Startup Weekend NYC: Fashion Tech Edition

    Friday, September 11 - 13, 2015

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Startup Weekend NYC: Fashion Tech Edition

Friday, September 11 - 13, 2015

Friday, September 11 - 13, 2015
Event starts at 6:30 pm

43 West 23rd street
2nd Floor
New York, New York 10010

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The 2nd Annual Global Fashion Battle!

About The Fashion Battle

More information:

Join us for the next Startup Weekend, Global Fashion Battle! This event will focus around fashion technology. What is fashion technology? In a broad sense, it’s when fashion
(what we wear, what we aspire to be, how we present ourselves to society through clothing) meets technology (innovation, a digital presence, engaging online & mobile content.) It’s fashion embracing a new and digital component to sell / present their business model. I
t’s where technology and fashion have merged to create faster and more innovative ways to shop, market, educate and ultimately experience the fashion industry whether through software, apps or products. From e-commerce to 3D printing to wearables, fashion technology covers a wide spectrum of applicable use cases. 

NYC is one of many other cities from around the world participating in this battle. But to up the ante, we will be sending the top teams to Poland to compete in the global finals. So no pressure here. Just a free trip to compete on a global stage while representing your home city. No biggie. 

Why attend Startup Weekend? 

  • Education: Startup Weekends are all about learning through the act of creating.  Don’t just listen to theory, build your own strategy and test it as you go.
  • Build your network: This isn’t just a happy-hour. Startup Weekend attracts your community’s best makers and do-ers. By spending a weekend working to build scalable companies that solve real-world problems, you will build long-lasting relationships and possibly walk away with a job or even an investor.
  • Find a co-founder: We all know it’s not just about the idea – it’s about the team. Startup Weekend is hands down the best way to find someone you can actually launch a startup with.
  • Learn something new: Step outside of your comfort zone. With a whole weekend dedicated to letting your creative juices flow, Startup Weekends are perfect opportunities to work on a new platform, learn a new programming language, or just try something different.
  • Get face time with thought leaders: Local tech and startup leaders participate in Startup Weekends as coaches and judges. Get some one-on-one time with the movers and shakers in your community.
  • Actually launch a business: Over 36% of Startup Weekend startups are still going strong after 3 months.  Roughly 80% of participants plan on continuing working with their team or startup after the weekend.

Who should attend Startup Weekend Global Fashion Battle?

It doesn't matter if you are in the fashion industry or not. Come with an open mind and get ready to build something truly amazing and innovative. If you are in the fashion industry (eg: designer, buyer, seller, marketing, sales, advertising, PR, front of house, back of house, etc) or not (eg: mobile designer, application developer, business development, sales, student, teacher, etc), you are most welcome to participate in the weekend. 

Do I need to come with an idea?

If you have an idea for a startup, then great! We hope you pitch for the weekend. If you don't have an idea, thats quite alright! Come and spend the weekend, listen to the ideas being pitched and maybe something strikes your interest. The weekend is all about learning about the startup ideation process and learning from each other. 

If you have more questions, hit up the Startup Weekend First Time FAQ and hopefully your questions has already been answered

See what it's all about

Learn More


Friday September 11th

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday September 12th

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

1:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday September 13th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Liz Bacelar
Founder, CEO Decoded Fashion

I created Decoded Fashion - the world's top event series connecting Tech founders to decision-makers in Fashion, Beauty and Retail. We produced the World's First Fashion Hackathon with Conde Nast in 2013, and the first hack in a shopping center with Westfield London.

We also have a Meetup group in 10 countries with close to 3,600 members.

I became a techie, after 10 years in journalism and an Emmy-nomination as a network TV producer at CBS News. Prior to Decoded Fashion, I was the Global Communications Director for a public technology company, with offices in the US, England, Israel and Australia - and the executive producer of the Singularity Summit.

Angelia Muller

Angie is the director of XRC Labs, a highly focused retail and consumer goods, stage-agnostic accelerator in NYC. Angie is passionate about ecosystems that bring together retailers, brands, startups, advisors, designers to make sense of this large but fractured and change-resistant space.
Previously, Innovation @F500s. Director, New Client Acquisition @IBM & Advisor to the Chairman, SDL Group.

