Startup Weekend Wearables and Fashion Tech Global Battle

    Friday, September 11 - 13, 2015

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Startup Weekend Wearables and Fashion Tech Global Battle

Friday, September 11 - 13, 2015

Friday, September 11 - 13, 2015
Event starts at 6:30 pm

120 SW 8th St.
Miami, FL 33130

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Startup Weekend Wearables and Fashion Tech Global Battle

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Technology and fashion are not fields that have previously been known for their interaction. Until now. Wearables, e-commerce sites, apps and fashion tech are changing both industries at an incredible pace. To celebrate, we’re gathering together renowned wearables and fashion tech experts, the latest technology trends, and the most talented young entrepreneurs in the world’s biggest Wearables & Fashion Tech startup competition in the world!

Oh wait, the opportunity (and fun) doesn't stop there! We are coordinating with teams in New York, London, Chicago, Guadalajara Mexico and Santa Cruz Bolivia to host Startup Weekend Fashion Battles during the same weekend. The winning teams from each city will be flown and compete against one another on a global stage in Poznań, the home of the 8th Art & Fashion Forum powered by Grażyna Kulczyk! More info here:

Welcome to STARTUP WEEKEND'S GLOBAL WEARABLES AND FASHION TECH BATTLE! Each of the cities participating will host a Startup Weekend - a 54-hour event bringing together developers, designers and non techs to create functional companies from scratch.

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures.


Q. Is this program a good fit for me?

A. If you're passionate about innovating within the fashion and retail space, this is for you. Whether or not you work within the industry, your experience, passion, and perspective can lend towards the development of a successful idea. Programmers, marketers, strategists, creative professionals, and all around driven people will come together in this weekend of connections and innovation.

Q. I’m a web developer…what do I have to do with fashion?

 A. Anyone can help disrupt an industry, regardless of what their skill set is. If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy, Piperlime, ASOS, Gilt, etc.).

Q. I’ve got a fashion idea but I have no idea where to start.

A. We know...this is not a question, but we want to comment on this. Startup Weekend Fashion Innovations is the perfect opportunity to pitch your idea, gather a team and see if you can turn your idea into a business! We’ll give you the tools to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges.

--- A little bit more about Startup Weekend: All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

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Friday September 11th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday September 12th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday September 13th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Cecile Alper-Leroux
Vice President, Product Strategy at Ultimate Software

Cecile Alper-Leroux is currently the Vice President of Innovation at Ultimate Software.   She is responsible for defining the vision and long-term direction of UltiPro and fostering a culture of innovation at Ultimate, resulting in the delivery of innovative people first solutions. She is also responsible for defining and carrying out the global vision and strategy for Ultimate’s human capital management solutions.  She has been with the company since 2010.   Before joining Ultimate Software, Cecile was the Director of Global HCM Product Strategy for Lawson Software.  In this role she led the strategic direction for their next generation of talent management products.   She held various roles from 1998 – 2010 with Lawson Software.   Cecile was Lawson’s Global Business Development Manager where she focused on their Latin American and European markets.  She was also Lawson’s first HR Presales Consultant in their European market where she spent more than 3 years in France and the UK.  She was responsible for the research and analysis of global requirements for Lawson’s Global HR Solutions.   In Cecile’s early career she acquired actual HR experience as an HR practitioner managing a large HR department for a law firm in Illinois.  She was also an HR Generalist for Micro Voice Applications in Minneapolis, MN.  

Hector Garcia Rojas
Venture Capitalist

Hector Garcia Rojas,
Mexican born entrepreneur and venture capitalist, Hector has not only invested in myriad start ups but also assisted other businesses in fulfilling their capital needs, from emerging business in fringe industries to established companies with proof of concepts who are looking to expand their market.   

Hector is a capital partner in companies ranging from; apparel and fashion lines to alternative energy companies.  His latest project was an art gallery/PR art agency which opened in 2011 in Wynwood, which he recently sold.

Hector enjoys funding companies who he feels can change the face of their prospective industries.  He fundamentally believes in the idea that "Disrupt" is simply not enough, but rather Revolution is just the beginning.

Jose Ignacio Rasco
Co-Founder of

José Ignacio Rasco is the Managing Director of STRAAT and founder of, Miami’s newest co-working space, where the future is made. STRAAT is in the business of building companies, and is currently growing three startups in industries ranging from car restoration to health technology. He is responsible for all of the Company’s investments and provides strategic guidance to STRAAT’s portfolio companies. In addition, he oversees the Company’s growing urban real estate holdings.

Previously, he was CFO and one of the co-founders of .CO Internet, a top level domain business founded in 2009 and sold in 2014 to Neustar, Inc., a global technology and analytics provider. He serves on the board of directors of the portfolio companies and brings his experience in finance, accounting, international structures, and tax.

