Startup Weekend CalState LA

    Friday, November 21 - 23, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend CalState LA

Friday, November 21 - 23, 2014

Friday, November 21 - 23, 2014
Event starts at 5:00 pm

CalStateLA Los Angeles Room
5151 State University Drive
Los Angeles, CA 90032

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Join us as we kickstart our entrepreneurial ecosystem!

Startup Weekend is a 54-hour, weekend long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if business ideas are viable.  On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

See what it's all about

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Friday November 21st

5:00 pm
Arrive at the venue and get checked in

5:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

6:00 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:00 pm
Pitches Start
Optionally line up to give your pitch

8:30 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 22nd

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

10:00 am
Special Event
We will be conducting a very special event that will ensure your mind is flexible for the long day ahead of you.

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

5:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 23rd

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


James Goodrich
Dean, College of Business and Economics at California State University, Los Angeles

Dean Goodrich oversees the departments of Accounting, Economics and Statistics, Finance and Law, Information Systems, Management and Marketing within the College of Business and Economics, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). More than 3,400 CSULA undergraduate and 390 graduate students are enrolled in seven degree programs within this College.

The Dean is the chief academic and administrative officer responsible for strategic management, internal operations, faculty, budgets and external relations, including accreditation

Ron Glickman
Vice President Information Technology at Trader Joe's

Ron Glickman is a forward-looking C-level IT leader with a fierce desire to add value,develop out-of-the box solutions to business challenges, and drive innovation that leads to profitable growth.Throughout his 20+ year career,Ron has transformed inefficient IT organizations into cost effective,high-performing entities by partnering with executive teams to align the technology strategy to serve the business,develop an IT culture of high performance, and improve both the effectiveness of customer solutions and the efficiencies of global operations. Ron co-authored “Crafting and Executing an IT Sourcing Strategy”, an academic case study published in the Journal of Information Technology. He teaches transformational change leadership at universities in the United States and India and serves as the Chairman Emeritus for Camp Kesem. Camp Kesem empowers college student leaders at 60+ chapters nationwide to create free, life-changing summer camps for children affected by a parent’s cancer. Ron and his family live in Los Angeles California.He holds a BBA from National University and an MBA from the University of Southern California.

Event Judges

Michael Miller
Angel Investor & Co-Founder of Wild Horse Labs

Mike is the Co-Founder of Wild Horse Labs™, an International Education and Investment Network based in Los Angeles, California. Wild Horse Labs focuses on mentoring and training Global Entrepreneurs to fund promising early-stage companies resulting in successful and self-sustaining businesses. In his role, Mike oversees Accelerator, Incubator, University, Membership & Sponsorship Development and International initiatives. He is also the Chief Instructor of the world-class Investment Accelerator™, a monthly seminar created to educate entrepreneurs on how to receive funding and resources beyond capital by investors and a member of Tech Coast Angels (

As a Board Member of the Swedish American Chamber of Commerce (, Mike helps facilitate trade between Sweden and the United States. Mike is also on the Board of Advisors of California Polytechnic University’s Tech Transfer Office and Innovation Village, a 65-acre property that is currently home to 500,000 square feet of Class A office, research & development, and laboratory space.

Mike started his career in Corporate America with the Bendix Corporation and AlliedSignal. Positions he held included Acquisition Manager, Divisional Chief Marketing Officer, New Product Development Manager, Distribution Manager, National Sales Manager and Marketing Communications Manager. Mike’s next venture was Management Consulting, and his clients included organizations from pre-revenue start-ups to Fortune 100 public corporations. Additionally, he has been an Owner/Partner of four firms, including: Verify Investor ( and an online Clean Tech & IP Exchange Site,

Chris Wadden
President of Veraison LLC and Active Investor / Board Member at Pasadena Angels

Mr. Wadden is an active member, treasurer, and board member of the Pasadena Angels that invests and mentors early stage companies.

Chris is an entrepreneur, executive, consultant, investor, and educator. He is President of Veraison LLC which provides strategic and operating advice to small and medium sized companies along with assistance for debt, equity, and non-bank financing. He and his wife Susan produce, sell, and market artisan single vineyard pinot noir wines under the “Affaire de Coeur” brand.