Jackie Trebilcock
Managing Director, The New York Fashion Tech lab

Jackie Trebilcock is a fashion, technology, and business development executive with over 15+ years experience working with entrepreneurs to grow their vision and company via strategic planning and relevant industry introductions. Jackie is currently the Managing Director of The New York Fashion Tech Lab. Founded in 2014 by the Partnership Fund of New York City and Springboard Enterprises, The NYFTL connects a select cohort of early stage fashion-focused technology companies with New York’s leading fashion retailers and brands fostering iteration, validation, and acceleration of technologies to advance the industry.

Amanda Parkes
Chief of Technology & Research at Manufacture NY

As a biomedia designer and fashion technologist, Amanda Parkes stands at the intersection of new media, textiles, and fashion. After completing her BA in art history and BS in mechanical engineering (product design) at Stanford, Parkes dedicated her career to discovering new ways that digital technology and ‘smart materials’ affect everyday lives. Her Twitter handle describes her as “one part algae, one part fashion, a dash of robots and a smattering of installation art.”Before directing her skills towards fashion, she developed education science exhibits for notable museums such as the Exploratorium in San Francisco and Science Museum in London. She is the co-curator of Regeneration, an exhibition that opened in October 2012 at the New York Hall of Science featuring contemporary interactive art on themes of art, science, and cultural sustainability.Her prior curatorial work includes developing exhibits and educational media at the Exploratorium in San Francisco, the Science Museum in London, and the the Peggy Guggenheim Collection in Venice.As founder of Skinteractive Studios in Brooklyn, New York, Parkes researches and develops new high-tech textiles projects for fashion applications. She is also CTO of Manufacture NY, a Brooklyn-based fashion-tech incubator and factory for local emerging brands and designers. Parkes earned her PhD in tangible media from the MIT Media Lab and is currently a visiting scientist at the esteemed American research university.Her work has been awarded in international design and art prizes, including the International Design (I.D.) Magazine Annual Design Review and the Prix Ars Electronica. Parkes was named one of Mass High Tech's 'Women to Watch' in technology for 2008.

Nick Porter

Nick is the CTO of 42 Technologies, a San Francisco based big data company. 42 is backed by Y Combinator, and uses data mining and statistical analysis to help retailers optimize assortment and inventory. Prior to founding 42, Nick built enterprise software for Marriott Hotels, Verizon, and Subway.

Coaches and Mentors

Rob Sanchez
Host, Founder

Robert Sanchez is currently the COO of Open Source Business, co-host of the Fashion Is Your Business podcast, co-host of the Material Is Your Business podcast, and an Adjunct Professor of Law at Fordham Law School where he sits on the Entrepreneurial Law Alumni Council.

Rob holds a J.D. from Fordham University School of Law and B.A. from Yale University. He is a 2016 NYC Fashion Fellow, was named one of the top 12 people to watch in Fashion Tech by AlleyWatch, and was featured in the Fordham Lawyer for his work in entrepreneurship and the fashion industry.

David Goldberg
Director, Venture Capital at Corigin Ventures

 David Goldberg is a Director at Corigin Ventures, a NYC-based provider of capital and support to early-stage tech-enabled companies. Corigin Ventures invests in inspirational teams tackling high-growth markets across all sectors including consumer, mobile, real estate tech, and the on-demand economy. Some prior investments include Lending Club, Urban Compass, Zeel, Transfix, and Poshly.  Prior to joining Corigin, David founded and led, a men’s accessories collaborative consumption platform, through its exit in 2014.

Sumeet Shah
Senior Associate at Brand Foundry Ventures

Principal, Brand Foundry Ventures

Sumeet handles sourcing and managing new opportunities at Brand Foundry Ventures, a seed-stage venture capital firm focused on low-tech and high-tech consumer products and devices. He has over 6 years of experience across the startup and private equity industries, formerly running new business strategies at Gist Digital and handling business development and project work at Gotham Consulting Partners. He also assisted in the creation of XRC Labs, a consumer and retail accelerator run by Kurt Salmon and Parsons, as the Program Manager for their inaugural class and was Head of Strategic Partnerships for their second class. 

