Why Marketing and Business Folks Should Attend Startup Weekend
This post originally appeared on blog.up.co
There are three basic groups of people who attend Startup Weekend—Business, Design, and Development. Personally, we’re not really into labeling people, but when you only have 54 hours to build a company (or at least an MVP) it’s useful to know what skills are out there.
We invite everybody to attend Startup Weekend on November 11, 2016, but in this post, we’ll share a few of the main reasons Business people attend, and what they get out of the weekend.
Ready? Let’s go.
Have an idea? Build it into something
This is probably the most common draw for business people—you have the idea, but you need a landing page, a prototype, a logo—whatever. This is the perfect time to share your idea with others and see if they want to help build your idea. You might be surprised what others with a different skill set than your own can add to your idea.
Note: If you are a business person, marketer, or hustler that doesn’t have an idea to pitch, you can still make valuable contributions to the ideas of others; you don’t need to pitch an idea. Support your team through customer acquisition strategy, project management, business modeling, and more—it’s up to you!
Practice Lean Startup
One way to think about startup weekend is a crash course in practical Lean Startup methodology. A lot of you have probably read the book and heard examples, but here’s an opportunity to build something quickly, test it, evaluate the feedback, make adjustments, and launch.
The ability to “create a new product or service under conditions of extreme uncertainty” is an invaluable skill in the startup world. Without Lean Startup, you risk burning through money, energy and time creating a product that nobody wants. Startup Weekend is an opportunity to take the theory and apply it to something that you care about.
The judges will be evaluating teams based on how they respond to market feedback, so it’s crucial to get out of your head and test your concepts with real folks through interviews, Internet feedback/response, etc.
Networking with other entrepreneurs
There’s nothing quite like the vibe inside a fast-moving startup, and it’s hard to find in the real world. The people who attend Startup Weekend are driven, ambitious, clever people with a passion for entrepreneurship. You’re going to meet some truly amazing people.
Additionally, the judges and coaches are some established, respected veterans of the Sacramento startup scene—you never know who you’ll impress!
Did we mention that this takes place on the 28th floor of the Renaissance Tower, a.k.a. the Darth Vadar building? Look at this view!
[caption id="attachment_45740" align="alignnone" width="640"] Photo via Jeff Bennett[/caption]
You will literally be working all weekend inside the office of a venture capital firm—how many people can say that?
Work hard, move fast, break things
Startup Weekend is all action. In order to succeed, you might have to step outside your comfort zone, learn new skills, and take a swing at something. You might just discover a part of yourself that you didn’t know existed, or that you’ve never had the chance to express before.
We’re not going to lie to you; it’s hard work. This is anything but a relaxing weekend, but that’s part of the appeal! You will be amazed at the amount you can get done in a very short time.
So what do you think—can we count you in? Sign up here.