Visualizing the Hustle

03/11/2016 | By Austin Lopesilvero

This post originally appeared on

It takes more than an idea. Starting a business requires ambition, intelligence, passion, and a plan. It takes long nights of deep thinking, weekends spent glued to a computer, and the stomach to handle all the unexpected success and failure entrepreneurship brings.

Most of all, it takes hustle.

CEO and founder of Uber, Travis Kalanick, spoke to a crowd of entrepreneurs at 2010’s Tech Cocktail Startup Mixology Conference. While there, he shared a nugget of entrepreneurial wisdom that helped ease the uncertainty that so often clouds startup development:

“Fear is the disease. Hustle is the antidote.”

For Startup Weekend Louisville’s 8th iteration, Forest Giant distilled Kalanick’s message into a design that reflected the spirit of Louisville’s entrepreneur community: hustle. Check out the video below featuring Creative Director Jon Shaw’s inspiration for the 2016 design.



Forest Giant is company of designers, developers, and strategists driven by opportunities to solve complex problems using software and technology. Learn more about our latest project, Helm, at or view our work at Forest Giant is proudly based in Louisville, Kentucky.