Matt Friesen
CEO, cofounder of Wantering

"Part Time Entrepreneur, Full Time Dreamer Serial technology entrepreneur with two exits under his belt. A builder of teams, businesses, and ideas. "

Cathy Han

Cathy is the CEO of 42 Technologies, a San Francisco based big data company. 42 is backed by Y Combinator, and uses data mining and statistical analysis to help retailers optimize assortment and inventory. Cathy has been invited to speak on data analytics in New York, Milan, Paris, Montreal, and Marrakech.

In her spare time, Cathy enjoys traveling and fishing. Just kidding, what's spare time? ;)

Christina Lila Wilson

Christina Lila is Director of NYCs working with MIT Enterprise Forum solving international development challenges through entrepreneurship. She was on the launch team of New York Fashion Tech Lab, selecting disruptive fashion tech concepts for collaboration and iteration with LVMH,, Kate Spade, Marc Jacobs and more with Springboard Enterprises and the Partnership Fund for NYC. A Former MidEast nonprofiteer, she has worked with entrepreneurial women in Turkey, Afghanistan and Syria. She specializes in investor decks, UX & is on the team for a soon to be launched female mentorship platform mentHER and skills barter exchange service: Karma. 

Meng He
Chief Product Officer,

Meng is Chief Product Officer at, a platform that bridges the gap between your online experience and real world visit. She has led product strategy and design at early and mid-stage startups in e-commerce, social media, travel, security, mobile payments, and dating—one of which appeared on Shark Tank. Recently, Meng was part of a 5-person UX special ops team during the 2014 TED Conference. She graduated as valedictorian from Parsons The New School for Design and hopes to one day have a corgi.

Zooey Purdy
Product Manager at Refinery29

Zooey Purdy is a Product Manager at Refinery29, the largest online destination for women’s lifestyle content. She started her career as the web developer for Nylon Magazine online, and then moved to be a Software Engineer at Refinery29. After a few years of engineering, she moved on to bigger and better things as a Product Manager. She specializes in developing the core content and custom Publishing Platform of Refinery29.

Aziz Hasan
VP of Product Experience at Refinery29

Aziz Hasan has spent more than 10 years in the digital world, now leading the newly created product experience teams at Refinery29. In the past, he spearheaded Engagement Strategy at Say Media, lead UX design and branding for Before the Label, and served as Digital Brand Director for Eva Khurshid, where he developed the brand platform and visual communication strategy.

Brad Feinstein
Co-founder & President of Dropel Fabrics

Bradley Feinstein is a non-stop innovator with a passion for building businesses that offer solutions to real-life problems.

He spent the first part of his career as a management consultant at Capgemini traveling the world taking on strategic engagements in the US, London, and Hong Kong. He moved to American Express where he focused on new pricing initiatives for SMBs.

Brad then went on to start his first company, Petstablished, management software for animal rescues. He secured $600k in funding. Within 2 years, 10,000 pets were adopted from 75 different organizations.

His latest venture is Dropel with Simardev Gulati. Dropel makes clothing lifeproof. They develop and produce performance-enhanced natural fabrics and fibers for apparel brands. Dropel fabrics can handle anything life brings your way (water, stain, odor repellent) while retaining the softness and comfort you expect from cotton. They are making quite a splash with features in TIME, Forbes, WWD, SXSW Innovative World Technology, and 100 Most Exciting Startups in NYC.

Anoop Kansupada
EIR/Venture Associate

Anoop is currently an Entrepreneur in Residence and Venture Associate at In 2011 Anoop went to Startup Weekend Baltimore and won 2nd place for his men's fashion app Dapprly. The app failed (really well) but the blog grew to be syndicated to AOL, Details, and top of Tumblr. Anoop did a brief stint as a consultant helping various menswear brands which ultimately led him to a roll with Frank and Oak and then Men In Cities.

Charles Beckwith
Founder and CEO, Fashion Media Center

Charles has nearly 20 years of experience in media development and production, and over 10 years of experience as a fashion photographer and magazine editor. He also has a background in experimental technology, modifying video hardware to create animation back in the 90s, serving for several years as an organizer of the Hackers On Planet Earth conferences, and is a contributor to 2600 Magazine: The Hacker Quarterly. American Fashion Podcast, which Charles produces and co-hosts, was recently named one of “The Five Fashion And Beauty Podcasts You Need To Be Listening To Right Now” by Huffington Post Style, one of the "7 Fashion Podcasts You’ll Love, No Matter What Type Of Style-Related Stuff You’re Into" by Bustle, and one of the "7 Podcasts Every Fashion Girl Should Download" by Harper's Bazaar.

