Startup Weekend Women San Francisco

    Friday, October 17 - 19, 2014

  1. Overview
  2. Schedule
  3. Speakers
  4. Judges
  5. Coaches and Mentors
  6. Sponsors
  7. Organizing Team
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Startup Weekend Women San Francisco

Friday, October 17 - 19, 2014

Friday, October 17 - 19, 2014
Event starts at 6:00 pm

General Assembly
501 Folsom St
San Francisco, CA 94105

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With women leading less than 7% of venture-backed startups, it’s no secret that there are fewer women founding companies than men. That’s why we have one special focus for this Startup Weekend: connecting and showcasing the talents of women and aspiring female entrepreneurs.

Pitches will be women-only and mentors and judges will be female-heavy. But that doesn’t mean men aren’t welcome to participate too! We know the best teams have diverse and balanced perspectives, so men are encouraged to join teams as well. 

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

We have some great prizes lined up and have more coming in!

General Assembly:   
$1000 worth of classes for winning team
$800 worth of classes for second place 
$500  worth of classes for third place

1 year Silver plan for winning team
1 year Bronze plan for second place
6 months Bronze plan for third place

Women's Startup Lab:
Winning team will have a spot in Women's Startup Lab Accelerator program in Winter ($10,000 value)
Winning team and second place - 2 class package for 2 team members


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Setup for Success Before/After Startup Weekend

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Friday October 17th

6:00 pm
Arrive at the venue and get checked in

6:30 pm
Dinner & Networking
Eat delicious food, share ideas, practice pitches, get to know fellow participants

7:00 pm
Welcome & Speakers
Review agenda for the weekend, Vivek Wadhwa to speak

7:45 pm
Pitches Start
Optionally line up to give your pitch

9:00 pm
Attendees vote for the top pitches

9:15 pm
Form Teams
Teams start forming and discussing ideas

10:00 pm
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow

Saturday October 18th

9:15 am
Arrive, simple breakfast & coffee

9:30 am
Begin Work
Teams formed and setting up workspace for the weekend

12:00 pm
Lunch and Speaker
Ari Horie, founder of Women's Startup Lab, will be speaking

1:00 pm
After-lunch check-in, submit status reports, call for help

2:00 pm
Coach Meetings
Coaches help teams one-on-one. They are here to help!

6:00 pm

6:30 pm
Pitching crash-course
Heidi Lubin will lead an interactive crash-course in pitching techniques and best practices.

7:30 pm
After-dinner check-in, submit status reports, call for help

8:00 pm
Finished for the day. The venue closes at 8pm, but feel free to move the team elsewhere!

Sunday October 19th

9:15 am
Arrive, simple breakfast & coffee

10:00 am
Coaches arrive. Final opportunity to ask questions.

12:00 pm

12:30 pm
Coach Meetings
Coaches arrive… ASK QUESTIONS

3:00 pm
Presentation Prep & Tech Check
Final hours of worktime should be focused on perfecting your presentation, tech-check for final presentations also takes place

4:00 pm
Teams stop working

4:30 pm

5:00 pm
Pitches and judging start
Judge intros and teams take the stage!

6:45 pm
Judging & Awards

7:30 pm
Wrap-Up & Head to After Party
After party at WeWork @156 2nd St, SF


Vivek Wadhwa
Fellow, Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University

Vivek Wadhwa is Vice President of Innovation and Research at Singularity University; Fellow, Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University; and distinguished visiting scholar, Halle Institute of Global Learning, Emory University. He is author of ”The Immigrant Exodus: Why America Is Losing the Global Race to Capture Entrepreneurial Talent”–which was named by The Economist as a Book of the Year of 2012. Vivek released his book Innovating Women: The Changing Face of Technology in September.

Ari Horie
Founder & CEO, Women's Startup Lab

Ari Horie is the founder and CEO of Women’s Startup Lab located in Silicon Valley, CA. She is a Japanese native and was recently named in CNN’s 10 Visionary Women, 20 Women Who Are Changing the Ratio by Marie Claire magazine, a keynote speaker at UpGlobal and SXSW V2V, with media coverage by SUCCESS Magazine, Silicon Valley Business Journal, the Wall St. Journal, and a guest on Robin Morgan National live radio, as well as providing articles to the Huffington Post. Our mission is to empower female led startups to succeed by being stronger leaders, gaining an influential network of advisors and creating powerful startups that shape the world through innovation. The value provided by Women’s Startup Lab is resonating with the startup ecosystem, the business community, and groups focused on inclusion and diversity.

