Startup Weekend Girl Scouts Greater LA

    Friday, April 6 - 8, 2018

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Startup Weekend Girl Scouts Greater LA

Friday, April 6 - 8, 2018

Friday, April 6 - 8, 2018
Event starts at 5:30 pm

1450 2nd St
Santa Monica, CA 90401

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Your idea in 54 hours

Are you a Senior or Ambassador Girl Scout who likes to come up with big ideas, invent things, work with others, and learn skills that will help you with school, college, and a future job? Then Startup Weekend is for you!

During this exciting event, you will take an idea from nothing to something, pitch to product. Girls will pitch ideas, form teams around the top ideas, research their customers, and work intensely as teams to build a prototype that demonstrates the potential of their business. The event culminates in a “SHARK TANK” style pitch competition where teams present their business and demonstrate their prototype to a panel of judges, including the former CEO of Hot Topic, Inc. and the Managing Director of TechstarsLA!

Experience the highs, lows, fun, and pressure that make up life at a startup. As you learn how to create a real company, you'll meet and network with the very best mentors, investors, co-founders, and sponsors who are ready to help you get started.  

Any Girl Scout interested in startups, launching a business, entrepreneurship, or creative problem solving is encouraged to register. Startup Weekend demands teamwork, creativity, and determination! External experts with business and technical experience will help mentor teams, however, girls will be challenged to push the limits of their comfort zone and learn new skills.  

We will have some interactive workshops throughout the weekend, but mostly the program is about working with your teams and mentors! While teams will be paired with an adult support coach, every team will be expected to manage itself to optimize time.  

Powered by Google for Entrepreneurs, Startup Weekend is a global grassroots movement of passionate entrepreneurs with a mission to inspire, educate, and empower communities to launch revolutionary ideas. It is the largest community of entrepreneurs in the world and has hosted 2000+ events in 200+ countries since 2007. Global sponsors of Startup Weekend include Coca-Cola, 3M, Sprint, Intuit, Chase Bank, .CO, and The Case Foundation.


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Friday April 6th

5:30 pm
Arrive at the venue and get checked in

6:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

6:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

6:45 pm
Teamwork & Innovation Activity
Do a fun, crazy activity to learn how to take risks and make mistakes

7:15 pm
How to Pitch
Do a fun activity and learn about how to make a good pitch

8:00 pm
Go home!
Get excited about pitching on Saturday!

Saturday April 7th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Pitches Start
Optionally line up to give your pitch

10:15 am
Attendees vote for the top pitches

10:30 am
Form Teams & Intro Workshop
Teams assigned and girls learn about weekend deliverable and tools

11:30 am
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

12:30 pm

1:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

4:30 pm
After-dinner check-in, status reports, call for help

5:00 pm
Finished for the day

Sunday April 8th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm
Final Presentations

5:00 pm
Judging & Awards

5:30 pm
Celebration Dinner
Celebrate your hard work and chat with judges

6:30 pm
Wrap-Up & Go Home!

Event Judges

Betsy McLaughlin
Former CEO, Hot Topic, Inc.

Thru March 2011, Betsy McLaughlin was the CEO of Hot Topic Inc. (NASDAQ:HOTT).  The Company operated 3 concepts, Hot Topic, Torrid, and ShockHound with 900 stores in 50 states and Puerto Rico.

Betsy joined Hot Topic in 1993 when the company was in its start up stage and had 15 stores.  She became President in 1998 and was named CEO in 2000.  During Betsy’s tenure as CEO, the Company was included on the Forbes list of “200 Hot Companies”, Fortune’s “100 Fastest Growing Companies”, Business Week’s “Hot Growth Companies”, and Fortune’s “100 Best Companies to Work for”.   Betsy was selected by Investors Business Daily as one of the “Top 5 Business Leaders of 2003” and "Top 10 CEOs with Vision", by Ad Age as one of the “Marketing 50”, and in 2005, was named by Institutional Investor as one of the “Best CEOs in America”.  In 2010, Hot Topic was #1 on Forbes’ list of “Most Trustworthy Retailers” and named by Fast Company as one of the “Most Innovative Companies”.

Betsy has a B.A. degree in Economics from the University of California, Irvine, is a member of the Board of Advisors and Executive Committee of the UCLA Anderson School of Management, and a director of 5.11, Bark, Dolls Kill, Everlane, The Lazy Dog Café, Veggie Grill and PetSmart Charities.  Betsy previously served as a director of Kriser’s All Natural Pet from 2012 to 2017, Pinkberry from 2012 thru 2016, Noodles & Co from 2003 thru 2010, and on the brand advisory board of Silver Oak winery from 2011 thru 2013.  