Chris has had 30 year career in consumer products with 20 years as General Manager and President working domestically and internationally. He has driven top line growth through aggressive new branded, private label and licensed national product introductions (over 400 new products) and focused marketing programs. He has also developed several independent brands including the” Back to Nature” brand that was purchased by Kraft Foods in 2003. He is also noted for his expertise in optimizing operating performance resulting in improving all of the companies operating income that he has worked with. Chris ran Nabisco’s joint venture in the People Republic of China in the early 90’s for four years and designed the market development, operations, and manufacturing plan that are in place today.

Chris is an adjunct professor at local universities He specializes in teaching courses in Marketing, Change Management, Business Planning, Entrepreneurship and Finance. He has also been a guest lecturer at conferences that focus on doing business in China and entrepreneurship.  

Mr. Wadden earned a BS in Mechanical Engineering from Texas A&M, Degree in Culinary Arts from The Art Institute of Fort Lauderdale, and an MBA in finance from Keller Graduate School of Management.  Mr. Wadden also holds a professional engineer license from the State of Texas.

Frank Grant
Member of Pasadena Angels and Senior Cousel at Perkins Coie

Frank Grant is a member of Pasadena Angels and focuses on early-stage technology investments.  Frank has been practicing law for over 17 years and is Senior Counsel with Perkins Coie, representing entrepreneurs, emerging growth companies, venture capital firms and investors. He focuses his practice on assisting clients in solving business problems, executing business strategies and achieving critical business objectives. Frank regularly counsels public and private companies and investors in corporate transactions, corporate governance matters and securities law compliance matters. He has extensive experience with public and private mergers and acquisitions, asset acquisitions and dispositions, private placements and venture capital financings. He has represented numerous private and public companies in the acquisition and sale of full business enterprises, subsidiaries, divisions, and other select assets. Frank earned a MBA from the Stanford Graduate School of Business and a JD from Stanford Law School. He also earned a BA with High Honors from the University of California at Berkeley.

Stephen McGuire
Management Professor at California State University, Los Angeles

A Professor of Management in the College of Business and Economics at California State University , Los Angeles. Steve earned a BA from Providence College , an MBA from IESE Business School ( Barcelona ), and a PhD from The George Washington University (Washington). Steve has taught in the business schools at Georgetown University ( Washington ), The George Washington University, American University in Bulgaria ( Sofia ), Moscow University Touro ( Moscow ), and the Catholic University of Portugal ( Lisbon ). At Georgetown , Steve's course was rated the "most useful" of all electives in the MBA program. At George Washington, Steve was awarded the Bender Prize for Teaching Excellence.At AU Bulgaria, he won the award for best professor in the Executive MBA program.

In addition, Steve has led numerous executive development seminars and professional conferences in several countries. Steve's doctoral fields of study were Human Resources Management and Organizational Change and Development. 

His doctoral dissertation was titled, Entrepreneurial Organizational Culture.
He is the editor and co-author of Managing Organizational Change (Pearson, 2001), as well as several research articles and cases. Professionally, Steve served as a consultant to major multinational corporations in organizational design, organizational change, and HRM in over 20 countries.Some of his clients include Ar Liquide, Autoeuropa (Ford/Volkswagen), The Bank of Portugal, Barclays' Bank, British Petroleum, Cadbury-Schweppes, Ciba-Geigy, DHL, Dow Chemical, ESAB Brazil, Levi-Strauss Europe, Merck Sharp & Dohme, Merloni, ExxonMobil, NCR, Philip Morris, Renault, Sara Lee Europe, Shell, Stora, and Tetrapak.He defined organizational structures and HR policies for numerous organizations, including the Portuguese telephone company, post office, airport authorities and the Chief of Staff of the Armed Forces of Portugal. He also acted as a change agent on behalf of multinationals who acquired firms in Eastern Europe .Steve was a Partner with Hay Management Consultants, a global HR and Organization consultancy. His roles at Hay included President/ Managing Director Hay Portugal, Board Member of Hay Group Europe, Director International Business Group, Practice Director Europe (Research for Management), and Director for Central and Eastern Europe. 

In addition, Steve was Managing Partner of MSL Portugal, a recruitment and selection firm, and ran his own (small) import/export company, Iberian Imports, Inc. Steve also serves as a coach to entrepreneurs, and sits on several start-up Boards of Directors and Boards of Advisors.

