Startup Weekend Girl Scouts of Greater LA

    Friday, March 31 - April 2, 2017

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Girl Scouts of Greater LA

Friday, March 31 - April 2, 2017

Friday, March 31 - April 2, 2017
Event starts at 5:30 pm

Montrose Program Center
2732 Montrose Ave
Montrose, CA 91020

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Are you a Senior or Ambassador Girl Scout who likes to come up with big ideas, invent things, work with others, and learn skills that will help you with school, college, and a future job? Then Startup Weekend is for you!  

Over the course of two and a half days, you will take an idea from nothing to something, pitch to product. Girls will pitch ideas, form teams around the top ideas, research their customers, and work intensely as teams to build a prototype that demonstrates the potential of their business. The event culminates in a “SHARK TANK” style pitch competition where teams present their business and demonstrate their prototype to a panel of local, high profile entrepreneurs, venture capitalists, and designers. 

In just 54 hours, you will experience the highs, lows, fun, and pressure that make up life at a startup. As you learn how to create a real company, you'll meet and network with the very best mentors, investors, co-founders, and sponsors who are ready to help you get started.  


Any Girl Scout interested in startups, launching a business, entrepreneurship, or creative problem solving is encouraged to register. Startup Weekend demands teamwork, creativity, and determination! External experts with business and technical experience will help mentor teams, however, students will be challenged to push the limits of their comfort zone and learn new skills.  


Startup Weekend teaches and demands teamwork, creativity, determination, and focus from all participants! While teams will be paired with an adult support coach, every team will be expected to manage itself to optimize time.  

Powered by Google for Entrepreneurs, Startup Weekend is a global grassroots movement of passionate entrepreneurs with a mission to inspire, educate, and empower communities to launch revolutionary ideas. It is the largest community of entrepreneurs in the world and has hosted 2000+ events in 200+ countries since 2007. Global sponsors of Startup Weekend include Coca-Cola, 3M, Sprint, Intuit, Chase Bank, .CO, and The Case Foundation.   Sign up today for the first ever Girl Scout-only Startup Weekend!  

Financial aid is available. Questions about financial aid or about the weekend, please contact Bethany Wylie at

Note: You must attend every day. Support volunteers are needed, please contact Bethany at if you are able to volunteer.

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Friday March 31st

5:30 pm
Arrive at the venue and get checked in

5:45 pm
Dinner & Networking
Eat food, share ideas, get to know fellow participants

6:00 pm
Welcome & Speaker
Review agenda for the weekend and introduce speaker

6:30 pm
Teamwork & Innovation Activity
Do a fun, crazy activity to learn how to take risks and make mistakes

7:15 pm
How to Pitch
Do a fun activity and learn about how to make a good pitch

8:00 pm
Go home!
Get excited about pitching on Saturday!

Saturday April 1st

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Pitches Start
Optionally line up to give your pitch

10:15 am
Attendees vote for the top pitches

10:30 am
Intro Workshop
Learn about the weekend deliverable and tools

11:30 am
Teams Assigned - Begin Work
Teams assigned and begin to work on their idea

12:30 pm

1:00 pm
Work & Mentor Meetings
Work hard and meet with experts for advice

5:00 pm
Wrap-up & Go Home

Sunday April 2nd

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Work & Mentor Meetings
Mentors arrive. Ask questions!

12:30 pm

12:45 pm
Finalize idea and presentation

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

3:30 pm
Final Presentations

5:00 pm
Judging & Awards

5:30 pm
Celebration Dinner
Celebrate your hard work and chat with judges

6:30 pm
Wrap-up & Go Home!


Jemie Sae Koo

With fifteen years of award-winning digital and marketing experience, Jemie Sae Koo is an entrepreneurial leader and experienced executive. Jemie has led all facets of marketing in the tech sector. The scope of her expertise and experience covers a broad spectrum: corporate brand management, service marketing, digitally driven customer engagement, experience and demand creation, business development, corporate social responsibility, sales, events, strategic partnerships, advertising, and campaigns.  

