Startup Weekend Future of Retail San Francisco

    Friday, November 2 - 4, 2018

  1. Overview
  2. Schedule
  3. Judges
  4. Coaches and Mentors
  5. Organizing Team
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Startup Weekend Future of Retail San Francisco

Friday, November 2 - 4, 2018

Friday, November 2 - 4, 2018
Event starts at 6:30 pm

44 Tehama Street
San Francisco, California 94105

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New York. Paris. London. San Francisco.

Introducing San Francisco’s first ever Startup Weekend ‘Future of Retail’, brought to you by Levi Strauss & Co. and Techstars. In just 54 hours, teams will form to sketch designs, craft business models, and pitch new ideas to a panel of judges and industry mentors.

Levi Strauss & Co. is the original inventor of the blue jean and is one of the world’s largest brand-name apparel companies. As the retail market increasingly faces technology as a progressor of fashion, LS&Co. has led in market innovation by creating brand-right and immersive experiences for customers. This Techstars Startup Weekend will leverage the global resources of LS&Co. and Techstars to enhance collaboration with the Bay Area entrepreneurial community and to develop innovative new ideas and technologies for consumers.

Be the change on November 2-4, 2018 with your fresh perspective on customer experience and the digital economy as we challenge the world’s largest brands to redesign and define the Future of Retail.

See what it's all about

Learn More


Friday November 2nd

6:30 pm
Arrive at the venue and get checked in

7:00 pm
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants

7:20 pm
Welcome & Speakers
Review agenda for the weekend and introduce speakers, coaches, and community leaders

7:30 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday November 3rd

9:00 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm

1:00 pm
After-lunch check-in, status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:30 pm

7:30 pm
After-dinner check-in, status reports, call for help

10:00 pm
Finished for the day. You may stay and work as late as the venue will allow

Sunday November 4th

9:00 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions

12:00 pm

1:00 pm
Mandatory Pitch Practice
Pitch coaches arrive. You'll receive your specific pitch practice time slot in the morning

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

5:00 pm
Final Presentations

7:00 pm

7:30 pm
Judging & Awards

8:30 pm

9:00 pm
Go Home!

Event Judges

Marc Rosen
Executive Vice President and President of Direct-to-Consumer (DTC) at Levi Strauss & Co.

Marc Rosen is Executive Vice President and President of Direct-to-Consumer. He is responsible for leading the company’s global ecommerce and brick-and-mortar retail businesses, which includes 2,800 retail stores (including franchised, company-operated mainline, outlet stores, and shop-in-shops) and ecommerce sites dedicated to the Levi’s® and Dockers® brands. Marc thinks holistically about the entire marketplace ecosystem, and designs and delivers a seamless consumer experience. He’s a member of the company’s global leadership team, which guides the strategic direction for Levi Strauss & Co., and sits on the company’s executive committee.

Yulia Groza
VP, Ecommerce Technology

Currently the VP of eCommerce Technology at Levi Strauss & Company, Yulia is an experienced leader with a demonstrated history of working in the retail, apparel and fashion industry at established brands like LS&Co., The Men’s Wearhouse and With a skillset in IT and product strategy, product design and delivery, Yulia is a strong information technology professional with a MS focused in Computer Science from Technical University of Moldova.

Amy Vener
Retail Vertical Strategy at Pinterest

Amy Vener leads Pinterest's retail vertical strategy, focused on helping retailer partners understand how to best use the Pinterest platform to achieve a competitive advantage within their industry.   

Before joining Pinterest, Amy's career was built on the foundation of data driven marketing and measurement programs across publisher (Y! and newspaper world), retailer (Walmart merchandising and marketing) and marketing technology partner (Adobe, Acxiom, Personify).

Coaches and Mentors

Julia Mehra
Digital Partnerships & Global eCommerce Strategy at Levi Strauss & Co.

Julia Mehra oversees digital partnerships at Levi Strauss and Co., where she develops and manages projects with scale technology partners, small fashion technology companies, and the venture capital and accelerator community. Prior to joining LS&Co., she led growth, operations, and strategy as the first employee at SENREVE, a luxury handbag brand for the millennial professional woman. Julia started her career at Morgan Stanley in the Consumer/Retail Capital Markets group and later joined the Digital Innovation and Mobile Product groups at Sephora, where she identified and prototyped new technology to drive innovation at the company. Julia graduated summa cum laude from Princeton University with a degree in history and holds an MBA from the Stanford Graduate School of Business.