He serves the community as a Trustee of the Miami Chapter of Awesome Foundation and volunteer member of the Miami-Dade Public Schools Audit and Budget Advisory Committee. He is a CPA, graduated from the Wharton School of Business and has a Master’s degree in Taxation from Florida International University.

Chuck Riggle
President Carpèggeo LLC

Chuck Riggle is currently the founder and President of Carpèggeo LLC, a consulting firm that helps SMB companies and high growth startups develop and execute business and marketing strategies that enable sustainable growth. 

Chuck is focused on digital transformation, the use of data, technology and process automation to manage the information that exists within companies to unlock value creation and dramatic revenue growth.

Prior to Carpèggeo, Chuck held executive positions in several startups focused on wireless technology, mobile devices and broadband access. Of these startups, one was grown from initial revenue to over $100M in six years, two were acquired by large public companies, and the other is currently operating profitably as an independent company. 

Chuck organizes the IoT South Florida Meetup Group, which brings together developers, entrepreneurs, business executives and investors around topics and projects of the Internet of Things, including wearables. Chuck has participated in prior south florida hackathons and is a judge for the annual FAU Business Plan Competition. In his spare time, Chuck is an avid runner and is involved with the competitive marching band program at Stoneman Douglas High School.

Coaches and Mentors

Adam Boalt
LiveAnswer CEO

Adam Boalt is currently the Founder and CEO of LiveAnswer, Inc. based out of Pipeline Brickell.  Launched in March of 2014, LiveAnswer technology is revolutionizing the call center model and has provided over 3 million minutes of on-demand phone support to over 1000 businesses including: Uber, the Game Show Network, Dome 9 and the Hearst Corporation. 

Prior to LiveAnswer, Adam founded which was voted #1 by the Wall Street Journal and became one of the largest 24 hour passport expeditors in the world.  He successfully exited the business in 2012 to a private equity group.

Over the course of his career, Adam has raised multiple rounds of financing for other startups he co-founded and is a regular speaker in various topics ranging from Government 2.0 to Entrepreneurship.  He was invited to speak at the World Bank with Tim O’Reilly after winning 1st prize in a government innovation contest coordinated by President Obama's former CIO, Vivek Kundra.  He has also been featured in several publications including Entrepreneur, Forbes, INC and ZDNet for his accomplishments.

Adam Leonard
Southern Regional Sales Director

Adam is a Product Engineer at HappyFunCorp, a Product Development company based out of Brooklyn NY. Adam has been a self-taught Developer since the age of 10. His programming knowledge includes the languages C, Swift, Scala, Ruby, and Go. He’s given a range of talks at various events including Steel City Ruby and Brooklyn Swift. Ask Adam anything about programming, and/or product development and he'll give you an ear full of value.

Adam is focused on startups and growing the South Florida startup community. He has worked with many startups including Moviepass and Webby Awards helping them build their technology platforms, teams, improve their development processes, and scale to support millions of users.

Adam has participated in many startup events both in leadership and team member roles. He recently participated in Startup Weekend Miami earlier this year placing 2nd with HandyCab, a vehicle service for those with disabilities. When Adam is not working, you can catch him mentoring at Wyncode.

Ariel Quinones
Co-Founder at Ironhack

Ariel Quiñones is the Founder of Ironhack, a top-ranked coding school with campuses in Miami, Madrid and Barcelona. Prior to Ironhack, Ariel was the CFO of a VC-backed startup in Brazil, worked in Business Development at mobile gaming startup in San Francisco and was an investment banker on Wall Street. Ariel has a bachelor's degree from Harvard College and an MBA from the Wharton Business School.

Brian Brackeen
CEO, Kairos

Brian Brackeen is the founder & CEO of, a facial recognition company, based in Wynwood. Their products not only identify a individual within a million in 800 milliseconds, it also understand someones age, gender, attentiveness, and up to 5 distinct emotions. 

Kairos’s growth was noticed by the Wall Street Journal in 2013, as it was selected as one of the top 25 startups in the country and it participated in the WSJ Startup of the Year. They were also selected as a company in 2014.  Kairos has raised over 5 million dollars in funding from investors in Florida and California. 

Brian cut his technological teeth at leading firms like IBM and Apple. At Apple he managed back office systems for Apple corporate and retail facilities around the world.
Brian has a daughter (who is 13 and going on 23) :) and is a rabid Miami Heat, & Philadelphia Eagles fan.