Coaches and Mentors

Matt Munson
Co-Founder & CEO at Twenty20

Co-founder & CEO of Twenty20. Fortunate to lead one the country's top product and engineering teams and be backed by First Round Capital, Founders Fund, Bullpen Capital, Scott Banister, and other great investors.

Advisor to several talented startups including Chewse, Dart, and Get Social.

Nardo Manaloto
Chief Product / Innovation Officer at Geppetto Avatars

Nardo Manaloto has made innovation and human-centered design his career and social mission in life, having served the last seven years as Director of Innovation & Design for Kaiser Permanente. There’s always a way to do something better, smarter and faster while improving user experience and peoples’ lives, and Nardo can make that happen.An executive with more than 22 years of healthcare information technology and industry experience, Nardo is a strategic thought leader in solution concepts, disruptive innovations, user experience design, analysis and architecture design, hybrid value chains, and applied innovations for current and leading edge technologies.He takes pride in being known as one of the most ‘disruptive’ innovators in healthcare, and considers tinkering with new toys, gadgets and applications the best way to relax.

Audrey Bellis
VP Marketing at, Author, & Community Developer at Indie Desk

A self starter from an early age, Audrey graduated CSULB with a BA in Psychology at the age of 20 on a full academic scholarship. She's been the founder of several bootstrapped start ups and currently serves as the VP of Marketing where she is changing what it means to comment online for publishers.

Audrey also serves as Community & Development for Indie Desk, one of the first co-working spaces in Downtown LA. She is actively involved in building the DTLA Tech scene at large through a grassroots Tech Task Force. Audrey is also bringing theWhat If...? Conference to Los Angeles in June of 2015.

She has also been published by, The Huffington Post, Morocco World News, and The Times of Israel. Her first book (a memoir and personal development guide): 'Dirty To Worthy" will be available for pre-order at the end of the year. Audrey has also served on the Advisory Board for Catholic Charities Los Angeles- San Pedro Region, and as an Emerging Leader for United Way of Greater Los Angeles. 

Barney Santos
CEO @BLVDMRKT and @Gentefy

Barney was bit by the entrepreneurial bug at an early age when he started selling handmade key chains at the Santa Monica Pier at age 9. Several years later he used that same ambition to start and grow several for profit businesses, including FieldExperts, which was the largest field inspection company in South Los Angeles, managing over $400 million in toxic bank assets. 

Since then Barney has worked on several initiatives that included launching a non-profit, co-founding a Global Innovation Fellowship program and teaching entrepreneurship at CalStateLA, USC, and Pasadena City College. Currently Barney is the Entrepreneur in Residence at CalStateLA's Center for Innovation & Entrepreneurship

Salvatrice Cummo
Director at Pasadena Small Business Development Center

Salvatrice Cummo has a unique perspective on what it takes for a businesses to succeed by having worked in family businesses, publicly traded companies and not-for-profits. Her experience started during high school working in her family business. She helped play an integral role in the daily operations, customer service and marketing. Salvatrice left the family business in order to pursue her education. She graduated from Cal Poly Pomona University with a degree in retail management. She was immediately hired by Macy’s West and quickly rose the corporate ladder. During her tenure at Macy’s West, she increased year-over-year sales, reduced employee turnover and made her stores highest ranking among the region. Despite all of her success, Salvatrice’s true passion was for small businesses. She left Macy’s West and began working for the Montebello Chamber of Commerce as their Director of Small Business. At the Chamber she assisted small businesses with marketing strategies, business plans, business connections and access to capital. During her six years with the Chamber, her work in helping small businesses also translated into never before seen income for the Montebello Chamber of Commerce. In September 2013, Salvatrice decided to take her knowledge and skills to a much wider audience and accepted the position of Director for the Pasadena Small Business Development Center (SBDC), a program funded by the Small Business Administration (SBA) and Pasadena City College. Her role is to provide businesses with no cost one- on-one consulting with industry experts in areas that include, butnot limited to, marketing, accounting, software training, legal, employee relations, access to capital and business planning just to name a few. In the few months that Salvatrice has run the center, she has helped individuals make their dreams of starting a business into a reality and has helped businesses improve their business acumen in order to obtain their goals. Salvatrice’s interest in small business is also seen in her advocating efforts on behalf of small business at the federal, state and local levels. 

