonwood Technology Fund I, a seed and early-stage venture fund. He serves on several corporate and nonprofit boards, as well as on the limited partnership advisory committees of several venture funds. In addition to his venture activities, Beto is a Kauffman Fellow, and a Cross Sector Leadership Fellow at the Presidio Institute, an initiative of the Presidio Trust. Dr. Pallares graduated from Brandeis University, in Waltham, MA, with a degree in economics, and received his MBA from The University of Texas at El Paso (UTEP). He also went on to attain a Ph.D. in International Business from UTEP. Dr. Pallares’ research has focused on innovation and technology commercialization. Dr. Pallares is married, and enjoys fatherhood. When not watching his kids while his wife, a professional photographer, is on assignment, he engages in reading, writing and community service, including service in Rotary International and Gideons International.


Coaches and Mentors


Estela Hartley
Consumer insights and experience design.

Estela launched E. Hartley Consulting, a design strategy firm in Las Cruces, New Mexico, in August 2012. Practicing design strategy, a user-centric framework, Estela is dedicated to helping entrepreneurs, start-ups, and established companies design innovative business models and compelling customer experiences that create new value and significantly improve outcomes for all stakeholders. Since 2012, she has served as an Enterprise Advisor at the Arrowhead Center at NMSU, where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. In June 2015, Estela was selected as a Kauffman Fellow. The Kauffman Fellowship is an intensive program that focuses on venture industry topics and core investment principles and best practices. Kauffman Fellows represent diverse academic and work backgrounds. Born and raised in Las Cruces, Estela graduated with a Bachelor of Community Health degree from NMSU. She then earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. Between earning her degrees, Estela also studied interior design with a focus on healthcare facility design at the Illinois Institute of Art in Chicago.


Luke Nogales
Educating tomorrow's leaders in engineering and product development.

Luke Nogales loves to help innovators reach their potential. Luke is an assistant professor in the Engineering Technology Department at New Mexico State University. He teaches mechanical engineering technology core courses and is developing an innovation and product development curriculum for traditional students as well as for the private sector. Prior to working at NMSU, Luke worked as an innovator at Procter & Gamble. While working full-time at P&G in Cincinnati, OH, Luke went to Northwestern University in Evanston, IL and received a MS in Product Design and Development. The internationally recognized program, which is taught by engineering and business faculty, strengthened his understanding of how to develop successful value propositions. Luke’s engineering foundation was built at New Mexico State University, where he received a BS with high honors in Mechanical Engineering Technology.


Leah Messina
CEO & Founder of Sinuate Media - The Organic Marketing Company

Leah Messina is an experienced entrepreneur in digital marketing, content production, and publishing. For over 15 years, she has pioneered innovative social media strategy, digital brand management, and content promotion through emerging technology. She has worked extensively for consumer brands including GEICO, Black & Decker, Ace Hardware, and A&E Television, developing and managing digital promotion strategies for product launches.


Johnny Ramirez

Johnny Ramirez is a local from Las Cruces who received an MA in Psychology and an MBA from New Mexico State University. An idealist who believes in always following your passion, he transformed his love for both science and business and co-founded Approach Positive, a marketing firm that specializes in the sciences and technology sector. It is his belief that while any entrepreneur must be focused on future profits, they must also be cognizant of the business's impact upon the world, and that it is up to the entrepreneur to make it a positive one.


Kramer Winingham

Kramer Winingham is a Program Manager at Arrowhead, managing teams of graduate students working on technology commercialization. These teams strive to license and commercialize technologies developed at NMSU and elsewhere. Kramer has founded several technology related companies himself - Dynamic Core Inc and CCI Solar. He has an MBA and Bachelors in Finance, and is at the tail end of Doctorate Degree in Economic Development here at NMSU. Kramer played football at NMSU during his undergraduate years, and professionally for the short-lived but successful El Paso Generals. He seeks to remain active by running in the desert and gardening.


Event Sponsors, and Partners

The Startup Weekend Las Cruces team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Gold

Silver

Other


Organizing Team

Techstars Startup Weekend Las Cruces is 100% led by volunteer community leaders.
Learn how to get involved here

  • Leonor
    Arevalo
  • Zetdi
    Sloan
  • Logan
    Howard
  • Christine
    Logan
  • Diana
    Jeremias
  • Griselda
    Martinez

Facilitators


Kyle Taylor
Senior Drupal Developer

Senior Drupal Developer at LevelTen Interactive, Global Startup Weekend facilitator, and President of TechMill Denton.


Event Blog

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