Dawn Dickson
Founder and CEO

Dawn W. Dickson is a serial entrepreneur with over 15 years of experience in marketing and business development. She launched three successful cash flow positive companies since 2002, her most recent ventures Flat Out of Heels, LLC and Solutions Vending International (SVI) in April 2011 after identifying a need to create a product to provide women with convenient relief after hours of wearing high heels. 

Dawn has received numerous awards and accolades for her business savvy and pitching skills, recently taking home the $25,000 cash prize at Essence Festival for winning the PowerMovesNOLA ‘Big Break’ pitch competition. As an entrepreneur Dawn has been invited to speak on numerous panels and workshops and featured in countless media outlets including Upscale Magazine, the Miami Times, The Miami Herald,, Women’s World Daily, and the CNBC/Yahoo series ‘The Biz Fix’ with Marcus Lemonis in May 2014.  

A recognized millennial leader, Dawn is featured in Who’s Who in Black Columbus, Who Who’s in Black Atlanta, honored as one of Legacy Miami’s Top 40 Under 40 Black Leaders in South Florida, and listed among the ‘50 Young Visionary Women Leaders to Watch in 2015’ by Innov8tiv Magazine. Dawn is a member of the Miami Dade Chamber of Commerce and currently sits on the boards of Fashion Inspires More and the Nelson Foundation where she can continue her life’s passion of working with women and minority entrepreneurs.

Rodo J. Novarini
Active Angel, Entrepreneur and Business Consultant to the Wireless Telecommunications Industry

Successful senior executive with 15 years of experience leading service delivery and sales team in growing businesses; from startups to new divisions in $30 billion companies, in such diverse environments such as US, Latin America and Australia.  Currently: entrepreneur, wireless telecommunication consultant and angel investor.With significant experience managing 9 digits business and service contracts, in several industries such as telecommunications, IT and automotive, I am currently working as a consultant for young companies looking to accelerate growth including a developer of CRM software specially focused on telecommunications companies.Previously, I was involved in creating the service business for Brightstar Corp, which took me 5 years to Australia, after which I brought that learning and applied it as VP of Services for Latin America.  Most recently, sold Brightstar services to Sprint from a global role.  From these different roles I have negotiated and managed large service contracts with multinational corporations, such as IBM, Sprint, Telefonica and Telstra (50% telco business in Australia).Before my Kellogg MBA, I created a car maintenance business for the largest Oil Company in Argentina; which later on I launched as a franchising model. In that company I've also launched and manage complete product lines such as motorcycle and motor boats lubricants. And before that I created a startup around an original design for car sun-shields as promotional products, which I successfully sold within 1 year.

Nelson Milian

Nelson Milian is an entrepreneur from Hialeah, Florida and a graduate from Florida International University. He has a deep passion for tech since his first computer at 8 years old. He started out in IT services and evolved his skills to match the fast pace of technological progress. Nelson is adamant about the potential for technology to change the way the world learns. He is the co-founder of the Wynwood Maker Camp: a technology summer camp for kids focused on personalized learning. His new adventure is a learning center in Wynwood that expands on the concept of the Wynwood Maker Camp. Nelson recently ran for Florida State Representative in 2014.

Nizar Khalife
Lead Instructor at Ironhack

Nizar has been a Web developer for over 8 years and now enjoys passing on his knowledge as the Lead Instructor of Ironhack in Miami. He also helps organize and speaks at local meetups. Nizar likes to spend his free time on basketball, films and video games. In other news, he recently got married to his longtime girlfriend, Michelle.

Jordan Silver

Jordan brings a fresh, enthusiastic energy to the DesignLab that all the students really love. Besides her role as an instructor, she headed an entrepreneurship program dedicated to designing for students with disabilities at Miami Dade College. She is an innovative fashion designer in her own right (creating universal clothing for all women no matter age, size or ability level.) and tries to bring that unique perspective, knowledge of the fashion industry and energy to everything she does at DesignLab Miami.

Eddy Borja

Some developers merely adopted mobile, but this guy was born in it! Eddy began his career writing software exclusively for mobile platforms in March 2008 with the first release of the iPhone SDK, so he can sympathize with the resource constrained environments that wearables and other embedded devices live in. His official introduction to the world of startups came in 2011 with Startup Weekend Miami, and he has since participated and mentored in over 15 Startup Weekend events (one of them even featured a fashion technology theme). Last year he was an organizer for Lean Startup Machine in Miami, and was recently in Batch 12 of “500 Startups” accelerator program in San Francisco. These days he continues to write mobile software, mostly for iOS, but is also expanding into full stack web development with Meteor, a bleeding-edge framework for building realtime web apps in Javascript (which he claims will be the next big thing). 

