Startup Weekend Sacramento

    Friday, November 11 - 13, 2016

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
  8. Blog
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Startup Weekend Sacramento

Friday, November 11 - 13, 2016

Friday, November 11 - 13, 2016
Event starts at 6:30 pm

Impact Venture Capital
801 K St.
28th Floor
Sacramento, CA 95814

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Entrepreneurship—take it for a spin


Becoming an entrepreneur requires risk. Quitting your job or emptying your 401k to start a business is scary (and inadvisable) for most. But you, friend, have an incredible opportunity to test drive entrepreneurship risk-free. 

Do you have an idea you’d like to build out? Do you want to meet motivated, talented hustlers like yourself? Startup Weekend is the perfect circumstance to build a company—or at least as much as you can build in 54 hours!

Here are a few things you can ‘test drive’ during Startup Weekend:
    1. The desire to become an entrepreneur—is it more than just a dream?
    2. The idea—can you build it into a viable business?
    3. The startup lifestyle—can you handle a high growth, low structured environment?

Nobody leaves a Startup Weekend empty handed, even if you don’t win. You’ll come away with new skills, new connections to motivated people like yourself, and perhaps, a startup business!

Ready? Here are the details.

What is Startup Weekend?

Startup Weekend is a global grassroots movement of ambitious entrepreneurial minds of various skill sets who are looking to practice and learn the basics of founding and launching a startup venture successfully. It is a unique opportunity to get your startup off the ground, risk free.

How does it work?

All Startup Weekend events follow the same basic model:
  • Pitch your startup idea and receive feedback from your peers. Teams organically form around the top ideas (as determined by popular vote).
  • Then, it’s a 54-hour frenzy of business model creation, coding, designing, and market validation.
  • The last part of the weekend is the most intense—teams present their ideas to a panel of judges and after a palm sweating Q & A, the judges pick the top 3 startups (did we mention, the winners get prizes to help launch their startup?).

Who should participate?

We welcome anyone and everyone who has a passion for.. well.. anything! This event is open to anyone who wants to hone their skills in business planning, developing, marketing and design.

Your Ticket gets You:

  • Access to the event
  • Mentorship from amazing entrepreneurs and business professionals in the Sacramento region
  • Amazing high-profile speakers and judges
  • Networking with awesome Sacramento entrepreneurs
  • Work with awesome professionals
  • Plenty of food fuel to keep you energized for 54 intense hours
  • Free .co website domain
  • Membership @ Startup Weekend Community (200K alumni) #SWSac
  • 100 new awesome Facebook friends and thousands of tweets

Do I need to come with an idea?

If you have an idea for a startup, then great! We hope you pitch for the weekend. We do ask, however, that you don’t have a fully-formed business already, e.g. a complete business plan, a website, etc. If you don't have an idea, that's quite alright! Come and spend the weekend, listen to the ideas being pitched, and see if something strikes your interest—you will be surprised how much value you can add to the idea and team. The weekend is all about learning about the startup ideation process and learning from each other.

Get your ticket for Startup Weekend Sacramento! 

Still aren’t sure if Startup Weekend is for you? Ask us anything at

Related Events

Setup for Success Before/After Startup Weekend


Friday November 11th

6:30 pm
Arrive at the venue and get checked in

6:45 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:15 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

8:00 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

11:55 pm
Venue Closes at Midnight

Saturday November 12th

8:00 am
Venue Opens
Arrive, simple breakfast & coffee will be available.

8:30 am
Begin Work
Teams formed and setting up workspace for the weekend

1:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:00 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

11:55 pm
Venue closes at Midnight

Sunday November 13th

8:00 am
Venue Opens
Arrive, simple breakfast & coffee will be available.

11:00 am
Coach Meetings
Coaches arrive… ASK QUESTIONS

12:00 pm

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm

5:00 pm
Final Presentations

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!


Sheri Atwood
Founder and CEO at SupportPay

Sheri Atwood is the Founder & CEO of SupportPay by Ittavi (an acronym for “it takes a village’). Sheri is a former Silicon Valley executive, a single mom & a child of a bitter divorced. Raised by a single mom & the only person in her family to go to college, she married at 19, completed undergrad in less than 4 years, finished her MBA 10 days before her child was born, while working full time, divorced at 25 & was the youngest Vice President at Symantec. She taught herself how to code and is an expert in front end development. Sheri has been named “#5 of 50 Women in Tech Dominating Silicon Valley” and a "Top 40 Under 40 Executive in Silicon Valley".