Simardev Gulati

Sim is the Co-Founder & CEO of Dropel Fabrics, the world's first hydrophobic textile supplier. By taking hydrophobic nanotechnology and fusing it with cotton fibers, we've created a water and stain repellent technology. Prior to Dropel, Sim founded The Gulati Group, an international sourcing company that has produced apparel for Nike, Macy's, Calvin Klein as well as many startup brands and designers. You can often find him playing fetch with his dog (Oni) in Central Park and reluctantly rooting for the Knicks.

Megan Pfiffner
Stylist and Creative Consultant

Great taste, good business and hard work; that’s what I strive for every day.  As a creative consultant and wardrobe stylist, I'm a fashion professional experienced in styling, wardrobe, production, brand storytelling, visual merchandising, retail and showroom work.  I help my clients communicate their visual brand narrative.

Clients bring me in to create a wardrobe that speaks to their customers and is authentic to their brand message while showcasing their product. I have been engaged to consult on e-commerce photo shoot production, process, talent sourcing, product management, execution, and studio set up.
I'm fascinated by the nascent market for wearable tech and women’s athletic wear. There is a massive opportunity for technology to be integrated with fashion design, and I will be at that intersection.  Fashion companies have tech departments; Tech companies don’t have fashion departments.  We are rapidly approaching that inflection point. Working with top level brands allows me to lead a team and develop brand strategies.  I focus on making the entire team successful, anticipating their needs and helping to eliminate any road blocks.  When my team feels supported and motivated we can achieve anything.  In each area of expertise, I know the language and make sure everyone is heard. Creating long-term relationships and building trust has enabled me to grow and work effortlessly between wardrobe, consulting, advertising, editorial and e-commerce.Some of my clients include Moda Operandi, SUNO, Amazon, Under Armour, Saks Fifth Avenue, Brooks Brothers, Penguin Books, The Washington Post and Lord and Taylor.

Deep Gujral
Senior Director at Nomad Financial

Deep Gujral is Senior Director at Nomad Financial, a finance consulting firm for high growth companies. Nomad assists founding and executive teams with projects such as modeling, growth metrics analytics, due diligence, term sheets, debt and equity fundraising, corporate governance, and accounting. Prior to joining Nomad Financial, Deep was a Director of Finance Fashion GPS, which was acquired by Launchmetrics; A 150 employee enterprise software and data insights company that helps enable brands to accelerate their product launches into the marketplace. Deep spent his earlier career within structured finance.

Kenneth Kuo
Product Manager - Artificial Intelligence at IBM Watson

Tek Kim
Business Development Manager / Head of Local Market Strategy at Fiverr

Head of Local Market Strategy and a Business Development Manager at Fiverr, the world’s largest marketplace for creative and professional services. Headquartered in Tel Aviv with offices in New York, Chicago, and Miami, Fiverr is backed by Accel and Bessemer.

Responsible for creating and executing the firm's Local Market Strategy that focuses on creating accelerated growth in the company's top cities, in an efficient manner. Wrote the Local Market Playbook, which outlines a replicable growth strategy, leading Acquisition Channel Testing to test different acquisition approaches, and also developed the Local Grassroots/Partnerships strategy as well. Also helping general Business Development activities, such as Partnerships, Corporate Development, and New Feature Development.

Event Sponsors, and Partners

The Startup Weekend NYC: Fashion Tech Edition team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Organizing Team

Techstars Startup Weekend New York City is 100% led by volunteer community leaders.
Learn how to get involved here

  • Pavan
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Roger Osorio
Entrepreneurship Program Leader @ IBM

Entrepreneurship program leader at IBM by day, math coach by night, and Startup Weekend global facilitator by weekend.  I deliver a powerful cocktail made up of education, psychology, neuroscience, leadership, and entrepreneurship.  I facilitate events to maximize the experience and learning for all participants.

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