Eileen Rivera
Production Specialist at YouTube Space Los Angeles

Work directly with creators in the YouTube Next Lab in their production efforts. Conceive, develop and execute programming events that leverage all the capabilities of the YouTube Studios and energize large numbers of creators. The lead on all things live-streaming

Albert Napoli
Professor of Entrepreneurship at USC & Program Manager at USC Accelerator / Incubator

Albert Napoli has been a professor at the Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business at the University of Southern California for the last six years.  Some of the courses he teaches are Business for Non-Majors, Management of Small Business, Management of New Ventures and Entrepreneurial Family Business. Albert has also run a number of entrepreneurial venture competitions including the New Venture Seed Competition, Silicon Beach at USC, and the Marshall School Graduate MBA Venture Competition for Women. Prior to teaching at USC, Albert was worked in the private, public and non-profit sections. He began working in the real estate industry for various developers, property managers and real estate brokers in 1989. At the end of 1991 Albert opened his own full-service real estate business in the San Gabriel Valley. It was at this time that Albert also began mentoring and advising startups and small businesses on their respective business plans and sharpening their business acumen. Albert graduated with a Bachelor of Science in Business Finance and Economics in 1989 and with an MBA in 2007, both from the University of Southern California. 

Micah Cohen
Product Manager-Growth at

Micah is an experienced growth product manager and marketer. He worked at LivingSocial helping to scale growth/user acquisition & currently runs growth at Twenty20. Micah also writes for, opining on new developments in technology.

Lawrence Cisneros

Lawrence Cisneros is the co-founder and CEO of DRNXMYTH (@drnxmyth on Instagram), a venture-backed alcohol technology company that bottles, fresh craft cocktails with their patent-pending technology.  He received his J.D. from USC, and B.A. from SDSU.  

Juan Vasquez
Organizer at NationBuilder

Juan Sebastian Vasquez is an Organizer at NationBuilder. He spends his day working at the intersection of community organizing and technology for political and nonprofit groups worldwide. He focuses much of his energies on the the Latino community, working with political advocacy groups, immigration reform movements and other minority organizations. Previously, he led the most active social media team in the 2013 Los Angeles mayoral elections and was the Director of Communications for a local technology nonprofit. 

Juan is part of the HuffPost and The Good Men Project blogger networks and in 2013, his social media team was named to the Los Angeles' Social 25 (25 most influential entities in social media). He has spoken at organizations such as the New Leaders Council, and was recently asked to speak at the University of Florida on technology as a pathway to social change. Juan is a pretend chef, amateur cyclist, and full-time rule breaker.

Stephanie Ardrey
CEO at iVentLabs and Venture Partner with K5 Launch Accelerator

Stephanie is a serial entrepreneur, having conceptualized and launched multiple business ventures over the last three-decades. Her entrepreneurial and corporate experience has covered multiple industries including: real estate finance, construction and development, consumer goods, entertainment – music, film, and television, high-tech, financial services, insurance, municipalities and more. Ardrey has trained thousands of entrepreneurs nationally, and is an adjunct professor teaching in the Bachelor of Science and Arts programs at California State University, Los Angeles and FIDM/LA. She is the author of “Show me the money: the 9ps to profit!” – released in 2012, and columnist for and CaribPress. Ardrey recently also joined University of California, Los Angeles’s Extended Education department to create and deliver a course in the newly created Certificate, Small Business Management and Technology series.

Previously, Ardrey directed a multibillion dollar portfolio of commercial real estate development projects – luxury, mixed-use, and retail commercial projects. Prior to entering the high stakes high pressure world of commercial real estate development, Ardrey served as the President/CEO of The ArdreyGroup Inc., a full-service advertising and marketing communications agency with eight offices across seven western states, a capitalized financial base of over $250 million dollars due to a joint venture. The ArdreyGroup Inc. provided multicultural solutions for clients including: California Department of Health Services, PetsMart, Chart House Restaurants, Six Flags Magic Mountain, Phoenix Lottery, Texas Utilities, Bank of America, Epson America, House of Seagram’s, and others. The ArdreyGroup Inc., was the outgrowth for Ardrey Associates International, a marketing communications firm with clients such as: Macy’s of California, the Claremont Resort Hotel, Hyatt Regency Hotel, Parc Oakland Hotel, KDIA, and KSOL radio stations, Dole Foods, Golden State Warriors, Kal Kan/M&M Mars Foods, City of Oakland, the Urban League, and others.