Margaret Greenberg
Global Retail Strategy at Levi Strauss & Co.

Margaret Greenberg is on the Global Direct-To-Consumer Strategy team at Levi Strauss & Co. Prior to joining LS&Co., Margaret worked at a retail and consumer-focused private equity firm called Castanea Partners, where she invested in companies like Proenza Schouler and Jeni’s Splendid Ice Creams. She has also worked as an investment banker advising large-scale retailers and consumer packaged goods companies. Margaret is passionate about branded consumer businesses and loves spending time in stores. Margaret has an MBA from the Stanford Graduate School of Business and a BA from Yale University.

Aimara Rodriguez
Vice President of Brand Strategy

The best piece of advice that I’ve ever received is to speak things into existence. It’s because of this, that I’ve been able to not only devote myself, but push myself to extraordinary lengths to believe in the work that I do.

I’ve been fortunate enough to work with a variety of venture-backed startups as well as enterprises such as Anheuser-Busch Inbev, Marriott International, IBM, Paypal, and more. I've also worked on entrepreneurship initiatives with universities such as Columbia Business School, MIT, and Harvard Business School. By understanding the needs that each of my clients have, I’m able to strategize how to create the most value for them by activating high-caliber programming.

Nicole Chiu-Wang
Co-Founder, COO, and Head of Style of Boon + Gable

Nicole Chiu-Wang is Co-Founder, COO, and Head of Style of Boon + Gable, a personal styling service that’s making shopping easier and more enjoyable by bringing a professional stylist to your home with clothes picked just for you, through a combination of fashion industry expertise and machine learning. Since its launch in 2016, Boon + Gable has styled thousands of men and women in their own homes and has been featured in Forbes, TechCrunch, and 7x7 Magazine.

Aditi Jain
Ecommerce Senior Manager at Levi Strauss & Co.


Manbir Paul
Director of IT at Levi Strauss & Co.

Responsible for execution and technical solutioning. Loves solving problems, building amazing products and delightful solutions.

Rania Reda
Founder & CEO at Augmania

An internationally recognized Augmented Reality expert and a serial tech entrepreneur with 22 years of experience in the Tech field. Her latest venture, Augmania, is a new concept in grabbing consumer attention and converting it into a purchase behaviour. It’s a Storytelling solution that uses AR and Machine Learning to allow marketers to integrate digital assets into a new media that can be published on the web.

Mika Uehara
Director of Programs and Marketing at Fashion Incubator San Francisco

Mika is passionate about working with emerging technologies in retail and commerce, with 10+ years experience leading marketing, business development, and partnerships for companies across the retail value chain - from product intelligence, mobile POS, and B2B marketplaces, to growth marketing for brands & retailers including Gap Inc. and Sony Electronics. Mika founded SF FASHTECH, the first startup ecosystem dedicated to fashion technology in the Bay Area, and launched an iOS app for tracking fashion trends. Currently at Fashion Incubator SF (supported by Macy's Inc.), Mika leads programs, marketing, and partnerships with a focus on supporting fashion entrepreneurs for the future. Mika is also a 2018 Oculus Launch Pad Fellow, researching applications of immersive technologies for commerce, beauty, and wellness.  

Grace Porter
Global Ecommerce Strategy at Levi Strauss & Co.


Organizing Team

Techstars Startup Weekend San Francisco is 100% led by volunteer community leaders.
Learn how to get involved here

  • Jordan
  • Ethan
  • Chris
  • Melissa
  • Jennifer
  • Daniel


Chris Chang
Program Manager, Techstars Adelaide

Chris is the Program Manager for Techstars Adelaide, the first Techstars accelerator in the APAC-region. Focusing in early stage startup acceleration, Techstars Adelaide supports startups advancing innovative applications in IoT, big data, sensors and robotics, with potential to develop and commercialize technologies connected to the defense and security sectors.  

Previously, Chris was a Regional Manager for Techstars Community Programs, where he supported the West of the USA and Canada. 

Jordan Rothenberg
Regional Manager

Jordan is a Regional Manager at Techstars, overseeing and supporting community leaders as they bring Startup Weekend, Week, and Digest to cities across the Western U.S. and Canada.

In a past life, Jordan was the cofounder of a natural food startup that simplified the smoothie making process, worked in advertising, healthcare IT, among a few other odd jobs. Jordan is from Milwaukee, WI, attended his first Startup Weekend in Madison, WI and is now based in Boulder, CO. He has an appetite for outdoor adventures, cars, and travel!

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