Startup Weekend Diversity New York City

    Friday, February 8 - 10, 2019

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Organizing Team
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Startup Weekend Diversity New York City

Friday, February 8 - 10, 2019

Friday, February 8 - 10, 2019
Event starts at 5:15 pm

641 6th Avenue
New York, NY 10011

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Your idea in 54 hours

Do you have an idea you'd like to pursue or a problem you'd like to solve but don't know where to start or who to start with? 

Techstars Startup Weekend is the place to look for a team, create a prototype of your idea, validate your business idea, and receive feedback from experienced entrepreneurs, all in one weekend.

The Power of Diversity

At Startup Weekend NYC Diversity, we believe strongly in two main principles 1) There is power in bringing together people of diverse backgrounds, whether it be ethnicity, gender, sexual orientation, socio-economic upbringing, talents, interests, and/or thought process. 2) Women and Minorities are underrepresented, under-utilized, under-funded, and have less access to resources in the tech and startup world but have an abundance of skills, knowledge, and innovation to offer to the industry and to the world. 

We want to help fix this. By focusing this startup weekend on bringing together women and minorities, as well as people of other diverse backgrounds, we hope to provide a view into the resources and possibilities in the startup world. Once we bring everyone together and they get to work, we have no doubt that the outcome will be a display of capable and qualified entrepreneurs of all types-- with ideas that can shape tomorrow. 

What do you need to bring?

Lots of energy! You'll pitch your own idea or listen to others, then vote on the most interesting ideas and form teams with diverse skill sets. You can come with friends, but you’ll get the full experience if you participate in separate teams. Remember, it’s all about the team.

Your idea should be something you have not previously worked on. The idea you pitch and the problem you set out to solve can span social, educational, financial, environmental, or other issues. Over the course of the weekend you'll be challenged to create a prototype of your MVP, or minimum viable product, that fits the needs of your target customer. You'll get feedback, iterate, and likely pivot your approach entirely! Important: You cannot have worked previously on your idea.

Techstars Startup Weekend is a full weekend long experience. Your ticket includes:

  • 7 full (and delicious) meals over the course of the weekend
  • Benefits and discounts from our global partners
  • One-on-one time with amazing mentors
  • A new network of developers, designers, and entrepreneurs eager, like you, to change the world.
  • All the internet and coffee you can consume.

Watch the video below to see what you can expect, and if you’re feeling inspired click on the “Buy Ticket” button now!

Still have questions, feel free to reach us at “”.

Don’t wait any longer and join the Techstars Startup Weekend movement!

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Friday February 8th

5:15 pm
Arrive at the venue and get checked in

5:30 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

6:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:00 pm
Pitches Start
Optionally line up to give your pitch

8:00 pm
Attendees vote for the top pitches

8:15 pm
Form Teams
Teams start forming and discussing ideas

8:30 pm
Strategize for next day
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday February 9th

8:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

12:30 pm
After-lunch check-in, status reports, call for help

1:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

9:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday February 10th

8:00 am
Arrive, simple breakfast & coffee

11:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
More coaches arrive… practice pitches

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm
Final Presentations

6:00 pm
Judging & Awards

7:00 pm

8:30 pm

9:00 pm
Go Home!


Robin Albin

Robin is a serial brand innovator, strategist and virtual Swiss Army Knife of creative with an insatiable curiosity about people and culture. She founded INSURGENTS with the goal of partnering with brave business leaders who want to break through barriers and bureaucracy to uncover new worlds of opportunity. Over her career, she has helped invent and reinvent over 50 brands. Some of the original brands she has helped create and steer to success include: Origins Natural Resources, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka, Jane Cosmetics and GeoGirl Cosmetics. She has also helped mature brands such as Estée Lauder, Darphin, Keepsake Engagement Rings, Champion Jogbra, Playtex Apparel and Klinger Advanced Aesthetics find their “mojo” again by guiding them to their “True North” in a modern, relevant way. Most recently Robin did a stint as SVP Conceptual Innovation for the Estée Lauder brand where she created white space business opportunities in entertainment, health and wellness, food and nutrition, technology, digital and travel. Prior to that, Robin was Co-Founder of BRASH, By Robin Albin & Susan Hunter, a boutique branding and innovation partnership that created transformational business opportunities, new brands and experiences for major corporations and entrepreneurial start-ups. Robin acts as a Branding Mentor for many start-ups and is a branding advisor for both XRC Labs and New York Fashion Tech Lab. In 2016, she was chosen to attend the Global Entrepreneurship Summit (GES) at Stanford University hosted by President Barack Obama. In addition to participating in the Summit, she conducted a branding workshop for dynamic global women and youth entrepreneurs. Robin is also a frequent Guest Lecturer on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, New York University School of Continuing Education and Baruch College/CUNY. 