SupportPay®, Ittavi’s first product, is the first-ever automated child support payment platform, poised to transform the complex, time-consuming & stressful process that impacts nearly 300 million parents exchanging more than $900 billion in child support & child expenses worldwide. With SupportPay, today’s modern families can spend less time managing and arguing about child support, and more time focused on raising happy, healthy children.

Event Judges

Cathie Anderson
Business Columnist at The Sacramento Bee

Cathie Anderson is The Sacramento Bee's business columnist. She connects her readers to local businesses, entrepreneurs and nonprofits by gathering insights and strategies from business leaders of large companies as well as small startups.

Christine Folck
Program Manager, The Shop @VSP.

Christine is a Senior Design Thinking Specialist with over nine years of experience implementing human-centered design process methodologies, tools and techniques. She is passionate about IHI performance improvement, project management, improvement sustainability, innovation processes, and human-centered project implementation and improvement design. Christine is highly skilled in LEAN, Six Sigma, ethnography, healthcare, business, and facilitation. She’s committed to positively impacting lives, every decision, every day.

Oleg Kaganovich
Founder and CEO at Wyndow

Oleg is the founder of real-time local discovery startup Wyndow. In addition to being the company's Chief Wyndow Washer, Oleg is an investor, adviser, operations and former non-profit executive, with an interest in media and entertainment, travel, energy, environment, sustainability, food & agriculture, and consumer products. Over the past several decades, he has spent his time focused on company building, partnership/relationship development, mentoring, and investing in early stage innovation-driven companies in North America, Europe, Saudi Arabia/greater Middle East and North Africa (MENA) and Russia.

John Nogrady
CTO, Fantag

John Nogrady has over 20 years of experience as an entrepreneur and operating executive in the technology sector. John is an active advisor to early stage companies with expertise in technology/architecture, go-to-markets and partnerships.  John is currently working as the CTO for Sacramento startup Fantag.

Eric Ullrich
Cofounder at Hacker Lab

Eric is passionate about creating collaborative efforts that foster startups and innovation in the Sacramento Region. He is the cofounder of Hacker Lab, a coworking and maker space that has hosted and presented multiple hackathons, including the very first Startup Weekend Sacramento. Eric is the creator and director of The Startup Hustle bootcamp, a 6-week program that builds entrepreneurial skills.  

Coaches and Mentors

Jyoti Das
Startup Advisor

Entrepreneurial executive with leadership roles in Fortune 100 and Startups alike. Over 25 years in leading transformation across Supply Chain, Enterprise IT, Product Management, and Marketing. With broad and deep experience in business transformation in tech giants like Intel and driving growth in startups by creative business model engineering, Jyoti is a valuable advisor for startups and established organizations seeking guidance on strategic planning, new emerging technologies, marketing and explosive growth. His broad areas of expertise include product management, digital transformation, analytics, domestic and international markets, and solutions engineering.

Sabya Das
Partner, Moneta Ventures

Sabya is a Partner at Moneta Ventures. Sabya is a technology fanatic who focuses on the development and analysis of Moneta Ventures' many internet and software based portfolio companies. Raised in Folsom, CA, he was always fascinated by technology, and has built and developed a multitude of web applications and products. Sabya evaluates new opportunities for investment and assists Moneta's portfolio companies in a variety of operational roles. He joined Moneta Ventures as an Investment Analyst in 2014. Sabya graduated from the University of California, Berkeley, with a major in cognitive science/computational modeling.

Cinde Dolphin
CEO and Developer, KILI Medical Drain Carrier

Cinde developed a small, simple, yet novel medical device to address a need by many post surgical patients. The KILI Drain Carrier replaces safety pins with soft mesh-constructed aprons that safely and comfortably suspends drains during patient recovery.The business gained a vision and foundation at Startup Weekend - Women’s Edition in Nov. 2014. Several hospitals are now using the innovation and Cinde has extended another part of her enterprise to form a franchise of women-owned small businesses in developing countries.Cinde is a former organizer of Startup Weekends, and is an advocate of the Capital Region Small Business Development Center. Prior to starting KILI Carriers, she spent 25 years as a marketing executive for major beer and wine brands.