Anna Barber
Managing Director, Techstars LA

Anna started her career as a corporate lawyer focused on public company transactional work and spent two years at McKinsey as a strategy consultant to retail, media and financial services companies. She served as VP Product at and two other early stage e-commerce companies, before transitioning to Los Angeles where she started a talent management firm and produced two feature films.

In 2006 she sat next to a woman on an airplane who became her business partner in her next startup, Scribble Press. Anna was most recently GM and VP Partnerships at Fingerprint Digital, after selling Scribble Press to Fingerprint. During the past decade she has served as an advisor, strategy consultant and coach to many other entrepreneurs, with a focus on commercialization, business development and financing. She lives near the beach in Los Angeles with her two sons. When she’s not helping entrepreneurs, she likes to ski, hike, scuba dive and let her kids try to beat her at tennis.

Mia Britel
Principal, Deloitte Consulting

Mia is a C suite advisor with a proven track record of selling and delivering strategic enterprise-wide capabilities for global Fortune 500 companies. With 25+ years of experience in Big Four Consulting working with a wide range of clients and industries, she brings deep experience in global sales, strategy, portfolio management, budgeting, contract and supplier management. Mia also has a passion for developing future women leaders and it is that passion that has brought her to the Girl Scouts of Greater Los Angeles Board of Directors.

Coaches and Mentors

Elana Shapiro
Associate Program Manager, Cedars-Sinai Accelerator

Elana Shapiro is currently the Associate Program Manager for the Cedars-Sinai Accelerator powered by Techstars. In her current role, she oversees program operations and helps guide prospective companies through the recruiting and application processes in the off-season. Prior to starting with the program as an Associate in March 2016, Elana worked in a variety of non-profits, policy institutes and research organizations focusing on human rights and healthcare access before getting involved in the world of digital health. Elana is a graduate of Tufts University, where she studied International Relations and Community Health

Danielle Willard

As an eager 7-year-old, Danielle Willard quickly recognized an opportunity when her uncle's failed baseball card business resulted in a surplus of bumper stickers. Danielle took this opportunity to sell the stickers door-to-door, eventually profiting hundreds of dollars. At age 10, when she received a bracelet-making kit for Christmas, she created one of the first AOL teen chat rooms where she featured photographs of bracelets she hand made and collected e-mail addresses for direct email marketing purposes. Danielle soon began receiving cash payments in the mail from all over the United States. By the age of 10, she had experience with direct marketing, sales, and a keen entrepreneurial ability to recognize targets of opportunity and adapt accordingly. Danielle credits this mindset to skills she learned as a Girl Scout. These skills helped shape her future career and educational decisions. Danielle has held titles such as Career Planner, New Business Consultant and Director of Sales all while maintaining her small catering/event planning business on the side. With a Bachelor of Arts in Business Administration with concentration in Entrepreneurship and a Master of Business Administration soon to be completed, Danielle is excited to share her knowledge and experiences as a young female entrepreneur during Startup Weekend 2018.

Deborah Allison
Interaction Designer, Disney Parks & Resorts

Deborah is an Interaction Designer that specializes in creating innovative digital experiences for native apps, mobile and web. She currently works for Disney’s Parks and Resorts Digital team, connecting guests with tools that enhance their vacation. 

Callie Tepper
Digital Designer, Walt Disney Company

Callie is currently a Digital Designer at The Walt Disney Company. She has the daily challenge of creating visually stunning and user-friendly experiences across a multitude of interfaces including native apps and web. She is passionate about new technology and understanding the behavior of digital users.

Marcelo Calasich
Digital Product Manager, The Walt Disney Company

Marcelo currently works for The Walt Disney Company where he focuses on driving opportunities for Annual Pass membership. He is a visionary, creative mobile professional and project manager with 7+ years of experience, including at a health and fitness marketing company and at the gaming company Electronic Arts.

Event Sponsors, and Partners

The Startup Weekend Girl Scouts Greater LA team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Organizing Team

Techstars Startup Weekend Los Angeles is 100% led by volunteer community leaders.
Learn how to get involved here

  • Bethany
  • Elizabeth
  • Melissa


Kacey Wherley
Production Lead, Techstars


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