Event Judges

Catherine Hernandez
Partner @ Primary Venture

Cat believes that a big part of startup success relies on a company’s ability to hire, engage and develop the best people. Period. As Operating Partner at Primary Ventures, and a people evangelist by trade, Cat plays a critical role in shaping the founder journey, especially when it comes to delivering on Primary’s promise of impactful post-investment support. That type of guidance comes in many forms, but it is centered around making sure the entrepreneurs we’re lucky enough to back have access to supercharged networks and timely operating advice. Now more than ever, companies understand the importance of aligning people strategy with business strategy, and that’s a shift in mentality for which Cat will always advocate.Prior to venture, Cat spent a decade in B2B land, most recently supporting growth at Chartbeat, a Made in NY tech startup that enabled media organizations to understand and harness genuine audience engagement. She led the charge on all people-related initiatives over three years of explosive growth, and credits that time as one of the best startup experiences of her career.In her spare time, Cat also leads due diligence for PeopleTech Partners, an early-stage advisory and investment group that brings forward-thinking people leaders together to accelerate the growth of companies in its portfolio. When she's not fixated on startup-building, Cat dabbles in scotch appreciation, late-night karaoke and a regular boutique fitness regimen (in that order).

Jason Leder
Head of VC & Startup Partnerships @ Google

Jason Leder has over 20 years experience developing and launching new businesses, products, and strategic partnerships. He is currently Google’s Head of VC & Startup Partnerships (US) based in New York City. Jason works across Google to accelerate partnerships with startups’ C-Level Executives/Founders and their teams by up-leveling support, uncovering new product opportunities and generating custom partnerships.

Katie Hunt
VC and Early Stage Company Advisor

Katie Hunt  is the co-founder of The Fund and SHOWFIELDS. She began her career as the third employee of Warby Parker, where she worked in operations, marketing and social media. She left Warby in 2013 to found her own strategy consultancy where she has worked extensively with startups in branding, product development, marketing, operations and fundraising. Past and current clients include Hinge, where she served as the Interim CBO and lead the charge for their new product, brand and relaunch, AB InBev (Budweiser/Michelob), Soludos, The Arrivals, WinWin, and Onomie. Katie is currently the co-founder of The Fund, which is a VC fund made up of a community of over 80 New York founders and operators, and the co-founder and CRO of SHOWFIELDS, the most interesting store in the world.

Marcia Mitchell
Partner Operations Manager @ ff Venture Capital

Marcia works on the investment team at ffVC. Prior to working in venture capital, Marcia spent several years working across diverse industries including investment banking, fashion, automotive marketing and tech consulting. While getting an M.Sc. in Technology Commercialization and Entrepreneurship from Rensselaer Polytechnic Institute, she founded the #WOCWorkshop series to address the needs of tech entrepreneurs; specifically women of color and diverse teams. 

Coaches and Mentors

Jenny Fielding
Managing Director @ Techstars

Jenny Fielding is a Managing Director at Techstars, where she leads the FinTech-focused Barclays Accelerator and the R/GA Accelerator focused on the Internet of Things.  Prior to joining Techstars, Jenny headed up a corporate venture and digital innovation group at BBC Worldwide where she made strategic investments and led business development deals.  She has also started several companies, most notably Switch-Mobile, a mobile VoIP company that was acquired in 2008.  She began her career as a lawyer and also spent some time in banking at JP Morgan.

Jackie Ros
Regional Director, Americas @ Techstars

Jackie Ros is the Regional Director of the Americas, from Alaska all the way down to Tierra del Fuego, including Brazil. Jackie was born in Miami, and she's lived in Mexico City, Boulder, and Switzerland. She is an alumnae of the Techstars accelerator program where she led her company, Revolar, as CEO and raised over 5M from incredible investors such as Foundry Group. Jackie has experience working with governments and was formerly a Teach For America educator. She's now based in NYC.

