Startup Weekend Las Cruces

    Friday, November 13 - 15, 2015


  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Las Cruces

Friday, November 13 - 15, 2015



Friday, November 13 - 15, 2015
Event starts at 5:00 pm

Arrowhead Park
4605 Research Park Circle
Las Cruces, NM 88001

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Part of Startup Weekend New Mexico during Global Entrepreneurship Week!

Startup Weekend returns to Las Cruces for a special event as part of a statewide weekend to kick of Global Entrepreneurship Week.

Previous Startup Weekend participants in New Mexico have had a great record of starting real businesses, participating in accelerators, and raising some real money too. We hope you'll join us for this great experience.




EVENT SCHEDULE

Friday November 13th


5:00 pm
Registration
Arrive at the venue and get checked in


5:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants


6:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders


7:00 pm
Pitches Start
Optionally line up to give your pitch


8:00 pm
Voting
Attendees vote for the top pitches


9:15 pm
Form Teams
Teams start forming and discussing ideas


10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 14th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


9:30 am
Begin Work
Teams formed and setting up workspace for the weekend


10:00 am
Guest Speaker: Customer Interviews
Methods for Testing Assumptions and Conducting Interviews


12:00 pm
Lunch


1:00 pm
Check-In
After-lunch check-in, status reports, call for help


2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!


4:00 pm
Guest Speaker: Pitch Dr
Find Your Voice. Change Your World.


6:30 pm
Dinner


7:30 pm
Check-In
After-dinner check-in, status reports, call for help


10:00 pm
Wrap-Up
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 15th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


12:00 pm
Lunch


2:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place


4:00 pm
Final Presentations & Judging


5:00 pm
Dinner & Judging


5:30 pm
Community Awards & Keynote


6:15 pm
Final Statewide Pitches
One team from each community pitches to be crowned Statewide winner


6:45 pm
Statewide Winner Announced



Speakers


Estela Hartley
Consumer insights and experience design.

Estela launched E. Hartley Consulting, a design strategy firm in Las Cruces, New Mexico, in August 2012. Practicing design strategy, a user-centric framework, Estela is dedicated to helping entrepreneurs, start-ups, and established companies design innovative business models and compelling customer experiences that create new value and significantly improve outcomes for all stakeholders. Since 2012, she has served as an Enterprise Advisor at the Arrowhead Center at NMSU, where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. In June 2015, Estela was selected as a Kauffman Fellow. The Kauffman Fellowship is an intensive program that focuses on venture industry topics and core investment principles and best practices. Kauffman Fellows represent diverse academic and work backgrounds. Born and raised in Las Cruces, Estela graduated with a Bachelor of Community Health degree from NMSU. She then earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. Between earning her degrees, Estela also studied interior design with a focus on healthcare facility design at the Illinois Institute of Art in Chicago.


David Brown
Co-Founder & Managing Director of Techstars

David is a serial entrepreneur who has founded three startups and been involved with two others. He is one of the original founders of Pinpoint Technologies, Inc. which is now part of ZOLL Medical Corporation and provides solutions to the emergency medical services market. He was President of the company from founding through over $50M per year in revenue and over 250 people.

David later co-founded Techstars along with David Cohen, Brad Feld, and Jared Polis. He has been an investor and advisor to Techstars since inception. In 2013, he joined Techstars in a more active role as Managing Partner.

David has a B.Sc. degree in Mathematics and Computer Science from McGill University in Montreal, Canada. As a ski instructor in the past, David still enjoys hitting the slopes on a good powder day.


Beto Pallares
AdVenture Capitalist

He brings extensive domestic and international start-up experience as an entrepreneur and executive. His professional experience spans working for top-tier strategy consulting firms, start-ups, international business development, nonprofit management, venture capital and military service. In the summer of 2009, he co-founded Cottonwood Capital Partners I, the general partner of Cottonwood Technology Fund I, a seed and early-stage venture fund. He serves on several corporate and nonprofit boards, as well as on the limited partnership advisory committees of several venture funds. In addition to his venture activities, Beto is a Kauffman Fellow, and a Cross Sector Leadership Fellow at the Presidio Institute, an initiative of the Presidio Trust. Dr. Pallares graduated from Brandeis University, in Waltham, MA, with a degree in economics, and received his MBA from The University of Texas at El Paso (UTEP). He also went on to attain a Ph.D. in International Business from UTEP. Dr. Pallares’ research has focused on innovation and technology commercialization. Dr. Pallares is married, and enjoys fatherhood. When not watching his kids while his wife, a professional photographer, is on assignment, he engages in reading, writing and community service, including service in Rotary International and Gideons International.

Event Judges


John Hummer
Owner

John L. Hummer is a business executive who spent 17 years in the investor owned acute care hospital industry leading hospitals, 12 years as CEO, in TX, FL, LA, District of Columbia, NV and NM. In 2006, Hummer and his wife Amy acquired the largest full service real estate company - Steinborn Inc. Real Estate, Las Cruces, NM. John is also involved in health care related joint venture developments. He is the co-founder, executive board member and President of The Burrell College of Osteopathic Medicine affiliated with New Mexico State University set to admit its first class in August of 2016.

John is very active in his community. He is currently a board member of the Borderplex Alliance. He has served as Chairman of The Greater Las Cruces Chamber of Commerce, Chairman of The Mesilla Valley Economic Development Alliance. Immediate past President of The Downtown Las Cruces Partnership, Served 6 years as Commissioner - District One, New Mexico Department of Transportation. He was Co-Chairman, People for Aerospace, which lead the successful campaign to pass the county-wide vote to fund Spaceport America - the world's first purpose built spaceport of which Virgin Galactic is the anchor tenant. John's philanthropic causes include Mesilla Valley Hospice, March of Dimes and Rotary International.


