Startup Weekend Pasadena

    Friday, November 13 - 15, 2015


  1. Overview
  2. Schedule
  3. Speakers
  4. Coaches and Mentors
  5. Sponsors
  6. Organizing Team
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Startup Weekend Pasadena

Friday, November 13 - 15, 2015



Friday, November 13 - 15, 2015
Event starts at 6:30 pm

Cross Campus
87 N. Raymond Ave
Pasadena, CA 91103

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Turn Your Business Idea Into Reality!

Startup Weekend is a 54-hour event where developers, designers, marketers, product managers, and startup enthusiasts come together to share ideas, form teams, build products, and launch startups!

Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable.  On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

See what it's all about

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EVENT SCHEDULE

Friday November 13th


6:30 pm
Registration
Arrive at the venue and get checked in


7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants


7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders


7:30 pm
Pitches Start
Optionally line up to give your pitch


9:00 pm
Voting
Attendees vote for the top pitches


9:15 pm
Form Teams
Teams start forming and discussing ideas


10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 14th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


9:30 am
Begin Work
Teams formed and setting up workspace for the weekend


10:00 am
Coach Meetings
Coaches help teams one-on-one. They are here to help!


12:00 pm
Lunch


1:00 pm
Check-In
After-lunch check-in, status reports, call for help


2:00 pm
Check-In
Coaches arrive. Final opportunity to ask questions


6:30 pm
Dinner


7:30 pm
Check-In
After-dinner check-in, status reports, call for help


10:00 pm
Wrap-Up
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 15th


9:00 am
Breakfast
Arrive, simple breakfast & coffee


10:00 am
Coach Meetings
Coaches arrive… ASK QUESTIONS


12:00 pm
Lunch


3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place


4:00 pm
Dinner


5:00 pm
Final Presentations


7:30 pm
Judging & Awards


8:30 pm
Wrap-Up


9:00 pm
Go Home!



Speakers


Jen Hanson
CEO of Spring Ahead Academy

The Spring Ahead team is led by Jennifer Hanson, a 20+ year veteran of marketing innovation and a startup and small business expert. She has designed Spring Ahead to provide much needed education-based services for entrepreneurs, small businesses, and nonprofit organizations that do not drain precious financial resources. She has an undergraduate degree in Statistics from Mount Holyoke College, an MBA in Marketing and Management from New York University, and a MA in Education from the University of Southern California. For more information about Spring Ahead, please visit http://www.spring-ahead.com or you can read more about Jen on LinkedIn: http://linkd.in/1FgQ1be
Along with facilitating the entire weekend, Jen will be discussing the importance of Networking. 

Time of Talk:
7:20PM Friday



Joanna Yang
Co-Founder

Fire Lite is not your traditional design studio. We imaginate immersive experiences that captivate the soul.
Title of Talk:
Branding with a Crunch
Time of Talk:
12PM Saturday



Richard Chen
Co-Founder

Fire Lite is not your traditional design studio. We imaginate immersive experiences that captivate the soul.
Title of Talk:
Cold-Pressed WordPress
Time of Talk:
12:20PM Saturday



Tony Smith

Tony is an Adjunct Professor and a member of Spring Ahead Academy. He will speaking about pitches and the importance of networking.
Time of Talk:
9:20AM Saturday



Amber D. Nelson
President

Amber D. Nelson, the founder and president of Lingo Consulting, Inc., a communications company focusing on qualitative research and research-based communications consulting, training and coaching. She holds a degree in Journalism from Boston University and has more than 20 years experience crafting messages with organizations and individuals across the nation. She knows how to talk, how to listen, and how to communicate in a way that gets things done. She is a RIVA-certified moderator with a strong business mind, a quick wit,  and a sense of adventure. She regularly moderates focus groups and ethnographies, conducts workshops and seminars on effective communication, and coaches clients in strategic workplace communication.
Amber will be speak about best practices for forming the final pitches.
Time of Talk:
12:20PM Sunday


Coaches and Mentors


Sam Benites
Co-Founder

Sam is the one of founders of ClassMash providing a new innovative way for students to stay connected. You can read more about Sam on LinkedIn: https://www.linkedin.com/in/sbenites  


Samantha Curley
Co-Founder and Executive Director

Samantha Curley is the Co-Founder and Executive Director of Level Ground (onlevelground.org), an organization that hosts immersive experiences where those who gather together can hear and empathize with each other’s stories. A Chicago native (Lou Malnati's deep dish anyone?), Samantha worked for Young Life for four years between college and moving to Los Angeles. She has a degree in Human Communication Sciences from Northwestern University (Evanston, IL) and a Master's of Theology and the Arts from Fuller Seminary (Pasadena, CA). When not innovating ideas at Level Ground, Samantha is busy working in project management, development, creative strategy, and program directing. She enjoys all things related to the kitchen. 


Shawna Dawson
Founder / Curator / Producer

Shawna is an Entrepreneur, Connector, Consultant, Curator, Native Angeleno, Bon Vivant, Foodist, Partner, Grassroots Evangelist, Social Media & Marketing Maven and Lover of All Things LA. She is the founder of Sauce LA and Artisanal LA. Read more at http://saucela.com/ and http://artisanalla.com/.