Rich Foreman
CTO at Cordico

Rich Foreman is the Chief Technology Officer of Cordico. He led the team that developed the CordicoShield / CordicoFire Wellness App. He leads Cordico's technical operations with over 25 years of experience in leadership, engineering, mobile application development and sales. Rich has a BS in Industrial Engineering from the University of Washington, an MPA from Troy State University and was an officer in the U.S. Navy. Rich co-authored his book, "Tap into the Mobile Economy." Rich's blog was listed in Top 20 Marketing Mobile Blogs of 2014. He has been featured on KCRA3, NEWS10, 1170 Tech AM PowerDrive, Business Radio Money 105.5, SiliconIndia, the Sacramento Business Journal, and the Sacramento Bee. Rich is also the Founding Director of the Sacramento Chapter of Startup Grind and served a term as Utility Commissioner for the City of Folsom. Rich is a regular contributor to and Rich also co-founded Apptology which was acquired in 2019.   

Aaron Heinrich
President at Big Brand Theory

Aaron Heinrich has nearly 30 years of experience working across a broad spectrum of corporate and marketing communications. This includes crisis and issues management, strategic positioning and brand awareness, executive visibility and thought leadership, new product/service introductions, and traditional and social media. He currently consults with companies on issues related to branding, positioning and awareness building, and is a contributing writer for Creating the Future of PR and New Atlas.

Rob Hickman
President / Partner, RTH Consulting

Rob brings 20+ years of expertise growing and operating technology and services businesses for public, private and PE companies. Rob ran several B2B products and services businesses and led two software companies to successful multi-million $ exits. These companies achieved double/triple digit revenue and earnings growth and market leadership positions. Rob started his career in engineering and marketing before moving to software and financial services and currently consults with middle-market businesses focused on value creation. Rob earned a B.S. in Chemical Engineering from U.C. Davis and a M.S. in Management (MBA) from the MIT Sloan School of Management.

Jessica Holcombe
Corporate and IP Licensing Attorney, Holcombe Law Group

Jessica formed Holcombe Law Group in 2012 and currently represents companies in media, technology, and the spirits industries. Prior to founding the firm, Jessica was a senior corporate attorney with RMKB in Silicon Valley and General Counsel to Boyett Petroleum. Jessica has advised emerging companies on business formation, corporate governance, financings, equity compensation, employment matters, IP licensing, mergers & acquisitions, commercial leases, and securities exemptions. Jessica received her JD/MBA from UC Davis.

Joe Koepnick
Associate Director, New Venture Resources University of California, Davis, Venture Catalyst

Joe brings over 30 years of experience in early-stage technology development, intellectual property management and licensing, and entrepreneurial management to this role. As a founder, board member and CEO of two startups derived from on university technologies, he helped secure SBIR Phase 1 and Phase 2 grants, seed and venture funding, and led successful negotiations for the acquisition of one of the companies. He has a Bachelor’s degree in electrical engineering technology from the Ohio Institute of Technology.

Drisha Leggitt
VP of U.S. Business Development and Marketing at Anpac Bio-Medical Science Company

Drisha is responsible for partnership, media, advocacy and investment development; communications, branding and marketing strategic planning and execution; external, community, investment and related communications tool/outreach; philanthropy/sponsorship and community relations; and managing Anpac Bios' external affairs, advocacy, and brand awareness activities - particularly with regards to Anpac’s "Cancer Differentiation Analysis" (CDA) Technology. Anpac Bio was founded by world-renowned biomedical and nanotechnology scientists and engineering experts; creating and launching break-through, leading edge, early cancer detection technology.

Ryan McGuire
CFO and Accounting Manager at Martin Brothers Construction

In addition to his role as CFO at Martin Brothers Construction, Ryan has been on the due diligence and selection committee for the San Joaquin Angels since 2011.

Jonathan Miles
Attorney at Stoel Rives LLP

Stoel Rives LLP attorney Jonathan Miles practices in the full range of complex commercial litigation, including claims for breach of contract, strict products liability, negligence, breach of warranty, false advertising, unfair competition and violations of California’s Proposition 65.  He has worked on several class actions and has represented companies in governmental enforcement actions.  His clients include businesses in the automotive, gasoline distribution, food, cosmetics, pharmaceutical, social networking, data storage, real estate and insurance industries.

Chris Minnick
Co-Founder of WatzThis?