Heidi Lubin
Entrepreneur, Managing Director @ProspectSV

Ms. Lubin is an entrepreneur and corporate development executive with over ten years expertise. Engagements have ranged from pre-revenue organizations to $3B+ in revenue, national and international.  Currently she is a Managing Director at ProspectSV, a non-profit commercialization catalyst and incubator in San Jose, CA.  Recently, as Co-Founder and CEO of HEVT, Ms. Lubin led the team from academia to acquisition in under three years and, along the way, were named the 2012 National Grand Prize-winner of the Cleantech Open and received an ARPA-E subaward.  Prior to joining HEVT, Ms. Lubin was an attorney at Kirkland & Ellis LLP, focusing especially on the automotive, oil and gas, and media sectors.  Previously, she worked on growth equity investment strategies at Thoma Cressey Bravo and Pacific Rim Partners.  Earlier in her career, she assisted Fortune 100 companies to create and implement growth-oriented, educational marketing strategies. Ms. Lubin received an MBA from the Kellogg School of Management, a JD from Northwestern University School of Law, a Bachelor of Arts from the University of Michigan, Ann Arbor, and a certificate in Multidisciplinary Design from Archeworks.

Event Judges

Sandy Khaund
Head of West Coast Emerging Technologies Office

Sandy Khaund came to Turner from Irynsoft, a mobile education company he founded in 2009 to bring collaborative video-based learning software to mobile devices. In 2011, Irynsoft was named among the Top 10 Most Innovative Companies in Fast Company, named a finalist for a World Technology Award, and selected for a Kauffman Foundation fellowship. Before Irynsoft, Sandy was COO of Piczo, a teen social network that was acquired by Stardoll in February 2009. He also spent six years at Microsoft, where he helped implement .NET design patterns, co-founded CodePlex (Microsoft’s open source collaborative development site), and owned Microsoft’s employee blogging platform (at the time, the largest in the world). Prior to Microsoft, Sandy held various engineering and technical positions at Intel, Boston Consulting Group, and Lockheed Martin. Sandy holds three patents and has published several papers. Sandy has a BS & M.Eng in Electrical Engineering from Cornell, a BA in Physics from Ithaca College, and an MBA from Wharton.

Perri Gorman
Founder of Archively & UnrollMe

ceo/founder @archively : co-founder @unrollme : moderator @StartupGrind :: I am an alchemist. I am a collector of people.

Trish Costello
CEO & Founder, Portfolia

Trish Costello is CEO & Founder of Portfolia, which is unlocking and aggregating a new class of women entrepreneurial investors. Trish is also co-founder and CEO Emeritus of the Kauffman Fellows Program, now with 400+ VCs, in 50 countries, collectively deploying over $200B. She funded and helped found numerous organizations focused on high potential women entrepreneurs and angels, while at the Kauffman Foundation. Portfolia is built on the premise that when women greenlight the teams, products and companies they want to see succeed in the marketplace, with their money and networks, the world shifts. Trish is a Board Member for UPWARD; the Berkeley Crowdfunding Research Institute; the National Science Foundation SBIR advisory 
board; Women’s Start-Up Lab; and OsteoGenix.

Preeti Pande
Global Head of Product Management for Bloom Energy

Preeti leads Product Management globally for Bloom Energy. She is a Marketing and Product Management executive with deep technical skills and expertise in getting new technologies to market. She has extensive experience deploying new products with customers world-wide. She was previously VP of Marketing and Business Development at Shocking Technologies, a materials company in the portable electronics space. She was General Manger of Test Solutions at Kulicke and Soffa, a leading semiconductor equipment company. She holds a Bachelors in Metallurgical Engineering from Punjab Engineering College and a PhD in Materials Science and Engineering from University of Arizona.

Jamie Hull

Jamie Hull is the VP of Mobile Products for Evernote where she heads the iOS, Android and other mobile app product teams. In this role, Jamie leads the development of several core platforms for Evernote, from initial design through development and to deployment. She manages over two dozen engineers and designers and a schedule of near-weekly major software releases. 