Shastri Mahadeo
CEO & Co-Founder @ Union Crate

Shastri is a serial entrepreneur who has founded three companies over the past ten years.  He is now the CEO and co-founder of Union Crate, an artificial intelligence startup based in NYC.

Rachel Williamson
Founder @ Dive In Digital

Rachel Williamson is the founder of Dive In Digital, which creates dynamic digital marketing strategies for businesses. She and her business partner create sustainable systems for owners to establish strong social media presences and convert more fans into customers. Previously, Rachel lead Spoon University (Tech Stars ’15) from 50k social fans to 2M, leading to the company’s acquisition by Discovery Inc. Originally a writer, Rachel continued on to lead the editorial team as Managing Editor and recently, wrote a cookbook (How to Feed Yourself by Penguin Random House) for Spoon. She loves crafting a story, no matter what medium, and leads a weekly writing group. She’s also a big fan of red wine, SoulCycle, and walking around the city. 

Olivia Landau
Founder @ The Clear Cut

Olivia is a 4th generation diamond expert, G.I.A. Graduate Gemologist (GG) and with experience at Tiffany & Co and the diamond wholesale business. Olivia started The Clear Cut (Techstars '18) initially as an educational blog for friends and family. Today fueled by a community of over 88k+ followers The Clear Cut is empowering a new generation of customers and growing 100% quarter over quarter. The Clear Cut has been featured in Vogue, Business Insider, TechCrunch, WhoWhatWear and many others! 

Ravi Patel

Currently Chief Operating Officer at AD/FIN - a marketing intelligence platform. I have 10+ years of experience in digital technology, with emphasis on advertising technology and financial services. Previously worked at Integral Ad Science (acquired by Vista Equity Partners) and Appnexus (acquired by AT&T). I invest in pre-seed and seed companies through my private fund and have been a Techstars mentor for the past 12 months. 

Lucinda Duncalfe
Executive Director @ Monetate

Lucinda Duncalfe is a retired executive and active coach. In her career as a CEO, which spanned over 20 years, she founded and/or led venture capital-backed technology companies including Monetate, where she continues to serve as Executive Director, Real Food Works, ClickEquations, TurnTide, and Destiny Software. She won numerous awards, including the Ernst & Young Entrepreneur of the Year in Philadelphia, and was one of Consulting Magazine's 25 Most Influential Consultants. She is also an Eisenhower Fellow. Lucinda has a BA from University of Pennsylvania, where she played basketball, and an MBA from the Wharton School. She also attended the Aspen Seminar, Outward Bound, and the National Outdoor Leadership School. She won the International Shotokan Karate Federation’s senior kumite National Championship in 2017. 

Kelsey Hunter
Founder & CEO @ Paloma

Kelsey Hunter is the Founder & CEO of Paloma, helping brands acquire and engage with customers on messaging channels through their automated conversation platform. Kelsey is a YC alum with a background in advertising and marketing software, having led product design at Percolate and Button. After creating multiple bot experiences, and an open source software for publishing Messenger campaigns, Kelsey formed Paloma in 2017 and launched the product with revenue in less than 6 months. She was most recently named in the 2019 Forbes 30 Under 30 for Marketing & Advertising.

Aimara Rodriguez
VP of Brand Strategy @ Alley

Aimara is a multifaceted professional with experience across the startup ecosystem and corporate landscape alike. Currently, in her role as Vice President of Brand Strategy at Alley, she leads programming, partnerships, and business development, with a focus on building a next-level ecosystem that enables a diverse community of startups, universities, and corporations to not only innovate the way they want to but the way they need to. Equally left and right-brained, she's as excited about creating a compelling brand campaign or corporate innovation initiative as she is geeking out on operational infrastructure and go-to-market strategies. From building a dedicated Events & Programming Department at Alley that’s executed over 5,000+ events since she's joined to spearheading strategic business initiatives for companies such as Verizon, Anheuser-Busch InBev, Marriott International, IBM, Paypal, and more, her goal is to empower the clients, companies, and teams she supports to do great work.

Organizing Team

Techstars Startup Weekend New York City is 100% led by volunteer community leaders.
Learn how to get involved here

  • Ashley
  • Erinique

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