Amy Bigbee
Owner

Amy has been an entrepreneur in new Mexico for thirty years. She was the Women Owned Business of the Year more than once and she really has a fantastic approach to customer service. She is currently the owner of the best UPS store in the west! Operator of Tape Guns and printers. Designer of business cards and printed materials. Creator of Boxes and custom packing solutions. Sorter of mail and parcels for over 300 customers. General BusyBody


Estela Hartley
Consumer insights and experience design.

Estela launched E. Hartley Consulting, a design strategy firm in Las Cruces, New Mexico, in August 2012. Practicing design strategy, a user-centric framework, Estela is dedicated to helping entrepreneurs, start-ups, and established companies design innovative business models and compelling customer experiences that create new value and significantly improve outcomes for all stakeholders. Since 2012, she has served as an Enterprise Advisor at the Arrowhead Center at NMSU, where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. In June 2015, Estela was selected as a Kauffman Fellow. The Kauffman Fellowship is an intensive program that focuses on venture industry topics and core investment principles and best practices. Kauffman Fellows represent diverse academic and work backgrounds. Born and raised in Las Cruces, Estela graduated with a Bachelor of Community Health degree from NMSU. She then earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. Between earning her degrees, Estela also studied interior design with a focus on healthcare facility design at the Illinois Institute of Art in Chicago.


Rick Jackson
CEO

Serial entrepreneur.


Kathryn Hansen
Director and Chief Executive Officer

Kathryn Hansen has extensive experience in management of programs and in business and technology development. She has managed large technology development contracts for both the private and public sector. She earned her Bachelor’s and Master’s degrees in Sociology and Political Science from the University of Texas at El Paso. She has served NMSU for over 25 years in several positions, including Co-Director of the Aerospace and Autonomous Systems Laboratory and Business Development Director for the Physical Science Laboratory. Kathy’s latest hobby is running – during this last year she ran the 10K at Leadville and the ½ marathon at Disneyworld.


Coaches and Mentors


Tony Ramirez

Tony Ramirez, is the founder of PlazaSource, a bilingual & multicultural social media and account management training firm that focuses on Economic Development and Public/Private partnerships. Tony Ramirez has successfully assisted multiple organizations in various industries with process design in regard to technology, distribution, operations, and the end user experience. Mr. Ramirez previously served for over a decade in the Dallas/Fort Worth and El Paso Borderplex markets with a leading Fortune 200 Supply Chain and Logistics organization. Tony held successful leadership roles within operations, business development, and large account management. Mr. Ramirez also serves as Co-President of the NMSU El Paso Alumni Chapter and is a mentor/speaker for the NMSU College of Business Ambassador Student Leadership. Tony holds a Bachelor of Business Administration in Marketing from New Mexico State University and an MBA from the University of Texas at Arlington.


Marcella Shelby
The Loan Fund

Dr. Marcella Shelby is a Technical Assistance Provider for the New Mexico Community Development Loan Fund (The Loan Fund). Marcella provides consultation and assistance to businesses and nonprofits throughout southern New Mexico. Additionally, she works to build relationships with diverse organizations to build a thriving network of resources for businesses and nonprofits who are clients of the Loan Fund.  Dr. Shelby is also an adjunct instructor in economics for Dona Ana Community College. She holds a Doctorate in Economic Development from New Mexico State University, a Masters of Public Administration and Bachelors of Science from Texas Tech University.


Leah Messina
CEO & Founder of Sinuate Media - The Organic Marketing Company

Leah Messina is an experienced entrepreneur in digital marketing, content production, and publishing. For over 15 years, she has pioneered innovative social media strategy, digital brand management, and content promotion through emerging technology. She has worked extensively for consumer brands including GEICO, Black & Decker, Ace Hardware, and A&E Television, developing and managing digital promotion strategies for product launches.


Kramer Winingham

Kramer Winingham is a Program Manager at Arrowhead, managing teams of graduate students working on technology commercialization. These teams strive to license and commercialize technologies developed at NMSU and elsewhere. Kramer has founded several technology related companies himself - Dynamic Core Inc and CCI Solar. He has an MBA and Bachelors in Finance, and is at the tail end of Doctorate Degree in Economic Development here at NMSU. Kramer played football at NMSU during his undergraduate years, and professionally for the short-lived but successful El Paso Generals. He seeks to remain active by running in the desert and gardening.


Event Sponsors, and Partners

The Startup Weekend Las Cruces team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Signature Sponsors

The mission of the New Mexico Economic Development Department is to Enhance and leverage a competitive environment to create jobs, develop the tax base and provide incentives for business development.

Visit Website

Other


Organizing Team

Techstars Startup Weekend Las Cruces is 100% led by volunteer community leaders.
Learn how to get involved here

  • Zetdi
    Sloan
  • Crystal
    Lay
  • Nancy
    Hastings
  • Pam
    Hett
  • Bekki
    Roeder
  • Alicia
    Garcia

Facilitators


Kenny Jacobs


Event Staff


Bekki Roeder

I'm a digital artist who dabbles in photography and web design. I'm a bit of a jack-of-all trades! 


Christine Logan

n New Mexico, small businesses are vital to the financial well-being of the state’s economy. Entrepreneurs,innovators and small business owners represent a diverse group and they continue to keep the state’s economy productive. I represent the New Mexico Economic Development Department in the 6 counties of southwestern New Mexico (a geographic area larger than West Virginia and 9 other individual states). In this role, I get to work with businesses, communities, and economic development organizations to connect them to state resources and to help programs connect with each other.


Alicia Garcia



Event Blog

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