Jamie began her career with several technical roles in web development, before moving into product management and team leadership. Prior to joining Evernote, Jamie led development teams at a mix of consumer products and B2B services companies, including Comcast (Plaxo), UpMo, Blurb and AOL/

She holds an MBA from University of Maryland, a Bachelor's in Computer Information Systems from Towson University and is an avid Bay Area cyclist.

Renee LaLonde
Founder & CEO iTalent

Renee La Londe is the Founder & CEO of iTalent, which she founded in 2002 to provide clients with exceptional talent and extraordinary service in providing a wide range of business consulting and enterprise/mobile application development services. As CEO, she has been instrumental in growing revenues by more than 100 percent year over year. Renee has over 15 years of experience in the high-tech industry. Prior to starting iTalent, she was Director of Business Systems at Network Appliance (NetApp). She has also held senior positions at many Fortune 500 companies, including Cisco and Apple. Renee is a member of Watermark, the Who's Who Directory, and a contributor for the Women 2.0 blog. She is also a co-author of the recently released book, "Social Knowledge: Organizational Currencies in the New Knowledge Economy".

Coaches and Mentors

Carlos Montesinos
Research Scientist & Tech Lead

Carlos Montesinos is a Researcher and Technology Leader focusing on rapid prototyping tools for product development. He has more than 10 years of experience in Robotics, including Self-Driving cars, and other embedded platforms. Carlos currently works in a multi-disciplinary team combining: design, user-experience, and technology. His goal is to enable entrepreneurs to develop the next-big-thing with embedded platforms. Carlos received his B.S. in Electrical Engineering from Univesidad San Francisco de Quito, Ecuador. He earned his M.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Jamarie Milkovic
CEO & Founder of Master Your Presence

Jamarie Milkovic is a women-centered entrepreneur supporting female influencers to strengthen their personal brand and presence. During her extensive career as a professional actress and improvisor, her vocal and live performance skills were featured in regional and national commercials, print campaigns, trade shows, industrials, films, and live broadcast for notable brands such as Ford, Cadillac, Sprint, Turner, Cartoon Network, TBS, DIY Network, Lifetime Networks, CreativeLive and Eurovision, among many others. She is the author of her upcoming book "The Five Powers of Presence” and founder of Master Your Presence, a signature online program for women to portray an authentic, powerful presence. This fall, Jamarie released her free online series, Women of Presence, and has already gained a loyal following in 49 countries and counting.

Lida Tohidi
CEO Pidari Consultancy

Lida runs Pidari Consultancy, working in the intersection of cleantech, finance, and strategy. She loves work independently, as well as in collaborative settings, and has past experience working in multi -disciplinary and -cultural teams. She has had experience initiating, leading, and completing projects in Australia, Bénin, Canada, France, Italy, Japan, Malawi, Switzerland, the UAE, the UK, and the USA. For extra-curricular activities, she loves to go on adventures and help out at different organizations/events.

Kristina Omari
General Partner,

Kristina is an experienced senior business leader with extensive experience in M&A, finance, investments, business development and strategic partnerships as well as the operational implementation of M&A and strategic initiatives. Demonstrated track record of driving value creation through deal/transaction structuring and effective execution planning. Brings a breadth of industry experience across enterprise software, SaaS, digital media, digital marketing, advertising and collaboration technologies.

Marisa Fagan
DIrector of Crowd Ops at Bugcrowd

Marisa Fagan is the Community Manager for the crowd of more than 7,000 security researchers at Bugcrowd. She brings seven years of experience working with the information security research community to bridge the gap between companies and independent research. She's worked previously at Facebook on the Product Security team responsible for the Facebook Bug Bounty, and at Errata Security managing penetration testing and research projects. Marisa is also a co-founder of the Bay Area hacker con, BayThreat, in Mountain View, Calif., for its fifth year this December 2014.