Zachary Weiner
Software Engineer

 Zachary Weiner a.k.a. DevelopingZack is a self taught software engineer with over 8 years of experience working on Web & Mobile projects for Citrix, Nascar, Hilton Hotels, and PriceWaterhouseCooper. In 2014 Zack was an original co-founder of the First Ever Hack-a-thon & Tech Day at an NFL Stadium, The FinTank, and he's been obsessed with the Internet of Things ever since. Zack has created IoT MeetUp Groups, Tutorials, Courses, and Events and continues to focus on how Connected Devices can make the experience of everyday life more Awesome! 

Lila de la Chesnaye
City Manager at Instacart

Lila is originally from Mexico City and grew up there, Puerto Vallarta, Guadalajara, and Texas. She spent a year abroad in Italy, while studying at Stanford, and shortly after, she set off to New York to work as buyer for Victoria's Secret. After getting her MBA from Wharton, she spent a year at L'Oréal as a brand manager for Lancôme and YSL Beauty and then joined an exciting flash sales joint-venture between American Express and vente-privee. Loving new and international adventures, Lila took a position heading up key and global business for a burgeoning Parisian e-commerce site that had her stationed in Malta and traveling extensively throughout the EU meeting with fashion and lifestyle brands. Last year, Lila launched a flight simulation venture in Miami, with Boeing as an exclusive partner, running joy rides, corporate events, and Fear of Flying courses on full-motion 737NG, 747, 757/767, and 777 sims! With news that Instacart was to launch in Miami in 2015, Lila joined the team as the City Manager, which spans operations, tech, and people management!

Ignacio Tejedor
Program Leader of The Startup Challenge at The Idea Center of Miami Dade College

Ignacio has an extensive experience in international business development. He started as an strategy analyst at Telefonica. Then he realized he wanted to be more related the interaction with the client, the sales and the business development. He represented the Chamber of Commerce of Madrid at the Trade Commission of the Embassy of Spain in Kuala Lumpur, Malaysia, where he was able to support Spanish companies to reach the Asian economies. After that, he moved to Miami, to create the subsidiary of Airzone, a manufacturer of HVAC and intelligent homes systems. He moved back to Spain and joined Mitsubishi Corporation, where he led the development of power plants projects in Latin America and Africa, and the Smart City Zem2all. Recently he graduated with an MBA from the IE Business School and moved to Miami, where he is the Program Leader of The Startup Challenge at The Idea Center of Miami Dade College. Ignacio is passionate in talking about startups, technologies, business and politics. He recently had a daughter and she keeps his hands full.

Rafael Romero
Marketing Director Latin America and Caribbean

Rafael has over 20 years of experience in Marketing in consumer goods and brand management in Latin America and USA.
He was a senior Director for Unilever with responsibilities for brands and categories in personal care products for all Latin America from many years before he expanded his expertise into the QSR industry.  

He has managed international brands in Mexico such as Domino's Pizza, Led market entries in to Brazil for Burger King and Most recently leading Wendy’s in Latin America and the Caribbean as the Marketing director leading the brand expansion and growth.
Rafael is also a Business Consultant and Entrepreneur having founded several businesses in diverse industries during the course of this career.

Meneti Dissenha
Head of Business Operations at LearnerNation

I'm an entrepreneurial business operations lead who is passionate about connecting people and ideas through new technologies. Over the last several years, I've built and managed integrated business intelligence and operations departments for companies big and small, including one of my own. 
I love working with smart, passionate people, building teams, and driving results. Although I've touched many industries, my passion for helping organizations develops the processes, analytics and day to day operations to understand and leverage new technologies has never wavered. 

Event Sponsors, and Partners

The Startup Weekend Wearables and Fashion Tech Global Battle team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Contributing Sponsor

Media Partners

Organizing Team

Techstars Startup Weekend Miami is 100% led by volunteer community leaders.
Learn how to get involved here

  • Paula
  • Pia
  • Carlos
  • Wifredo
  • Linda
  • Jennifer
  • Anas


Kav Latiolais

Event Staff

Romina Kohei
Co-founder of GliderPath

Romina is a Project Management Consultant. She helps small business owners and entrepreneurs streamline their businesses for growth by applying project management strategies. She is also the co-founder of GliderPath Limited, a startup company currently offering 3 different products: - GliderPath Translation Management System, our flagship product, is a SaaS solution that helps translation companies owners run and grow their business,  - GliderPath Consultancy,  a tailored service aiming at finding and addressing business and process breakdowns, assisting with optimization and providing done-for-you solutions,  - and  GliderPath Academy, an online learning platform for project managers, small business owners, freelancers and solopreneurs.  She also created Cool Project Management, a blog focused on tips and advice to help people get started in project management, leadership and entrepreneurship. 

Darryl Doonie

Anas Benadel

Ryan Amsel

Event Blog

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