Ardrey’s experience includes real estate acquisition, finance, development, construction, management consulting, market research, plan development and execution. Her specialty markets include: real estate finance and development, along with an extensive background with consumer good, manufacturing, high technology and finance industries. Her clients have benefited from her ability to micro-market, while achieving macro-marketing goals. She is known for her ability to take a client from concept to point-of-sale/service with dynamic results that are based on a bottom-line approach. 

Ardrey in completing course work for a Doctor of Business Administration, International Business, holds a Master of Arts degree from Antioch University – McGregor School of Business focusing on organizational management and leadership

Cassie Betts
CEO & Founder of

With 16 years in the industry, working with such companies as Disney, MGA, Warner Bros and having her designs grace the retail floors of Nordstrom, Bloomingdales, JCPenney, Macy’s, Kohl’s and Target (to name a few), Cassie is a Fashion Virtuoso. She may look like a youngster, but millions of dollars in fashion industry revenue have stemmed from her fingertips.  She is also a custom couture wedding & red carpet dress designer and a tech-junkie.   She partnered with the #1 web & software development company out of the Ukraine, with the simple task of evolving the Underground Fashion Industry.  She also enjoys MMA, boxing, & re-living her video vixen days. [Fashion Institute of Design & Merchandising-2000]

Don Loewel
VP of Business Development, SnapMD

With over 20 years of sales, marketing and management experience in the Medical Device industry, Don serves an indispensable role as a consultant and adviser to multiple startup companies in southern California. With his strong commercial strategy and business development skills, he has worked with small and mid-market companies to build long-term, sustainable growth. 

Currently, Don is the Director of Business Development for telemedicine software company SnapMD, and is a senior Business Development Advisor at Metamason, a 3D printing startup currently located at Idealab in Pasadena. In addition, Don is a lead consultant at the Pasadena Small Business Development Center, where he mentors new and existing businesses in the areas of: business plan development, capital acquisition, operational efficiencies, market development, application of new technologies and strategic positioning for long-term growth and prosperity. Don was recently chosen to judge the Silicon Beach at USC pitch contest where 3 of the 5 teams he coached made it to the final round. Don truly enjoys and has a passion for volunteering his time to help entrepreneurs achieve their maximum potential.

Tim Mattan
Associate Lead Center Director, LA Area Network Small Business Development Center

Tim is the Lead Center Associate Director for the Los Angeles Regional Small Business Development Center Network and published author. He oversees operations for the Lead Center hosted by Long Beach City College and the non service centers in the LA regional SBDC network. Tim’s fun-filled days include fiscal and operational compliance of SBA funds, Professional Development for the SBDC Network, and data capture for local, state and federal economic development records. Over the past 10 years, Tim has had extensive participation in entrepreneurship education and economic development. He successfully created and ran an entrepreneurship center and business incubator and helped launch several businesses throughout the State of Nebraska. This experience allowed him the opportunity to write his book The Pocket Business Coach: Creating and Enjoying an Entrepreneurial Life. Entrepreneurship is more than just business plans and financial statements. When jumping into the fast-paced world of entrepreneurship, people must remember they have families, friends and personal lives to take into consideration when risky decisions are made and money is spent.

Event Sponsors, and Partners

The Startup Weekend CalState LA team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors



Organizing Team

Techstars Startup Weekend Los Angeles is 100% led by volunteer community leaders.
Learn how to get involved here

  • Barney
  • Mylen
  • Joeseph


Victoria Stoyanova
Community & Culture

Victoria helps startups and big companies build strong brands,
communities and culture. Her career began in advertising, where she worked at Buzzman (Paris), Your Majesty (New York) and Mother (London).

Hand-picked to head up startup community development in Europe, Victoria joined Techstars as Regional Manager. A journey that led her to the role of Director of Community and Culture at Second Home, and a steady diet of airport sightseeing and mentoring across Europe.

Victoria enjoys working at the intersection between industries, ideas and people. With expertise at the convergence of startup and big company culture, she has had the joy to work with exceptional people at places like
the BBC, EY and the Victoria & Albert museum.

In her free time, Victoria produces and facilitates talks, workshops and exhibitions. She also runs the London chapter of CreativeMornings, a monthly breakfast lecture series for the creative community taking place in 130+ cities globally.

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