Teresa Dentino
Founder & CEO The Financial 411

Teresa Dentino is the CEO and Founder of The Financial 411, the first-ever women-centered financial education coaching service. Recently she launched The Women’s Financial Revolution Project to present solutions for stagnant growth within women’s financial literacy confidence levels, improving women professionals’ reach for C-Suite access and their improved STEM engagement levels. With a 30-year background in financial service and finance executive roles, she is constantly seeking to improve the financial experience for women to something more relatable and practical. Her next online course will offer an Intro to Finance Fundamentals to help entrepreneurs – or anyone! – get a functional understanding of “The Numbers” e.g. cash flow planning, revenue projections, etc. You can find her on Twitter @thefinancial411 or her website:

James Lee
Partner, Schaffer&Combs

James is a partner at the management consulting firm Schaffer&Combs. A serial entrepreneur, James has built a multi-million dollar business and has served as a senior executive, board member, and consultant for innovative organizations (including KIPP, BizWorld, and Junior Statesmen foundations) over the last two decades since beginning his career at McKinsey & Company. A graduate of Princeton University, James is also a cofounder of Knowmia, an award-winning Y Combinator ed tech company.

Rimma Boshernitsan
Strategic Advisor to Startups + Fortune 500 Companies

Rimma is a Strategic Advisor to emerging businesses and Fortune 500 companies on innovative approaches to brand experience, culture transformation, and partnership development. Coming from a diverse background at Deloitte Consulting with over 10 years of experience in strategy, partnerships & culture transformation, Rimma partnered with organizations like NetApp, Kraft Foods, AAA, Brocade, Gilead Sciences, HP, among others. Througout her career, Rimma has worked internationally in Belgium, England, France, & Russia. In her spare time, Rimma founded 'dialogue' an organization that aims to bring connection and learning to human interaction. She also sits on boards at SFMOMA, The Contemporary Jewish Museum, and founded a young donors group for the west coast arm of 

Marissa Louie
Designer (Yahoo, Apple, Ness)

Marissa Louie is a designer and entrepreneur who aims to touch the emotions of her audience, which now totals over 1 billion people.She founded 3 technology startups, and has designed at Apple, Ness Computing (acquired by OpenTable/Priceline), and Yahoo. Her designs at Ness Computing won Apple's prestigious App Store Best of 2012 award. She founded the design communities of First Designer and Designers Guild, which include 15% of the San Francisco Bay Area’s designers, to support and promote the advancement of the software design field.Marissa lives in Portola Valley (Silicon Valley), where she is living her childhood dream of creating special stuffed animals for kids of all ages in her artist’s studio.

Elisha Tan
CEO and Founder, Learnemy

Elisha Tan is passionate about helping people make a living teaching their skills. That is why she founded Learnemy, an online marketplace where you can take in-person classes from local experts in Singapore. Learnemy’s notable instructors include national team athletes from Singapore and Malaysia, leaders of various Singapore tech communities, and successful local entrepreneurs. She loves applying psychology concepts into marketing and product design and now organizes Rails Girls sessions in Singapore.

Melinda Briana Epler

Melinda catalyzes positive social and environmental change through storytelling campaigns, behavior change strategies and brand experience design. She has more than 20 years of experience building innovative brands, strategies and campaigns with entrepreneurs, mid-sized organizations and Fortune 500 companies. 

As Chief Experience Officer (CXO) at Mazzetti, an innovative engineering firm, Melinda oversees the firm’s marketing, branding, communications and culture. She also leads Mazzetti’s sustainability behavior change services for clients: working with healthcare systems, data centers and higher education facilities to reduce their energy consumption through strategic sustainability programs and communications campaigns.

In addition to her marketing and branding experience, Melinda is an award-winning documentary filmmaker. Her film and television work includes projects that exposed the AIDS crisis in South Africa, explored women’s rights in Turkey, and prepared communities for the effects of climate change. She has also worked on several television shows, including NBC’s The West Wing.

Nishika de Rosairo
CEO and Creative Director of dE ROSAIRO

Nishika is the CEO of dE ROSARIO, a contemporary womenswear luxury brand produced and branded in New York. She also sits on the advisory board of Startup Women, an initiative to help create more opportunities for female entrepreneurs. She previously held executive roles at Salesforce and Cisco.

Event Sponsors, and Partners

The Startup Weekend Women San Francisco team is grateful for the support of local community partners without whom this event would not be possible.
Learn how to become a sponsor here.



Event Partner

Organizing Team

Techstars Startup Weekend San Francisco is 100% led by volunteer community leaders.
Learn how to get involved here

  • Elena
    Foukes Lucas
  • Sarah
  • Laura


Alejandra Jimenez
Program Manager

Global Facilitator @startupweekend | Interpreter, translator and editor | Program Manager @StartupBoost NY | Latinx

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