Duane Ebbert

Pasadena Angel member for 10 years, currently Co-chair of the Membership Committee.  Have invested in several Pasadena Angel funded companies, and other privately held companies.

For the past 20 years, co-owner of Riedon, Inc. in Alhambra, a manufacturer of specialty resistors sold to OEMs through-out the world.  Previously, co-owned other small manufacturing companies.




Rob Edenzon
Co-Founder & Senior Sales Consultant

Rob Edenzon is a highly-skilled sales strategist. He has successfully created and managed sales teams of all sizes. From startups to worldwide networks, Rob is an aggressive manager and an excellent coach. His common sense approach to sales is highly effective and efficient.


Nada Jones
Founder

Nada (pronounced Ned-ah) is the founder of ltd365.com, a company committed to inspiring and equipping women to launch and grow their entrepreneurial ventures. ltd365’s content features women business owners sharing their insights and how-to’s with readers, while online tools, workshops and one-on-one consulting equip women to launch and grow their own ventures. Nada has 15 years experience working with women business owners along with starting a few businesses of her own. She is truly an entrepreneurial guru.


Wende Lee
Owner / Marketer

Wende worked with the Print Spot on and off since 1987. She took a hiatus from the Print Shop in the late 90s to explore the corporate world and worked at Oaktree Capital Management. Wende started as a temporary assistant and eventually worked her way up to becoming a Vice President. She wore various corporate hats that included construction, vendor lease negotiations, travel management and event planning.  After giving 17 years to the corporate environment, Wende decided it was time to come back and focus her efforts on the Print Shop. Today her main focus is marketing and administrative functions of operating the Print Spot.


Jonathon Moorman
Head of Technology

A versatile technologist, Jon has a proven track record in a variety of industry verticals. Jon has worked for industry giants including Microsoft, AT&T, and Fair Isaac as well as smaller companies including DMEautomotive and PaySpan (formerly Payformance). He is a proven leader with a blend of first-rate technical, interpersonal and business skills.


Amber D. Nelson
President

Amber D. Nelson, the founder and president of Lingo Consulting, Inc., a communications company focusing on qualitative research and research-based communications consulting, training and coaching. She holds a degree in Journalism from Boston University and has more than 20 years experience crafting messages with organizations and individuals across the nation. She knows how to talk, how to listen, and how to communicate in a way that gets things done. She is a RIVA-certified moderator with a strong business mind, a quick wit,  and a sense of adventure. She regularly moderates focus groups and ethnographies, conducts workshops and seminars on effective communication, and coaches clients in strategic workplace communication.
Amber will be speak about best practices for forming the final pitches.
Time of Talk:
12:20PM Sunday


Julie-Ann Pina
Director of Finance

Julie-ann is a consultant to startups and rapid growth organizations. Her functional foundation is in Finance and experience includes overlap with HR, Operations, Marketing, and IT Strategy. Her industry interests focus on science and research driven companies in numerous fields, including: health, robotics, the Internet of Things, and solar. Technology that produces practical improvements to everyday life also catches her attention. 


Charlie Porter
Owner

 Co-owner of Lavender & Honey Espresso Bar @LH_Espresso; Hotelier, coffee fanatic, film & photography hobbyist, philosopher, architecture & design enthusiant


Melanie Porter
Owner

Melanie is the Owner and Co-Founder of Lavender & Honey Espresso bar. 


Ben Snyder
Senior Community Manager

Ben is the Senior Community Manager at Cross Campus, a sponsor and host for Startup Weekend. 


Mike Tringe
Co-founder

Mike Tringe is the co-founder of CreatorUp, the education platform for creative professionals to master new creative skills.

He earned his MFA in Film from USC's School of Cinematic Arts, and has worked in Film Finance and Sales at Creative Artists Agency, in Creative Development at Vuguru, and on the Content Partnerships team at Blip Networks. 


Event Sponsors, and Partners

The Startup Weekend Pasadena team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.


Signature Sponsors

At Spring Ahead Academy, we love to help small businesses and non-profit organizations learn about topics that are vital to their success. This is why we have developed services that teach owners, employees, and future entrepreneurs how to translate business theory to success.

Visit Website

Platinum

Gold

Silver


Organizing Team

Startup Weekend Pasadena is 100% led by volunteer community leaders.
Learn how to get involved here

  • Jen
    Hanson
  • Elizabeth
    Eichhorn
  • Lauren
    Golembeski
  • Romy
    Rowley

Facilitators


Jen Hanson
CEO of Spring Ahead Academy

The Spring Ahead team is led by Jennifer Hanson, a 20+ year veteran of marketing innovation and a startup and small business expert. She has designed Spring Ahead to provide much needed education-based services for entrepreneurs, small businesses, and nonprofit organizations that do not drain precious financial resources. She has an undergraduate degree in Statistics from Mount Holyoke College, an MBA in Marketing and Management from New York University, and a MA in Education from the University of Southern California. For more information about Spring Ahead, please visit http://www.spring-ahead.com or you can read more about Jen on LinkedIn: http://linkd.in/1FgQ1be
Along with facilitating the entire weekend, Jen will be discussing the importance of Networking. 

Time of Talk:
7:20PM Friday



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