Jemie has led global initiatives around branding reputation and positioning in the market. Throughout her career, Jemie led digital and online communications strategies and successfully developed viral campaigns for some of the biggest global brands, including Amazon, Disney, H&M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell, & YouTube. She has been committed to delivering high-impact and results-driven marketing programs for Fortune 500 brands. 

Jemie currently serves as the Chair of UCLA Women in Technology. She also co-founded Tech World’s Half (TWH) with Verizon’s Chief Marketing Technologist, Janet Schijns. TWH is a private network of executives committed to the advancement of women and has amassed over 1,500 members across the nation.

Jemie earned a B.A. from University of California, Irvine.

With over 20K followers, Jemie is the one of the top 100 most-followed CMOs on Twitter. You can connect with her on Twitter at @jemiesaekoo.

Isabella Giacobbe

Isabella Giacobbe is a 13-year-old entrepreneur who lives in Seattle, WA. She participated in her first Startup Weekend in 5th grade, and since then has gone on to complete in two other Startup Weekends. She especially enjoys designing apps and websites. In 6th grade she created a how-to video with on how to build a mobile app. This year, she attended Startup Weekend Education, where she competed with adults. Her team, SafetyPin, came in second place.  

In her spare time, Isabella plays club volleyball and enjoys skiing in the Cascade Mountains. When she grows up, Isabella plans on being a cardiothoracic surgeon and entrepreneur.

Event Judges

Kathryn E. Nielsen
Senior Vice President

Kathryn Nielsen is Senior Vice President, Controller for Columbia TriStar Motion Pictures, the theatrical division of Sony Pictures Entertainment, a position she has held since 1995. Prior to joining Columbia TriStar, Kathryn served in Finance and Accounting roles in several entertainment companies, including The Walt Disney Company and Interscope Communications. She is a Certified Public Accountant (Ernst & Young).

Kathryn has served as President of the Board of Directors of Women’s Clinic and Family Counseling Center (WC&FCC), a non-profit organization serving women, men and young adults for the past 8 years and a member of the Board for 15 years. Kathryn has also volunteered her time and resources to Loyola Marymount University (LMU), her alma mater (BS Accounting). She has served as a Regent since 2006 and is Chair of the Regent’s Development Sub-Committee. She is a member of the Dean’s council for the School of Film and Television and while a student at LMU, she was a Loyola Belle, a women’s service and leadership organization.

Kathryn is the Treasurer of the Girl Scouts of Greater Los Angeles Board of Directors.

Lisa Greer
Founder, Managing Partner

Lisa Greer is the founder and managing partner of Media Venture Advisors, a boutique management consulting and strategic advisory firm, where her practice combines business consulting, sales and marketing strategies, new business development, and executive training, recruitment, and coaching. She serves on the Fund Development Committee of the Girl Scouts of Greater Los Angeles Board of Directors.

Lisa holds a Bachelor degree from UCLA and a Master of Business Administration degree from Pepperdine University.

Gail Giacobbe

Gail Giacobbe is VP of Product Management for Mobile at GoDaddy, where her mission is to give entrepreneurs the tools and insights needed to start, grow and thrive in their ventures. Prior to GoDaddy, Gail spent 15 years at Microsoft where she led product management teams in Skype, Office, SharePoint, and Windows. Before Microsoft, Gail worked at Seattle startup Gail is a strong advocate for increasing the % of women in leadership roles in technology. She is co-president of GoDaddy’s Women in Tech employee resource group, has spoken at the Grace Hopper Conference, and writes the WITness Women in Tech publication on Medium. Gail also serves on the board of directors for Jewish Family Service of Seattle.   Gail holds a Bachelor degree from Princeton University and a Masters in Teaching from Brown University.

Chaya Jadhav

Chaya comes from a product innovation background, has helped several early stage startups and corporates in London with creating and commercializing disruptive products into the market. She has been an entrepreneur for the last 7 years, with 2 successful exits.