Chris Minnick is an author, serial entrepreneur, trainer, software developer and CEO of WatzThis? ( Minnick has overseen the development of hundreds of web and mobile projects for clients ranging in size from small businesses to some of the world’s largest companies. He's authored or co-authored more than a dozen coding books for adults and children, including Coding with JavaScript For Dummies, JavaScript for Kids, HTML5 and CSS3 For Dummies, and Adventures in Coding.

Feli Ortega
Founder at ZUBMIT

Feli Ortega has a background in marketing and business development for the design and construction industry. More recently, she was on the founding team of local startups that addressed workflow efficiency for architectural firms and public agencies. With the use of agile development, Feli worked with her team to create a web-based application for the public procurement process of professional services. She understands the dynamic nature of the startup process as a result of her experience with these recent startups, funding for seed stage startups and as a past Startup Weekend Women’s Edition attendee. 

Brett Owens
Co-Founder & CEO, Chrometa | Marketing Director & Co-Founder at LeadDyno

Brett has started and scaled two software-as-a-service companies, Chrometa and LeadDyno. Both companies were self-funded and quickly became profitable thanks to early customer's sales. Brett and his companies have been featured by Forbes, CNBC, The Economist, Inc Magazine and other leading media channels. He is a graduate of Cornell University

John Parilo
President & Co-Founder, wimZr

John co-founded wimZr to enhance people’s experience prior to arriving at any event or travel destination in the world. He runs  all aspects of wimZr ranging from day-to-day operations, marketing, social media and everything in between. Prior to founding wimZr, John played a role on Mayor Kevin Johnson’s team for the miracle story, helping to save the Sacramento Kings and secure plans to build a state-of-the-art downtown entertainment and sports center in the heart of downtown Sacramento. John has  a BA in Business Administration from San Diego State University and was born and raised in Sacramen

John Peters
Chairman, Sacramento Angels

John is the Chairman of the Sacramento Angels. He is an active investor and advisor to a number of northern California startups. John is also on the selections committee for the UC Berkeley Skydeck, an accelerator based on a partnership with the Haas School of Business and College of Engineering at UC Berkeley. John built his career in the technology industry as a senior executive at Hewlett Packard, BMC Software, and Touche Ross Consulting (now Deloitte Consulting).  He has been heavily involved in M&A initiatives throughout his career. John is also the Chair of the Harvard Business School Community Partner program, an organization providing pro bono strategic consulting services to non-profit organizations located throughout the valley and bay area. 

Mike Phillips
Co-Founder, Vigilant

Mike is the CEO & co-founder of Vigilant, a public records search platform for due diligence research, intelligence, and monitoring. Vigilant was founded in early 2016, and its customers already include many of the largest companies, campaigns and advocacy groups across the country. Prior to founding Vigilant, Mike founded and grew a successful public affairs consulting firm, counting among his clients Fortune 100 companies, successful startups, major national non-profits and foundations, and high profile political campaigns around the country and overseas.

Chris Russell
Partner at Stoel Rives LLP

Chris Russell actively aids many emerging growth companies to achieve their financial and corporate objectives.  Many of these businesses are focused on renewable energy, life science, software, hardware, agricultural technologies and clean technologies, but Chris has experience working with an array of companies in various industries on corporate and financial matters. With a broad transactional and corporate governance experience, Chris guides entrepreneurs and business leaders on corporate issues related to all aspects of its business and their fiduciary duties in significant transactions.  

Tracy Saville
Cofounder and CEO at SofiiaAi

A true visionary, Tracy is a systems thinker and talented organizational and technology business strategist, working on advancing new models for how AI can help amplify human intelligence and awareness. She’s a deep listener and helps to enhance other’s visions, while remaining focused on ensuring her vision is incorporated and on delivering bottom line results. She’s a team-centric leader with diverse entrepreneurial experience and is passionate about helping people unlock their potential through technology.

Melanie Weir
Creative Consultant & Service Designer

Exploring Food, Tech, Nature, Creativity and Entrepreneurship from a Service Design Perspective. 
Supporting Start Ups, Businesses and Projects with Creative Approaches to Design, Funding and Growth Strategy. 

Event Sponsors, and Partners

The Startup Weekend Sacramento team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.

Signature Sponsors




Organizing Team

Techstars Startup Weekend Sacramento is 100% led by volunteer community leaders.
Learn how to get involved here

  • Maria
  • Laura
  • Jeff
  • Peggy
  • Bree
  • Michael
  • Logan
  • Sharon
  • Shruti


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