Coaches and Mentors

Tyrone Howard
MIH man

A 15 year active duty US Navy veteran that worked for Naval Intelligence as a Chinese Linguist and Training Mgr. After getting out he went back to college, but not for long as while there he came up with, tested and developed an algorithm that matches cool people with other cool people. Then after a two years of testing started Get Social - The new old-fashioned way to meet people, as the Founder and CEO. Tyrone is a steering committee member of TechSparks: a social forum for Entrepreneurs, in Pasadena. A co-organizer or the Innovate Pasadena Friday Morning Coffee meetup. A Startup Weekend (SW) Facilitator and lead organizer of multiple events including the first ever SW geared toward underserved students. Most recently Tyrone partnered with the Pasadena NAACP and Innovate Pasadena to help empower and teach underserved kids in the area about the opportunities available in the vibrant Pasadena tech and startup world.

Jamie Varon

Jamie is a writer and graphic designer living in Los Angeles. My writing has been featured on Huffington PostFusionComplex/NTRSCTNMediumThought CatalogTeen VogueThe Liberty Project, and SF WeeklyIn 2009, she started Shatterboxx, a boutique creative agency, and have worked with clients such as Bed Bath & Beyond, The Bloggess, Erica Jong, Marie Forleo, Penguin Books, and various others. Jamie has also built an iOS app, created a viral website, co-created an online branding course, and co-created a program for creatives called UNLOST.

Marcelo Calasich
Digital Product Manager, The Walt Disney Company

Marcelo currently works for The Walt Disney Company where he focuses on driving opportunities for Annual Pass membership. He is a visionary, creative mobile professional and project manager with 7+ years of experience, including at a health and fitness marketing company and at the gaming company Electronic Arts.

Glen Liu
Partner, One LLP

Glen is a partner at One LLP. Heis an intellectual property attorney with extensive experience in complex patent litigation and prosecution matters. Prior to his legal career, Glen worked in the IT industry, even starting his own business assisting Fortune 500 companies with network security.

Deborah Allison
Interaction Designer, Disney Parks & Resorts

Deborah is an Interaction Designer that specializes in creating innovative digital experiences for native apps, mobile and web. She currently works for Disney’s Parks and Resorts Digital team, connecting guests with tools that enhance their vacation. 

Callie Tepper
Digital Designer, Walt Disney Company

Callie is currently a Digital Designer at The Walt Disney Company. She has the daily challenge of creating visually stunning and user-friendly experiences across a multitude of interfaces including native apps and web. She is passionate about new technology and understanding the behavior of digital users.

Mina Trujillo
Managing Director, Chraft PR

Mina Trujillo, is Founder and Managing Director of Chraft PR, a boutique creative marketing, brand strategy, product development, PR and advertising agency. Mina also recently served as the CEO for NAWBO-LA (National Association of Women Business Owners). Prior to launching Chraft PR, Mina was Marketing Director for J.H. Cohn, the 14th largest accounting firm in the United States. In that capacity Mina initiated planned, directed, and executed all strategic branding, marketing and business development initiatives for the firm in the West Coast market.

Mina’s background spans 20 years of strategic marketing expertise having begun her career at China Airlines international marketing department. After 8 years in the airline industry in various marketing roles, she went to work at the global accounting firm Arthur Andersen in the Los Angeles office and supported the North America Audit Practice in various marketing activities.

Mina has founded three companies, including a color cosmetic business which was formed in 2002 with presence in Los Angeles and New York City. In this capacity, Mina also led all the product development, public relations, marketing, branding and creative efforts for the company and was successful in landing the start-up venture in major department stores and garnered attention from national media. The company grew from the start-up phase to distribution in major national department stores in the west and east coasts, including Macy’s east, Henri Bendel NYC among a number of other well known shopping destinations.

Mina graduated with a Bachelor of Science in Business Administration from Mount St. Mary’s College in Brentwood, California. Mina serves on the board of Hollygrove, LA CAUSA, Anastasia Brigther Horizons and serves as an Ambassador to the Clinton Foundation.

Mina is an inventor and patent holder for a consumer product packaging invention.

Event Sponsors, and Partners

The Startup Weekend Girl Scouts of Greater LA team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors


Organizing Team

Techstars Startup Weekend Montrose is 100% led by volunteer community leaders.
Learn how to get involved here

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Marketing Manager, Techstars

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